MB Auto Center Zug AG
MB Auto Center Zug AG is an authorized Mercedes-Benz dealership operating three retail showrooms in Zug, Ibach, and Küssnacht am Rigi, Switzerland, selling new Mercedes-Benz vehicles and providing authorized service, maintenance, and parts to individual consumers and corporate clients.
- Company typePrivate
- Founded-
- HeadquartersZug, Switzerland
- Headcount51–100
- GTM typeB2C
- OfferingServices
What MB Auto Center Zug AG does
MB Auto Center Zug AG is a privately held authorized Mercedes-Benz dealership headquartered in Steinhausen, in the Canton of Zug, Switzerland. Founded in 2018, the company operates three retail showroom and service locations across central Switzerland — in Zug, Ibach, and Küssnacht am Rigi — selling new Mercedes-Benz passenger vehicles and providing authorized service, maintenance, and genuine parts. The business is staffed by 63 employees and serves primarily individual consumers purchasing premium vehicles, with a secondary business/corporate client segment addressing fleet purchases, corporate leasing, and commercial servicing needs. The company does business under the Mercedes-Benz brand name and holds franchise/authorization from Mercedes-Benz to represent the brand at its three locations.
The revenue model is split between two streams: one-time vehicle sales (new and pre-owned Mercedes-Benz vehicles through physical showrooms) and recurring service/maintenance revenue (authorized repair, warranty work, and parts). Vehicle pricing is set by Mercedes-Benz manufacturer pricing and market conditions, while service pricing varies by work type. The go-to-market motion is direct-to-consumer through physical retail storefronts, supported by Mercedes-Benz brand-level marketing rather than proprietary demand generation. Distribution is exclusively single-country/domestic, limited to the Swiss cantons of Zug and Schwyz.
The underlying technology stack is non-proprietary and consists of standard Mercedes-Benz dealer systems, diagnostic tools, and factory-trained service workflows. The company has no disclosed proprietary software, AI/ML capabilities, patents, certifications, or third-party technology integrations. Its competitive positioning is anchored almost entirely in the Mercedes-Benz brand license, authorized dealer territory, and physical showroom footprint in the region.
MB Auto Center Zug AG firmographics
Firmographics- Name
- MB Auto Center Zug AG
- Legal name
- MB Auto Center Zug AG
- Website
- https://mbautocenter.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MB Auto Center Zug AG is an authorized Mercedes-Benz dealership operating three retail showrooms in Zug, Ibach, and Küssnacht am Rigi, Switzerland, selling new Mercedes-Benz vehicles and providing authorized service, maintenance, and parts to individual consumers and corporate clients.
- Ownership category
- akta.pro rank
Where MB Auto Center Zug AG is headquartered
LocationHeadquarters
- HQ city
- Zug
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
MB Auto Center Zug AG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Revenue generated from sales of new and pre-owned Mercedes-Benz vehicles through physical dealership locations.
- Vehicle Service and Maintenance: Revenue from automotive service, repair, and maintenance services for Mercedes-Benz vehicles.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
MB Auto Center Zug AG product offering
Product offeringCore offering
MB Auto Center Zug AG is an authorized Mercedes-Benz dealership that sells new and pre-owned Mercedes-Benz passenger vehicles and provides authorized service, repair, and maintenance for Mercedes-Benz vehicles. The company operates physical showroom and service locations in Zug, Ibach, and Küssnacht am Rigi, Switzerland.
Product overview
MB Auto Center Zug AG is an authorized Mercedes-Benz dealership and automotive service center operating in Zug, Ibach, and Küssnacht am Rigi, Switzerland. The company offers Mercedes-Benz vehicles as its core product alongside automotive service and repair offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Mercedes-Benz Vehicles
Companies that use MB Auto Center Zug AG
Customer profileSegments2 records
Ideal customer profiles2 records
MB Auto Center Zug AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MB Auto Center Zug AG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mercedes-BenzcoreMB Auto Center Zug AG operates as an authorized Mercedes-Benz dealership, reselling Mercedes-Benz vehicles and providing authorized service and maintenance. The partnership involves franchise/authorization from Mercedes-Benz to represent the brand at their locations in Zug, Ibach, and Küssnacht am Rigi.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
MB Auto Center Zug AG competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
MB Auto Center Zug AG social profiles
Digital presenceMB Auto Center Zug AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
MB Auto Center Zug AG leadership team
Management profileNumber of profiles
MB Auto Center Zug AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MB Auto Center Zug AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MB Auto Center Zug AG
What does MB Auto Center Zug AG do?
MB Auto Center Zug AG is an authorized Mercedes-Benz dealership that sells new and pre-owned Mercedes-Benz passenger vehicles and provides authorized service, repair, and maintenance for Mercedes-Benz vehicles. The company operates physical showroom and service locations in Zug, Ibach, and Küssnacht am Rigi, Switzerland.
Is MB Auto Center Zug AG a public or private company?
MB Auto Center Zug AG is a private company. It is classified as unknown and is currently operating.
When was MB Auto Center Zug AG founded?
MB Auto Center Zug AG was founded in -1. It employs 51 to 100 people.
Where is MB Auto Center Zug AG based?
MB Auto Center Zug AG is headquartered in Zug, Switzerland, in the Europe region.
How does MB Auto Center Zug AG make money?
Two revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Service and Maintenance.
Does MB Auto Center Zug AG have an API?
No public API is recorded for MB Auto Center Zug AG.