Morro Bay High School

What Morro Bay High School does

Morro Bay High School (MBHS) is a public secondary educational institution serving grades 9-12 in Morro Bay, California, operating as part of the San Luis Coastal Unified School District (SLCUSD). Founded in 1959 and led by Principal Michael L. Franklin Jr., the school delivers a comprehensive college-preparatory academic program aligned with UC/CSU a-g requirements, including Advanced Placement courses, Career Technical Education (CTE) pathways, and dual enrollment options with Cuesta College. The school serves its geographic catchment area through a district-managed enrollment system via Aeries Online Enrollment, with no tuition charged to district residents. Academic departments span 13 areas including Agriculture, Art, English Language Arts, Mathematics, Science, Social Sciences, World Languages, Industrial Technology, Music, Physical Education, and Special Education.

The school's revenue model is primarily public funding through SLCUSD (state and local tax revenues), supplemented by ancillary fee-based programs including yearbook sales through Jostens, ASB Pirate Pass, school pictures via Lifetouch, MBHS Swag merchandise via Printful, and drama program advertising sponsorships ranging from $100-$350 per show. An international student exchange program partners with three CSIET-listed organizations (Educatius Group, ASSE International, ICES) to host J-1 visa students from over 50 countries, providing cultural diversity and supplementary tuition revenue. Technology infrastructure consists of standard educational platforms: Aeries SIS, Google Workspace for Education, ParentSquare for parent communication, Finalsite for web, GoFan for athletics ticketing, and Hudl for sports livestreaming.

Student life programs include ASB leadership, an award-winning drama program reaching 1,500+ patrons per production with six performances, Dance Fusion (established 2000/2001), the FFA agricultural program with on-campus farm facilities, and over 30 student clubs. Pirate Athletics fields 23 teams across fall, winter, and spring seasons. Support services include the College & Career Center, counseling and wellness (including The Rock Wellness Center and a 6-week Voice Through Movement program), AVID college-readiness targeting first-generation students, and the Cuesta Promise program offering two years of fee-free community college to SLO County graduates.

Name

Morro Bay High School

Legal name

Morro Bay High School

Website

https://mbhs.slcusd.org

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Morro Bay High School is a public college-preparatory high school serving grades 9-12 in Morro Bay, California, within the San Luis Coastal Unified School District. It offers AP courses, CTE pathways with Cuesta College dual enrollment, 23 athletic teams, and an international student exchange program.

Ownership category

akta.pro rank

Headquarters

HQ city

Morro Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Public Education Funding: Public high school funded by San Luis Coastal Unified School District (SLCUSD) through state and local tax revenues. No tuition charged to district residents. School day operates Tuesday-Friday 8:30am-3:30pm, with Late Start Mondays starting at 9:30am.
2. International Student Program Fees: International exchange students pay tuition through partner organizations (Educatius Group, ASSE International, ICES). Host families receive monthly stipends from exchange organizations.
3. Fee-Based Programs and Sales: Revenue from yearbook sales, ASB pirate pass sales, school pictures, drama program advertising sponsorships (Gold $350, Silver $200, Bronze $100 per show), and general donations/support through school webstore.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Morro Bay High School is a public secondary school providing college-preparatory academics for grades 9-12, including Advanced Placement courses, Career Technical Education (CTE) pathways dual-enrolled with Cuesta College, and AVID college-readiness support. The school supplements academics with 23 Pirate Athletics teams, a long-running Dance Fusion performing company, a Drama Program staging six productions per season, FFA agricultural programs, and an International Student Exchange Program partnered with three approved organizations. Comprehensive student services — counseling, College & Career Center, health office, library, The Rock Wellness Center, and social-emotional learning support — round out the offering.

Product overview

Morro Bay High School is a public secondary educational institution offering a comprehensive college-preparatory academic program for grades 9-12. The school provides a wide array of academic departments including Agriculture, Art, English Language Arts, English Learners Program, Industrial Technology, Mathematics, Music, Physical Education, Science, Social Sciences, Special Education, and World Languages. Academic offerings include Advanced Placement (AP) courses, Career Technical Education (CTE) pathways with dual enrollment options through Cuesta College, and a rich selection of arts courses. The institution operates as part of the San Luis Coastal Unified School District (SLCUSD) and serves the Morro Bay, California community. Student life programs include ASB leadership, drama productions, FFA (agriculture), Dance Fusion, and various student clubs. Athletic programs encompass 23 teams competing under the Pirate Athletics banner. The school also provides comprehensive student services including counseling, college and career guidance, health services, library resources, and international student hosting programs.

Differentiator

Problem solved

Functional benefit

Products and services

• College-Preparatory Academic Program
• Career Technical Education (CTE) Pathways

Quantifiable outcome

• Cuesta College Promise provides two years of fee-free education for all San Luis Obispo County high school graduates

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cuesta CollegecoreStrategic or Co-development PartnerLocal community college offering dual enrollment opportunities for MBHS students. The Cuesta Promise program provides two years of fee-free education for all San Luis Obispo County high school graduates who attend Cuesta immediately following graduation. MBHS counselors and College & Career Specialist meet with seniors to complete the Cuesta Promise application process.
• Educatius GroupcoreStrategic or Co-development PartnerOfficial partner for admitting international students to MBHS. Educatius offers over 10 years of experience with offices in 17 countries worldwide, providing comprehensive support including enrollment assistance, host family placement through CSIET-listed program, and ongoing academic and social support throughout students' stay.
• ASSE InternationalcoreStrategic or Co-development PartnerNon-profit J-1 high school exchange organization designated by the Department of State with full unconditional CSIET listing since the organization's founding. Students from over 50 countries attend MBHS through ASSE with comprehensive emergency medical insurance and thorough vetting prior to arrival.
• ICES (International Cultural Exchange Services)coreStrategic or Co-development PartnerInternational exchange organization facilitating cultural diversity at MBHS. Host families receive $1,000 per month stipend to offset costs of hosting international students.
• California State University SystemminorGTM or Marketing PartnerUniversity system accepting MBHS graduates. UC/CSU a-g requirements guide curriculum alignment for college preparation.
• University of California SystemminorGTM or Marketing PartnerUniversity system accepting MBHS graduates. School provides counseling support for UC application process through California Colleges portal.
• Cal Poly San Luis ObispominorStrategic or Co-development PartnerLocal university partner. MBHS FFA students visit Cal Poly for field trips. EPIC (Engineering Possibilities in College) summer camp at Cal Poly introduces high school students to engineering fields.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Nipomo High School: Public high school within the same Lucia Mar USD district in South SLO County; comparable college-prep, CTE, and athletic structure, with overlapping regional labor and postsecondary pathways.
• Arroyo Grande High School: Public high school in San Luis Obispo County (Lucia Mar USD); similar comprehensive college-prep, CTE, and athletic profile, competing for student programs and recognition in the same regional labor market.
• Atascadero High School: Public high school in neighboring San Luis Obispo County district (Atascadero USD); comparable size, college-prep and CTE offerings, regional competitor for countywide student programs and athletic placement.
• Templeton High School: Public high school in neighboring Templeton USD; similar size, FFA presence, college-prep curriculum, and competitive athletic profile within San Luis Obispo County.
• Paso Robles High School: Public high school in Paso Robles Joint UHSD; comparable comprehensive program, athletic breadth, and CTE offerings within the same Central Coast labor market as MBHS.

Direct peers

• Pacific Beach High School: The third high school in SLCUSD, sharing district oversight, enrollment system, and student services; competes for the same intra-district transfer pool as MBHS.
• San Luis Obispo High School: Same SLCUSD district high school, shares district funding, Aeries SIS, ParentSquare, and administrative structure; competes with MBHS for intra-district transfer students within the same public school system.

Others

• Laguna Middle School: SLCUSD middle school that feeds directly into MBHS; directly comparable as a district-operated public school sharing administrative, SIS, and parent-comms infrastructure, but operating at the secondary-middle level rather than high school.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MorroBaySports
• YouTubeyoutube.com/user/SanLuisCoastalUSD
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/morrobayhighschool
• LinkedInlinkedin.com/school/morro-bay-high-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morro Bay High School