MB Partners
MB Partners is an iGaming affiliate program, operated by Hong Kong-based LeadBizz Limited, that recruits publishers to promote five Curaçao-licensed online casino brands (Mr.Bet, SpinCity, BruceBet, Syndicate Casino, X-ON) across 18+ GEOs, paying up to 45% revenue share, CPA, or hybrid commissions.
- Company typePrivate
- Founded-
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MB Partners does
MB Partners, operated by LeadBizz Limited (Hong Kong-incorporated, registration number 76123278, headquartered in Wan Chai), is an iGaming affiliate program management company. It recruits website owners, content publishers, and performance marketers to promote a portfolio of five Curaçao-licensed online casino brands — Mr.Bet, SpinCity, BruceBet, Syndicate Casino, and X-ON — across more than 18 GEOs spanning Europe (Austria, Germany, Norway, Poland, Portugal, Romania, Switzerland, Italy, Sweden, Greece, Belgium, Bulgaria, Denmark, Hungary), Canada, and Oceania (Australia, New Zealand). Its core product is the MB Partners Affiliate Program, which provides tracked affiliate links, real-time performance dashboards, dynamic link generation with campaign parameters, postback server-side tracking, and a library of promotional assets (banners, landing pages, HTML templates).
The company's revenue model is commission-based, offering affiliates up to 45% revenue share on net gaming revenue, CPA payments per qualified action (first deposit, registration, active player), hybrid combinations, CPL per valid registration, or flat fees — all settled monthly. A 9-10% admin fee is deducted from deposits under the revenue share formula. Minimum payouts are EUR 500 via wire or EUR 100 via USDT and Skrill, processed within 10 business days after manager approval. The GTM is self-serve online sign-up at mb.partners, supplemented by dedicated account managers for mid-market publishers. MB Partners has no disclosed funding, no parent company, no M&A activity, and operates with a lean team of 6 employees. It is GDPR/UK GDPR compliant with EU Standard Contractual Clauses for cross-border data transfers, and its brands are licensed through Curaçao eGaming.
MB Partners firmographics
Firmographics- Name
- MB Partners
- Legal name
- LeadBizz Limited
- Website
- https://mb.partners
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MB Partners is an iGaming affiliate program, operated by Hong Kong-based LeadBizz Limited, that recruits publishers to promote five Curaçao-licensed online casino brands (Mr.Bet, SpinCity, BruceBet, Syndicate Casino, X-ON) across 18+ GEOs, paying up to 45% revenue share, CPA, or hybrid commissions.
- Ownership category
- akta.pro rank
MB Partners industry classification
Industry- Product category
- iGaming Affiliate Marketing
- akta.pro primary industry
- B2B Lead Generation for Betting Suppliers (Platforms, Payments, KYC) (MPAEAMAL)
Keywords
Where MB Partners is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
MB Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Revenue Share Commissions: Affiliates earn a percentage (up to 45%) of the net gaming revenue generated by players they refer. Net revenue is calculated as: (netgaming - bonus - K * sum deposit) * R, where netgaming is bet minus win, K is the payment method commission percentage, and R is the partner's revenue share rate. An admin fee of 9-10% is deducted from each deposit.
- CPA (Cost Per Action): Affiliates earn fixed payments for each qualified customer action such as first deposit, registration, or active player. Payment models include Aggregated Baseline (cumulative deposits), Baseline (per first deposit), and Dynamic CPA (varies by daily qualified customer volume).
- Hybrid Program: Combines Revenue Share and CPA models, allowing affiliates to benefit from both ongoing player value and fixed action-based payments. Note: negative revenue share balances cannot offset CPA earnings.
- CPL (Cost Per Lead): Affiliates earn fixed payments per valid registration, with rates varying by lead type (Single Opt-In or Double Opt-In).
- Flat Fee: Fixed commission payments in EUR for agreed-upon periods or deliverables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Revenue Share - Up to 45% |
| Outcome Based/ Performance | Monthly | CPA/Hybrid - Personal conditions |
| Other | Monthly | Minimum Payout - EUR 500 wire / EUR 100 alternatives |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
MB Partners product offering
Product offeringCore offering
MB Partners operates an iGaming affiliate program that recruits website owners, bloggers, and performance marketers to promote a portfolio of Curaçao-licensed online casino brands (Mr.Bet, SpinCity, BruceBet, Syndicate Casino, X-ON). Affiliates earn commissions through Revenue Share (up to 45%), CPA, Hybrid, CPL, or Flat Fee models and receive tracking links, banners, landing pages, HTML templates, and a real-time analytics dashboard with dedicated account management. Payouts are processed within 10 business days after manager approval, with minimums of EUR 500 for wire transfer and EUR 100 for Skrill/USDT.
Product overview
MB Partners operates as an affiliate program management company for a portfolio of online casino brands. The core offering is the MB Partners Affiliate Program, which provides partners with cutting-edge tools, comprehensive analytics, personalized accounting, and a user-friendly interface for tracking performance and sales. The company manages multiple casino sub-brands: Mr.Bet (offering Microgaming, NetEnt, BetSoft, Quickspin games), SpinCity (with NetEnt, Quickspin, ELK Studio, Pragmatic Play, Red Rake), BruceBet (dynamic casino with loyalty program), Syndicate Casino (mafia-themed slots and fights), and X-ON (futuristic neon casino with mobile optimization). Partners can earn through RevShare (up to 45%), CPA, or Hybrid models with payouts processed within 10 business days.
Differentiator
Problem solved
Functional benefit
Brands
- Mr.Bet: A well-known casino brand offering games from vendors like Microgaming, NetEnt, BetSoft, Quickspin.
- SpinCity
- BruceBet
- Syndicate Casino
- X-ON (XON)
Products and services
- MB Partners Affiliate Program
Quantifiable outcome
- Revenue share up to 45%
- +2 more outcomes
Companies that use MB Partners
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
MB Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
MB Partners partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and secondary.
- Mr.BetcoreMr.Bet is a flagship casino brand promoted through MB Partners. Offers games from major providers including Microgaming, NetEnt, BetSoft, and Quickspin. Targets markets in Austria, Canada, Denmark, Hungary, New Zealand, and Norway.
- SpinCitycoreLicensed casino brand featuring games from NetEnt, Quickspin, ELK Studio, Pragmatic Play, and Red Rake. Operates in Bulgaria and Poland markets.
- BruceBetcoreDynamic online casino brand with loyalty program, regular promotions, and engagement features. Available in Belgium, Germany, Greece, Italy, and Sweden.
- Syndicate CasinocoreMafia-themed casino brand with slots, bonuses, and slot fights. Features games from Microgaming, NetEnt, BetSoft, Quickspin. Targets Australian market with fast withdrawals and 24/7 support.
- XON (X-ON)secondaryFuturistic neon-themed casino with top slot providers, generous bonuses, and fully optimized mobile platform. Available in Portugal, Romania, and Switzerland.
- Curaçao eGaming AuthoritycoreLicensing authority for MB Partners casino brands. Products are officially licensed and based in Curaçao.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
MB Partners competitors and assessment
Company assessmentBroad incumbents
- Catena Media: Catena Media is a publicly traded iGaming affiliate marketing company operating a large portfolio of casino, sports betting, and finance affiliate sites. Comparable as a broader, scaled incumbent in the iGaming affiliate space with deeper resources and a publicly disclosed financial profile.
- Gambling.com Group: Gambling.com Group operates a portfolio of leading gambling affiliate sites and comparison platforms across multiple GEOs. Comparable as a scaled, publicly listed iGaming affiliate business with comparable multi-brand, multi-GEO coverage.
- Better Collective: Better Collective is a publicly traded sports betting and iGaming affiliate marketing company with a large portfolio of publisher sites. Comparable as an established, scaled affiliate operator in the betting vertical with public-market visibility.
Direct peers
- LeoVegas Partners: LeoVegas Partners is the affiliate program for LeoVegas and related brands, focused on mobile casino with strong presence in Nordic and European markets. Comparable as a casino-focused affiliate program with multi-GEO targeting and revshare/CPA commission models.
- Casumo Partners: Casumo Partners is the affiliate program for Casumo casino, a licensed European casino brand. Comparable as a casino-focused affiliate program operating across regulated European markets with similar revshare and CPA commission structures.
- Kindred Affiliates (Unibet): Kindred Group operates affiliate programs for its Unibet, Maria Casino, and other brands across multiple regulated European markets. Comparable as a multi-brand iGaming affiliate network with strong European GEO coverage and tiered commission structures.
- Betsson Group Affiliates: Betsson Group Affiliates manages affiliate programs for a portfolio of licensed casino brands across multiple European GEOs. Comparable in operating multiple brands under a unified affiliate program with revenue share, CPA, and hybrid models targeting similar affiliate segments.
- 888 Partners: 888 Partners is the affiliate program for 888casino, 888sport, and 888poker brands with extensive European and global reach. Comparable in operating a multi-vertical gambling affiliate program targeting similar publisher segments.
- Bet365 Affiliates: Bet365's affiliate program is one of the largest and most established casino and sports betting affiliate programs globally. Directly comparable as a multi-brand, multi-GEO affiliate network with CPA and revenue share commission structures targeting the same iGaming affiliate publisher base.
Emerging players
- Affiliate Club: Affiliate Club is an iGaming affiliate network that connects publishers with multiple casino and betting operators. Comparable as a smaller-scale affiliate network aggregator with similar CPA and revenue share offerings to independent casino brands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MB Partners social profiles
Digital presenceMB Partners compliance and trust
Trust signalCompliance2 records
MB Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
MB Partners leadership team
Management profileNumber of profiles
MB Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MB Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MB Partners
What does MB Partners do?
MB Partners operates an iGaming affiliate program that recruits website owners, bloggers, and performance marketers to promote a portfolio of Curaçao-licensed online casino brands (Mr.Bet, SpinCity, BruceBet, Syndicate Casino, X-ON). Affiliates earn commissions through Revenue Share (up to 45%), CPA, Hybrid, CPL, or Flat Fee models and receive tracking links, banners, landing pages, HTML templates, and a real-time analytics dashboard with dedicated account management. Payouts are processed within 10 business days after manager approval, with minimums of EUR 500 for wire transfer and EUR 100 for Skrill/USDT.
Is MB Partners a public or private company?
MB Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MB Partners founded?
MB Partners was founded in -1. It employs 1 to 10 people.
Where is MB Partners based?
MB Partners is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does MB Partners make money?
Five revenue lines are on record. Revenue Share Commissions are the primary driver. The others are CPA (Cost Per Action), hybrid Program, CPL (Cost Per Lead) and flat Fee.
Who are MB Partners's main competitors?
Broad incumbents on record are Catena Media, Gambling.com Group and Better Collective. Direct peers are LeoVegas Partners, Casumo Partners, Kindred Affiliates (Unibet), Betsson Group Affiliates, 888 Partners and Bet365 Affiliates. Affiliate Club is listed as an emerging player.
Does MB Partners have an API?
No public API is recorded for MB Partners.
What industry is MB Partners in?
MB Partners's product category is iGaming Affiliate Marketing. Its primary akta.pro industry code is MPAEAMAL, B2B Lead Generation for Betting Suppliers (Platforms, Payments, KYC).