M Broker

What M Broker does

M Broker (legal name: Осигурително брокерско друштво М БРОКЕР АД Скопје) is an independent insurance brokerage company headquartered in Skopje, North Macedonia, operating since July 2022 under license UP1-14-1-52 issued by the Insurance Supervision Agency. The company acts as an intermediary between customers and all insurance companies operating in the Macedonian market, offering both life and non-life insurance products. Its core technology consists of a website (mbroker.mk) with a 30-second online application flow that routes leads to licensed agents, supplemented by a physical network of 50+ policy stores and 200+ commission-based insurance agents across the country. No proprietary AI/ML systems are disclosed; the only third-party technology referenced is Cookiebot for cookie consent management.

The product portfolio spans the full insurance spectrum: mandatory auto liability and green card, casco (motor, aircraft, watercraft, rail), health, travel, home (including the proprietary M DOM sub-brand with three packages at 1,200-3,600 MKD per year), cargo, property, general and professional liability, legal protection, credit, guarantee, and construction insurance. Pricing is quote-based and not publicly disclosed except for M DOM's published tiers. The company operates a hybrid go-to-market combining direct-to-consumer digital sales, physical policy stores, and a B2B push (corporate health/accident insurance for employers, transport sector specialization via the MAKAM-TRANS partnership).

M Broker is a wholly-owned subsidiary of MFG (Management Financial Group), a Bulgarian conglomerate active in non-banking financial services across Central and Eastern Europe with 9,000+ employees and 500+ offices. Revenue is earned via brokerage commissions on intermediated policies. M Broker has scaled from one Skopje branch at launch to 50+ locations and 200+ agents in roughly three years, with cumulative policy sales cited above one million. The company is privately held and does not disclose revenue, funding, or valuation data; it is led by General Director Filip Jordanovski (appointed May 2025).

Name

M Broker

Legal name

Осигурително брокерско друштво М БРОКЕР АД Скопје

Website

https://mbroker.mk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

M Broker AD Skopje is an independent insurance brokerage in North Macedonia intermediating auto, home, health, travel, cargo, and other policies from all Macedonian insurers via 50+ physical stores and 200+ licensed agents, serving consumers and businesses since 2022.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Commercial Lines Insurance Brokerage (FSAEADAB), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage
• Insurance intermediary
• Policy comparison
• Insurance distribution
• Multi-carrier insurance

Headquarters

HQ city

Skopje

HQ country

North Macedonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: M Broker operates as an insurance broker (not an insurance company), earning commissions for intermediating insurance contracts between customers and insurance providers. The company works with ALL insurance companies (both life and non-life) in the Macedonian market, offering customers the best and most favorable selection of policies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

M Broker is an independent insurance brokerage company that intermediates insurance contracts between customers and insurance providers in North Macedonia. The company works with ALL life and non-life insurance companies operating in the Macedonian market, offering customers objective policy comparison, fast policy issuance through a digital application system and 50+ physical policy stores, licensed advisor consultation, and claims support. Revenue is generated through brokerage commissions on intermediated insurance contracts.

Product overview

M Broker is an insurance brokerage company that acts as an intermediary offering products from all insurance companies operating in the Macedonian market. The company provides a comprehensive portfolio of insurance products including vehicle insurance (auto liability, casco for motor vehicles, aircraft, watercraft, rail vehicles), home insurance (including the proprietary M DOM sub-brand with S/M/L packages), health insurance, travel insurance, cargo insurance, and various other insurance types (property from fire and natural disasters, general liability, professional liability, credit insurance, guarantee insurance, financial loss insurance, legal protection insurance, and computer equipment insurance). The company positions itself as a broker that protects client interests by offering the best options from all insurance providers.

Differentiator

Problem solved

Functional benefit

Brands

• М ДОМ: Special product of M Broker for maximum protection of your home. A home insurance package with three tiers (S, M, L) covering property damage, theft, water damage, and liability.

Products and services

• Auto Liability Insurance (Осигурување од автоодговорност) Mandatory motor vehicle insurance covering damages caused to third parties and property. Offered as a brokerage product intermediated from all insurers in the Macedonian market.
• Casco Insurance (Каско осигурување) Insurance providing protection and compensation for damages to vehicles including accidents and theft. Coverage extends to motor vehicles, rail vehicles, aircraft, and watercraft.
• Health Insurance (Здравствено осигурување) Insurance covering services not included in mandatory health insurance, providing access to examinations, operations, medications, and rehabilitation in private clinics. Available for individuals and corporate group policies.
• Travel Insurance (Патничко осигурување) Insurance providing protection and assistance in case of accidents, health problems, or unexpected events during travel. Covers individuals traveling outside the country.
• Home Insurance (Домаќинско осигурување) Property insurance protecting against risks such as fires, theft, floods, and other unpredictable events. Includes other property insurance and buildings under construction coverage.
• Cargo Insurance (Карго осигурување) Insurance covering damages or loss of goods during transport, including luggage, regardless of the type of transport.
• M DOM Home Insurance (М ДОМ) Special proprietary home insurance sub-brand of M Broker offering maximum home protection with three packages (S, M, L). Coverage includes residential buildings, household items, cash and jewelry, glass breakage, water damage, third-party liability, and temporary accommodation costs. Starting from 1,200 MKD annually.
• Property Insurance from Fire and Natural Disasters Insurance covering property damage or losses in cases of fire, explosion, lightning, natural disasters, and land subsidence.
• General Liability Insurance (Осигурување од општа одговорност) Insurance covering damages incurred to third parties, employees, items, and property.
• Professional Liability Insurance (Осигурување од професионална одоговорност) Insurance covering damages caused by errors of the insured party, designed for legally regulated activities such as lawyers, notaries, architects, and doctors.
• Guarantee Insurance (Осигурување на гаранции) Insurance covering and directly or indirectly guaranteeing the fulfillment of debtor obligations.
• Credit Insurance (Осигурување на кредити) Insurance protecting the credit provider from the inability to repay the credit by the borrower, including unemployment, death, or disability.
• Computer and Computer Equipment Insurance Insurance covering damages caused by fire, theft, and spoilage of computer equipment. Designed for legal entities.
• Aircraft Insurance (Осигурување на воздухоплови) Insurance covering damages to aircraft under casco and liability coverage for all types of aircraft.
• Watercraft Insurance (Осигурување на пловни објекти) Insurance covering damages to river or lake vessels under casco and liability coverage.
• Construction Insurance (Осигурување на објекти во градба) Insurance covering all damages caused by fire risks, construction accidents, negligence, clumsiness, or bad faith of workers during the construction period.
• Financial Loss Insurance (Осигурување од финансиски загуби) Insurance covering financial losses resulting from employment risks, insufficient income, weather conditions, loss of income, unforeseen expenses, loss of market value, and other financial losses.
• Legal Protection Insurance (Осигурување на правна заштита) Insurance covering costs for legal assistance and court disputes.

Quantifiable outcome

• Over 1 million insurance policies sold
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MAKAM-TRANS (Association of Transporters)coreStrategic or Co-development Partner · 24 June 2025M BROKER AD Skopje and the Association of Transporters MAKAM-TRANS officially signed a strategic cooperation agreement making M BROKER a VIP member of the association. The partnership aims to jointly work on improving insurance services for companies in the transport sector. M BROKER will provide specialized insurance solutions covering specific needs of transporters including mandatory auto liability insurance, cargo insurance, CMR policies, guarantee insurance, travel insurance for professional drivers. MAKAM-TRANS as a key representative of the transport industry will provide access to its members, enabling them to use the benefits of this cooperation. The initiative is part of M BROKER's strategy to expand its presence in higher-risk industries like transport.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Mbrokermk
• Facebookfacebook.com/mbrokerskopje2022
• LinkedInlinkedin.com/company/m-broker
• Instagraminstagram.com/mbroker.mk/?fbclid=IwAR30Tkevvc9N_RWAzvXvI-2zEu-gyb1F2MIlm1jd-jtp21FwrAObCf2Exek

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M Broker