Van Mossel Mercedes-Benz

What Van Mossel Mercedes-Benz does

Van Mossel Mercedes-Benz is an authorized Mercedes-Benz dealer in the Netherlands operating under the legal entity Van Mossel MB B.V., a subsidiary of the privately-held Van Mossel Automotive Group. The business is organized into three interconnected units: Personenwagens (passenger cars), Bestelwagens/Vans (commercial vans), and Trucks, collectively running 7 passenger-car locations and 5 vans/trucks locations across the greater Rotterdam, Gouda, Dordrecht, Hellevoetsluis, Oud-Beijerland, and Bergschenhoek regions of Zuid-Holland, with the vans & trucks division employing over 200 staff.

The product portfolio spans new and certified pre-owned Mercedes-Benz passenger cars (including AMG Performance Center variants), the full Mercedes-Benz van range (eCitan, eVito, eSprinter, Vito, Citan, Sprinter), the Mercedes-Benz truck lineup (eActros, Actros L/F, Arocs, Atego), plus multi-brand additions including Maxus electric vans and Fuso light trucks. Underlying technical offerings include connected services (Mercedes Me Connect), telematics (FleetBoard), predictive uptime management (Mercedes-Benz Uptime), Service24h roadside assistance, and certified accident repair (Erkend Schadeherstel). Certifications held include ISO 9001:2015, ISO 14001:2015, Van ProCenter, and Erkend Schadeherstel.

Revenue is generated across five streams: new vehicle sales, certified pre-owned sales, workshop service and maintenance (including subscription-style ServiceContract packages), financial services (leasing, financing, insurance, warranty), and parts/accessories through PartsPro and B2B Connect. Go-to-market is field-sales and retail-led through physical dealerships serving both individual consumers and business fleet operators across maritime, traffic-safety, urban-logistics, and construction verticals, with customer testimonials and the website supporting lead generation. The Vans & Trucks division was previously known as ROGAM Mercedes-Benz Bedrijfswagens before Van Mossel group integration.

Name

Van Mossel Mercedes-Benz

Legal name

Van Mossel MB B.V.

Website

https://mb.vanmossel.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Van Mossel Mercedes-Benz is an authorized Mercedes-Benz dealer in Zuid-Holland, Netherlands, operating 7 passenger-car and 5 vans/trucks locations across the greater Rotterdam, Gouda, and Dordrecht regions. It sells and services new, electric, and certified pre-owned Mercedes-Benz vehicles, plus Maxus vans and Fuso trucks, for both consumers and commercial fleet operators.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Other Motor Vehicle Dealers (4412), Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (441330), Tire Dealers (44134)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Passenger Vehicle Manufacturing (ICE) (IMACAAAA)

akta.pro secondary industries

Tires, wheels & related supplies distribution (CRAOANAD), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

Keywords

• Automotive dealership services
• Commercial vehicle sales
• Vehicle maintenance repair
• Automotive financing leasing
• Certified pre-owned vehicles

Headquarters

HQ city

Rotterdam, Zuid-Holland

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales - New: Sales of new Mercedes-Benz passenger cars, vans, and trucks. Includes special editions and promotional pricing.
2. Vehicle Sales - Certified Pre-Owned: Sales of certified pre-owned Mercedes-Benz vehicles with quality assurance
3. Service and Maintenance: Workshop services including maintenance, APK inspections, tire changes, and repairs
4. Financial Services: Leasing, financing, insurance, and warranty products offered through the dealership
5. Parts and Accessories: Genuine Mercedes-Benz parts, accessories, and PartsPro services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Van Mossel Mercedes-Benz is an official Mercedes-Benz dealer operating across the greater Rotterdam, Gouda, and Dordrecht regions of the Netherlands. It sells new and certified pre-owned Mercedes-Benz passenger cars, commercial vans, and trucks, along with Maxus electric vans and FUSO light trucks. The dealership provides comprehensive after-sales services including maintenance, repairs, certified accident repair, financial leasing, insurance, warranty products, and 24-hour breakdown assistance through 12 physical locations.

Product overview

Van Mossel Mercedes-Benz operates as a multi-brand automotive dealership and service provider, functioning as three interconnected business units under one umbrella. The core offering spans Mercedes-Benz Personenwagens (passenger cars), Mercedes-Benz Bestelwagens/Vans (commercial vans including eCitan, eVito, eSprinter, Sprinter, Vito, Citan), and Mercedes-Benz Trucks (heavy-duty vehicles including eActros, Actros, Arocs, Atego). Additionally, the company sells Maxus electric vans (eDeliver series) and FUSO trucks (eCanter, Canter) as authorized dealer. Services include vehicle sales (new and certified pre-owned), workshop maintenance and repairs, financial services (leasing, financing, insurance), parts and accessories, and tire services. The Vans & Trucks division operates 5 locations in the greater Rotterdam, Dordrecht, and Gouda region, while the Personenwagens division maintains 7 locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercedes-Benz Passenger Cars (Personenwagens) New and certified pre-owned Mercedes-Benz passenger cars including AMG Performance Center variants, sold through 7 showroom locations in the greater Rotterdam and Gouda regions.
• Mercedes-Benz Commercial Vans (Bestelwagens) Complete range of Mercedes-Benz commercial vans including eCitan (compact electric), eVito (electric passenger/cargo), eSprinter (large electric), Sprinter (diesel large van), Vito (mid-size), and Citan (compact), sold to business fleet operators.
• Mercedes-Benz Trucks Heavy-duty Mercedes-Benz trucks including eActros (electric), Actros L (long-haul Procabin), Actros F (versatile), Arocs (construction), and Atego (medium-duty) for logistics and construction businesses.
• Maxus Electric Vans (eDeliver Series) Maxus brand electric commercial vans including eDeliver 3, eDeliver 5, eDeliver 7, and eDeliver 9 models ranging from compact to large cargo vans, offered alongside Mercedes-Benz products for businesses seeking electric mobility.
• FUSO Light Trucks FUSO brand light trucks including the eCanter (electric) and Canter (diesel) models from Mitsubishi Fuso, available in various configurations for sustainable urban distribution.
• Mercedes-Benz GLA Electric Electric compact SUV on the new electric GLA platform, positioned as an entry-level premium EV in the Mercedes-Benz passenger lineup.
• Mercedes-Benz GLC Electric Electric mid-size SUV in the GLC 250 variant, positioned in the premium electric SUV segment.
• Mercedes-Benz Servicecontract Subscription-based maintenance packages for new and pre-owned Mercedes-Benz vehicles offering predictable maintenance costs with fixed monthly rates based on term and mileage.
• Financiering & Leasing Financial services including operational lease, financial lease, and financing options for vehicle purchases, offered through the dealership for both consumer and business customers.
• Insurance Services Vehicle insurance products arranged through the dealership for both passenger cars and commercial vehicles.
• Mercedes-Benz Certified Pre-Owned Vehicles Quality-assured certified used Mercedes-Benz vehicles with warranty coverage, available across passenger cars and commercial vans categories.
• Workshop Maintenance and Repair Services Workshop services at all locations including routine maintenance, APK inspections, tire changes, repairs, and Mercedes-Benz certified accident damage repair using original parts and trained technicians.
• Genuine Parts and Accessories Genuine Mercedes-Benz parts, accessories, and PartsPro services supplied to retail and B2B customers, including the B2B Connect ordering platform.
• Service24h Breakdown Assistance 24-hour breakdown assistance and emergency service for Mercedes-Benz vehicles, complemented by Mercedes-Benz MobiloVan mobility assistance for commercial vehicles.

Quantifiable outcome

• Van Mossel group sells over 200,000 vehicles annually
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Mercedes-Benz TruckscoreChannel Partner/ Reseller/ DistributorOfficial Mercedes-Benz truck dealer serving the greater Rotterdam, Dordrecht, and Gouda regions. Offers full range of Mercedes-Benz trucks including eActros, Actros, and Arocs models.
• Mercedes-Benz VanscoreChannel Partner/ Reseller/ DistributorOfficial Mercedes-Benz van dealer offering complete range of commercial vans including eCitan, eVito, eSprinter, Vito, and Sprinter models.
• FusocoreChannel Partner/ Reseller/ DistributorOfficial Fuso dealer for the region, offering Fuso eCanter and Fuso Canter electric and conventional light trucks.
• MaxussupportingChannel Partner/ Reseller/ DistributorMaxus dealer offering electric commercial vehicles including eDeliver 3, eDeliver 5, eDeliver 7, eDeliver 9, and eTerron 9 for businesses seeking electric mobility solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Loubeyre: Long-established Mercedes-Benz passenger car and commercial vehicle dealer in eastern France; comparable authorized Mercedes franchise with full sales, service, and parts operations.

Others

• Auto1 Group: European used-car platform operating Autohero retail and B2B remarketing; adjacent competitor in the certified pre-owned and used vehicle flow that competes for inventory and end customers.

Broad incumbents

• Pendragon: UK-based automotive retailer (now part of Lithia UK/Hedin) with multi-brand premium franchise representation; comparable authorized dealer and aftersales model, though now undergoing restructuring.
• Hedin Mobility Group: European multi-brand automotive retailer with operations across Sweden, Germany, Netherlands, Belgium and beyond; comparable diversified dealership and distribution business at greater scale.
• Group 1 Automotive: Large US-based automotive retailer with 200+ dealerships across the US and UK; comparable premium franchise representation, parts/service mix, and F&I revenue model.
• Inchcape plc: Global automotive distributor and retailer with multi-brand representation across Europe, Asia, and Africa; comparable multi-market dealership and distribution business at significantly greater scale.
• D'Ieteren: Belgium's largest automotive group and historically the dominant importer/distributor of Volkswagen Group brands; broader European incumbent comparable in scale and group-level automotive distribution strategy.

Direct peers

• Wensink Automotive: Dutch family-owned automotive dealer group operating Mercedes-Benz and other premium franchises with sales and service; directly comparable mid-sized multi-location dealer model.
• Stern Auto: Major Dutch Mercedes-Benz dealer group operating multiple passenger and commercial vehicle locations across the Netherlands; directly comparable authorized Mercedes franchise structure, regional showroom model, and service offering.
• Broekhuis Groep: Large Dutch multi-brand automotive dealer group with Mercedes-Benz representation; comparable mix of new/used vehicle sales, service, and fleet services across multiple Dutch regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vanmosselmercedesbenz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Mossel Mercedes-Benz