McAtamney's Butchers

What McAtamney's Butchers does

McAtamney's Butchers is a family-owned traditional butchery headquartered in Garvagh, Northern Ireland, operating 12 retail shops across the region and employing over 100 master butchers. Founded in 1933 in Kilrea and led today by father-and-son team Oran and Declan McAtamney under the legal entity A&M Retail Limited, the company sells premium locally sourced fresh meats (beef, lamb, poultry, pork, bacon, fish), a dry-aged range aged for a minimum of 28 days, an in-house Gourmet Range of chef-prepared ready meals, and a Deli TO GO ready-to-eat service at flagship stores. Distribution spans physical retail, a wholesale channel supplying local hotels, restaurants, and cafes (including a ten-year relationship with Friel's Bar), and direct-to-consumer ordering via iOS and Android apps with delivery into predefined areas. The business runs a free loyalty card program with mobile-number linking and points redemption, alongside social media and email marketing, but discloses no proprietary technology platform beyond the third-party Yumasoft ypos mobile app. Revenue is not publicly disclosed, and the operating geography is limited to Northern Ireland with no international footprint.

Name

McAtamney's Butchers

Legal name

A&M Retail Limited

Website

https://mcatamneys.net

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1–10 employees

Short description

McAtamney's Butchers is a family-owned Northern Ireland butchery operating 12 retail shops and an in-house Gourmet Kitchen, supplying fresh meat, dry-aged cuts, prepared meals, and wholesale to hospitality across the region since 1933.

Ownership category

akta.pro rank

Product category

Retail Butchery

NAICS

Meat Retailers (44524), Meat and Meat Product Merchant Wholesalers (42447), Meat Retailers (445240)

SIC

Retail-Food Stores (5400), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD), Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)

Keywords

• Retail butchery
• Fresh meat supply
• Dry-aged meats
• Gourmet ready meals
• Wholesale meat supply

Headquarters

HQ city

Garvagh, L/Derry

HQ country

United Kingdom

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Meat Sales: Core revenue from retail sales of fresh meat, poultry, and specialty products across 12 shop locations in Northern Ireland.
2. Wholesale to Hospitality: Supply of meat products to local hotels, restaurants, and cafes.
3. Gourmet Kitchen Prepared Foods: Ready meals, sides, and sauces prepared in the Gourmet Kitchen sold in-store and via app.
4. Delivery Services: Online ordering with delivery to predefined areas, subject to delivery fees.
5. Loyalty Program: Free loyalty card program where customers earn points on purchases, redeemable against future purchases.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

McAtamney's Butchers operates 12 retail butcher shops across Northern Ireland selling locally sourced fresh meats (beef, lamb, poultry, pork & bacon, fish) and dry-aged cuts aged a minimum of 28 days. The business complements its core meat offering with a chef-prepared Gourmet Range of ready meals, sides and sauces produced in its on-site Gourmet Kitchen, a Deli TO GO ready-to-eat food service, a free points-based loyalty card, and wholesale meat supply to local hotels, restaurants and cafes.

Product overview

McAtamney's Butchers operates as a traditional butchery with a unified product offering centred on premium quality meat. The core products are fresh meats (including dry-aged selections), complemented by the Gourmet Range of chef-prepared ready meals, a Deli TO GO food service, a loyalty card programme, and wholesale supply to hospitality businesses. The business operates 12 retail shops across Northern Ireland and employs over 100 trained master butchers. Products are sold in-store and via a mobile application, with home delivery available in certain areas.

Differentiator

Problem solved

Functional benefit

Brands

• Gourmet Range: Ready meals, sides and sauces prepared in the Gourmet Kitchen for customers to enjoy restaurant quality food at home
• Dry Age Meats

Products and services

• Meats Premium quality, locally sourced fresh meat including beef, lamb, poultry, pork & bacon, and fish. Products are hand-selected for excellent quality and full flavour, sold in McAtamney's 12 retail shops across Northern Ireland to individual consumers.
• Dry Age Meats Select cuts from the dry-aged cabinet — locally sourced meat aged to perfection for a minimum of 28 days, producing succulent meat full of flavour. Available across McAtamney's 12 shops and aimed at individual retail consumers seeking premium beef.
• Gourmet Range Chef-prepared ready meals, mains, sides and sauces produced in McAtamney's Gourmet Kitchen, allowing customers to enjoy restaurant-quality food at home. Sold in-store and via the McAtamney's mobile app.
• Deli TO GO Ready-to-eat food service offering breakfast, lunch and dinner including coffee, breakfast rolls, daily specials, salads, sandwiches and home-baked treats. Available at flagship McAtamney's stores with a delivery option at the Lisnagelvin location.
• Loyalty Card Programme Free loyalty card programme allowing customers across Northern Ireland to collect points on purchases at any McAtamney's store and redeem points against future purchases once they accumulate. Operates with mobile number linking across all twelve shops and is accessible via the mobile app.
• Wholesale Supply Service Wholesale supply service providing hotels, restaurants and cafes in Northern Ireland with the same quality meat and poultry sold in McAtamney's retail shops. Pricing available on request via the nearest branch or head office.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Booths: Northern England regional supermarket chain renowned for its in-store butchery counters and locally sourced meat. Comparable to McAtamney's as a quality-led regional food retailer with strong butchery credentials, though Booths is broader in grocery scope.
• Linden Foods: Northern Ireland-based beef and lamb processor supplying retail and foodservice customers across the UK and Ireland. Comparable as a fellow Northern Ireland meat business with both retail-ready and wholesale output, though operating at industrial scale rather than boutique retail.
• ABP Food Group: Ireland-headquartered pan-European beef and lamb processor supplying retail, foodservice, and wholesale channels. Comparable as a broad incumbent in the same beef/lamb supply pool serving McAtamney's hospitality customers.
• Moy Park: Northern Ireland-based poultry processor supplying retail and foodservice across Europe. Comparable as a co-located NI protein business with retail and hospitality customer overlap, though focused on poultry rather than red meat.
• Foyle Food Group: One of Northern Ireland's largest beef processors, supplying premium beef to UK and European retail and foodservice customers. Comparable as a co-located NI meat business targeting the same end-markets McAtamney's serves via wholesale.
• Dunbia (Dawn Meats): Major UK and Ireland red meat processor (Dunbia now part of Dawn Meats) with integrated slaughtering, processing, and retail/foodservice supply. Comparable as a large-scale NI/UK meat supplier overlapping McAtamney's wholesale and beef supply chain.
• Cranswick: UK-listed producer of fresh and added-value pork, poultry, and prepared foods supplying major retailers and foodservice operators. Comparable to McAtamney's Gourmet Range and wholesale channel as a large-scale UK prepared-meat player.

Direct peers

• The Ginger Pig: Multi-location traditional butcher chain in Yorkshire with a strong reputation for dry-aged beef, in-house prepared foods, and a wholesale/restaurant supply arm. Highly comparable to McAtamney's in product mix (fresh cuts, dry-aging, prepared meals) and multi-shop regional retail model.
• Donald Russell: UK-based premium mail-order butcher supplying direct-to-consumer and hospitality customers nationwide. Comparable to McAtamney's on quality positioning, online/app ordering, and B2B supply, though Donald Russell operates without a physical retail footprint.
• Walter Smith Fine Foods: UK specialty meat supplier combining retail butchery, wholesale, and prepared meat products for foodservice. Comparable to McAtamney's on multi-channel meat distribution and the prepared/cooked meat product line.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mcatamneys
• Facebookfacebook.com/McAtamneys
• Instagraminstagram.com/mcatamneysbutchers
• LinkedInlinkedin.com/company/mcatamney-s-butchers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McAtamney's Butchers