Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP

Cultural Museum Servicesmcb.org.br

The Museu da Casa Brasileira is a São Paulo State government cultural institution, founded in 1970, dedicated exclusively to Brazilian domestic culture, design, and architecture. It serves the design community and general public through exhibitions, the Prêmio Design MCB award, and educational programs.

Company typePrivate
Founded-
HeadquartersSão Paulo, Brazil
Headcount11–50
GTM typeB2C
OfferingServices

What Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP does

Museu da Casa Brasileira (MCB) is a São Paulo State government cultural institution established in 1970 and operated under the Secretaria da Cultura, Economia e Indústria Criativas do Estado de São Paulo (SCEIC-SP). It is the only museum in Brazil dedicated exclusively to the theme of Brazilian domestic life ("morada brasileira") and housing, and is recognized as a national and international reference in design and architecture. The institution serves design and architecture professionals, students, and enthusiasts, as well as the general public interested in Brazilian design heritage.

MCB's core products center on the Prêmio Design MCB — a national design competition established in 1986 and now in its 36th edition in 2025 — and on long-duration exhibitions based on the institution's collection, supplemented by temporary exhibitions, debates, lectures, courses, and publications. The Cartaz (Poster) Contest serves as the initial phase of the annual award. In 2023, the museum temporarily closed its physical venue on Avenida Brigadeiro Faria Lima while it seeks a new permanent location; it continues to operate via partnerships, notably with Associação Pinacoteca Arte e Cultura (APAC), formalized in 2025, and with Museu Paulista da USP through a 2024 joint exhibition.

As a public cultural institution, MCB does not operate a commercial revenue model. Pricing is not publicly disclosed, and its activities are funded through the São Paulo State Government, with program execution supported by APAC, a private non-profit Social Organization of Culture that has managed state museums since 2006. The institution employs 39 people and distributes its programs through institutional exhibitions and partner-based collaborations across Southeast Brazil. Two additional temporary exhibitions are planned for 2026.

Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP firmographics

Firmographics

Name: Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP
Legal name: Museu da Casa Brasileira
Website: https://mcb.org.br
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: The Museu da Casa Brasileira is a São Paulo State government cultural institution, founded in 1970, dedicated exclusively to Brazilian domestic culture, design, and architecture. It serves the design community and general public through exhibitions, the Prêmio Design MCB award, and educational programs.
Ownership category
akta.pro rank

Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP industry classification

Industry

Product category: Cultural Museum Services
NAICS: Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Museums (71211), Museums, Historical Sites, and Similar Institutions (712)
akta.pro primary industry: Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

Keywords

Design museum services
Cultural exhibitions
Design awards program
Architecture programming
Museum educational programs

Where Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP is headquartered

Location

Headquarters

HQ city: São Paulo
HQ country: Brazil
HQ region: Latin America

Offices1 record

Markets served

Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Others

Distribution channels2 records

Marketing channels3 records

Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP product offering

Product offering

Core offering

Museu da Casa Brasileira (MCB) is a cultural institution dedicated to Brazilian domestic culture, housing, design, and architecture. It operates long-duration exhibitions based on its institutional collection, temporary exhibitions of design and architecture, and hosts debates, lectures, courses, and publications. Its flagship program is the Prêmio Design MCB, an annual design award established in 1986 to encourage Brazilian design production, including the Cartaz (Poster) Contest.

Product overview

The Museu da Casa Brasileira (MCB) is a cultural institution dedicated to Brazilian housing and design, offering exhibitions, educational programs, and publications. Its flagship product is the Prêmio Design MCB, established in 1986, which is Brazil's premier design award. The museum also manages rotating exhibitions of design and architecture, debates, lectures, courses, and publishes materials related to its collection. In 2025-2026, the institution operates in partnership with APAC following temporary closure of its original venue.

Differentiator

Problem solved

Functional benefit

Products and services

Prêmio Design MCB An annual national design award competition established in 1986 to encourage Brazilian design production, including categories for products and written works. It is a reference national competition in design and architecture, managed in partnership with APAC since 2025 (36th edition).
Museu da Casa Brasileira Exhibitions Long-duration exhibitions based on the institution's collection and temporary exhibitions focused on design and architecture, along with debates, lectures, courses, and publications. Targeted at the general public and the design and architecture community in Brazil.
Cartaz Contest (Concurso do Cartaz) A poster design competition that forms part of the Prêmio Design MCB, serving as the initial phase of the annual design award program. Targeted at Brazilian designers.

Companies that use Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP

Customer profile

Segments2 records

Ideal customer profiles2 records

Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

Associação Pinacoteca Arte e Cultura (APAC)coreStrategic or Co-development Partner · 1 January 2025APAC, a private non-profit civil society established in 1992 to support the Pinacoteca de São Paulo, qualified as a Social Organization of Culture in 2005, assumed management of museums from 2006. In 2025, a partnership was formalized between SCEIC-SP and APAC for special actions related to Museu da Casa Brasileira, including the 36th Prêmio Design MCB.
Museu Paulista da USPcoreStrategic or Co-development Partner · 1 January 2024In 2024, an exhibition titled 'Sentar, Guardar e Dormir: Museu da Casa Brasileira e Museu Paulista em diálogo' was promoted as a partnership between MCB and Museu Paulista USP, showcasing collections from both institutions in dialogue.
Secretaria da Cultura, Economia e Indústria Criativas do Estado de São Paulo (SCEIC-SP)coreOthersThe museum is an institution of SCEIC-SP, dedicated to Brazilian domestic culture. SCEIC-SP maintains the museum's legacy through partnerships while seeking a new permanent location.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP competitors and assessment

Company assessment

Broad incumbents

Museu de Arte do Rio (MAR): Rio de Janeiro cultural institution combining art and history programming. Comparable as a Brazilian museum running rotating exhibitions, educational programming, and public programming on similar scale.
Design Museum London: London-based design museum offering exhibitions, educational programs, and a design award. Comparable as an internationally recognized design-focused museum with programs paralleling MCB's exhibitions and Prêmio Design MCB.
Vitra Design Museum: International design-focused museum in Weil am Rhein, Germany. Comparable as a design-dedicated museum running exhibitions, design awards, and educational programming centered on industrial and product design.
Cooper Hewitt, Smithsonian Design Museum: New York-based Smithsonian design museum focused on design and decorative arts. Comparable as a long-running, internationally recognized design museum with collections, exhibitions, and education programs similar in scope to MCB.
Museu de Arte Moderna do Rio de Janeiro (MAM Rio): Major Brazilian modern art museum in Rio de Janeiro. Comparable as a Brazilian institution running rotating exhibitions, design programming, and cultural-education initiatives that compete for similar audiences and sponsors.
Museu de Arte de São Paulo (MASP): Brazil's most prominent art museum, located on Avenida Paulista in São Paulo. Comparable as a São Paulo cultural institution that programs design and architecture exhibitions that may overlap with MCB's thematic territory.

Direct peers

Pinacoteca de São Paulo: São Paulo's flagship art museum, also managed by APAC under SCEIC-SP oversight. Directly comparable as a São Paulo state cultural institution sharing governance, funding sources, and the new APAC partnership umbrella that now covers MCB.
Memorial da Resistência: São Paulo cultural institution also managed by APAC under SCEIC-SP. Comparable as a peer state cultural institution sharing the same management organization, funding streams, and partnership framework as MCB.
Museu Paulista da USP (Museu do Ipiranga): University-affiliated São Paulo museum and a 2024 collaboration partner of MCB. Comparable as a heritage/cultural institution in São Paulo that co-hosts exhibitions and shares curatorial collaboration with MCB.

Regional players

Centro Cultural São Paulo (CCSP): Large São Paulo municipal cultural center offering rotating exhibitions, courses, and design programming. Comparable as a São Paulo cultural institution competing for the same exhibition and design-programming audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP leadership team

Management profile

Number of profiles

Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP

What does Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP do?

Is Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP a public or private company?

Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP is a private company. It is classified as state government owned and is currently operating.

When was Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP founded?

Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP was founded in -1. It employs 11 to 50 people.

Where is Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP based?

Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP is headquartered in São Paulo, Brazil, in the Latin America region.

Who are Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP's main competitors?

Broad incumbents on record are Museu de Arte do Rio (MAR), Design Museum London, Vitra Design Museum, Cooper Hewitt, Smithsonian Design Museum, Museu de Arte Moderna do Rio de Janeiro (MAM Rio) and Museu de Arte de São Paulo (MASP). Direct peers are Pinacoteca de São Paulo, Memorial da Resistência and Museu Paulista da USP (Museu do Ipiranga). Centro Cultural São Paulo (CCSP) is listed as a regional player.

Does Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP have an API?

No public API is recorded for Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP.

What industry is Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP in?

Museu da Casa Brasileira | Instituição da Sec. de Cultura e Economia Criativa do Estado de SP's product category is Cultural Museum Services. Its primary akta.pro industry code is THAJADAF, Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film). Its NAICS code is 712110.