McCann San José

What McCann San José does

McCann is a global advertising agency network providing creative advertising and integrated marketing communications services to enterprise brands. Core offerings include campaign development, brand strategy, brand messaging, and multi-channel execution across TV, cinema, social media, digital, and retail activation. The agency operates on retainer-based agreements and project fees, serving a roster of named global enterprise clients including L'Oréal Paris, Xbox, Chevrolet, Mastercard, McDonald's, Prada, Aldi, Just Eat, Puck, and Kids Help Phone. Documented campaigns in 2024 include L'Oréal Paris's 'Truth Well Told' (Cannes Grand Prix for Film), Xbox's 'The Everyday Tactician' for Football Manager 24 (Cannes Titanium Lion, Grand Prix for Direct), Chevrolet's '100 Years of Chevrolet' in Brazil, and Mastercard's 'Inclusive by Design' financial inclusion platform.

The agency has a global physical footprint with confirmed offices in New York, London, Paris, and San José, Costa Rica, and operates under the 'Truth Well Told' creative positioning. McCann's go-to-market is direct enterprise sales through business development, industry reputation, and award recognition. No proprietary technology platform, AI/ML capabilities, patents, APIs, or data products are disclosed in the source data; the business model is pure professional services rather than software or product. Pricing, revenue, headcount, and ownership structure are not publicly disclosed in the input. McCann was recognized in 2024 across Cannes Lions (multiple Grand Prix, Titanium, Gold, Silver, Bronze Lions), Clio Grand, D&AD Yellow Pencil, The One Show Best of Discipline, Ciclope Grand Prix, Influencia Brand Content Awards Grand Prix, Gerety Award, and Club des DA Award.

Name

McCann San José

Legal name

McCann

Website

https://mccann.cr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

McCann is a global advertising agency network providing creative campaign development, brand strategy, and integrated marketing communications for major enterprise brands, including L'Oréal Paris, Xbox, Mastercard, and McDonald's, with offices across New York, London, Paris, and San José.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industries

Sales Promotion Campaign Design & Management (BPAFAMAC), Brand Activations & Experiential Campaign Design (MPAAAGAA), Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE), Brand Partnerships & Endorsement Agencies (MPAIAGAF)

Keywords

• Advertising services
• Creative campaigns
• Brand strategy
• Integrated marketing
• Marketing communications

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Advertising Services: McCann generates revenue through retainer-based agreements and project fees for creative advertising services, including campaign development, brand strategy, and integrated marketing communications for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

McCann San José provides creative advertising and marketing services for global enterprise brands, including campaign development, brand strategy, integrated marketing communications, and multi-platform campaign execution across TV, cinema, social, digital, and retail channels. The agency is part of the global McCann network and operates on retainer and project fee arrangements with clients in cosmetics, automotive, financial services, gaming, food, retail, and luxury segments. Service delivery is grounded in storytelling and creative strategy rather than a proprietary software product.

Product overview

McCann is an advertising and marketing agency that provides creative services including campaign development, brand strategy, and multi-channel marketing solutions. The agency works with client brands including L'Oréal Paris, Xbox, Chevrolet, Mastercard, and others on various advertising campaigns and marketing initiatives. This is a services-based business rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising and Marketing Services Creative advertising and marketing services including campaign development, brand strategy, creative messaging, and multi-channel marketing solutions for global enterprise brands across cosmetics, automotive, financial services, gaming, food, retail, and luxury sectors.

Quantifiable outcome

• 190% increase in Xbox players for Football Manager 24
• +4 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Ogilvy: Global full-service creative advertising network under WPP, one of McCann's most direct competitors for the same enterprise AOR mandates (L'Oréal, Coca-Cola, etc.). Both operate retainer-and-project models with integrated creative, digital, and PR capabilities.
• Leo Burnett: Publicis-owned global creative agency network with comparable enterprise-client roster and award recognition. Competes directly with McCann on global integrated campaigns and brand platform work.
• DDB Worldwide: Omnicom-owned creative agency network with comparable global footprint and integrated service offering, frequently competing against McCann on multinational AOR reviews.
• TBWA\Worldwide: Omnicom-owned global creative network known for disruptive brand work (Apple, Adidas). Direct competitor in the same holding-company-network tier with comparable enterprise clientele.
• Saatchi & Saatchi: Publicis-owned global creative network with a similar big-idea brand campaign heritage. Competes for the same enterprise creative briefs across automotive, retail, and consumer goods.
• BBDO Worldwide: Omnicom-owned global creative agency network competing head-to-head for major brand creative mandates (e.g., AT&T, PepsiCo, Mars). Comparable scale, global office footprint, and award-winning creative reputation.
• Grey Global: Global creative agency network (WPP) competing for major brand creative mandates in consumer goods, beauty, and financial services—adjacent to McCann's core verticals.

Broad incumbents

• Havas: Global advertising and communications group operating creative, media, and health networks. Functions as a broad incumbent peer offering comparable full-service creative agency capabilities to global enterprise clients.
• Publicis Groupe: Global advertising and communications holding company (Leo Burnett, Saatchi, Publicis, Digitas). Competes with McCann's network for enterprise creative and integrated communications spend at the holding-company level.
• WPP plc: Largest advertising holding company and parent of Ogilvy, Grey, VMLY&R, and GroupM. As a broader services conglomerate, it competes with McCann's parent network on global integrated marketing mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mccann-san-jose
• Instagraminstagram.com/mccann_mw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCann San José