Moon Community Club

What Moon Community Club does

Moon Community Club (MCC) is an exclusive, referral-only members-only lifestyle concierge club that originated as a WhatsApp parenting group in Saudi Arabia in 2015 and was formally launched as a website in March 2020 by three co-founders — Nouf Miteb, Sarah Faisal, and Sara Khaled. The company is registered in England and Wales (Moon Community Club Limited, company number 12692602) with its registered office in Wimbledon, London, and currently operates with approximately five staff. MCC curates a hand-picked community of high-net-worth individuals, entrepreneurs, and families, providing bespoke concierge services across seven verticals: lifestyle services, restaurants and events, travel, art and culture, health and wellbeing, education and family, and real estate and finance. The core technology stack consists of a members-only mobile application (iOS and Android, launched 2024), a web platform at mcc.social, and direct WhatsApp integration that connects members to a dedicated in-house booking team handling restaurant reservations, travel itineraries, and event access.

The product portfolio comprises four integrated surfaces: the flagship MCC Membership (an annual subscription with bespoke concierge access); the MCC App (the central booking, directory, and notification hub); the MCC Business Network (an internal marketplace where 30+ member-owned businesses cross-promote services); and MCC Magazine (an editorial platform publishing curated travel guides and lifestyle content). An education sub-brand, MCC Education, extends the offering into tutoring, university preparation, and student relocation services. The revenue model combines annual recurring membership fees (payable annually or in 12 monthly installments, with seasonal high-season pricing from June to August) with transaction-based surcharges on third-party bookings and admin/cancellation fees. Distribution is exclusively digital via the mobile apps, website, and WhatsApp booking service; member acquisition is gated entirely through a strict referral-only application process, reviewed at the company's discretion, with no public pricing disclosed.

MCC operates globally, with curated coverage spanning the UK, Saudi Arabia, Europe, Southeast Asia, and East Asia, and a directory of featured cities including Prague, Atlanta, Bali, Jaipur, Marrakech, Ravello, Shanghai, and Singapore. The company is founder-owned with no disclosed external institutional funding, no acquisitions, and no leadership changes recorded. Strategic direction is defined by three most recent moves: the 2024 members-only app launch, the formalization of the MCC Education vertical, and the expansion of the MCC Business Network ecosystem.

Name

Moon Community Club

Legal name

Moon Community Club Limited

Website

https://mcc.social

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Moon Community Club is an exclusive, referral-only members-only lifestyle concierge club serving high-net-worth individuals globally, offering priority restaurant bookings, travel planning, event access, education services, and business networking via a dedicated mobile app and WhatsApp booking team.

Ownership category

akta.pro rank

Product category

Concierge Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private Memberships & Invitation-Only Experiences (HSACAMAL)

akta.pro secondary industries

Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ), Premium/Upmarket Membership Clubs (CRAEADAG), Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Members-only concierge
• Lifestyle club
• Travel concierge
• Exclusive membership
• Premium concierge services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Annual Membership Fees: Members pay an annual subscription fee for access to the exclusive community, concierge services, and member app. Fee is payable annually in advance or via monthly installments over 12-month period. Higher fees may apply for applications made during high season (June-August).
2. Third-Party Booking Services (Agency): MCC acts as intermediary between members and third-party service providers (restaurants, hotels, travel, events). Members pay for actual services consumed from third parties. MCC may charge surcharges for same-day bookings, additional concierge research, and admin fees for cancellations/amendments.
3. Event and Experience Access: Members gain access to exclusive events, restaurant openings, and exhibitions. Some experiences are complimentary as part of membership; others incur third-party fees disclosed in advance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Moon Community Club operates an exclusive, referral-only annual membership that grants access to a bespoke concierge service covering restaurant reservations, travel itinerary planning, event and ticket access, art advisory, health and wellbeing, education and family support, and real estate/finance introductions. Services are delivered through a dedicated WhatsApp booking team and a member-exclusive iOS and Android app that provides a curated global directory of venues, bookings management, and business networking. Sub-offerings include MCC Education (tutoring and student services), MCC Business Network (member-to-member business promotion), and MCC Magazine (editorial content).

Product overview

Moon Community Club operates as an exclusive members-only club offering a suite of integrated lifestyle and concierge services. The core offering consists of MCC Membership (a referral-only annual subscription providing bespoke concierge services) and the MCC App (a mobile application available on iOS and Android that serves as the central hub for accessing bookings, recommendations, and the global directory). The company also operates MCC Education (offering tutoring, academic support, and student services for families), MCC Business Network (enabling members to promote their businesses within the community), and MCC Magazine (providing editorial content with travel guides and lifestyle recommendations). All services interconnect through the MCC App, which serves as the primary member interface for managing bookings, browsing the directory, and accessing content.

Differentiator

Problem solved

Functional benefit

Products and services

• MCC Membership Exclusive, referral-only annual membership providing access to bespoke concierge services including restaurant bookings, travel arrangements, priority reservations, event access, and a global directory of advisors, investors, and partners for discerning individual members.
• MCC App Member-exclusive mobile application on iOS and Android providing access to all bookings, recommendations, a global directory of restaurants, cafes, spas, gyms, and events, with in-app WhatsApp integration to dedicated MCC booking agents.
• MCC Education Family education and skill-building services for members' children, including private tutoring, after-school enrichment programs, educational camps, university and career preparation, and student relocation support.
• MCC Business Network Members-only business networking platform where MCC members can promote their businesses to the community, enabling cross-promotion, referrals, and connections among vetted members.
• MCC Magazine Editorial content platform featuring travel guides, destination recommendations, event highlights, and lifestyle articles curated for members, accessible via the MCC App and website.

Quantifiable outcome

• No quantifiable outcomes publicly disclosed

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Expert Travel PartnerscoreOthersMCC works with trusted travel partners around the globe to provide members with exclusive travel itineraries, luxury accommodations, and unique experiences worldwide.
• Expert Bookings PartnerscoreOthersPartnership network of restaurant, venue, and activity providers that enable MCC's concierge team to secure priority access and exclusive experiences for members.
• MCC Business Network MembersminorOthers30+ member-owned businesses featured on MCC Business Network, including fashion (Leem, A Range Concept), dining (Shawarma Abu Rayyan, Krisp, LVT), wellness (Tonic Wellness, Bend SA), and luxury services (Elite Auto, Suarez Jewelry). Members can cross-promote within the community.
• Art Advisory PartnersminorOthersPartners providing art advisory services, facilitating access to art fairs, exhibitions, and private tours for interested members.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Aman Club: Invitation-only membership tier from Aman Resorts granting global travel privileges, room upgrades, and exclusive experiences. Comparable as a curated, invitation-only luxury club overlapping with MCC's HNW travel and lifestyle access value proposition.
• The Wing: Members-only community and workspace network for women, with curated events, content, and networking. Comparable on curated, community-led membership model and female-focused positioning — relevant to MCC's female founding team and HNW women member base.
• Not So Ivory: Members-only community and concierge platform focused on curating luxury experiences for women. Comparable niche, referral-curated positioning, and female-led community origin story.

Direct peers

• Quintessentially: Global luxury lifestyle and concierge club providing 24/7 access to travel, dining, events, and lifestyle services for HNW members. Highly comparable to MCC in core offering (membership concierge, curated experiences) and target customer (affluent global citizens).
• Velocity Black: Digital-first luxury concierge membership serving HNW individuals via app and chat-based request handling. Closest comparable to MCC on the digital/WhatsApp-style delivery model and millennial/Gen-X HNW target segment.
• Les Conciergeries: Boutique digital concierge and lifestyle club offering members curated travel, dining, and event access through a chat-based interface. Closely comparable digital-first concierge model and HNW target demographic.

Broad incumbents

• Soho House: Global members-only club network for creative professionals, with hospitality, events, and curated experiences. Comparable on referral-curated membership positioning and HNW/young-professional overlap, though primarily physical-venue vs. MCC's digital concierge model.
• John Paul: Premium concierge and lifestyle services provider, now part of Accor, offering white-label and direct concierge to HNW individuals and corporate clients. Comparable core service (concierge for affluent members) at significantly larger scale.
• Ten Lifestyle Group: Publicly-listed global concierge and lifestyle management company serving both private members and corporate clients. Comparable as a scaled, established competitor in the same membership-concierge category with similar service breadth.

Regional players

• Elite World Group: Luxury concierge and lifestyle management firm with strong presence in Europe and the Middle East. Comparable concierge offering and overlapping geographic coverage with MCC's UK-MENA footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mooncommunity_club
• LinkedInlinkedin.com/company/moon-community-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moon Community Club