McDonald's India – North and East

What McDonald's India – North and East does

McDonald's India – North and East is the quick-service restaurant business operated by Connaught Plaza Restaurants Private Limited (CPRL), a privately held Indian company holding a master franchise from McDonald's USA to develop and operate McDonald's restaurants across 14+ states and union territories in North and East India, including Delhi, Haryana, Punjab, Uttar Pradesh, Rajasthan, Himachal Pradesh, Uttarakhand, Chandigarh, Jammu & Kashmir, Bihar, West Bengal, and Madhya Pradesh. Established in 1991 with its first restaurant opening in 1996, the business runs 100+ company-owned restaurants offering a localized menu that combines global McDonald's items with India-specific products such as McAloo Tikki, McVeggie, McSpicy Paneer, and the Chicken and Veg Maharaja Mac, alongside breakfast wraps, snacks, McFlurry desserts, McCafé beverages, and the Happy Meal kids bundle.

Revenue is generated through direct transaction-based food and beverage sales across dine-in, takeaway, and McDelivery home-delivery channels. McDelivery operates in select Indian cities including Delhi, Gurugram, Faridabad, Ghaziabad, Noida, Chandigarh, Jalandhar, and Kolkata, with a flat INR 30 (+taxes) per-order delivery charge, no minimum order threshold, and a prepaid requirement for bulk orders above INR 2,000. Digital infrastructure includes a McDonald's mobile app, a dedicated McDelivery website, a Happy Meal app, a restaurant locator, an AI-driven chatbot supporting the Signature Collection marketing campaign, and McCafé subscription deals that drive repeat visitation and incremental ticket size. Marketing is executed through Instagram, app-based promotions, email and SMS, events, and a brand ambassador relationship with Bollywood actor Kartik Aaryan.

The business is in an explicit expansion phase, with publicly stated targets to double its restaurant footprint, achieve a 5-fold increase in city-level outlet coverage, and hire 5,000 additional employees across its operating geographies. Core customer segments are urban and semi-urban Indian families (engaged via Happy Meal bundles and the Happy Meal Readers programme with children's author Cressida Cowell), working professionals and students seeking quick affordable meals, and delivery customers in metro catchments. Coca-Cola India serves as the exclusive beverage partner, anchoring a key category within the menu mix.

Name

McDonald's India – North and East

Legal name

Connaught Plaza Restaurants Private Limited

Website

https://mcdindia.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

McDonald's India – North and East (Connaught Plaza Restaurants Private Limited) operates 100+ quick-service restaurants across 14+ states under a McDonald's USA master franchise, serving localized burgers, McCafé beverages, Happy Meals, and McDelivery home delivery to urban Indian families, professionals, and students.

Ownership category

akta.pro rank

Product category

Quick Service Restaurants

NAICS

Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industries

Breakfast & Brunch Fast Casual (THAFABAL), Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Quick service restaurants
• Fast food dining
• Home food delivery
• Kids meal programs
• Coffee and beverages

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Food and Beverage Sales: Revenue from sale of food and beverages across all restaurant formats including dine-in, takeaway, and delivery
2. McDelivery Service: Home delivery service with INR 30 plus taxes delivery charge on each order
3. Happy Meal Products: Sale of Happy Meal boxes with toys/books to families with children

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

McDonald's India – North and East (operated by Connaught Plaza Restaurants Private Limited) runs a quick-service restaurant network across Northern and Eastern India, serving a localized menu of burgers, wraps, sides, desserts, and beverages through dine-in, takeaway, and the McDelivery home delivery service. The offering is anchored by the McCafé coffee sub-brand, the Happy Meal kids program with the Happy Meal Readers literacy initiative, the Signature Collection premium burger line, and a region-specific mobile application for ordering and offers.

Product overview

McDonald's India – North and East (operated by Connaught Plaza Restaurants Private Limited) operates a quick-service restaurant network across Northern and Eastern India, offering a unified brand experience through both dine-in and delivery channels. The product portfolio centres on the core fast-food menu of burgers, wraps, snacks, desserts, and beverages, augmented by the McDelivery home delivery service, the McCafé coffee sub-brand, and the Happy Meal kids program with its Happy Meal Readers literacy initiative. The McDonald's Mobile Application serves as a digital hub for menu discovery, offers, and ordering. The company's stated expansion goals include a 5-fold increase in city outlets and doubling store count across North and East India.

Differentiator

Problem solved

Functional benefit

Brands

• Happy Meal Readers: A literacy program offering books by Cressida Cowell with Happy Meals, encouraging reading as a fun family activity.
• McDelivery
• McCafé
• Signature Collection

Products and services

• McDelivery Home delivery service enabling customers to order McDonald's food for doorstep delivery. Available in select areas of Delhi, Gurugram, Faridabad, Ghaziabad, Noida, Chandigarh, Jalandhar, and Kolkata. INR 30 plus taxes delivery charge per order.
• Happy Meal Kids meal bundle featuring a burger or nuggets, fries, beverage, and a toy or book. Bundled with the Happy Meal Readers literacy program offering books by Cressida Cowell featuring The Tiny Detectives characters.
• Happy Meal Readers A children's literacy and engagement program bundled with Happy Meals, offering books by Cressida Cowell featuring The Tiny Detectives characters to encourage reading as a family activity.
• McCafé McDonald's coffee and beverage sub-brand offering drinks including Black Coffee, Cold Coffee, Iced Tea, Masala Chai, and McFloat beverages, with a subscription deal offering 61% savings.
• McDonald's Mobile App Region-specific mobile application for iOS and Android providing restaurant information, offers, order placement, and loyalty program features. Requires selection of 'India – North & East' for use.
• Signature Collection Premium burger line including Grand Cheese and Grand Chicken burgers under the Signature Collection Club Card offer.
• McAloo Tikki Burger Signature vegetarian burger featuring a golden fried patty made with peas, potato and aromatic spices, topped with sliced tomatoes, shredded red onion, and tangy tomato mayonnaise on a warm toasted bun. 339.52 kCal.
• McVeggie Vegetarian burger with a patty made of potatoes, peas, carrots and Indian spices, topped with crispy lettuce and mayonnaise on sesame-toasted buns. 402.05 kCal.
• McSpicy Chicken Spicy chicken burger with a zesty whole muscle leg meat patty, fried to golden tan, dressed with creamy veg mayo and shredded iceberg lettuce on a sesame-studded quarter pounder bun. 451.92 kCal.
• McSpicy Paneer Crispy and spicy paneer patty burger with creamy tandoori sauce and crispy lettuce topping on a quarter pounder bun. 652.76 kCal.
• Veg Maharaja Mac Premium double-decker vegetarian burger with Maharaja bun, corn and cheese patty layers, iceberg lettuce, shredded onion, sliced cheese, and habanero sauce. 832.67 kCal.
• Chicken Maharaja Mac Premium double-decker chicken burger with Maharaja bun, flame-grilled chicken patty layers, tomato slices, iceberg lettuce, and habanero sauce. 689.12 kCal.
• Fillet-O-Fish Fish burger made with Alaskan Pollock from sustainable fisheries, topped with melty American cheese slice and creamy tartar sauce on a soft steamed bun. 348.11 kCal.
• McChicken Batter and breaded chicken patty burger containing green peas, carrots, green beans, onion, potatoes, rice and spices, served with eggless mayonnaise and lettuce. 400.80 kCal.
• Spicy Paneer Wrap Tender paneer patty with fiery crunchy batter, fresh veggies, seasonings, creamy sauce, mustard and melted cheese in whole wheat flat bread. 250g, 674.68 kCal.
• Spicy Chicken Wrap Juicy chicken with hot crispy batter, dressed with lettuce, onions, tomatoes, seasonings, creamy sauce and cheese in whole wheat flat bread. 257g, 567.19 kCal.
• Veg Surprise Burger Vegetarian burger featuring a potato patty topped with Italian herb sauce and shredded onions between toasted buns. 313.44 kCal. Reintroduced to the menu in December 2022.
• Butter Paneer Grilled Burger Mildly spiced grilled paneer patty topped with makhani sauce and shredded onions on freshly toasted sesame seeded buns. 142g, 382.26 kCal.
• Butter Chicken Grilled Burger Premium grilled chicken patty topped with makhani sauce and shredded onions on freshly toasted sesame seeded buns. 153g, 357.01 kCal.
• McEgg Fresh farm egg steamed to perfection with magic masala, sandwiched between toasted buns with creamy mayo and crunchy onion. 115g, 265 kCal.
• World Famous Fries Crispy and golden French fries available in Regular (77g), Medium (109g), and Large (154g) sizes. No allergens.
• Chicken McNuggets Bite-sized breaded boneless chicken pieces in various shapes (Ball, Boot, Bell & Bone), served with smoky Barbeque Sauce or Mustard Sauce. Available in 4, 6, 9, or 20 piece sizes.
• Pizza McPuff Rectangle-shaped savoury dough stuffed with assorted vegetables (carrot, beans, capsicum, onion, green peas), mozzarella cheese mixed with tomato sauce, and exotic spices. 228.21 kCal.
• McFlurry Milk-based frozen dessert available in Oreo and Choco Crunch variants. Oreo variant available in 86.79g and 147.38g sizes. Contains allergens: cereal, milk, soya, sulphites.
• Soft Serve and Sundaes Creamy vanilla soft-serve products including Soft Serve Cone, McSwirl Chocolate, and Sundae variants (Chocolate, Strawberry, Chocolate Brownie).
• McCafé Beverages Coffee and beverage offerings including Black Coffee (200ml), Cold Coffee (250ml), Iced Tea (400ml), Cold Coffee McFloat (270ml), and Masala Chai (90ml/150ml).

Quantifiable outcome

• Plans to double store count and hire 5,000 people in North and East India
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Parv Communications Pvt LtdminorGTM or Marketing Partner · 13 December 2024Third party agency conducting the Collect Quest Lucky Draw promotion from December 13, 2024 to January 13, 2024. Handles winner selection, prize disbursement, and promotional activities.
• Coca-Cola India Private Limited (CCIPL)coreStrategic or Co-development Partner · 30 October 2021Coca-Cola India Private Limited partnered with McDonald's India North & East for the Match Meal promotion, providing prizes (Meet & Greet with cricket players Jasprit Bumrah or Mohammed Siraj) and merchandise. CCIPL also provides Free Coke Zero with Signature Collection burger purchases under the Signature Collection Club Card offer.
• McDonald's USAcoreStrategic or Co-development PartnerMcDonald's USA is the Master Franchisee relationship holder. Connaught Plaza Restaurants Private Limited (CPRL) operates as the sole development licensee under this Master Franchisee Relationship for North & East India.
• McDonald's CorporationcoreStrategic or Co-development PartnerGlobal franchisor providing brand, intellectual property, operational standards, and support to McDonald's India North & East franchisee.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Subway India (Subway Systems India): Operates Subway sandwich QSR chain in India via master franchisee. Comparable as international QSR franchise operator with localized menu and dine-in/takeaway/delivery mix targeting similar urban and family customers.
• Sapphire Foods India (KFC, Pizza Hut, Taco Bell): Listed franchisee operator of KFC, Pizza Hut, and Taco Bell in India. Closely comparable business model (multi-brand QSR franchisee) competing head-to-head with McDonald's in the same malls, high streets, and delivery platforms across North and East India.
• Devyani International (KFC, Pizza Hut, Costa Coffee): Listed QSR franchisee operating KFC, Pizza Hut, and Costa Coffee in India. Directly comparable multi-brand QSR franchisee competing with McDonald's across dine-in, takeaway, and delivery channels in North and East India.
• Jubilant FoodWorks (Domino's, Dunkin', Hong's Kitchen): Operates Domino's Pizza in India and other QSR brands. Directly comparable as a listed QSR franchisee competing for similar meal occasions, particularly delivery, with overlapping locations in tier-1 and tier-2 cities.
• Hardcastle Restaurants (McDonald's India - South and West): Operates McDonald's restaurants in West and South India under a separate master franchisee arrangement with McDonald's Corp, listed as Westlife Development. Most directly comparable peer: same global brand, same QSR model, overlapping menu, but disjoint territory.
• Burger King India (Restaurant Brands Asia): Master franchisee for Burger King in India, operating a competing burger-led QSR chain. Directly comparable on category (burgers), service model (limited-service), target customer (young urban consumers), and growth trajectory in India.

Broad incumbents

• Tata Starbucks (Tata Consumer Products & Starbucks JV): Operates Starbucks stores in India via Tata-Starbucks JV. Comparable as a premium beverage-led chain that directly competes with McDonald's McCafé sub-brand for coffee and beverage occasions among urban Indian consumers.
• Haldiram's (Restaurant and QSR vertical): Large Indian food conglomerate operating restaurants, sweet shops, and packaged snacks. Comparable as a broad incumbent in Indian foodservice and snacks, competing for vegetarian and family meal occasions, though with a more traditional positioning.

Emerging players

• Chaayos: Indian tech-enabled café chain offering customizable chai and snacks. Comparable as a beverage-led QSR/café concept competing with McCafé in tier-1 cities for the daily chai/coffee occasion.
• Wow! Momo Foods: Indian-origin QSR chain focused on momos and Asian street food. Comparable as an emerging domestic QSR brand competing for similar price-point, quick-service occasions among young consumers and families in Indian cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mcdonaldsinindia
• LinkedInlinkedin.com/company/mcdonalds-india-north-and-east

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McDonald's India – North and East