Mc Farms Inc

What Mc Farms Inc does

MCFARM (Mendocino County Farmers Market Association, legal name; the firm is filed in source data as 'Mc Farms Inc') is a private nonprofit cooperative association that operates a network of certified farmers markets across Mendocino County, California. Founded in 1977 with its original Ukiah market, MCFARM now runs six operating market locations (Fort Bragg, Ukiah, Redwood Valley, Mendocino, Laytonville, and Willits), with several open year-round. The organization's core function is providing low-overhead, regulation-compliant venues where approximately 70+ local farmers, ranchers, fishers, and artisan producers sell directly to consumers. Markets accept EBT/CalFresh, WIC, and SNAP benefits, and the EBT Market Match program doubles produce purchasing power for low-income shoppers up to $30 per visit.

The underlying technology is essentially physical market infrastructure rather than a software platform. MCFARM's digital presence consists of a Squarespace-hosted website (mcfarm.org) with market schedules, vendor directories, recipes, and vendor application resources, plus per-market Facebook pages. There is no proprietary software product, mobile application, or API; the 'platform' is the cooperative itself, governed by an elected Operating Committee and supported by community partner organizations including the Good Farm Fund, MendoLake Food Hub, and Community Foundation of Mendocino County.

MCFARM generates revenue from three primary streams: (1) annual vendor membership dues of $50 per year, (2) per-market stall fees that vary by location and booth size, and (3) EBT/CalFresh transaction processing and Market Match program administration. Vendor-facing pricing is published; the stall fee schedule is available on the website as a PDF. The organization employs approximately 14 people across general management, office administration, and per-market market managers, and operates with no disclosed external funding, parent company, or institutional investors.

Name

Mc Farms Inc

Legal name

Mendocino County Farmers Market Association

Website

https://mcfarm.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

MCFARM (Mendocino County Farmers Market Association) is a nonprofit cooperative that runs six certified farmers markets across Mendocino County, California, connecting 70+ local farmers, ranchers, and artisans directly to community shoppers, including EBT/CalFresh recipients via a Market Match program.

Ownership category

akta.pro rank

Product category

Certified Farmers Markets / Agricultural Direct Marketing

akta.pro primary industry

Farm-to-Consumer Cooperative Markets (Local Producer Co-ops) (CRAHALAG)

akta.pro secondary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Certified farmers markets
• Vendor membership programs
• EBT market match
• Local farm produce sales
• Agricultural direct marketing

Headquarters

HQ city

Fort Bragg

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Vendor Membership Fees: Annual vendor membership fees of $50 per year plus annual member dues for vendors participating in the certified farmers markets
2. Stall Fee Income: Vendors pay stall fees to participate in markets. Fees vary by market and booth size. Chart available at /s/stall_fee_chart_feb_2018.pdf
3. EBT Transaction Processing: Markets process EBT/CalFresh benefits and Market Match tokens, generating operational revenue through SNAP/EBT transactions

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

MCFARM operates a cooperative network of six certified farmers markets across Mendocino County, California, providing direct-marketing venues for local farmers, ranchers, and producers to sell fresh produce, meats, cheese, prepared foods, crafts, and other goods directly to consumers. The organization also administers the EBT/CalFresh Market Match program that doubles produce benefits for low-income shoppers, and runs vendor enrollment, market management, and SNAP/EBT transaction processing across all six locations.

Product overview

Mendocino County Farmers Market Association (MCFARM) operates as a cooperative network of seven certified farmers markets across Mendocino County, California. The organization does not offer a unified software product but rather manages physical market venues where local farmers, producers, and artisans sell directly to consumers. The product portfolio consists of the market locations themselves (Fort Bragg, Ukiah, Redwood Valley, Mendocino, Laytonville, Willits), the EBT Market Match program for food assistance recipients, and nine vendor product categories including Agricultural Products, Meats & Cheese, Prepared Foods, Olive Oil & Condiments, Crafts, Services, Ocean Products, and Nurseries & Plants. MCFARM's primary offering is the market infrastructure and the community access programs that connect local food producers with consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mendocino County Certified Farmers Markets Network A cooperatively-run network of six certified farmers markets across Mendocino County (Fort Bragg, Ukiah, Redwood Valley, Mendocino, Laytonville, Willits) providing certified-producer-only direct-marketing venues for local farmers, ranchers, and artisans to sell fresh produce, meats, cheese, prepared foods, crafts, and other goods directly to consumers.
• Vendor Membership Program Annual vendor enrollment program that grants certified local producers access to participate in any of the MCFARM certified farmers markets, with a $50/year application fee, annual member dues, and per-market stall fees that vary by location and booth size.
• EBT/CalFresh Market Match Program Supplemental incentive program operating at MCFARM markets that accepts EBT/CalFresh/SNAP benefits and doubles recipients' produce purchasing power (up to $30 match per customer) at participating market vendors.

Quantifiable outcome

• Markets double EBT dollars for produce purchases up to $30
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered supporting and core.

• Mendocino County Farm BureausupportingOthersListed as a 'Friend of MCFARM' - community organization supporting local farms and farmers markets in Mendocino County. Website link provided: https://www.mendofb.org/
• School of Adaptive AgriculturesupportingOthersListed as a 'Friend of MCFARM' - educational organization supporting agricultural training and education. Website link provided.
• MendoLake Food HubsupportingOthersListed as a 'Friend of MCFARM' - food hub connecting local farms with markets and consumers. Website link provided: https://mendolakefoodhub.org/
• Word of MouthsupportingOthersListed as a 'Friend of MCFARM' - local food advocacy organization. Website link provided: https://wordofmouthmendo.com/
• Good Farm FundcoreOthersCore EBT Match Supporter and funding partner for the Market Match program. Founded by farmers, local food advocates, and farmers market managers to address gaps in the food system. Handles tax-deductible donations for the EBT Market Match program.
• NCO Gardens ProjectsupportingOthersListed as a 'Friend of MCFARM' - community gardens program. Website link provided: https://www.ncoinc.org/programs/gardens-project/
• Mendocino County Local Food GuidesupportingOthersListed as a 'Friend of MCFARM' - local food resource guide. Website link provided: https://www.mendofoodguide.org/
• Anderson Valley FoodshedsupportingOthersListed as a 'Friend of MCFARM' - local foodshed organization. Website link provided: https://www.avfoodshed.com/
• Community Foundation of Mendocino CountycoreOthersEBT Match Supporter - provides funding support for the EBT Market Match program that doubles SNAP benefits for produce purchases at the markets.
• Ecology CentercoreOthersEBT Match Supporter - Berkeley-based ecology organization supporting sustainable food systems and farmers markets. Listed as supporter of EBT Market Match program.
• North Coast OpportunitiessupportingOthersEBT Match Supporter - community action agency serving Lake and Mendocino counties. Provides support for food access programs.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• MendoLake Food Hub: Listed MCFARM 'Friend' partner operating in adjacent Mendocino/Lake County territory. Provides wholesale distribution infrastructure for the same producers who sell at MCFARM markets, representing a partial-overlap distribution channel rather than direct competition.

Regional players

• California Federation of Certified Farmers Markets: Statewide trade association representing certified farmers market operators across California. Comparable as an organizational peer in the certified farmers market category, providing shared services like regulatory advocacy relevant to MCFARM.
• Local Food Hub (Charlottesville, VA): Virginia-based nonprofit aggregating and distributing local farm products through wholesale channels to schools, hospitals, and farmers markets. Comparable mission (local food access, small farm support) but operates through wholesale rather than direct-to-consumer markets.

Direct peers

• Ecology Center (Berkeley Farmers Markets): Runs Berkeley farmers markets including the iconic Saturday market at Center Street and Derby. Same nonprofit cooperative model with EBT/Market Match programming; Ecology Center is also an MCFARM EBT Match funding partner, highlighting direct programmatic overlap.
• Center for Urban Education about Sustainable Agriculture (CUESA) / Ferry Plaza Farmers Market: Operates the Ferry Plaza Farmers Market in San Francisco, a flagship certified market with national reputation. Comparable in nonprofit model, vendor curation, EBT acceptance, and educational programming about local food.
• Agricultural Institute of Marin: Operates eight certified farmers markets across Marin County and the San Francisco Bay Area, including flagship markets at San Rafael and Corte Madera. Directly comparable in business model: vendor-membership cooperative running multiple certified markets, EBT acceptance, and nonprofit governance.
• Hollywood Farmers Market: Independent nonprofit operating a popular Southern California certified farmers market. Same community-led model with vendor membership structure, EBT/Market Match acceptance, and weekend market scheduling comparable to MCFARM's Ukiah flagship.
• Pacific Coast Farmers Market Association: Operates a network of over 50 certified farmers markets across the Bay Area and Central Valley. Closest scale analog to MCFARM with similar cooperative-style market management, EBT programs, and vendor certification requirements under California regulations.

Others

• Farmers Market Coalition: National nonprofit trade association supporting farmers market operators like MCFARM with training, advocacy, and SNAP/EBT program support. Adjacent ecosystem participant that provides shared infrastructure rather than competing services.

Broad incumbents

• GrowNYC: Operates 50+ Greenmarkets across New York City — substantially larger scale but directly comparable model: nonprofit-managed certified farmers markets with EBT acceptance (Health Bucks), vendor curation, and food-access programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/willitsfm
• LinkedInlinkedin.com/company/mc-farms-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mc Farms Inc