MCGUIRE CHEVROLET, INC

What MCGUIRE CHEVROLET, INC does

McGuire Chevrolet, Inc. is a privately held, single-rooftop Chevrolet franchise dealership headquartered at 712 W 5th St, Clare, Michigan. The business operates under an authorized franchise agreement with General Motors and represents the Chevrolet brand alongside Buick and GMC, with 9 employees serving individual retail buyers and commercial/fleet customers across seven mid-Michigan communities — Clare, Midland, Mt. Pleasant, Harrison, ALMA, Bay City, and Big Rapids.

The dealership's product and service portfolio spans six revenue streams: new Chevrolet vehicle sales (full lineup including Silverado, Equinox, Trax, Trailblazer, Blazer, Tahoe, Suburban, Traverse, Colorado, Corvette, Bolt EV, and the BrightDrop Zevo commercial van), certified and pre-owned vehicle sales through GM's CarBravo marketplace, factory-authorized service and maintenance, ACDelco and GM Genuine Parts retail, a collision and body shop, and vehicle financing through GM Financial. Technology infrastructure is built on the DealerOn platform with integrations to gmparts.com, Google Analytics, Google Ads/DoubleClick, CARFAX, OnStar, and Chevrolet Accessories e-commerce.

The business model is transactional and unit-based: new vehicles priced at MSRP, used vehicles at individual market-based prices, service at publicly disclosed per-unit rates (e.g., oil changes $35-$79.95, tire rotation $23, brake service $325-$450, ACDelco Gold battery $161.30), and financing margin captured through GM Financial's captive lending programs including 0% APR promotions on select 2026 models. Marketing relies on the dealer website, Google paid media, manufacturer national campaigns, and the CarBravo pre-owned platform. Revenue is not publicly disclosed, and ownership commentary indicates a family-operated business with no institutional investors, private equity backing, or public listing.

Name

MCGUIRE CHEVROLET, INC

Legal name

McGuire Chevrolet, Inc.

Website

https://mcguirechevrolet.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Clare

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Chevrolet vehicles including cars, trucks, SUVs, and electric vehicles. Dealership offers 0% APR financing for up to 60 months on select 2026 models (Trax, Equinox, Silverado 1500) through GM Financial.
2. Pre-Owned Vehicle Sales: Sales of certified pre-owned and used vehicles. Dealership participates in CarBravo program for pre-owned vehicle sales. Inventory includes Chevrolet, GMC, Buick, Cadillac, and other brands.
3. Service and Repair: Full-service maintenance and repair including oil changes, brake service, battery service, tire rotation, and general auto repair. Certified technicians with GM expertise.
4. Parts Sales: Sales of ACDelco GM OE parts, GM Genuine Parts, and accessories. Offers wiper blades, batteries, brake pads, rotors, engine air filters, and cabin air filters.
5. Collision and Body Shop: Collision repair and body work services for all makes and models.
6. Financing Services: Financing options for vehicle purchases through GM Financial and other lenders. Offers quick quotes, pre-approval, and payment calculators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

McGuire Chevrolet, Inc. is an authorized Chevrolet franchise dealership in Clare, Michigan, that sells new Chevrolet vehicles (cars, trucks, SUVs, and EVs) and certified pre-owned vehicles through the CarBravo program. The dealership also provides factory-authorized vehicle service and maintenance using GM Genuine and ACDelco parts, collision and body shop repair, GM Genuine Parts and accessories retail, and vehicle financing through GM Financial.

Product overview

McGuire Chevrolet is a Chevrolet franchise dealership offering a comprehensive automotive retail experience. The core product portfolio consists of new Chevrolet vehicles across multiple segments (trucks, SUVs, electric vehicles, and performance cars) and pre-owned vehicles through the CarBravo certified program. Vehicle offerings span from affordable subcompact SUVs (Trax, Trailblazer) to full-size trucks (Silverado) and SUVs (Tahoe, Suburban), including electric options (Bolt EV, Equinox EV, Blazer EV, Silverado EV, BrightDrop). The dealership also provides integrated services including GM Financial vehicle financing, factory-authorized service and maintenance using GM Genuine and ACDelco parts, collision repair, and a loyalty rewards program. The product ecosystem is tied to GM's manufacturer systems and supported by the CarBravo pre-owned platform.

Differentiator

Problem solved

Functional benefit

Brands

• CarBravo: Certified pre-owned vehicle program offered through the dealership

Products and services

• New Chevrolet Vehicles Full line of new Chevrolet automobiles including cars, trucks, SUVs, electric vehicles, and performance cars (e.g., Silverado, Equinox, Trax, Blazer, Tahoe, Suburban, Colorado, Corvette, Bolt EV, BrightDrop) sold at the Clare, MI dealership for personal and commercial buyers.
• Pre-Owned Vehicles Certified pre-owned and used vehicles from Chevrolet and other brands including GMC, Buick, Cadillac, Dodge, Jeep, and Ford, available through the GM-backed CarBravo program with online shopping capability.
• Vehicle Financing Vehicle purchase and lease financing facilitated through GM Financial and other lending partners, including quick quotes, pre-approval applications, payment calculators, and promotional rates such as 0% APR for up to 60 months on select 2026 models.
• Vehicle Service & Maintenance Factory-authorized maintenance and repair services including oil changes, brake service, battery service, tire rotation, and general auto repair performed by GM-certified technicians using GM Genuine and ACDelco parts.
• Collision & Body Shop Collision repair and body work services for all vehicle makes and models, providing post-accident restoration through the in-house body shop at the Clare, MI dealership.
• Parts Sales Retail sales of ACDelco GM Original Equipment parts, GM Genuine Parts, and accessories including wiper blades, batteries, brake pads, rotors, engine air filters, and cabin air filters, available online through gmparts.com and at the in-dealership parts counter.
• Chevrolet Accessories Genuine Chevrolet accessories and merchandise available through the online Chevrolet accessory store at accessories.chevrolet.com.
• GM Rewards Loyalty Program GM-backed loyalty program offering points and rewards for vehicle purchases and service at participating dealerships such as McGuire Chevrolet.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• General Motors (GM)coreStrategic or Co-development PartnerAuthorized Chevrolet franchise dealer representing GM's Chevrolet brand. Access to GM's vehicle inventory, GM Financial financing programs, GM Genuine Parts, ACDelco parts, GM Rewards program, and manufacturer promotional offers including 0% APR financing on select models.
• GM FinancialcoreChannel Partner/ Reseller/ DistributorGM Financial provides captive financing for GM vehicle purchases including promotional rates (0% APR for up to 60 months) and lease options. McGuire Chevrolet offers GM Financial financing to customers as preferred lender.
• CarBravosupportingTechnology or IntegrationGM's certified pre-owned vehicle program enabling McGuire Chevrolet to list pre-owned inventory on the CarBravo marketplace for expanded online visibility and sales reach.
• GooglesupportingTechnology or IntegrationWebsite analytics and online advertising through Google Analytics, AdSense, AdWords, and DoubleClick products for marketing and remarketing purposes.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest US automotive retailer operating hundreds of franchise stores across multiple brands and regions. Directly comparable as a franchised new-vehicle dealer at scale, illustrating the consolidated end-state against which small independents like McGuire compete.
• Sonic Automotive: Public franchised dealer group with EchoPark used-vehicle standalone stores. Comparable for its dual franchised-plus-used-car business model and franchised dealer group economics.
• Group 1 Automotive: Large multi-brand US/UK franchised dealer group. Comparable as a scaled new- and used-vehicle retailer with integrated F&I, service, and parts operations across multiple manufacturer franchises.
• Hendrick Automotive Group: Largest privately held US dealer group with multi-brand franchised stores and strong collision/service operations. Comparable as a scaled franchised dealer operating integrated sales-service-collisions at scale.
• Lithia Motors: Public dealer group with national footprint and aggressive acquisition strategy targeting smaller franchise dealers. Comparable as the acquisitive counterparty whose scale and consolidation strategy define competitive pressure on independents like McGuire.
• Asbury Automotive Group: Public franchised dealer group with a heavy concentration in the Sunbelt and growing footprint. Comparable for franchised new-vehicle retail and service/parts operations at scale.

Emerging players

• CarMax: Largest US used-vehicle retailer with omnichannel retail and reconditioning hubs. Comparable as a competitor for used-vehicle demand and as an alternative channel drawing customers away from franchise pre-owned inventory.
• Carvana: Online-first used-vehicle retailer with no-haggle pricing and home delivery. Comparable as a direct competitor for used-vehicle demand in mid-Michigan and as a structural threat to franchise dealer pre-owned economics.

Regional players

• Bill Marsh Auto Group: Michigan-based multi-brand dealer group operating multiple new-vehicle franchises in northern Michigan. Comparable as a Michigan-region Chevrolet/GM peer competing for the same mid-Michigan customer base from a multi-location footprint.
• Zeigler Auto Group: Midwest dealer group with multiple franchises including GM brands across Michigan and Illinois. Comparable as a regional multi-brand competitor serving overlapping Michigan catchments and demonstrating the multi-location scale independents like McGuire lack.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mcguire-chevrolet-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCGUIRE CHEVROLET, INC