McKenna’s Place

Name

McKenna’s Place

Legal name

McKenna's Place

Website

https://mckennasplace.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Sports Bars (CRANACAC)

Keywords

• Seafood restaurant
• Sports bar
• Casual dining
• Full bar service
• Family restaurant

Headquarters

HQ city

New Smyrna Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Dine-in Food Service: Traditional restaurant revenue from serving food to dine-in customers. Menu includes seafood, burgers, appetizers, and entrees.
2. Beverage Sales: Alcoholic beverages including draft beer, bottled beer, wine, cocktails, and well drinks. Happy hour promotions available 2-7pm daily.
3. Takeout/Online Ordering: Online ordering through third-party platform (ChowNow) for takeout orders. Draft beer available for takeout with valid ID required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

McKenna's Place is a family-owned seafood restaurant and sports bar serving dine-in food, a full bar with draft beer and cocktails, and takeout orders to the New Smyrna Beach community. The menu centers on fresh seafood (lobster rolls, fish & chips, raw bar items, shrimp dishes) alongside burgers, American fare, and gluten-free options. The sports bar experience is supported by 36+ TVs and a daily Happy Hour, with weekly recurring entertainment including karaoke, live music, and trivia nights.

Product overview

McKenna's Place is a family-owned seafood restaurant and sports bar operating since 2002 in New Smyrna Beach, Florida. The core offering centers on dine-in restaurant service featuring fresh seafood, raw bar items, and burgers across an extensive menu. Supporting offerings include draft beer service with take-home options, weekly promotional specials (Ladies' Night, Wing Wednesdays, Karaoke Fridays, Live Music Saturdays), and a dedicated Happy Hour program. The restaurant features 36+ TVs for sports viewing and hosts regular events including karaoke, live music, and trivia nights. Specialty menu items include the Shrimp Mediterranean salad, Crunchy Fish Fillets, McKenna's Lobster Roll, Chicken Wings, Fish & Chips, Bacon Cheddar Burger, and weekly Blue Plate Specials like Chicken Pot Pie. Dietary accommodations include a gluten-free menu alongside the standard menu.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Full-service dine-in restaurant at 1443 South Dixie Freeway, New Smyrna Beach, FL, offering fresh seafood, raw bar items, burgers, and American fare with 36+ TVs for sports viewing and a full bar. Hours: Monday-Thursday 11:30am-10pm, Friday-Saturday 11:30am-11pm, Sunday 11:30am-9pm.
• Takeout / Online Ordering

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• ChowNow: Third-party online ordering platform that powers McKenna's takeout channel. Included as an ecosystem partner rather than a competitor, but a key dependency for the restaurant's off-premise digital revenue.

Broad incumbents

• Bonefish Grill: National polished-casual seafood chain offering fresh fish, lobster, and shrimp in a full-service dine-in format. Comparable seafood focus and full-service bar program, though more upscale than McKenna's sports-bar environment.
• Miller's Ale House: Large regional sports-themed casual dining chain with extensive TV coverage, full bar, and seafood/American menu. Comparable format and customer base, but operating as a multi-state incumbent rather than a single-location independent.
• Hooters: National sports-bar chain featuring wings, seafood (shrimp platters), multiple TVs, and a full bar in a casual dine-in environment. Comparable sports-bar + casual seafood offering, but operating nationally rather than as an independent.
• Bubba Gump Shrimp Co. National casual seafood chain emphasizing shrimp, lobster, and fish in a themed dine-in setting. Comparable seafood-led menu and family/casual positioning, but at a corporate-owned multi-location scale.

Direct peers

• Ocean Deck Restaurant & Beach Club: Iconic New Smyrna Beach beachfront restaurant and live music venue serving seafood, burgers, and a full bar directly on the beach. Comparable local independent competing for NSB seafood diners, sports fans, and casual occasions.
• Clancy's Cantina (NSB): Independently owned New Smyrna Beach restaurant and bar serving locals and visitors with a casual full-service menu and full bar. Comparable independent competitor for the same local NSB dine-in and bar occasions.
• The Garlic (New Smyrna Beach): Long-running independently owned NSB restaurant operating in a similar casual full-service format with a broad American/bar menu. Comparable as a same-geography independent competing for the same local family and tourist dine-in occasions.
• Norwood's Eatery & Bar: Long-established New Smyrna Beach casual seafood and sports bar also serving the NSB local market with a similar full bar, seafood menu, and family-friendly community positioning. Direct same-market competitor for dine-in, sports viewing, and seafood occasions.

Regional players

• Duffy's Sports Grill: Florida-based sports bar chain with 30+ TVs, full bar, and broad American menu across multiple FL markets. Operates a directly comparable sports bar + casual dining model, but at multi-unit scale and outside the NSB trade area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mckenna%E2%80%99s-place

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McKenna’s Place