Emursive Productions
Emursive Productions is a private New York-based immersive theater company that operates site-specific audience-driven theatrical experiences (notably Speakeasy Magick), F&B venues (Gallow Green, Manderley Bar, Conwell Coffee Hall), and branded merchandise, having concluded its flagship Sleep No More production and The McKittrick Hotel in January 2025.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Emursive Productions does
Emursive Productions (legal entity: Emursive, LLC) is a privately held New York-based immersive theater production company founded in 2011 by principals Jonathan Hochwald and Arthur Karpati. The company produces site-specific, audience-driven theatrical experiences in which guests roam freely through multi-floor, multi-room environments and choose their own narrative paths. Its core technology is a site-specific immersive theater methodology developed in collaboration with London's Punchdrunk, transforming physical spaces — including the historically condemned McKittrick Hotel building (completed in 1939) — into densely detailed performance environments with acrobatic choreography and film noir aesthetics. The flagship production, Sleep No More (an immersive adaptation of Shakespeare's Macbeth), ran for 13 years at The McKittrick Hotel and concluded its final performance on January 5, 2025; the production won the 2011 Drama Desk Award for Unique Theatrical Experience alongside Obie Award citations for design and choreography.
The business model is event-driven and multi-stream: ticket sales for ticketed performances (Sleep No More, Life And Trust, Speakeasy Magick) distributed through a direct box office plus the TodayTix lottery platform; revenue from on-site F&B venues including Gallow Green (rooftop garden bar/restaurant), The Club Car, Manderley Bar (jazz cocktail lounge with resident band The Nightingales), and Conwell Coffee Hall; merchandise priced $10-$75 per item (apparel, ornaments, keychains, limited-edition memorabilia); private events and corporate bookings handled through a dedicated concierge; and a compulsory $4 per-person bag and coat check. Two customer segments are identified: a primary persona segment of theater and experience enthusiasts (adults, tourists, and repeat visitors, some attending 10+ times) and a secondary business segment of corporate and private event bookers. Distribution is direct-to-consumer with a regional Northeastern US geographic footprint, a multi-channel marketing mix built on earned media, social media (Instagram, Facebook, TikTok, YouTube, Vimeo), email newsletters, and organic "Love Letters" guest testimonials.
Following the closure of Sleep No More and The McKittrick Hotel, Emursive's operating footprint has narrowed. The company continues to operate Speakeasy Magick (with associated The Overlook Bar), Conwell Coffee Hall, and the McKittrick Hotel Gift Shop e-commerce storefront, alongside other venue and production assets. No external funding rounds, parent company, mergers, acquisitions, leadership changes, or partnerships beyond the original 2011 Punchdrunk collaboration and the TodayTix lottery arrangement are disclosed in source materials, and no AI/ML capabilities are referenced in any product, integration, or technology description.
Emursive Productions firmographics
Firmographics- Name
- Emursive Productions
- Legal name
- Emursive, LLC
- Website
- https://mckittrickhotel.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Emursive Productions is a private New York-based immersive theater company that operates site-specific audience-driven theatrical experiences (notably Speakeasy Magick), F&B venues (Gallow Green, Manderley Bar, Conwell Coffee Hall), and branded merchandise, having concluded its flagship Sleep No More production and The McKittrick Hotel in January 2025.
- Ownership category
- akta.pro rank
Emursive Productions industry classification
Industry- Product category
- Immersive Theater & Live Entertainment
- NAICS
- Theater Companies and Dinner Theaters (711110), Other Performing Arts Companies (711190), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
- akta.pro secondary industries
- VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG), Nightclubs & Dance Clubs (THAFAEAC), Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where Emursive Productions is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Emursive Productions business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Ticketed Performance Revenue: Primary revenue from ticket sales for immersive theatrical productions including Sleep No More, Life And Trust, and Speakeasy Magick. Tickets are sold directly through the box office with pricing based on performance date and time slots.
- Food & Beverage: Revenue from on-site bars and restaurants including Gallow Green (rooftop garden bar/restaurant), The Club Car, Manderley Bar (jazz cocktail lounge), and Conwell Coffee Hall. The Manderley Bar is open following Sleep No More performances.
- Merchandise & Gift Shop: Sales of branded merchandise including keychains ($10), t-shirts ($30), robes ($75), ornaments ($15), magnets ($10-$12), posters ($35), greeting cards ($15), and totes ($30).
- Private Events & Corporate Bookings: Revenue from private event bookings and group reservations. The venues host corporate events, themed celebrations, and special occasions.
- Bag and Coat Check: Compulsory bag and coat check service at $4.00 per person. Complimentary for guests of Maximilian and Oz.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Antique Mask Keychain |
| One time/ perpetual license | Pay-as-you-go | Antique McKittrick Keychain |
| One time/ perpetual license | Pay-as-you-go | T-Shirts (M. Fulton Tailors, Mac Crinain Detective Agency, Bargarran Taxidermy) |
| One time/ perpetual license | Pay-as-you-go | Limited Edition McKittrick Hotel Robe |
| One time/ perpetual license | Pay-as-you-go | Closing Night Tote Bag |
| One time/ perpetual license | Pay-as-you-go | Sleep No More Mask Ornament |
| One time/ perpetual license | Pay-as-you-go | Gold Glass Ornament |
| One time/ perpetual license | Pay-as-you-go | McKittrick Logo Magnet |
| One time/ perpetual license | Pay-as-you-go | Hotel Keychain |
| One time/ perpetual license | Pay-as-you-go | Gallow Green Poster |
| One time/ perpetual license | Pay-as-you-go | McKittrick Greeting Cards |
| One time/ perpetual license | Pay-as-you-go | Bag and Coat Check |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Emursive Productions product offering
Product offeringCore offering
Emursive Productions creates and operates immersive theatrical experiences and themed hospitality venues in New York City. The company produces multi-sensory, audience-driven performances such as Sleep No More, Life And Trust, and Speakeasy Magick within purpose-adapted multi-floor venues, and runs adjacent food and beverage concepts including rooftop bars, jazz lounges, and coffee halls. It also sells branded merchandise and hosts private and corporate events.
Product overview
Emursive Productions is a producer of immersive theatre operating in extraordinary places, including The McKittrick Hotel and Conwell Tower in New York City. The company's core offerings include award-winning Sleep No More (an immersive adaptation of Macbeth with film noir aesthetics), the highly anticipated Life And Trust, and Speakeasy Magick. The McKittrick Hotel complex features multiple themed venues including Gallow Green (rooftop bar), The Club Car (lounge), and Manderley Bar (jazz lounge), along with merchandise through the Gift Shop. Emursive also presents additional theatrical productions including The Woman in Black, The Strange Undoing of Prudencia Hart, and Flight, while producing live concerts, music festivals, and themed holiday celebrations.
Differentiator
Problem solved
Functional benefit
Brands
- Sleep No More: Award-winning immersive theatrical experience presenting Shakespeare's Scottish tragedy through film noir lens, where audiences move freely through a transporting world choosing their own path
- Life And Trust
- Speakeasy Magick
- Gallow Green
- The Club Car
- Manderley Bar
- Conwell Coffee Hall
Products and services
- Sleep No More An immersive theatrical experience that presents Shakespeare's Macbeth through a darkly cinematic lens, featuring acrobatic choreography, a film noir soundtrack, and densely detailed atmospheric sets across multiple rooms where audiences explore independently and choose their own narrative path.
- Life And Trust
Quantifiable outcome
- 13 years of continuous operation with thousands of performances
- +1 more outcomes
Companies that use Emursive Productions
Customer profileSegments2 records
Ideal customer profiles2 records
Emursive Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Emursive Productions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PunchdrunkcorePunchdrunk is a London-based immersive theater company that pioneered the roaming-audience format. Since 2000, they have developed a distinctive form of immersive theater blending classic texts, physical performance, award-winning design installation, and unexpected sites. Their collaboration with Emursive Productions created the New York adaptation of Sleep No More, which ran for 13 years at The McKittrick Hotel. The partnership combined Punchdrunk's creative methodology and immersive theater expertise with Emursive's venue development and operational capabilities in New York.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Emursive Productions competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Emursive Productions social profiles
Digital presenceEmursive Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emursive Productions leadership team
Management profileNumber of profiles
Profiles2 records
Emursive Productions subsidiaries and ownership
Company hierarchySubsidiaries5 records
Emursive Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emursive Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emursive Productions
What does Emursive Productions do?
Emursive Productions creates and operates immersive theatrical experiences and themed hospitality venues in New York City. The company produces multi-sensory, audience-driven performances such as Sleep No More, Life And Trust, and Speakeasy Magick within purpose-adapted multi-floor venues, and runs adjacent food and beverage concepts including rooftop bars, jazz lounges, and coffee halls. It also sells branded merchandise and hosts private and corporate events.
Is Emursive Productions a public or private company?
Emursive Productions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Emursive Productions founded?
Emursive Productions was founded in 2011. It employs 51 to 100 people.
Where is Emursive Productions based?
Emursive Productions is headquartered in New York, United States, in the North America region.
How does Emursive Productions make money?
Five revenue lines are on record. Ticketed Performance Revenue is the primary driver. The others are food & Beverage, merchandise & Gift Shop, private Events & Corporate Bookings and bag and Coat Check.
Does Emursive Productions have an API?
No public API is recorded for Emursive Productions.
What industry is Emursive Productions in?
Emursive Productions's product category is Immersive Theater & Live Entertainment. Its primary akta.pro industry code is THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums), with a secondary code of MPAGAHAG, VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences). Its NAICS code is 711110 and its SIC code is 7900.