Bloomington & Normal Water Reclamation District

What Bloomington & Normal Water Reclamation District does

The Bloomington & Normal Water Reclamation District is a public-sector water reclamation entity operating in McLean County, Illinois. Its online presence is the McLean County Watersheds Clearinghouse (mcleanwater.org), an informational WordPress-based resource library covering four watersheds within the county — Mackinaw, Salt Creek, Upper Sangamon, and Vermillion — that aggregates watershed management plans, TMDL reports, conservation guides, scientific studies, and project showcases (including the BNWRD Experimental Wetlands, Uptown Circle, Franklin Research Farm, and The Grove on Kickapoo Creek). The site is administered by the Ecology Action Center rather than by the District itself, and serves as a coordination and education platform rather than a commercial product.

The District operates with a small staff of 12 employees and functions within a multi-stakeholder ecosystem of municipal, academic, and conservation partners, including the Town of Normal, McLean County Soil and Water Conservation District, Illinois State University, the Mackinaw River Ecosystem Partnership (MREP), the McLean County Greenways Coalition, The Nature Conservancy, and the Illinois EPA. Its work centers on nonpoint source pollution mitigation, stream buffer protection, stormwater education, and conservation practice implementation, supported in part by Section 319 nonpoint source pollution grants.

There is no disclosed revenue model, pricing structure, or commercial product offering; the entity appears to be funded through governmental, ratepayer, and grant-based mechanisms consistent with a public water reclamation utility. No proprietary technology, AI/ML capabilities, patents, certifications, or formal leadership roster are evidenced in the source data.

Name

Bloomington & Normal Water Reclamation District

Legal name

Bloomington & Normal Water Reclamation District

Website

https://mcleanwater.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bloomington & Normal Water Reclamation District is a public-sector water reclamation utility serving McLean County, Illinois, operating an informational watershed clearinghouse covering the Mackinaw, Salt Creek, Upper Sangamon, and Vermillion watersheds in coordination with municipal, academic, and conservation partners.

Ownership category

akta.pro rank

Product category

Municipal Wastewater Services

NAICS

Water, Sewage and Other Systems (2213)

SIC

Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Water Reclamation & Reuse Production (Tertiary/Advanced Treatment) (EUANADAD)

akta.pro secondary industries

Water Resources Administration (Watersheds, Rivers, Groundwater) (BPAIAMAE), Water Resources & Watershed Protection (BPAGAGAK)

Keywords

• Water reclamation services
• Watershed management
• Wastewater treatment
• Stormwater management
• Water quality monitoring

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel

Distribution channels1 record

Marketing channels4 records

Core offering

The Bloomington & Normal Water Reclamation District operates the McLean County Watersheds Clearinghouse website (mcleanwater.org), managed in partnership with the Ecology Action Center. The District provides watershed protection, water quality monitoring information, and educational resources covering four regional watersheds: Mackinaw, Salt Creek, Upper Sangamon, and Vermillion. It serves as a community coordination hub promoting conservation practices that improve water quality across McLean County, Illinois.

Product overview

The McLean County Watersheds Clearinghouse is a single informational website that provides educational resources and documentation about watershed protection in McLean County, Illinois. The clearinghouse aggregates watershed management plans, TMDL reports, research studies, and best management practice guides across four main watersheds: Mackinaw Watershed, Salt Creek, Upper Sangamon Watershed, and Vermillion Watershed. It is managed by the Ecology Action Center and does not offer a commercial product.

Differentiator

Problem solved

Functional benefit

Products and services

• McLean County Watersheds Clearinghouse An online watershed information clearinghouse hosted at mcleanwater.org that provides educational resources, conservation practice guidance, and water quality data for residents, landowners, and local government agencies across McLean County's four watersheds.

Quantifiable outcome

• Covers four major watersheds in McLean County: Mackinaw, Salt Creek, Upper Sangamon, and Vermillion

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, primary and supporting.

• The Nature Conservancy (TNC)coreStrategic or Co-development Partner · 1 January 1996In 1996, TNC purchased 663 acres of the William Bateman Estate including 1¾ mile of Mackinaw River frontage for watershed protection. The land acquisition was intended to positively impact water quality, preserve forest and prairie, stabilize river banks, restore floodplain, and reduce erosion.
• Ecology Action CenterprimaryStrategic or Co-development PartnerThe Ecology Action Center manages mcleanwater.org, serving as the primary coordinator for the McLean County Watersheds Clearinghouse initiative. They provide administrative support, content management, and community outreach for watershed protection efforts.
• McLean County Greenways CoalitioncoreStrategic or Co-development PartnerOriginal partner in developing the McLean County Regional Greenway Plan (1997), which has evolved into the McLean County Greenways Advisory Committee for ongoing watershed and greenway coordination.
• Mackinaw River Ecosystem Partnership (MREP)coreStrategic or Co-development PartnerCollaborative partnership dedicated to improving the ecological sustainability of the Mackinaw River watershed. Facilitates communication and cooperation among stakeholders dedicated to preserving and improving watershed quality and ecosystem integrity. Bylaws established in 2003.
• Illinois State UniversitysupportingStrategic or Co-development PartnerCollaborated with McLean County Soil and Water Conservation District on watershed social assessment funded by Illinois EPA, focusing on Lake Bloomington and Lake Evergreen Watersheds.
• McLean County Soil and Water Conservation DistrictcoreStrategic or Co-development PartnerKey local agency partner for watershed protection efforts, collaborating on social assessments and conservation implementation in McLean County watersheds.
• Illinois EPAsupportingStrategic or Co-development PartnerFunding source for watershed social assessment projects in Lake Bloomington and Lake Evergreen Watersheds through Section 319 nonpoint source pollution grants.
• Town of NormalcoreStrategic or Co-development PartnerMunicipal partner providing stream buffer ordinances, water and sewer codes, and stormwater credit manual for watershed protection in the Normal area.
• Chicago Wilderness ConsortiumsupportingStrategic or Co-development PartnerRegional consortium providing guidance on protecting natural areas, with principles for sustainable development that improve water quality and reduce flooding hazards.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• The Conservation Foundation: Regional (Northeast Illinois / Chicago area) nonprofit focused on land and water conservation, with watershed protection, greenway planning, and conservation education programs. Comparable in scope of activities but serves a different geography than McLean County.
• Prairie Rivers Network: Illinois-based nonprofit dedicated to protecting rivers and watersheds, with active engagement in the Mackinaw River watershed. Highly comparable in mission, regional geography, and stakeholder base, though operating as an advocacy NGO rather than a governmental district.
• Friends of the Chicago River: Watershed-focused nonprofit in Illinois working on river and watershed protection, education, and stewardship. Comparable mission and stakeholder engagement model, though focused on the Chicago River system rather than central Illinois watersheds.

Direct peers

• Ecology Action Center: Manages the BNWRD-affiliated mcleanwater.org clearinghouse and serves as the operational coordinator for watershed protection initiatives. Functions as a direct operational peer despite the partnership relationship — same geography, mission, and program delivery model.
• Metropolitan Water Reclamation District of Greater Chicago: Also an Illinois water reclamation district, providing direct operational and regulatory comparability in the same state-level governmental category. Operates at vastly larger scale, but shares the legal entity type, mission framing, and Clean Water Act-driven mandate.
• McLean County Soil and Water Conservation District: Co-located in McLean County with overlapping mandate on soil, water, and conservation practices. Listed as a primary partner of BNWRD but functions as a comparable conservation/watershed entity serving the same geography and agricultural stakeholders.
• Fox Metro Water Reclamation District: An Illinois water reclamation district serving the Aurora/Oswego area. Same Illinois governmental water reclamation entity type as BNWRD, with comparable mission of wastewater treatment and watershed protection in a mid-sized Illinois community.

Broad incumbents

• Openlands: Large, established regional conservation organization in northeastern Illinois with broad programs spanning watershed protection, greenways, and conservation education. Overlaps in watershed and education mission but operates as a much larger, more diversified incumbent.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ecoactioncenter
• Facebookfacebook.com/EcologyActionCenter
• Instagraminstagram.com/ecologyactioncenter
• LinkedInlinkedin.com/company/bloomington-&-normal-water-reclamation-district

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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