McLeod Flooring

What McLeod Flooring does

McLeod Flooring, operating under the brand McLeod Carpet One Floor & Home, is a family-owned independent flooring retailer founded in 1959 and headquartered at 42598 Woodward Avenue in Bloomfield Hills, Michigan. The company operates as a member-owner of the Carpet One Floor & Home cooperative network, which is managed by CCA Global Partners, Inc., a Delaware corporation; this membership provides access to the combined buying power of approximately 1,000 independent stores and shared national programs such as The Beautiful Guarantee® and the Room by Room™ exclusive product line. McLeod serves residential homeowners and, to a lesser extent, landlords and property managers across approximately 15 Southeast Michigan communities including Bloomfield Hills, Birmingham, Royal Oak, Troy, and West Bloomfield.

The company sells hardwood flooring, carpet, luxury vinyl, laminate, tile, and complementary floor care sundries, with pricing structured on a per-square-foot basis (for example, Room by Room Characterizing carpet at $7.09 per sq. ft.). Revenue is generated through three streams: per-square-foot product sales, professional installation services performed by company-employed installers, and consumer financing arranged through a Synchrony HOME credit card partnership offering 0% interest promotional terms of 12, 18, or 36 months. Supporting customer-facing features include a Room Visualizer digital tool for in-home preview, a flooring sample delivery service, and The Beautiful Guarantee® replacement promise on qualifying Room by Room products. The business also holds Wools of New Zealand Premier Partner status, positioning it as the largest wool flooring selection in its service area.

Distribution is anchored by the single Bloomfield Hills showroom (open Monday–Friday 9 AM–6 PM, Saturday 10 AM–3 PM, closed Sunday) with free in-home consultations as a key conversion channel. Marketing is multi-channel, combining a website with online estimate requests, social media presence across six platforms (Facebook, Instagram, Houzz, Pinterest, YouTube, X), content marketing through flooring guides and a blog, showroom visits, and community-engagement programs under the Carpet One Cares umbrella. With six employees and no disclosed funding, M&A, or expansion activity, McLeod is a small, mature, family-operated local retailer whose competitive position rests on cooperative buying power, 60+ years of local brand equity, and the differentiated guarantees and warranties provided by the Carpet One network.

Name

McLeod Flooring

Legal name

CCA Global Partners, Inc.

Website

https://mcleodcarpetonebloomfieldhills.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

McLeod Flooring is a family-owned independent flooring retailer operating under the Carpet One cooperative since 1959, selling carpet, hardwood, luxury vinyl, laminate, and tile with professional installation and consumer financing to residential homeowners across Southeast Michigan.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

Keywords

• Flooring retail
• Carpet sales
• Hardwood flooring
• Luxury vinyl flooring
• Professional flooring installation

Headquarters

HQ city

Bloomfield Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Retail sale of flooring materials including carpet, hardwood, luxury vinyl, laminate, tile, and area rugs. Products are priced per square foot with variations based on material type and quality.
2. Professional Installation Services: Expert installation services using their own professional installers who take pride in quality workmanship. Installation is offered as a bundled service with product sales.
3. Financing Services: Partnered with Synchrony HOME credit card to offer promotional financing options including 12-month, 18-month, and 36-month payment plans with zero interest conditions. Generates revenue through credit card partnership arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

McLeod Flooring is a family-owned local flooring retailer selling carpet, hardwood, luxury vinyl, laminate, tile, and floor care products per square foot, supported by professional in-house installation services and exclusive Carpet One product lines such as the Room by Room Collection. The store operates from a Bloomfield Hills showroom, serves homeowners across Southeast Michigan, and provides free in-home consultations, the Beautiful Guarantee replacement promise, and Synchrony HOME promotional financing.

Product overview

McLeod Carpet One Floor & Home operates as a flooring retail business offering a comprehensive portfolio of flooring products and related services. The core product lineup includes Hardwood Flooring, Carpet, Luxury Vinyl, Laminate Flooring, and Tile Flooring, complemented by Floor Care/Sundries products. The company operates under the Carpet One Floor & Home franchise banner and offers exclusive Room by Room Collection products with tiered One Diamond, Two Diamond, and Three Diamond warranty levels. Supporting services include a Room Visualizer digital tool for in-home visualization, Flooring Samples delivery service, Professional Installation Services using company-employed installers, The Beautiful Guarantee warranty program, Synchrony HOME Financing options, Stain First Aid stain removal guidance, and Design Magazine (BDMS) inspiration content. The company serves Southeast Michigan from a showroom in Bloomfield Hills and participates in the combined buying power of approximately 1,000 Carpet One stores.

Differentiator

Problem solved

Functional benefit

Brands

• The Beautiful Guarantee®: A unique promise that if customers don't love their floors, the company will replace them for free. Applies to qualifying Room by Room™ flooring products with Three Diamond, Two Diamond, or One Diamond warranties.
• Room by Room™

Products and services

• Hardwood Flooring Traditional hardwood flooring with timeless styles, stains, and finishes, featuring water and scratch resistance properties. Sold to residential homeowners and contractors for home flooring projects.
• Carpet Residential and commercial carpeting offering warmth and comfort with innovation and performance features including waterproof and pet-friendly options. Sold to homeowners, landlords, and property managers.
• Luxury Vinyl Flooring Innovative wood, tile, and stone looks that combine aesthetic appeal with durability for various room applications. Sold to residential homeowners seeking durable, water-resistant flooring.
• Laminate Flooring Engineered flooring option providing wood-like aesthetics with enhanced durability and easier maintenance. Sold to homeowners seeking affordable wood-look flooring.
• Tile Flooring Ceramic, porcelain, and stone tile flooring options for residential and commercial spaces. Sold to homeowners and property managers for kitchens, bathrooms, and high-traffic areas.
• Floor Care / Sundries Floor care products, cleaning solutions, and maintenance supplies for all flooring types. Sold to consumers seeking to maintain and extend the life of installed flooring.
• Room by Room Collection Exclusive Carpet One flooring brand featuring curated styles across carpet, hardwood, and vinyl categories with tiered warranty options (One Diamond, Two Diamond, Three Diamond). Sold to homeowners seeking warrantied, brand-exclusive flooring.
• Professional Installation Services Expert installation services using company-employed professional installers for guaranteed quality workmanship. Bundled with flooring product sales for residential homeowners and property managers.
• Synchrony HOME Financing Flexible financing options through the Carpet One Synchrony HOME credit card with promotional periods including zero interest for 12, 18, or 36 months. Offered to qualifying customers to enable larger flooring purchases.

Quantifiable outcome

• 60+ years serving Southeast Michigan
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered key and core.

• Wools of New ZealandkeyTechnology or IntegrationPremier Partner status providing access to premium wool flooring products. Positions McLeod Carpet One as the destination for the largest wool selection in the area. Represents quality assurance and supply chain partnership.
• Carpet One Floor & Home (CCA Global Partners)coreStrategic or Co-development PartnerNational cooperative network of 1,000 independent flooring stores. Provides combined buying power for competitive pricing, national brand recognition, shared warranty programs, marketing resources, and The Beautiful Guarantee program. Enables independent stores to compete with big-box retailers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lowe's (Flooring): Big-box home improvement retailer with a national flooring department offering carpet, hardwood, vinyl, tile, and installation services. Comparable as a competing residential flooring destination with greater scale, brand, and omnichannel reach.
• Mohawk Industries: Largest U.S. flooring manufacturer with broad residential carpet, hardwood, laminate, luxury vinyl, and tile lines sold through independent retailers like McLeod. Comparable as a supplier-side incumbent whose product breadth and brand portfolio shape the categories McLeod retails.
• Shaw Industries: Major U.S. flooring manufacturer (subsidiary of Berkshire Hathaway) producing carpet, hardwood, vinyl, tile, and laminate sold through independent dealers and national retailers. Comparable as a wholesale supplier whose products fill McLeod's assortment.
• The Home Depot (Flooring): Big-box home improvement retailer with a substantial flooring department spanning carpet, hardwood, vinyl, tile, and laminate, plus installer referrals. The primary competitor McLeod explicitly positions against on pricing, assortment, and installation.
• Carpet One Floor & Home (Cooperative): National cooperative of ~1,000 independent flooring retailers managed by CCA Global Partners. McLeod is a member; the parent cooperative is the broader network peer providing shared buying power, exclusive brands (Room by Room), The Beautiful Guarantee, and marketing infrastructure.

Emerging players

• Wayfair (Flooring): Large online home furnishings marketplace with a meaningful flooring category including area rugs, carpet, vinyl, and tile. Comparable as a digital-first alternative for homeowners seeking flooring online rather than through a local showroom.
• Ruggable: DTC/e-commerce brand specializing in washable rugs and area rugs sold direct to consumers online. Partially comparable as an encroaching online-native alternative for rug/flooring accents, but does not offer hard-surface flooring or installation.

Direct peers

• Floor & Decor Holdings: Specialty hard-surface flooring retailer operating large-format stores with broad assortments across tile, wood, vinyl, and laminate, plus installation services. Directly comparable as a multi-category flooring retailer serving both DIY and pros, but at vastly greater scale and a national footprint.
• Empire Today: Direct-to-consumer flooring retailer specializing in in-home shopping, free estimates, and next-day installation of carpet, hardwood, vinyl, and tile. Highly comparable go-to-market motion (in-home consultation + bundled installation) targeting residential replacement customers.
• LL Flooring (Lumber Liquidators): Specialty flooring retailer selling hardwood, vinyl, laminate, tile, and accessories with in-house installation services. Closely comparable in product mix and residential replacement focus, though operating through company-owned stores and a national e-commerce channel rather than a cooperative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CarpetOne
• YouTubeyoutube.com/user/carpetonefh
• Facebookfacebook.com/McleodCarpetOne
• Instagraminstagram.com/mcleodcarpet
• Pinterestin.pinterest.com/carpetonefh
• LinkedInlinkedin.com/company/mcleod-flooring

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McLeod Flooring