BALDOR
Authorized Mexican distributor of the BALDOR-DODGE-RELIANCE-MASKA-ABB portfolio of industrial motors, drives, reducers, generators and motion-control products, serving OEMs, manufacturers, integrators and utilities via field sales and certified integration services.
- Company typePrivate
- Founded1995
- HeadquartersSan Luis Potosí, Mexico
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What BALDOR does
Motorreductores y Controles, S.A. de C.V., operating commercially as MC BALDOR (mcweb.com.mx), is the authorized distributor in Mexico of the BALDOR-DODGE-RELIANCE-MASKA-ABB portfolio of industrial motors, generators, variable frequency drives, gear reducers and motion-control products. Founded circa 1995 and headquartered in Querétaro with a regional hub in San Luis Potosí and additional offices in Aguascalientes, Mexico City and Pachuca-Tula, the company employs roughly 79 people and markets itself as offering "24 years of experience" in product selection, application engineering and on-site technical support. Its operating identity is overwhelmingly that of a country-wide authorized master distributor with adjacent integration services.
The technical offering spans AC induction motors (standard, severe-duty, explosion-proof, washdown, IEEE 841), DC motors up to 500 HP, servomotors and multi-axis NextMove motion controllers, industrial generators from 25 kW to 2 MW, gear reducers (DODGE TORQUE ARM II, TIGEAR-2, QUANTIS, MAXUM), and the proprietary MINT motion-control software suite. Connectivity targets industrial automation environments via CANopen, DeviceNet, PROFIBUS, Modbus and Ethernet, and engineering tools (Gear Select, Matched Performance, LIMOS, BE$T) support sizing and energy-savings analysis. A Certified Integrator credential and dedicated engineering/integration services position the firm beyond pure box-moving distribution.
The business model combines hardware resale (motors, drives, reducers, generators) with technical integration and application-engineering services, monetized via quote-based sales through a regional field-sales force and supported by an online ThomasNET catalog. Go-to-market is sales-led and event-driven, with multi-city product presentations and direct engagement of OEMs, industrial manufacturers, power-generation operators, automation integrators and engineering firms across Mexico.
BALDOR firmographics
Firmographics- Name
- BALDOR
- Legal name
- Motorreductores y Controles, S.A. de C.V.
- Website
- https://mcweb.com.mx
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Authorized Mexican distributor of the BALDOR-DODGE-RELIANCE-MASKA-ABB portfolio of industrial motors, drives, reducers, generators and motion-control products, serving OEMs, manufacturers, integrators and utilities via field sales and certified integration services.
- Ownership category
- akta.pro rank
BALDOR industry classification
Industry- Product category
- Industrial Electric Motors and Drives
- NAICS
- Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Other Electronic Parts and Equipment Merchant Wholesalers (42369)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)
- akta.pro secondary industries
- Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), DC Motors (Brushed, Brushless DC) (IMAGACAB), Motor Control Centers & Motor Protection (Overload Relays, Protection, Monitoring) (IMAGACAI), Soft Starters & Motor Starters (MCCs, Contactors) (IMAGACAE)
Keywords
Where BALDOR is headquartered
LocationHeadquarters
- HQ city
- San Luis Potosí
- HQ country
- Mexico
- HQ region
- Latin America
Offices5 records
Markets served
BALDOR business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Distribution: Sale and distribution of electric motors, generators, speed reducers, and motion control equipment from BALDOR, DODGE, RELIANCE, MASKA, and ABB brands
- Technical Integration Services: Engineering, integration and control solutions including certified integrator services, technical support and application engineering
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
BALDOR product offering
Product offeringCore offering
Motorreductores y Controles, S.A. de C.V. (operating as BALDOR / MC BALDOR) is the authorized distributor in Mexico of over 40,000 industrial products from the BALDOR-DODGE-RELIANCE-MASKA and ABB brand portfolios, including AC and DC electric motors, servo motors and drives, variable frequency drives, gear reducers, generators, and power transmission components. The company complements product distribution with certified integrator services covering engineering design, motion control integration, technical support, application engineering, and customer training programs.
Product overview
BALDOR is an industrial manufacturer of electric motors, generators, drives, and power transmission equipment. The company operates under the BALDOR-Reliance, DODGE, and MASKA brands (now part of ABB following acquisition), offering over 40,000 products. The portfolio centers on AC and DC motors and controls, gear reducers, generators, and servo/motion control systems. BALDOR motors include standard, severe duty, explosion-proof, washdown, and IEEE 841 certified models. The DODGE brand provides torque arm reducers (TORQUE ARM II), TIGEAR-2, QUANTIS modular gearing, and MAXUM concentric reducers for industrial power transmission. Motion control offerings include servomotors, multi-axis controllers, linear motors, and the proprietary MINT automation software. The company also offers engineering integration services, technical training, and software tools for product sizing and selection.
Differentiator
Problem solved
Functional benefit
Brands
- BALDOR: Electric motors, generators, and power transmission products
- DODGE
- RELIANCE
- MASKA
- ABB
Products and services
- BALDOR AC Motors and Controls
- BALDOR DC Motors and Drives
- BALDOR Gear Reducers
- BALDOR Generators
- BALDOR Servomotors and Motion Control
- BALDOR H2 Inverters
- BALDOR Cooling Tower Motors and Drives
- RELIANCE Motors and Drives
- DODGE TORQUE ARM II Reducers
- DODGE TIGEAR-2 Reducers
- DODGE QUANTIS Reducers and Gearmotors
- DODGE MAXUM Concentric Speed Reducers
Quantifiable outcome
- Energy savings through premium efficient motors and variable frequency drives
- +1 more outcomes
Companies that use BALDOR
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
BALDOR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BALDOR partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- CFE (Federal Electricity Commission)minorPresentation at 1er Foro de Ahorro de Energía CFE Valle de México on energy savings using electric motors, variable frequency drives and reducers.
- BALDOR Electric Co.coreAuthorized distributor of BALDOR products in Mexico, representing the full product line including motors, generators, reducers, and controls. Company has 24 years of experience with BALDOR products.
- DODGE (BALDOR Brand)coreAuthorized distributor for DODGE power transmission products including gearboxes, reducers, and bearing solutions.
- RELIANCE (BALDOR Brand)coreAuthorized distributor for RELIANCE motors and drives product line.
- MASKA (BALDOR Subsidiary)coreAuthorized distributor for MASKA pulleys and couplings, a company recently acquired by BALDOR.
- ABBminorDistribution of ABB products as part of expanded product portfolio offering.
- BALDOR de México, S.A. de C.V.coreTraining programs offered at BALDOR facilities in León, Guanajuato for Mexico and Latin America.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
BALDOR competitors and assessment
Company assessmentBroad incumbents
- Regal Rexnord: US-listed parent that owns the legacy Baldor-Dodge-Reliance-Maska power transmission and motor brands. Comparable as the manufacturer behind the subject company's core product line, with overlapping channel and customer dynamics in Mexico.
- Schneider Electric Mexico: Global industrial automation, drives and motor management incumbent with broad Mexican presence. Comparable as a competing broad-line channel for industrial motors, drives and motor control products serving OEMs and industrial manufacturers.
- Siemens Mexico: Global industrial automation incumbent with full SIMATIC PLC, drives and motor portfolio in Mexico. Comparable as a broad-line competitor for the same OEM and industrial manufacturing customers and integrator channel.
- Rockwell Automation Mexico: Industrial automation and motion control incumbent with Mexican operations selling PLCs, drives and motion systems to OEMs. Comparable because it competes for the same automation/motion control wallet and integrator relationships.
- ABB Mexico: Parent manufacturer of the Baldor product line distributed by the subject company. Comparable as the broadest industrial motors, drives and automation portfolio in Mexico and a competing distribution channel — including direct sales to large Mexican customers.
- Nidec Motor: Large global manufacturer of industrial motors including AC, DC and servo. Comparable as a competing principal whose products are distributed into the same Mexican OEM and industrial customer pool.
- Eaton Mexico: Electrical and industrial power management manufacturer with Mexican sales and distribution. Comparable for its overlap in motors, drives, switchgear and power distribution products sold to the same industrial customer base.
Direct peers
- Festo Mexico: Automation components and pneumatic/electric motion specialist with Mexican direct-sales and distributor coverage. Comparable because it competes for the same automation integrator, OEM and industrial manufacturing customers with adjacent motion and control product lines.
- WEG Mexico: Brazilian motor and drive manufacturer with direct distribution and OEM sales across Mexico. Directly comparable as a motor + automation product distributor in the same geography with similar OEM and industrial manufacturing customer base.
- Yaskawa Mexico: Global manufacturer of servo motors, motion controllers and industrial robots with Mexican sales/service operations. Comparable because it overlaps the motion control, servo and automation integrator segments that BALDOR Mexico serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BALDOR social profiles
Digital presenceBALDOR financial estimates
Financial estimateRevenue estimate
Valuation estimate
BALDOR leadership team
Management profileNumber of profiles
BALDOR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BALDOR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BALDOR
What does BALDOR do?
Motorreductores y Controles, S.A. de C.V. (operating as BALDOR / MC BALDOR) is the authorized distributor in Mexico of over 40,000 industrial products from the BALDOR-DODGE-RELIANCE-MASKA and ABB brand portfolios, including AC and DC electric motors, servo motors and drives, variable frequency drives, gear reducers, generators, and power transmission components. The company complements product distribution with certified integrator services covering engineering design, motion control integration, technical support, application engineering, and customer training programs.
Is BALDOR a public or private company?
BALDOR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BALDOR founded?
BALDOR was founded in 1995. It employs 51 to 100 people.
Where is BALDOR based?
BALDOR is headquartered in San Luis Potosí, Mexico, in the Latin America region.
How does BALDOR make money?
Two revenue lines are on record. Equipment Distribution is the primary driver. The others are technical Integration Services.
Who are BALDOR's main competitors?
Broad incumbents on record are Regal Rexnord, Schneider Electric Mexico, Siemens Mexico, Rockwell Automation Mexico, ABB Mexico, Nidec Motor and Eaton Mexico. Direct peers are Festo Mexico, WEG Mexico and Yaskawa Mexico.
Does BALDOR have an API?
No public API is recorded for BALDOR.
What industry is BALDOR in?
BALDOR's product category is Industrial Electric Motors and Drives. Its primary akta.pro industry code is IMAHAHAH, Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers), with a secondary code of IMAHAHAK, Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation). Its NAICS code is 42385 and its SIC code is 5084.