מד"א עפולה

What מד"א עפולה does

Magen David Adom (MDA), Israel's national rescue organization, has operated continuously since its founding in June 1930 as a small local Tel Aviv organization, growing into the country's officially designated national rescue authority (ארגון ההצלה הלאומי) and an integral member of the International Red Cross and Red Crescent Movement. MDA operates a nationwide emergency medical response network spanning ambulances, medical helicopters, physically distributed stations including the Afula station, and Smart Resuscitation Stations equipped with monitored AEDs. Core capabilities include the National Blood Bank, the National Breast Milk Bank, the National Defibrillator Registry (מאגר הדפיברילטורים הלאומי), the MDA Convocational App (יישומון הכוננים) for mobilizing trained community responders to nearby cardiac emergencies, and a comprehensive e-commerce platform for first aid/CPR training and direct defibrillator sales.

The organization operates as a nonprofit (nonprofit_organization) supported by a diversified revenue model: government funding as the designated national rescue authority, public donations, regulated emergency service tariffs (תעריפי חירום) with a discount committee (ועדת הנחות) for hardship cases, one-time fees for training courses and certifications (first aid, CPR, paramedic), and hardware sales of MDA-branded defibrillators. Customer segments span the general public for emergency response, blood donors, educational institutions and individuals seeking training, hospital systems receiving blood products and breast milk, and a large volunteer ecosystem including youth, national service (שירות לאומי), and senior therapist programs. The Afula station (מד"א עפולה) is one of many physical locations comprising this national infrastructure, with the central headquarters at Kiryat Magen David Adom in Tel Aviv. CEO Eli Bin (אלי בין) leads the organization under an ethical code aligned with the Red Cross/Red Crescent Movement.

Name

מד"א עפולה

Legal name

Magen David Adom (מגן דוד אדום)

Website

https://mda.org.il

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

מד"א (Magen David Adom) is Israel's nationally designated rescue organization, operating a nationwide emergency medical response network including ambulances, helicopters, blood bank, breast milk bank, defibrillator registry, and training services for the general public, hospitals, and volunteers across Israel since 1930.

Ownership category

akta.pro rank

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Government Funding: מד"א receives government funding as Israel's designated national rescue organization.
2. Public Donations: The organization accepts donations from the public for life-saving activities, with dedicated donation pages on the website.
3. Emergency Service Fees: מד"א charges emergency tariffs (תעריפי חירום) for emergency medical services, with discount committees and payment plans available.
4. Training Courses and Certifications: Revenue generated from first aid courses, CPR training, paramedic courses, and related educational programs sold through the online course store (חנות קורסים אונליין).
5. Sale of Medical Equipment: מד"א sells defibrillators and related medical equipment through its website.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

MDA delivers nationwide emergency medical response and ambulance/helicopter dispatch through the 101 hotline and a mobile summoning app, supported by a national blood bank, a national breast milk bank, and a network of smart resuscitation stations linked to a national defibrillator registry. It also provides first aid, CPR, and paramedic training courses through an online course store and sells AED defibrillators directly to consumers and organizations. As Israel's designated national rescue organization and a member of the International Red Cross and Red Crescent Movement, MDA combines dispatch-based services, healthcare supply, retail product sales, and certified training under one operational umbrella.

Product overview

מד"א (Magen David Adom) is Israel's national rescue organization offering emergency medical services through a multi-channel approach. The core offerings include emergency ambulance response via the MDA App and dispatch system, a national defibrillator registry with smart resuscitation stations, and comprehensive blood donation/blood bank services. Supporting services include an online course store for first aid and CPR training, paramedic certification programs, and defibrillator sales. The organization operates a national breast milk bank and provides volunteer-based emergency response programs across Israel.

Differentiator

Problem solved

Functional benefit

Products and services

• MDA Mobile App (אפליקציית מד"א / יישומון הכוננים של מד"א) Mobile application that allows Israeli citizens to call for help, alerts trained first responders to nearby cardiac emergencies, and surfaces the locations of nearby defibrillators from the National Defibrillator Registry. It serves the general public and trained volunteer responders in Israel.
• Online Training Courses (חנות קורסים אונליין) E-commerce platform offering certified first aid, CPR, basic and infant resuscitation, paramedic, emergency medical technician, ambulance driving permit, blood collection, youth and educator first aid, and refresher courses. It targets the general public, schools, workplaces, educators, and medical professionals in Israel.
• National Blood Services / MDA New Blood Bank (שירותי הדם / בנק הדם החדש של מד"א) Comprehensive national blood donation service covering collection, donor eligibility screening, testing, processing, storage, and distribution of blood products to Israeli hospitals and healthcare facilities. It serves blood donors (input) and hospitals (output).
• National Breast Milk Bank (הבנק הלאומי לחלב אם) Medical service that collects, screens, processes, and distributes donated breast milk to infants in need under medical protocols, serving neonatal units and families across Israel.
• Defibrillator Sales (מכירת דפיברילטורים) Direct-to-customer sale of MDA-branded automated external defibrillators (AEDs) and related emergency medical equipment to individuals, businesses, and organizations in Israel.

Quantifiable outcome

• 96 years of continuous life-saving operations since founding in June 1930

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• International Red Cross and Red Crescent MovementcoreStrategic or Co-development Partnerמד"א is an integral part of the International Red Cross and Red Crescent Movement. The organization was admitted to the movement following recognition of its compliance with the Geneva Conventions. This membership grants מד"א international standing and cooperation with national Red Cross societies worldwide.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Magen David Adom UK: The UK-based fundraising and support arm for MDA, representing a diaspora-affiliated entity supporting Israeli emergency medical services. Comparable as part of the broader MDA ecosystem but operating as a fundraising/advocacy organization in the UK rather than direct emergency response.
• Palestine Red Crescent Society: The Red Crescent national society serving Palestinian territories, part of the same International Red Cross and Red Crescent Movement. Comparable in scope of ambulance, blood, and emergency services but operating in a different geographic jurisdiction adjacent to Israel.

Broad incumbents

• American Red Cross: The US national humanitarian organization, comparable as a sister society under the International Red Cross and Red Crescent Movement. Operates blood services, emergency response, and training across a similar humanitarian/regulated mandate.
• National Health Service (NHS) Ambulance Services: UK government-funded ambulance services providing national emergency response under a public healthcare mandate. Comparable as a national-scale ambulance service provider, though operating as a state entity rather than a nonprofit humanitarian organization.

Direct peers

• ZAKA: Israeli volunteer emergency response organization focused on disaster victim identification and post-trauma response. Comparable in operating in Israel with a volunteer-based emergency response model, though more focused on mass casualty and post-incident response than routine EMS.
• United Hatzalah: Israel-based volunteer emergency medical services organization providing rapid volunteer first responder response. Directly competes with MDA in the Israeli volunteer EMS and pre-hospital care market using a similar app-dispatched volunteer model.
• St. John Ambulance: A volunteer-based ambulance and first aid training organization operating in the UK and Commonwealth. Directly comparable in providing ambulance response, first aid training, and CPR certification under a recognized charitable mandate.

Others

• International Federation of Red Cross and Red Crescent Societies (IFRC): The umbrella organization coordinating the International Red Cross and Red Crescent Movement. Comparable as the governing body in which MDA participates and through which it derives international standing and standards compliance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mda_israel
• YouTubeyoutube.com/mdaisrael
• Facebookfacebook.com/mdaisrael
• Instagraminstagram.com/magen_david_adom
• LinkedInlinkedin.com/company/%D7%9E%D7%93-%D7%90-%D7%A2%D7%A4%D7%95%D7%9C%D7%94

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about מד"א עפולה