מד"א עפולה
מד"א (Magen David Adom) is Israel's nationally designated rescue organization, operating a nationwide emergency medical response network including ambulances, helicopters, blood bank, breast milk bank, defibrillator registry, and training services for the general public, hospitals, and volunteers across Israel since 1930.
- Company typePrivate
- Founded1930
- HeadquartersTel Aviv, Israel
- Headcount1–10
- GTM typeB2C
- OfferingServices
What מד"א עפולה does
Magen David Adom (MDA), Israel's national rescue organization, has operated continuously since its founding in June 1930 as a small local Tel Aviv organization, growing into the country's officially designated national rescue authority (ארגון ההצלה הלאומי) and an integral member of the International Red Cross and Red Crescent Movement. MDA operates a nationwide emergency medical response network spanning ambulances, medical helicopters, physically distributed stations including the Afula station, and Smart Resuscitation Stations equipped with monitored AEDs. Core capabilities include the National Blood Bank, the National Breast Milk Bank, the National Defibrillator Registry (מאגר הדפיברילטורים הלאומי), the MDA Convocational App (יישומון הכוננים) for mobilizing trained community responders to nearby cardiac emergencies, and a comprehensive e-commerce platform for first aid/CPR training and direct defibrillator sales.
The organization operates as a nonprofit (nonprofit_organization) supported by a diversified revenue model: government funding as the designated national rescue authority, public donations, regulated emergency service tariffs (תעריפי חירום) with a discount committee (ועדת הנחות) for hardship cases, one-time fees for training courses and certifications (first aid, CPR, paramedic), and hardware sales of MDA-branded defibrillators. Customer segments span the general public for emergency response, blood donors, educational institutions and individuals seeking training, hospital systems receiving blood products and breast milk, and a large volunteer ecosystem including youth, national service (שירות לאומי), and senior therapist programs. The Afula station (מד"א עפולה) is one of many physical locations comprising this national infrastructure, with the central headquarters at Kiryat Magen David Adom in Tel Aviv. CEO Eli Bin (אלי בין) leads the organization under an ethical code aligned with the Red Cross/Red Crescent Movement.
מד"א עפולה firmographics
Firmographics- Name
- מד"א עפולה
- Legal name
- Magen David Adom (מגן דוד אדום)
- Website
- https://mda.org.il
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- מד"א (Magen David Adom) is Israel's nationally designated rescue organization, operating a nationwide emergency medical response network including ambulances, helicopters, blood bank, breast milk bank, defibrillator registry, and training services for the general public, hospitals, and volunteers across Israel since 1930.
- Ownership category
- akta.pro rank
Where מד"א עפולה is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
מד"א עפולה business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Government Funding: מד"א receives government funding as Israel's designated national rescue organization.
- Public Donations: The organization accepts donations from the public for life-saving activities, with dedicated donation pages on the website.
- Emergency Service Fees: מד"א charges emergency tariffs (תעריפי חירום) for emergency medical services, with discount committees and payment plans available.
- Training Courses and Certifications: Revenue generated from first aid courses, CPR training, paramedic courses, and related educational programs sold through the online course store (חנות קורסים אונליין).
- Sale of Medical Equipment: מד"א sells defibrillators and related medical equipment through its website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Emergency Services - Standard Rates |
| Other | Multi-year contract | Discount Committee (ועדת הנחות) |
| Unit Pricing | Pay-as-you-go | Training Courses |
| Unit Pricing | One time/ perpetual license | Defibrillator Sales |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
מד"א עפולה product offering
Product offeringCore offering
MDA delivers nationwide emergency medical response and ambulance/helicopter dispatch through the 101 hotline and a mobile summoning app, supported by a national blood bank, a national breast milk bank, and a network of smart resuscitation stations linked to a national defibrillator registry. It also provides first aid, CPR, and paramedic training courses through an online course store and sells AED defibrillators directly to consumers and organizations. As Israel's designated national rescue organization and a member of the International Red Cross and Red Crescent Movement, MDA combines dispatch-based services, healthcare supply, retail product sales, and certified training under one operational umbrella.
Product overview
מד"א (Magen David Adom) is Israel's national rescue organization offering emergency medical services through a multi-channel approach. The core offerings include emergency ambulance response via the MDA App and dispatch system, a national defibrillator registry with smart resuscitation stations, and comprehensive blood donation/blood bank services. Supporting services include an online course store for first aid and CPR training, paramedic certification programs, and defibrillator sales. The organization operates a national breast milk bank and provides volunteer-based emergency response programs across Israel.
Differentiator
Problem solved
Functional benefit
Products and services
- MDA Mobile App (אפליקציית מד"א / יישומון הכוננים של מד"א) Mobile application that allows Israeli citizens to call for help, alerts trained first responders to nearby cardiac emergencies, and surfaces the locations of nearby defibrillators from the National Defibrillator Registry. It serves the general public and trained volunteer responders in Israel.
- Online Training Courses (חנות קורסים אונליין) E-commerce platform offering certified first aid, CPR, basic and infant resuscitation, paramedic, emergency medical technician, ambulance driving permit, blood collection, youth and educator first aid, and refresher courses. It targets the general public, schools, workplaces, educators, and medical professionals in Israel.
- National Blood Services / MDA New Blood Bank (שירותי הדם / בנק הדם החדש של מד"א) Comprehensive national blood donation service covering collection, donor eligibility screening, testing, processing, storage, and distribution of blood products to Israeli hospitals and healthcare facilities. It serves blood donors (input) and hospitals (output).
- National Breast Milk Bank (הבנק הלאומי לחלב אם) Medical service that collects, screens, processes, and distributes donated breast milk to infants in need under medical protocols, serving neonatal units and families across Israel.
- Defibrillator Sales (מכירת דפיברילטורים) Direct-to-customer sale of MDA-branded automated external defibrillators (AEDs) and related emergency medical equipment to individuals, businesses, and organizations in Israel.
Quantifiable outcome
- 96 years of continuous life-saving operations since founding in June 1930
Companies that use מד"א עפולה
Customer profileSegments5 records
Ideal customer profiles4 records
מד"א עפולה technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
מד"א עפולה partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Red Cross and Red Crescent Movementcoreמד"א is an integral part of the International Red Cross and Red Crescent Movement. The organization was admitted to the movement following recognition of its compliance with the Geneva Conventions. This membership grants מד"א international standing and cooperation with national Red Cross societies worldwide.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
מד"א עפולה competitors and assessment
Company assessmentRegional players
- Magen David Adom UK: The UK-based fundraising and support arm for MDA, representing a diaspora-affiliated entity supporting Israeli emergency medical services. Comparable as part of the broader MDA ecosystem but operating as a fundraising/advocacy organization in the UK rather than direct emergency response.
- Palestine Red Crescent Society: The Red Crescent national society serving Palestinian territories, part of the same International Red Cross and Red Crescent Movement. Comparable in scope of ambulance, blood, and emergency services but operating in a different geographic jurisdiction adjacent to Israel.
Broad incumbents
- American Red Cross: The US national humanitarian organization, comparable as a sister society under the International Red Cross and Red Crescent Movement. Operates blood services, emergency response, and training across a similar humanitarian/regulated mandate.
- National Health Service (NHS) Ambulance Services: UK government-funded ambulance services providing national emergency response under a public healthcare mandate. Comparable as a national-scale ambulance service provider, though operating as a state entity rather than a nonprofit humanitarian organization.
Direct peers
- ZAKA: Israeli volunteer emergency response organization focused on disaster victim identification and post-trauma response. Comparable in operating in Israel with a volunteer-based emergency response model, though more focused on mass casualty and post-incident response than routine EMS.
- United Hatzalah: Israel-based volunteer emergency medical services organization providing rapid volunteer first responder response. Directly competes with MDA in the Israeli volunteer EMS and pre-hospital care market using a similar app-dispatched volunteer model.
- St. John Ambulance: A volunteer-based ambulance and first aid training organization operating in the UK and Commonwealth. Directly comparable in providing ambulance response, first aid training, and CPR certification under a recognized charitable mandate.
Others
- International Federation of Red Cross and Red Crescent Societies (IFRC): The umbrella organization coordinating the International Red Cross and Red Crescent Movement. Comparable as the governing body in which MDA participates and through which it derives international standing and standards compliance.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
מד"א עפולה social profiles
Digital presenceמד"א עפולה financial estimates
Financial estimateRevenue estimate
Valuation estimate
מד"א עפולה leadership team
Management profileNumber of profiles
Profiles1 record
מד"א עפולה funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
מד"א עפולה M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about מד"א עפולה
What does מד"א עפולה do?
MDA delivers nationwide emergency medical response and ambulance/helicopter dispatch through the 101 hotline and a mobile summoning app, supported by a national blood bank, a national breast milk bank, and a network of smart resuscitation stations linked to a national defibrillator registry. It also provides first aid, CPR, and paramedic training courses through an online course store and sells AED defibrillators directly to consumers and organizations. As Israel's designated national rescue organization and a member of the International Red Cross and Red Crescent Movement, MDA combines dispatch-based services, healthcare supply, retail product sales, and certified training under one operational umbrella.
Is מד"א עפולה a public or private company?
מד"א עפולה is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was מד"א עפולה founded?
מד"א עפולה was founded in 1930. It employs 1 to 10 people.
Where is מד"א עפולה based?
מד"א עפולה is headquartered in Tel Aviv, Israel, in the Middle East region.
How does מד"א עפולה make money?
Five revenue lines are on record. Government Funding is the primary driver. The others are public Donations, emergency Service Fees, training Courses and Certifications and sale of Medical Equipment.
Who are מד"א עפולה's main competitors?
Regional players on record are Magen David Adom UK and Palestine Red Crescent Society. Broad incumbents are American Red Cross and National Health Service (NHS) Ambulance Services. Direct peers are ZAKA, United Hatzalah and St. John Ambulance. International Federation of Red Cross and Red Crescent Societies (IFRC) is listed as an others.
Does מד"א עפולה have an API?
No public API is recorded for מד"א עפולה.