Secretaria Nacional da Juventude

What Secretaria Nacional da Juventude does

The Secretaria Nacional da Juventude is a federal government secretariat housed within the Brazilian Ministério dos Direitos Humanos e da Cidadania (MDHC), itself created in February 2017 and renamed in 2023 under Decree nº 11.341. It is not a commercial entity but a statutory division of the Presidency of the Republic, tasked with designing and executing national youth policy and other human rights programs. Its portfolio of public-facing services includes the Disque 100 (Disque Direitos Humanos) hotline, the Ligue 180 women's assistance hotline, the Ouvidoria Nacional de Direitos Humanos (ONDH) and its public Painel de Dados dashboard covering 2020–2026 complaint data, the ObservaDH national human rights observatory, the ID Jovem program, the EquipaDH+ equipment-distribution program, and the Sistema Nacional de Direitos Humanos (SNDH) coordination platform. It also operates the Mostra Cinema e Direitos Humanos policy across all 26 Brazilian states and the Federal District.

The secretariat's core digital product is the Clique Cidadania mobile application, developed with the International Organization for Migration (IOM). The app centralizes access to public services and integrates Google Maps to display interactive locations for CRAS, CREAS, UBS, UPA, DPF, DPU, Centro POP, Tutelary Councils, Correios, and INSS facilities, with support for navigation by vehicle, public transport, and walking. Multilingual support and accessibility features are built in. Disque 100 is accessible by phone, WhatsApp, Telegram, and video call in Brazilian Sign Language (Libras), signaling a multi-channel service-delivery architecture rather than a single-app product. ObservaDH and ONDH function as data-publication layers, exposing indicators and complaint statistics via public dashboards and the dados.gov.br open data portal.

The entity has no commercial revenue model; it is funded through the federal budget and operates as a policy-delivery arm of the executive branch. It is headquartered in Brasília, Distrito Federal, under the parent entity Presidência da República, with a workforce of 11–50 people assigned to the secretariat-level scope. Customer segments are de facto the entire Brazilian population — particularly youth (ID Jovem), women (Ligue 180), and victims of human rights violations (Disque 100) — served free of charge rather than on a transactional basis.

Name

Secretaria Nacional da Juventude

Legal name

Ministério dos Direitos Humanos e da Cidadania

Website

https://mdh.gov.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Secretaria Nacional da Juventude is a Brazilian federal government secretariat within the Ministry of Human Rights and Citizenship (MDHC) that designs and executes national youth policy and operates public human rights services — including the Disque 100 and Ligue 180 hotlines, the ID Jovem program, and the Clique Cidadania mobile application — serving Brazilian citizens nationwide.

Ownership category

akta.pro rank

Product category

Government Youth Services

NAICS

Public Administration (92), Executive, Legislative, and Other General Government Support (921)

SIC

Services-Management Services (8741)

akta.pro primary industry

Governance, Democracy & Rule of Law (BPAGABAI)

akta.pro secondary industry

Government Digital Service & eGovernment (Service Delivery, IDs, Portals) (BPAIAAAE)

Keywords

• Youth public policy
• Human rights services
• Civic engagement
• Youth programs
• Public services

Headquarters

HQ city

Brasília, Distrito Federal

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Core offering

The Secretaria Nacional da Juventude (National Secretariat of Youth) is a division within Brazil's Ministry of Human Rights and Citizenship (MDHC) that coordinates national policies, programs, and public services for Brazilian youth. It operates under the federal executive branch to design, implement, and promote youth-related rights, citizen services, and inclusion programs. Its work is delivered through digital platforms, hotlines, mobile applications, and intergovernmental programs.

Product overview

The Ministry of Human Rights and Citizenship (MDHC) operates a portfolio of interconnected digital services and hotlines for human rights protection. The core offerings include the Clique Cidadania mobile application for accessing public services, the Disque 100 and Ligue 180 hotlines for reporting violations, the ObservaDH platform for human rights data analytics, and the EquipaDH+ program for equipment provision. These services are complemented by the SNDH system, ONDH ombudsman services, and various data panels that together form a comprehensive human rights protection and reporting ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Disque 100: Human Rights Hotline - service for reporting human rights violations, operates 24 hours
• Ligue 180
• Clique Cidadania
• ObservaDH
• Mostra Cinema e Direitos Humanos
• EquipaDH+

Products and services

• Clique Cidadania Government mobile application developed by the Federal Government with International Organization for Migration (IOM) support that provides centralized information and access channels to public services and human rights protection, with accessibility features, multilingual support, and integration with Google Maps to locate services such as CRAS, CREAS, UBS, UPA, DPF, DPU, Centro POP, Tutelary Councils, Correios, and INSS.
• Disque Direitos Humanos (Disque 100) Free 24-hour human rights hotline that receives complaints of human rights violations across Brazil, accessible via phone, WhatsApp, Telegram, and video call in Brazilian Sign Language (Libras).
• Ligue 180 Central de Atendimento à Mulher (Women's Service Center) hotline, available 24 hours a day, for reporting violence against women and seeking assistance related to gender-based violence.
• Painel de Dados da Ouvidoria Nacional de Direitos Humanos (ONDH) Public data dashboard platform providing annual data on human rights violation complaints received by the National Human Rights Ombudsman's Office, with data spanning 2020 to 2026 and tutorials for data consultation.
• Sistema Nacional de Direitos Humanos (SNDH) National system for accessing human rights services and information, providing coordination of human rights policies and programs across Brazil.
• Programa de Equipagem - EquipaDH+ Public equipment program providing vehicles, computers, printers, and other equipment to organs, public entities, and councils that promote and defend human rights in order to strengthen their services.
• Ouvidoria Nacional de Direitos Humanos National Human Rights Ombudsman's Office that receives complaints, claims, and information requests related to human rights violations, operating in coordination with Disque 100 and providing public data panels.
• ObservaDH - Observatório Nacional dos Direitos Humanos Public virtual platform that aggregates indicators, indices, and information about the human rights situation in Brazil, providing interactive dashboards and data narratives organized by themes and target audiences.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• AmeriCorps: U.S. federal service program with comparable national mandate, governmental structure, and youth-engagement mission that supports citizen-service and civic-participation programs at federal scale.
• Instituto Mexicano de la Juventud (IMJUVE): Mexican federal youth agency within the federal government; comparable to SNJ as a national-state entity focused on youth policy, programs, and civic engagement across Mexico, operating under federal political authority.
• European Youth Forum: Platform of national youth councils with an explicit policy and advocacy role in youth governance; serves as a model international peer for youth-policy coordination and civil-society engagement.
• Conselho Nacional da Juventude (CONJUVE, Brazil): Brazilian national youth council under federal authority that complements the Secretariat by convening civil-society and youth voices on national youth policy — a closely related federal youth-governance body.
• Organización Iberoamericana de la Juventud (OIJ): Inter-governmental youth policy body for the Ibero-American space; comparable as a Spanish/Portuguese-speaking regional counterpart focused on national youth-secretariat coordination and youth-rights policy.
• Secretaria Nacional de Políticas sobre Drogas (SENAD, Brazil): A sister national secretariat of the Brazilian federal government with similar structure (federal-state entity, ministerial parent, programmatic policy mandate), making its operating model directly comparable.

Broad incumbents

• UNICEF Youth & Adolescent Programmes: Large established multilateral agency whose youth-adolescent portfolios overlap the SNJ's civic-engagement and rights-protection agenda; the SNJ serves as a national counterpart implementing related principles at the country level.
• National Endowment for Democracy (NED): U.S. quasi-governmental organization supporting global democratic governance and human-rights initiatives; comparable as an adjacent governance-and-rights actor providing program funding, capacity building, and civic-engagement methodologies relevant to the SNJ's mandate.
• UNFPA Youth & Adolescent Sexual and Reproductive Health: Established UN agency with comparable national-level partnerships on adolescent and youth policy; both work with Brazilian government counterparts and produce youth data products.

Emerging players

• UK Department for Culture, Media & Sport (Youth Functions): UK government unit running national youth-policy portfolios (e.g., youth investment, civic participation); comparable structurally as a federal/national government actor focused on youth programming, though with a different geographic scope.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xbsky.app/profile/mdhcbrasil.bsky.social
• YouTubeyoutube.com/@mdhcbrasil
• Facebookfacebook.com/mdhcbrasil
• LinkedInlinkedin.com/company/secretaria-nacional-de-juventude
• Instagraminstagram.com/mdhcbrasil
• TikToktiktok.com/@mdhcbrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Secretaria Nacional da Juventude