Musée des impressionnismes Giverny
The Musée des impressionnismes Giverny is a French public art museum in Normandy, one hour from Paris, operating a 250+ work permanent collection, rotating exhibitions, a Michelin-starred on-site restaurant, and educational programs on Monet's historic Giverny hillside.
- Company typePublic
- Founded2009
- HeadquartersGiverny, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Musée des impressionnismes Giverny does
The Musée des impressionnismes Giverny is a French public cultural cooperation establishment (établissement public de coopération culturelle, EPCC) located in Giverny, Normandy, one hour from Paris and one hour from Rouen. Founded in 2009 as a successor to the Musée d'art américain established in 1992 by the Terra Foundation, it operates a permanent collection of over 250 works spanning Impressionism, post-Impressionism, and contemporary art (including a notable nihonga collection). The site is built on the hillside where Claude Monet painted his Haystacks in the 1890s and is paired with a 2.5-hectare "Jardin Remarquable"-certified garden containing over 22,000 flowers, a 180-seat auditorium, and contemporary sculptures by Giuseppe Penone and Eva Jospin. The museum is governed by a board chaired by Sébastien Lecornu with Director General Cyrille Sciama as Chief Curator of Heritage.
The museum generates revenue through diversified streams: individual and group ticket sales (€12 adult / €9 reduced, free for under-18s, free on select Sundays), the on-site gastronomic restaurant Oscar operated by Michelin-starred chef David Gallienne since March 2024, a museum boutique (on-site and online via Stripe) selling catalogues, posters, and books, space rental for professional events (€130 guided tour, €170 auditorium conference), and patronage through Le Cercle des Mécènes, Les Amis du musée, and crowdfunding campaigns. Customer segments include individual visitors (general public), school groups (free admission), adult tour groups, corporate event organizers, and patrons/donors. The museum targets both French and international visitors via a multilingual website (French, English, Italian, Japanese) and Google Arts & Culture.
The technology stack is functional and non-proprietary: Digitick/See Tickets for online ticketing, Stripe for boutique payments, Piwik and Google Analytics for anonymized analytics, and an online collection database. Distribution combines direct online ticketing, on-site box office, tour operator partnerships, and a dedicated group service. Marketing is conducted through a multilingual website, social media (Facebook, Instagram, YouTube, LinkedIn, TikTok, Bluesky), email newsletters, and media partnerships with Madame Le Figaro, Télérama, France Bleu Normandie Rouen, and SNCF/SANEF. The museum operates with approximately 23 permanent staff and benefits from institutional partnerships with the Département de l'Eure, Région Normandie, Seine Normandie Agglomération, Ville de Vernon, the Musée d'Orsay, and the Terra Foundation for American Art.
Musée des impressionnismes Giverny firmographics
Firmographics- Name
- Musée des impressionnismes Giverny
- Legal name
- Musée des impressionnismes Giverny
- Website
- https://mdig.fr
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Musée des impressionnismes Giverny is a French public art museum in Normandy, one hour from Paris, operating a 250+ work permanent collection, rotating exhibitions, a Michelin-starred on-site restaurant, and educational programs on Monet's historic Giverny hillside.
- Ownership category
- akta.pro rank
Musée des impressionnismes Giverny industry classification
Industry- Product category
- Art Museum Services
- NAICS
- Museums (712110)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Art Museums (THAJADAA)
- akta.pro secondary industries
- Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
Keywords
Where Musée des impressionnismes Giverny is headquartered
LocationHeadquarters
- HQ city
- Giverny
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Musée des impressionnismes Giverny business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Ticket sales: Revenue from individual and group admission tickets. Adults pay €12 (full) or €9 (reduced); under-18s enter free. School groups enter free. Online tickets carry a booking fee surcharge. Tickets are also sold on-site at the box office.
- Restaurant Oscar: The on-site restaurant Oscar, operated by Normandy chef David Gallienne (Jardin des Plumes, 1 Michelin star), provides a gastronomic experience in the museum garden, open from March 2024. It serves as a visitor amenity and revenue stream.
- Museum boutique: On-site and online boutique selling exhibition catalogues, posters, books, and art-related merchandise. Products include catalogues (€14.50–€24), posters (€2.50), and guides (€12). Click-and-collect and home delivery available.
- Space rental: The museum rents its spaces (auditorium, meeting rooms, event areas) for professional events, conferences, and private functions. The auditorium seats 180 and is used for concerts, lectures, and conferences.
- Patronage, donations, and crowdfunding: The museum raises funds through Le Cercle des Mécènes (patrons' club), Les Amis du musée des Impressionnismes Giverny (friends society), and individual donations. A participatory crowdfunding campaign ('Un Trois-mâts pour Giverny') seeks acquisition of Eugène Boudin's 'Trois-mâts devant Anvers' (1872).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Adult individual tickets (full and reduced rates) |
| Unit Pricing | Pay-as-you-go | Adult group self-guided visits |
| Unit Pricing | Pay-as-you-go | Adult group guided tour package |
| Unit Pricing | Pay-as-you-go | Adult group conference package in auditorium |
| Unit Pricing | Pay-as-you-go | School group admission and workshop |
| Unit Pricing | Pay-as-you-go | Children's summer workshops (ages 5–12) |
| Unit Pricing | Pay-as-you-go | Family workshop (apiary discovery, ages 3+) |
| Unit Pricing | Pay-as-you-go | Adult painting workshop (knife painting) |
| Subscription | Annual | Annual museum PASS subscription |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Musée des impressionnismes Giverny product offering
Product offeringCore offering
The Musée des impressionnismes Giverny operates a public art museum dedicated to Impressionist and post-Impressionist art, presenting rotating temporary exhibitions alongside a permanent collection of more than 250 works. Visitors access the museum through paid admission tickets and benefit from a 2.5-hectare certified garden, guided tours, creative workshops for children, families, and adults, the Michelin-starred Restaurant Oscar, an on-site and online museum boutique, and a calendar of concerts, lectures, and cultural performances. The museum also rents its 180-seat auditorium and event spaces for professional and private functions.
Product overview
The Musée des impressionnismes Giverny is a public cultural cooperation establishment (EPCC) offering a unified visitor experience centered on impressionist and post-impressionist art. The core offering includes museum admission tickets granting access to rotating temporary exhibitions and a permanent collection of over 250 works. Supporting visitor services include Restaurant Oscar (a Michelin-starred gastronomic restaurant opened 2024), the museum boutique/e-boutique (selling catalogs, posters, books, and gifts with online purchasing via Stripe), and space rental for professional events. Cultural programming encompasses guided tours (in French and English), creative workshops for children, families, and adults, and a year-round calendar of concerts, lectures, and performances. Digital products include the annual Museum PASS subscription, the Giverny Podcast audio series, an online collection database, and a children's interactive story 'Iris et les graines lumineuses'. The museum also participates in Google Arts & Culture for virtual access.
Differentiator
Problem solved
Functional benefit
Products and services
- Museum Admission Tickets Entry tickets granting access to the museum's temporary exhibitions and permanent collection of over 250 works. Adults: €12 (full) or €9 (reduced); free for visitors under 18. Available online via Digitick with skip-the-line access, and at the on-site box office.
- Restaurant Oscar Gastronomic restaurant in the museum garden operated by Michelin-starred Norman chef David Gallienne (Jardin des Plumes). Named after painter Oscar-Claude Monet, it offers Norman gastronomy reflecting the creative spirit of Impressionism. Open to museum visitors and the general public.
- Museum Boutique (on-site and online) Shop selling exhibition catalogues (€14.50–€24), posters (€2.50), guides (€12), books, stationery, and art-related merchandise. Online purchasing via the museum website with secure payment through Stripe; click-and-collect available with no handling fees.
- Guided Tours Docent-led tours of exhibitions in French or English, held Sundays at 11h30 and 14h30. Customized group tours available by reservation, plus monthly garden tours with the head gardener. Audioguide available at €4 per person.
- Children, Family and Adult Creative Workshops Creative workshops across age groups: children's workshops (ages 5–12) at €10/child during school holidays, family workshops (e.g., apiary discovery at €15 adult / €10 child), and adult painting workshops (e.g., knife painting at €15/person). Limited capacity per session.
- Museum PASS (Annual Subscription) Annual subscription card with two formulas — Duo or Solo — providing unlimited museum and garden access throughout the season plus exclusive subscriber benefits. Details published at /carte-pass-2026/.
- Space Rental Rental of museum spaces for professional events, including the 180-seat auditorium, conference facilities, and garden areas, used for conferences, concerts, lectures, corporate functions, and private events. Enquiries handled via the dedicated space rental service.
- Concerts, Lectures and Performances Cultural events program accompanying exhibitions, including piano festivals, concerts, readings, and performances held in the museum's 180-seat auditorium. Tickets sold through Digitick.
Quantifiable outcome
- 250+ works in the permanent collection, with 148 acquired since 2009
- +2 more outcomes
Companies that use Musée des impressionnismes Giverny
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Musée des impressionnismes Giverny technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Musée des impressionnismes Giverny partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, minor and major.
- Département de l'Eure en NormandiecoreFounding institutional partner of the museum. The Department of Eure co-founded the museum in 2009 alongside the Region of Normandy, Seine Normandie Agglomération, Ville de Vernon, and the Musée d'Orsay. The department provides ongoing institutional and financial support.
- Région NormandiecoreFounding institutional partner providing regional government backing for the museum. Normandy is the host region of Giverny and the broader Impressionist territory (Honfleur, Deauville, Rouen).
- Seine Normandie Agglomération (SNA)coreFounding institutional partner representing the metropolitan area of Vernon-Giverny. SNA manages local transport connections and sustainable environmental stewardship of the hillside above the museum.
- Ville de VernoncoreFounding municipal partner. Vernon is the nearest city to Giverny and provides local government support, including parking infrastructure and transport links to the museum.
- Établissement Public des Musées d'Orsay et de l'Orangerie (EPMO)coreFounding institutional partner. The Musée d'Orsay provides scientific, curatorial, and intellectual support. Sylvie Patry (General Curator of Heritage at the Musée d'Orsay) co-curates the current Daniel Buren exhibition alongside Director Cyrille Sciama. EPMO also provides long-term artwork loans.
- Terra Foundation for American ArtcoreThe Terra Foundation (founded by Daniel J. Terra, 1911–1996) originally established the American Art Museum in Giverny in 1992 and later partnered in the 2009 transition to the Musée des impressionnismes. It has made significant art donations including works by John Leslie Breck and continues to support the collection.
- Fond régional d'art contemporain (FRAC) NormandieminorProvides long-term artwork loans to the museum's collection, supporting the display of contemporary and regional art alongside Impressionist works.
- Fondation Claude MonetminorLong-term loan provider to the museum. The Fondation Claude Monet manages Monet's house and gardens adjacent to the museum, creating a complementary cultural ecosystem in Giverny.
- SANEF GroupminorPatron and partner of the Daniel Buren exhibition (2026). SANEF operates motorway infrastructure in Normandy and may provide marketing visibility for the museum.
- SNCFminorNational railway partner and patron of the Daniel Buren exhibition (2026). Supports the museum's accessibility from Paris and Rouen via the Vernon-Giverny TER station.
- Madame Le FigarominorMedia partner for the Daniel Buren exhibition (2026). Provides editorial and advertising coverage in the Figaro media ecosystem.
- TéléramaminorMedia partner for the Daniel Buren exhibition (2026). Provides editorial coverage in the Télérama arts and culture publication.
- France Bleu Normandie RouenminorRegional radio media partner for the Daniel Buren exhibition (2026). Provides local broadcast coverage to Normandy audiences.
- Le Géant des Beaux-ArtsminorPartner supplying materials for children's creative workshops at the museum (e.g., summer workshops 'Les couleurs du vent', 'Mon gentil monstre d'Halloween'). Provides in-kind support for educational programming.
- Sébastien Loison (local beekeeper)minorLocal beekeeper from Eure who advises the museum on hive monitoring and honey harvesting. Three hives were installed in the garden in April 2023. Honey is sold in the museum boutique, supporting the local economy and biodiversity education.
- Conservatoire d'Espaces Naturels de Normandie SeineminorEcological stewardship partner managing the hillside above the museum. Sends a flock of sheep one to two times per year for eco-friendly weeding of the steep terrain. Supports the museum's sustainable garden management.
- David Gallienne (Chef, Jardin des Plumes)majorMichelin-starred Normandy chef (Jardin des Plumes, 1 star, 3 hats Gault&Millau) operates the on-site Restaurant Oscar since March 2024. Provides a complete gastronomic experience in the museum garden, extending visitor dwell time and enhancing the museum's revenue streams.
- Claudine et Jean-Marc Salomon (Collection)minorGenerous lenders of Giuseppe Penone's 'Fils d'eau' (1998) to the museum, on long-term deposit since 2020. This major bronze sculpture is installed at the museum entrance, creating a dialogue between contemporary art and the garden.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Musée des impressionnismes Giverny competitors and assessment
Company assessmentDirect peers
- Musée Marmottan Monet: Paris-based museum dedicated to Claude Monet and Impressionism, holding the world's largest collection of Monet works. Directly comparable to MDIG as a focused Impressionist museum with significant Monet heritage, similar curatorial mission and visitor profile.
- Fondation Claude Monet (Giverny): Manages Claude Monet's house and gardens adjacent to MDIG in Giverny. The two institutions form a complementary cultural ecosystem in the same village; the Fondation provides long-term artwork loans and shares the Giverny tourist catchment.
- Musée des Beaux-Arts de Rouen: Regional Normandy fine arts museum with Impressionist holdings, located 1 hour from MDIG. Comparable provincial French art museum with shared regional tourist flows from Paris and similar institutional partnership models.
- Musée de l'Orangerie: Paris museum administered by the same EPMO (Établissement Public des Musées d'Orsay et de l'Orangerie) that co-curates MDIG exhibitions. Houses Monet's Nymphéas Water Lilies murals and comparable Impressionist/Post-Impressionist works, sharing the same institutional governance and curatorial network.
- Musée Malraux (Le Havre): Le Havre museum holding one of France's most important Impressionist collections outside Paris, focused on Monet, Boudin, Dufy, and Pissarro. Comparable regional French Impressionist museum serving a similar cultural-tourism mission in Normandy.
Broad incumbents
- Musée d'Orsay: Paris-based flagship Impressionist and Post-Impressionist museum, co-founding partner of MDIG and source of curatorial/loan support. Larger and broader in scope but materially comparable as a French Impressionist institution with shared curatorial leadership (Sylvie Patry).
- Musée des Beaux-Arts de Lyon: Lyon-based major French fine arts museum with strong Impressionist holdings. Comparable as a major French regional art museum with diverse programming, broader collection scope, and established institutional partnerships.
Emerging players
- Musée Fabre: Montpellier museum with strong French Impressionist and Post-Impressionist holdings. Comparable French provincial art museum with curatorial ambition and active exhibition programming, though focused more broadly across European art periods.
Regional players
- Barnes Foundation: Philadelphia-based museum renowned for one of the world's greatest Impressionist, Post-Impressionist, and early Modern art collections. Comparable as a single-site Impressionist-focused collection institution, though U.S.-based with different funding model and visitor demographics.
- Musée de la Piscine (Roubaix): Northern French museum in Roubaix combining industrial heritage with fine art collections including Impressionist works. Comparable as a French regional museum using repurposed industrial architecture for cultural programming, though operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Musée des impressionnismes Giverny social profiles
Digital presenceMusée des impressionnismes Giverny compliance and trust
Trust signalCompliance4 records
Musée des impressionnismes Giverny financial estimates
Financial estimateRevenue estimate
Valuation estimate
Musée des impressionnismes Giverny leadership team
Management profileNumber of profiles
Profiles10 records
Musée des impressionnismes Giverny funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Musée des impressionnismes Giverny M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Musée des impressionnismes Giverny
What does Musée des impressionnismes Giverny do?
The Musée des impressionnismes Giverny operates a public art museum dedicated to Impressionist and post-Impressionist art, presenting rotating temporary exhibitions alongside a permanent collection of more than 250 works. Visitors access the museum through paid admission tickets and benefit from a 2.5-hectare certified garden, guided tours, creative workshops for children, families, and adults, the Michelin-starred Restaurant Oscar, an on-site and online museum boutique, and a calendar of concerts, lectures, and cultural performances. The museum also rents its 180-seat auditorium and event spaces for professional and private functions.
Is Musée des impressionnismes Giverny a public or private company?
Musée des impressionnismes Giverny is a public company. It is classified as state government owned and is currently operating.
When was Musée des impressionnismes Giverny founded?
Musée des impressionnismes Giverny was founded in 2009. It employs 11 to 50 people.
Where is Musée des impressionnismes Giverny based?
Musée des impressionnismes Giverny is headquartered in Giverny, France, in the Europe region.
How does Musée des impressionnismes Giverny make money?
Five revenue lines are on record. Ticket sales are the primary driver. The others are restaurant Oscar, museum boutique, space rental and patronage, donations, and crowdfunding.
Who are Musée des impressionnismes Giverny's main competitors?
Direct peers on record are Musée Marmottan Monet, Fondation Claude Monet (Giverny), Musée des Beaux-Arts de Rouen, Musée de l'Orangerie and Musée Malraux (Le Havre). Broad incumbents are Musée d'Orsay and Musée des Beaux-Arts de Lyon. Musée Fabre is listed as an emerging player. Regional players are Barnes Foundation and Musée de la Piscine (Roubaix).
Does Musée des impressionnismes Giverny have an API?
No public API is recorded for Musée des impressionnismes Giverny.
What industry is Musée des impressionnismes Giverny in?
Musée des impressionnismes Giverny's product category is Art Museum Services. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of THAJAAAC, Museum & Landmark Guided Tours (Skip-the-line/Docent-led). Its NAICS code is 712110 and its SIC code is 7900.