Medien- und Bildungsmanagement PH Weingarten

What Medien- und Bildungsmanagement PH Weingarten does

Medien- und Bildungsmanagement (MBM) is an academic department (Fach Mediendidaktik) within Pädagogische Hochschule Weingarten, a public university in Baden-Württemberg, Germany. It delivers a consecutive B.A./M.A. program (6 + 4 semesters, 180 + 120 ECTS) that integrates Psychology, Media & Digital Innovation, and Management/Organization, with AI positioned as a cross-cutting theme. The Master program is capped at 20 students per cohort with no Numerus Clausus, and tuition is free under the standard German public-university framework. Beyond teaching, the department operates two research working groups (AG MBM led by Prof. Dr. Michael Henninger; AG MEVis on visualization/didactics) generating funded projects such as AISOP (AI-supported e-portfolio analysis), DTNET (VR nursing training), GameLet (gamified reading fluency), and VALIANT (virtual teacher networks).

The unit is supported by specialized media laboratories (Mac-Lab, VR/AR-Lab, Usability Test Lab, CoLiLab Makerspace) and runs an applied-practice portfolio that includes the Steinbeis-Beratungszentrum für Organisation, Kommunikation und digitale Transformation (a fee-based consulting arm), the Easy Learning GmbH practice company (the first university-affiliated firm registered with the Zentralring für Übungsfirmen), and the MBM+ student video initiative. Funding flows through the parent university's MWK allocation, BMBF and EU (Erasmus+) research grants, and Steinbeis consulting fees; no tuition revenue is collected.

The department recruits through the centralized campus admissions portal supplemented by organic social (Instagram @mbmphweingarten), open days (Studieninformationstag, Schnupperstudium), and works with international exchange partners across Europe, South Korea, USA, South Africa, Brazil, Argentina, and Japan. Management is led by Prof. Dr. Michael Henninger (Studiengangsleiter) and Prof. Dr.-Ing. Wolfgang Müller (Fachsprecher and Vice-Rector for Research), with Dr. Melanie Germ-Wohlwender as program manager. Recorded headcount is approximately 5 core staff on the firmographic record, with 11-15 listed faculty and staff plus additional project and doctoral personnel.

Name

Medien- und Bildungsmanagement PH Weingarten

Legal name

Pädagogische Hochschule Weingarten

Website

https://md-phw.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Medien- und Bildungsmanagement is the Mediendidaktik department at Pädagogische Hochschule Weingarten, a public German university, offering an interdisciplinary B.A./M.A. program at the intersection of Psychology, Media & Digital Innovation, and Management, supported by BMBF/EU-funded AI and VR/AR research and a Steinbeis consulting arm.

Ownership category

akta.pro rank

Product category

Higher Education / Educational Services

NAICS

Colleges, Universities, and Professional Schools (6113), Business Schools and Computer and Management Training (6114), Research and Development in the Social Sciences and Humanities (54172), Software Publishers (5132)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Higher Education Course Design & Online Program Development (EDAGAKAB)

akta.pro secondary industries

Learning Management Systems (LMS) & Academic Application Support (EDALAMAC), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Educational technology research
• Media management programs
• Digital learning innovation
• Higher education teaching
• E-learning consulting

Headquarters

HQ city

Weingarten

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. State-Funded Higher Education: As a department of Pädagogische Hochschule Weingarten (a Körperschaft des Öffentlichen Rechts), the program is funded by the German state of Baden-Württemberg through the Ministry for Science, Research and Art (MWK). Tuition is free for domestic and international students under German public university framework. Funding for research projects comes from third-party grants (Drittmittel) from BMBF, EU, and other public funding bodies.
2. Third-Party Research Funding (Drittmittel): The department generates revenue through externally funded research projects from BMBF, EU, and other public funding organizations. Funded projects include DTNET, AISOP, VALIANT, GameLet, and others.
3. Steinbeis Consulting Services: The Steinbeis-Beratungszentrum für Organisation, Kommunikation und digitale Transformation provides fee-based consulting, training, and workshop services to external organizations and companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The department delivers consecutive B.A. (6 semesters, 180 ECTS) and M.A. (4 semesters) degree programs in Media and Educational Management that integrate Psychology, Media and Digital Innovation, and Management/Organization, with AI integrated across the curriculum. Beyond degree programs, the department conducts externally funded research projects (AISOP, DTNET, GameLet, VALIANT, AppKomm), operates specialized media laboratories (VR/AR, Usability, CoLiLab Makerspace), and provides fee-based consulting through its Steinbeis-Beratungszentrum covering organizational consulting, concept development, and digital transformation workshops.

Product overview

The organization offers two consecutive academic degree programs (Bachelor of Arts and Master of Arts in Media and Educational Management) as its primary educational products, supplemented by multiple research projects and student initiatives. The degree programs integrate Psychology, Media and Digital Innovation, and Management/Organization disciplines, incorporating AI as a cross-cutting theme. Supporting infrastructure includes specialized media laboratories (Mac lab, VR/AR lab, Usability Testing lab, and CoLiLab maker space). Research projects such as AISOP, DTNET, GameLet, VALIANT, MBM+, Easy Learning GmbH, and AppKomm provide practical applications and student project opportunities that complement the academic curriculum.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelorstudiengang Medien- und Bildungsmanagement (B.A.) Undergraduate degree program spanning 6 semesters (180 ECTS) including a mandatory internship, combining Psychology, Media and Digital Innovation, and Management disciplines. Prepares students for roles in educational technology, corporate training, and digital transformation consulting. No Numerus Clausus restriction; state-funded with semester social fees only.
• Masterstudiengang Medien- und Bildungsmanagement (M.A.) Consecutive 4-semester Master's program (25 ECTS thesis) building on the Bachelor's degree, focused on Psychology, Media and Digital Innovation, and Organization, with AI integration throughout the curriculum for advanced research and practice. Open to graduates from any discipline; cohort of 20 students per year.
• AISOP (AI-Supported Observation of E-Portfolios) Research project developing AI-based tools to support individual student competency development through automatic analysis of e-portfolios. Includes a publicly accessible website implementation.
• DTNET (Digital Technology for Nursing Education and Training) Virtual training environment project enabling realistic settings to prepare learners for treating real patients in nursing education, using VR-based training simulations.
• GameLet - Gamifizierte medienbasierte Leseflüssigkeitsförderung Gamified, media-based approach for fostering oral reading fluency in students through engaging digital learning formats.
• VALIANT (Virtual Innovation and Support Networks for Teachers) Erasmus+-funded project helping teachers overcome feelings of isolation by providing opportunities to participate in virtual projects with colleagues across borders.
• AppKomm Platform-independent, free self-learning app for training speech receptive abilities and communication skills.
• Easy Learning GmbH - Übungsfirma (Practice Company) Student-founded and operated practice company, the first university-affiliated practice firm registered with the Central Ring for Practice Firms in Germany, providing practical work experience and a recognized simulated business environment.
• Steinbeis-Beratungszentrum für Organisation, Kommunikation und digitale Transformation Direct consulting arm of the MBM program offering organizational consulting, concept development, scientific accompanying research, and seminars/workshops on organizational change and digital transformation to external corporate and institutional clients.
• Medienlabore (Mac-Labor, VR-Labor, Usability-Test-Labor, CoLiLab) Specialized media laboratories including Mac lab, Virtual and Augmented Reality lab, Usability Testing lab, and the CoLiLab maker space supporting practical work and student projects.

Quantifiable outcome

• Unique interdisciplinary B.A. + M.A. program in Germany at the intersection of Psychology, Media & Digital Innovation, and Management – filling a recognized market qualification gap.
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core, moderate and minor.

• Steinbeis-Beratungszentrum für Organisation, Kommunikation und digitale TransformationcoreStrategic or Co-development PartnerDirect consulting and research services arm of the department. Offers organizational consulting, concept development, scientific accompanying research, and seminars/workshops on organization, communication, and digital transformation to external organizations. Constitutes the applied practice arm of the MBM program.
• Kooperationshochschulen in Europa (European Partner Universities)moderateStrategic or Co-development PartnerFormal exchange partnerships with universities across Europe (Sweden, Italy, Poland) enabling student mobility. Students can spend a semester abroad at these institutions with good recognition of credits. International Office of PH Weingarten manages these agreements.
• International Partner Universities (Non-European)moderateStrategic or Co-development PartnerCooperation agreements with universities in South Korea, USA, Brazil, Argentina, and Japan. MBM students have completed exchange semesters in Sweden, South Korea, and the USA. Inbound exchange students from partner universities also participate in MBM courses.
• BMBF (Bundesministerium für Bildung und Forschung)coreOthersFederal Ministry of Education and Research of Germany provides third-party funding (Drittmittel) for research projects developed by the department's working groups, including DTNET, AISOP, and other initiatives. Funding enables large-scale research and development in educational technology.
• EU (European Union)coreOthersEuropean Union provides funding for international research collaborations and projects such as VALIANT (Erasmus+). Enables cross-border academic partnerships and joint development of educational technologies.
• Cooperation with National and International Universities and Research InstitutionscoreStrategic or Co-development PartnerWorking Group 2 (MEVis) is embedded in multiple national and international research networks, collaborating with universities and research institutions on funded projects (BMBF, EU). Collaborations include joint publications, project development, and researcher exchange.
• Industry Partners and SMEs (KMUs)moderateImplementation/ SI/ Consulting PartnerWorking Group 2 cooperates with industry partners and small/medium enterprises to develop and test new approaches and methods for technology-enhanced learning, knowledge management, web technologies, and visualization. Prototypes are evaluated in real-world application scenarios through these partnerships.
• Zentralring für Übungsfirmen in DeutschlandminorStrategic or Co-development PartnerThe Easy Learning GmbH practice company is registered with the Zentralring für Übungsfirmen, Germany's central organization for practice companies. This enables MBM students to operate a realistic simulated business and gain hands-on entrepreneurial experience within a recognized national framework.
• RWU – Ravensburg-Weingarten University of Applied SciencesminorStrategic or Co-development PartnerJoint student initiative kreaktiv e.V. (student consulting firm) is co-run by students from both RWU and PH Weingarten, enabling cross-institutional collaboration and practical consulting experience for MBM students.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pädagogische Hochschule Ludwigsburg: A second Baden-Württemberg PH with comparable institutional structure, teacher education, and media/education research profile. Closest peer in type, supervisory regime, and applicant pool, with overlapping Steinbeis-style transfer infrastructure.
• Pädagogische Hochschule Freiburg: State PH in Baden-Württemberg with similar teacher-education mission and adjacent research in media pedagogy and educational technology. Direct peer under the same MWK funding framework, competing for the same regional cohort of applicants.
• Pädagogische Hochschule Heidelberg: Another state Pädagogische Hochschule in Baden-Württemberg offering teacher education and adjacent media/education programs. Most comparable as a same-type regional peer in the same supervisory regime (MWK), competing for similar applicants and research funding.
• Pädagogische Hochschule Karlsruhe: Fourth PH in Baden-Württemberg with parallel teacher-training and education-research mandate. Same institutional category, same funding stream, and overlapping applied-research channels, making it a directly comparable peer.

Emerging players

• IU Internationale Hochschule: Large private German university offering accredited online programs in business, media, and education management at scale. Competes for the same digitally oriented, interdisciplinary applicant pool but with a fully commercial, online-only delivery model.
• SRH Hochschule (SRH Universities): Private university group with multiple sites offering applied programs in media, management, and education. Competes with MBM on the interdisciplinary management/media angle but operates with private funding and corporate training integration.

Broad incumbents

• FernUniversität in Hagen: Germany's largest distance-learning university with broad online pedagogy and educational management offerings. Competes for the same interdisciplinary, digitally delivered learning niche, but at national scale rather than regional.
• Technische Universität München — Educational Technology research: Large technical university with applied educational technology and AI-in-education research capacity. Comparable to MBM on technology-enhanced learning and AI applications but with significantly larger resources and corporate relationships.
• Universität Tübingen — Institut für Erziehungswissenschaft: Large research university in Baden-Württemberg with broader education-science and media-education research. Overlaps with MBM's psychology/education/management research themes but as part of a much wider portfolio and at greater scale.
• Ludwig-Maximilians-Universität München — Institut für Medienpädagogik: Major German university with a dedicated media pedagogy unit. Overlaps on educational technology and media-focused research but operates at substantially larger scale and broader scope than MBM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mbmphweingarten
• LinkedInlinkedin.com/company/medien-und-bildungsmanagement-ph-weingarten

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Medien- und Bildungsmanagement PH Weingarten