Meat at Billy’s

Specialty Butcher Retailmeatatbillys.com.au

Meat at Billy's is a Brisbane-based premium butcher founded in 2009, operating four retail locations (Ashgrove, Rosalie, Woolloongabba, Windsor) and an online butcher shop with home delivery and click-and-collect, serving Brisbane consumers and food-service trade customers with fresh meats, ready-to-cook meals, and pantry items.

Company typePrivate
Founded2009
HeadquartersAshgrove, Australia
Headcount1–10
GTM typeB2C
OfferingServices

What Meat at Billy’s does

Meat at Billy's is a Brisbane-based specialty butcher founded in 2009 by Billy, operating four physical retail locations (Ashgrove, Rosalie, Woolloongabba, Windsor) plus a WooCommerce-based online butcher shop serving the Brisbane metropolitan area. The company targets premium-positioning individual consumers — home cooks, BBQ enthusiasts, and families seeking cuts and provenance beyond supermarket-grade protein — and runs a secondary wholesale division out of its Windsor warehouse supplying restaurants and cafes. Product offerings span grass-fed and wagyu beef, lamb, free-range poultry, specialty pork (including Ryukyu Berkshire), house-made sausages, a deli/charcuterie range, and the Beefy's sub-brand of ready-to-cook prepared meals (pies, sausage rolls, slow-cooked lamb shoulder, beef cheeks). A branded pantry assortment (Mestiza chimichurri, Boutique Sauces jus, Newman's mustard, Short Grain condiments) complements the core meat range.

The technology stack is a standard WooCommerce e-commerce platform with customer accounts, saved shopping lists, reordering, and Klaviyo for email, paired with a proprietary physical-logistics asset — the ChillyBilly insulated cooler used in the NoStyro Project — where customers pay a one-off A$33 fee to receive a reusable cooler that swaps in and out between deliveries, reducing single-use packaging. Per-order cut-and-pack operations are supported by refrigerated van delivery run by company staff Monday to Friday and click-and-collect from all four stores. Distribution channels include in-store counter service across the four locations, own-storefront e-commerce with home delivery (free over A$150, A$15 otherwise), A$6.60 per-order packaging fee introduced March 2025, and a wholesale channel for food-service buyers.

The revenue model is transaction-based across five streams: in-store counter sales, online delivery, click-and-collect, ready-to-cook prepared meals, and a curated grocery/pantry add-on. Pricing is per-kilogram for cuts, with order-value thresholds for free delivery and a fixed packaging fee. Marketing is content-led via a recipe blog co-produced with chefs Alana Lowes and Katrina Meynink, supported by Facebook/Instagram organic social, SEO targeting Brisbane-butcher keywords, and seasonal campaigns (Christmas, Easter, Thanksgiving). The business is privately held with no disclosed external investors and is operated as a founder-led single entity headquartered in Ashgrove, Queensland.

Meat at Billy’s firmographics

Firmographics

Name: Meat at Billy’s
Legal name: Meat at Billy's
Website: https://meatatbillys.com.au
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 1–10 employees
Short description: Meat at Billy's is a Brisbane-based premium butcher founded in 2009, operating four retail locations (Ashgrove, Rosalie, Woolloongabba, Windsor) and an online butcher shop with home delivery and click-and-collect, serving Brisbane consumers and food-service trade customers with fresh meats, ready-to-cook meals, and pantry items.
Ownership category
akta.pro rank

Meat at Billy’s industry classification

Industry

Product category: Specialty Butcher Retail
NAICS: Meat Retailers (44524)
SIC: Sausages & Other Prepared Meat Products (2013)
akta.pro primary industry: Butcher Shops & Meat Markets (CRAHAHAB)
akta.pro secondary industries: Charcuterie & Cured Meats Specialty Stores (CRAHAGAE), Poultry Shops (CRAHAHAD), Cooked/Ready-to-Eat Pork Products (Fully Cooked, Sliced, Diced) (AFANABAG)

Keywords

Retail butcher services
Fresh meat retail
Online meat delivery
Specialty meat products
Ready to cook meals

Where Meat at Billy’s is headquartered

Location

Headquarters

HQ city: Ashgrove
HQ country: Australia
HQ region: Oceania

Offices4 records

Markets served

Meat at Billy’s business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

Retail Meat Sales (In-Store): Physical retail sales of fresh meat, poultry, lamb, pork, and specialty cuts across four Brisbane store locations. Customers select products at the counter with assistance from trained butchers. One-time transaction-based purchases.
Online Meat Delivery & Click & Collect: E-commerce platform for home delivery across Brisbane (free over $150) and click & collect from all locations. Orders are cut and packaged to customer requirements, packed on ice in insulated boxes. Transaction-based per order.
Ready-to-Cook Prepared Meals: Pre-prepared meal solutions including Beefy's pies, sausage rolls, pastry parcels, and marinated meat products. Value-added convenience products sold alongside fresh cuts.
NoStyro Project (ChillyBilly): One-off fee of $33 for customers to join the NoStyro Project and receive a ChillyBilly insulated cooler. Reduces recurring packaging fees while building customer loyalty and environmental differentiation.
Pantry & Grocery Items: Sales of sauces, condiments, stocks, accompaniments, beverages, and specialty grocery items that complement meat purchases. Items include chimichurri, mustards, finishing sauces, wines, and craft beverages.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Home Delivery (Brisbane)
Transaction based/ take rate	Pay-as-you-go	Click & Collect
Transaction based/ take rate	Pay-as-you-go	Bulk/Wholesale Orders
One time/ perpetual license	Pay-as-you-go	NoStyro Project - ChillyBilly

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Meat at Billy’s product offering

Product offering

Core offering

Meat at Billy's is a premium Brisbane-based butcher that retails fresh meat (grass-fed beef, wagyu, lamb, pork including Ryukyu Berkshire, free-range poultry), house-made sausages, deli and charcuterie items, ready-to-cook meals (pies, slow-cooked dishes, parcels), and curated pantry products. Sales occur through four Brisbane retail locations (Ashgrove, Rosalie, Woolloongabba, Windsor warehouse/HQ) and a WooCommerce-powered online store with refrigerated home delivery and click & collect across Brisbane.

Product overview

Meat at Billy's is a Brisbane-based premium butcher offering a multi-channel retail experience across 4 physical store locations (Ashgrove, Rosalie, Woolloongabba, and Windsor warehouse) plus a comprehensive online butcher shop. The core offering consists of premium fresh meats including beef (grass-fed, wagyu, premium wagyu grades 9+), lamb, pork (including specialty Ryukyu Berkshire), and poultry, complemented by an extensive ready-to-cook meal range featuring pies, pastries, slow-cooked preparations, and parcels. Additional product lines include house-made sausages, deli meats, charcuterie, and a curated pantry section with sauces, condiments, and local products. The business operates both an e-commerce platform (online butcher shop) and traditional retail stores, supported by home delivery and click & collect services. The online platform enables browsing, ordering, and fulfillment across the Brisbane metropolitan area with free delivery over $150.

Differentiator

Problem solved

Functional benefit

Brands

Beefy's: The brand name used for pies and pastries product line, e.g., Beefy's Steak, Bacon & Cheese Family Pie.
ChillyBilly
NoStyro Project

Products and services

Online Butcher Shop E-commerce platform enabling Brisbane customers to browse, order, and purchase fresh meat, ready-to-cook meals, and pantry items online, with home delivery or click & collect options.
Steaks Premium steaks including grass-fed, wagyu, carbon neutral, and select grade options across various cuts, sold to home cooks and BBQ enthusiasts in Brisbane.
Fresh Beef & Lamb Premium beef and lamb products including grass-fed, wagyu, and free-range options across steaks, slow-cook cuts, and specialty items for home cooking.
Pork Products Premium pork including Ryukyu Berkshire pork belly porchetta, pork loin roasts, and specialty cuts sold in-store and online.
Poultry Products Free-range chicken, turkey, duck, and quail products from certified free-range farms, including whole birds, breasts, wings, and nibbles.
Sausages House-made and specialty sausages in beef, pork, chicken, lamb, Irish, Italian, and Thai varieties, available in different sizes.
Ready to Cook Meals Pre-prepared, chef-inspired meals including slow-cooked beef cheeks, lamb shanks, Beefy's pies, sausage rolls, pastries, and parcels ready for oven cooking.
Ham & Charcuterie Deli meats, cured ham, bacon, pancetta, prosciutto, salami, and chorizo sold through retail and online channels.
The Pantry Curated grocery items including sauces, condiments, stocks, rubs, honey, pickles, eggs, milk, cheese, and specialty local products.
Billy's Bundles Pre-curated meal packages and bundles offering value and convenience for weekly staples and themed meal collections.
eGift Vouchers & Gifts Digital gift vouchers and gift products sold online for gifting occasions.
Home Delivery Service Refrigerated delivery service across Brisbane, with orders packed on ice in insulated boxes, free over AUD 150 and AUD 15 otherwise, delivered Monday to Friday by company staff.
Click & Collect In-store pickup service for online orders from Ashgrove, Rosalie, Woolloongabba, and Windsor locations.

Companies that use Meat at Billy’s

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Meat at Billy’s technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Meat at Billy’s partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core and minor.

Great Local ProducerscoreStrategic or Co-development PartnerMeat at Billy's has teamed up with local producers to offer a range of quality beef, poultry, lamb, and pork. The company highlights these producer relationships as part of their commitment to quality and supporting local suppliers. Specific producers mentioned include Elgin Valley for free-range chicken and Great Southern/Pinnacle for premium grass-fed beef.
Elgin Valley Free Range ChickencoreStrategic or Co-development PartnerCertified free-range chicken supplier. Elgin Valley chickens are raised on farms in South East Queensland, free to forage outside in stress-free, protected grassy ranges. Raised by local farmers passionate about high welfare standards.
Pinnacle Beef / Great SoutherncoreStrategic or Co-development PartnerPremium grass-fed beef supplier. Pinnacle Rolled Rib Fillet Roast - 3+ Grass Fed represents the epitome of grass fed beef, produced from finest quality British and European breeds sourced from southern Australia where reliable year-round rainfall creates ideal environment for raising high quality natural beef. 100% grass fed Tasmanian beef with MSA certification.
MestizaminorGTM or Marketing PartnerLocal Brisbane producer of authentic Argentinian Chimichurri (Chimi). The product is featured in stores and online as a pantry/sauce item. Mestiza was born from bringing flavours from Argentina to Australia.
Short Grain RestaurantminorStrategic or Co-development PartnerMartin Boetz's Short Grain restaurant in Fortitude Valley provides recipes and products to Meat at Billy's. The store stocks Short Grain's range of premium retail products including Yellow Bean Soy Dressing, Chilli Jam, Sweet Soy Mirin Dressing, and Sweet Chilli & Ginger Dressing. Recipe collaboration featuring Short Grain products.
Boutique SaucesminorGTM or Marketing PartnerSupplier of premium Red Wine Jus finishing sauce. Boutique Sauces products are slowly simmered to intensify flavours using natural ingredients with no additives or preservatives.
The Stock MerchantminorGTM or Marketing PartnerSupplier of Red Wine Jus and beef stock products. Stock Merchant products are described as real food with no preservatives or E numbers.
Newman'sminorGTM or Marketing PartnerLocal producer of Seeded Mustard. Newman's Seeded Mustard is created by blending whole mustard seeds with spices for a sharp taste, sold in 250g containers.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Meat at Billy’s competitors and assessment

Company assessment

Broad incumbents

Woolworths Australia: Australia's largest supermarket chain with extensive meat counter, premium private-label beef/lamb ranges, and home delivery. Broad incumbent competing on convenience and price across Meat at Billy's same product categories.
ALDI Australia: Discount supermarket with expanding fresh meat range including premium beef, lamb, and BBQ packs. Competes on price-value in the same fresh-meat category and increasingly in online grocery delivery.
Coles Australia: Major Australian supermarket chain with full meat department, free-range poultry, MSA-graded beef, and online delivery. Overlaps directly with Meat at Billy's categories from a broader grocery portfolio position.

Direct peers

Harris Farm Markets: Australian premium grocery and specialty meat retailer operating physical stores across NSW, QLD and VIC with home delivery. Closely comparable to Meat at Billy's in premium positioning, curated meat counter, locally-sourced producer partnerships, and omnichannel retail model.
Victor Churchill: Iconic Sydney-based premium butcher with strong brand recognition, in-store counter service, online ordering, and curated specialty meats. Comparable as a destination premium butcher brand with retail store + e-commerce presence.
Feather & Bone: Sydney artisan butcher and whole-animal butcher focused on pasture-raised, locally-sourced meat with retail shop and home delivery. Closely comparable on producer relationships, whole-carcass craft approach, and direct-to-consumer delivery model.
The Butcher Club: Australian online-first specialty butcher delivering premium cuts, subscription boxes, and BBQ packs direct to consumers. Comparable on the omnichannel premium meat, direct-to-consumer delivery business model.
Hudson Meats: Multi-location Sydney premium butcher with retail stores, charcuterie, prepared foods, and online ordering. Comparable product mix (fresh cuts, deli, charcuterie, ready-to-cook) and multi-store premium retail format.

Regional players

Peter Bouchier Butchery: Melbourne-based premium butcher with retail locations and online store, focused on dry-aged beef, house-made charcuterie, and prepared meals. Comparable premium positioning and product range but operates in a different Australian metro.

Emerging players

Carnivore Society: Australian online specialty butcher focused on premium, pasture-raised meats and curated boxes with direct delivery. Comparable as a digital-first premium meat brand targeting consumers who might otherwise shop at a boutique butcher.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Meat at Billy’s financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Meat at Billy’s leadership team

Management profile

Number of profiles

Profiles1 record

Meat at Billy’s funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Meat at Billy’s M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meat at Billy’s

What does Meat at Billy’s do?

Is Meat at Billy’s a public or private company?

Meat at Billy’s is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Meat at Billy’s founded?

Meat at Billy’s was founded in 2009. It employs 1 to 10 people.

Where is Meat at Billy’s based?

Meat at Billy’s is headquartered in Ashgrove, Australia, in the Oceania region.

How does Meat at Billy’s make money?

Five revenue lines are on record. Retail Meat Sales (In-Store) is the primary driver. The others are online Meat Delivery & Click & Collect, ready-to-Cook Prepared Meals, noStyro Project (ChillyBilly) and pantry & Grocery Items.

Who are Meat at Billy’s's main competitors?

Broad incumbents on record are Woolworths Australia, ALDI Australia and Coles Australia. Direct peers are Harris Farm Markets, Victor Churchill, Feather & Bone, The Butcher Club and Hudson Meats. Peter Bouchier Butchery is listed as a regional player. Carnivore Society is listed as an emerging player.

Does Meat at Billy’s have an API?

No public API is recorded for Meat at Billy’s.

What industry is Meat at Billy’s in?

Meat at Billy’s's product category is Specialty Butcher Retail. Its primary akta.pro industry code is CRAHAHAB, Butcher Shops & Meat Markets, with a secondary code of CRAHAGAE, Charcuterie & Cured Meats Specialty Stores. Its NAICS code is 44524 and its SIC code is 2013.