Measure of America
Measure of America is a nonprofit initiative of the Social Science Research Council that produces data-driven research, reports, and interactive tools measuring human development and well-being across U.S. communities, serving policymakers, foundations, nonprofits, and the general public.
- Company typePrivate
- Founded2007
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Measure of America does
Measure of America is a nonprofit initiative of the Social Science Research Council (SSRC), founded in 2007 and headquartered in Brooklyn, New York. The organization produces data-driven research, reports, and interactive tools that measure human development and well-being across U.S. communities. Its core analytical framework is the American Human Development Index (HDI), a composite measure adapted from the UN Human Development Index that combines health (life expectancy), education (enrollment and attainment), and standard of living (median earnings) on a 10-point scale. The organization also publishes an annual Youth Disconnection rate analysis and operates interactive mapping tools including DATA2GO.NYC (over 400 indicators across NYC neighborhoods), Mapping America (100+ national indicators), the Youth Disconnection Interactive Tool, the Common Good Forecaster, and partner-hosted tools such as Cottage Data2Go (Santa Barbara County) and DATA2GOHEALTH.NYC. Personal-facing tools include the Well-O-Meter quiz and My Dashboard portal.
The organization serves policymakers, foundations, nonprofits, community organizations, academic researchers, journalists, and the general public. All reports and interactive tools are provided free of charge; the organization instead monetizes through foundation grants (from funders including the Helmsley Charitable Trust, Rockefeller Foundation, James Irvine Foundation, California Endowment, Conrad N. Hilton Foundation, and Annenberg Foundation) and commissioned research partnerships with government agencies and civic organizations. The go-to-market model is community-led and research-driven: authoritative reports are published, data walks and community conversations are hosted, and partnerships with civic organizations disseminate findings to drive policy change.
Measure of America operates with a small team of approximately 7 employees, producing region-specific Portrait reports (Los Angeles County, Greater Houston, California, NYC, Sonoma, Marin) alongside annual national reports. Its methodology is informed by UN frameworks and endorsed by Nobel laureate Amartya Sen, and it works directly with the US Census Bureau for underlying data. The product portfolio is technical in nature — combining statistical analysis, custom interactive visualizations, and geographic information systems — but does not employ modern machine learning or artificial intelligence.
Measure of America firmographics
Firmographics- Name
- Measure of America
- Legal name
- Measure of America
- Website
- https://measureofamerica.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Measure of America is a nonprofit initiative of the Social Science Research Council that produces data-driven research, reports, and interactive tools measuring human development and well-being across U.S. communities, serving policymakers, foundations, nonprofits, and the general public.
- Ownership category
- akta.pro rank
Measure of America industry classification
Industry- Product category
- Social Science Research and Policy Analysis
- NAICS
- Research and Development in the Social Sciences and Humanities (54172)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Social Determinants of Health (SDOH) & Equity Measurement (HLAJAJAI)
- akta.pro secondary industries
- Health Equity, SDOH & Disparities Measurement (HLAJANAJ), Public Health Quality Measurement & Performance Benchmarking (HLAJAJAL), Health Information Exchange & Public Health Data Integration (HLAJAJAD)
Keywords
Where Measure of America is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Measure of America business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Foundation Grants: Primary funding from private foundations including the Helmsley Charitable Trust, Rockefeller Foundation, James Irvine Foundation, and other philanthropic organizations. These grants support report production, data tool development, and research activities.
- Commissioned Research: Partnerships with government agencies, community foundations, and civic organizations to produce customized reports and analyses on specific geographic areas or thematic topics related to human development and well-being.
- Interactive Tool Services: Development and maintenance of interactive data tools for partners, including customized versions of tools like DATA2GO for specific geographic areas or health-related topics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Public Access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Measure of America product offering
Product offeringCore offering
Measure of America produces research reports and interactive data tools that measure well-being and opportunity in the United States using the American Human Development Index (HDI), a composite measure adapted from the UN Human Development Index covering health, education, and standard of living. The organization delivers geographic portrait reports, annual youth disconnection analyses, and free online mapping tools that allow users to explore hundreds of human development indicators across U.S. neighborhoods, cities, counties, and states.
Product overview
Measure of America is a non-profit initiative of the Social Science Research Council that produces research, reports, and interactive data tools focused on human development and well-being measurement in the United States. The portfolio consists of the American Human Development Index (HDI) as the core analytical framework, supplemented by interactive mapping and visualization tools including DATA2GO.NYC (over 400 NYC indicators), the Youth Disconnection Interactive Tool, Mapping America (100+ national indicators), the Common Good Forecaster (education impact modeling), Cottage Data2Go (Santa Barbara County), and NYC Health Mapping Tool. The company also publishes periodic Portrait reports (state and county-level analyses) and annual youth disconnection reports. Key products include the Well-O-Meter personal assessment tool and My Dashboard for individual users. The product suite serves policymakers, nonprofits, philanthropies, researchers, and the general public through free online access to data, reports, and interactive tools.
Differentiator
Problem solved
Functional benefit
Brands
- DATA2GO.NYC: A free, robust mapping and data visualization tool that consolidates over 400 indicators of human well-being and inequality in New York City
- Youth Disconnection Interactive Tool
- Common Good Forecaster
- Mapping America
Products and services
- DATA2GO.NYC A free, interactive mapping and data visualization tool that consolidates over 400 indicators of human well-being and inequality in New York City across the city's five boroughs, 59 community districts, and nearly 200 neighborhoods.
- Youth Disconnection Interactive Tool Interactive mapping and data visualization tool providing key data on youth disconnection rates across geographies and demographics, covering states, cities, counties, congressional districts, and PUMAs in the United States.
- Mapping America Interactive mapping tool with over 100 indicators for understanding well-being and human development across the United States, allowing users to explore data by zip code, state, city, county, and congressional districts.
- Common Good Forecaster Interactive forecasting tool developed with United Way that uses statistical models to show how changes in educational attainment affect social and economic outcomes such as earnings, poverty, life expectancy, and voting at county and state levels.
- Well-O-Meter Personal quiz tool that helps individuals assess their own human development level by answering questions about health, education, and standard of living to receive a general sense of their personal HDI score.
- My Dashboard Personalized portal allowing users to access their HDI score, view national HDI reports, and receive recommendations based on individual well-being metrics.
- Cottage Data2Go Free online mapping and data tool created in partnership with Cottage Health, bringing together federal, state, county, and community data with nearly 200 indicators on issues critical to well-being in Santa Barbara County at census tract, city, and census-designated place levels.
- NYC Health Mapping Tool (Data2GoHealth) Health-focused mapping tool bringing together federal, state, and city data on health-related indicators for New York City neighborhoods, with over 300 indicators available by community district and nearly a quarter by census tract.
- A Portrait of Los Angeles County 2026 Comprehensive report using the American Human Development Index to analyze well-being and opportunity in Los Angeles County across 115 cities and 34 community plan areas, examining health, education, living standards, environmental justice, immigration, housing, and inequality.
- Building Bright Futures in Greater Houston Report examining youth disconnection across 13 counties in the Greater Houston region, covering approximately 124,500 disconnected youth at the highest disconnection rate among major U.S. metro areas.
- Broad Recovery, Persistent Inequity: Youth Disconnection in America Annual report on youth disconnection presenting national disconnection rates with breakdowns by race, ethnicity, gender, and geography, showing persistent disparities despite near-return to pre-pandemic levels.
- American Human Development Index (HDI) A composite measure modeled after the UN's Human Development Index that measures well-being and opportunity using three dimensions: a long and healthy life (life expectancy), access to knowledge (enrollment and attainment), and a decent standard of living (median earnings), presented on a 10-point scale.
- Opportunity Index Index commissioned by Opportunity Nation measuring community opportunity across three main dimensions, providing snapshots of economic opportunity and upward mobility for every state and over 2,400 counties.
Quantifiable outcome
- Youth disconnection rate of 10.9% nationally represents 4,343,600 disconnected youth ages 16-24 in 2022
- +4 more outcomes
Companies that use Measure of America
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Measure of America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Measure of America partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- United WaycorePartnership to create the Common Good Forecaster in 2008, a tool showing how education affects economic and social outcomes. Both organizations focus on building blocks of a good life including education, stable employment, and health.
- Cottage HealthminorPartnered with Measure of America to create Cottage Data2Go, a free mapping and data tool for Santa Barbara County bringing together federal, state, county, and community data.
- Social Science Research CouncilcoreParent organization of Measure of America. Measure of America is an initiative of the SSRC, which provides institutional support and academic credibility.
- US Census BureaucorePrimary data source for Measure of America's calculations. The organization uses American Community Survey data for youth disconnection calculations and works with Census for custom data tabulations.
- Opportunity NationcoreCommissioned Measure of America to create the Opportunity Index measuring community opportunity across states and counties, presented at annual summits.
- United NationscoreMeasure of America's American Human Development Index is adapted from the UN Human Development Index. Organization works with UN agencies on Sustainable Development Goals implementation in the US.
- County of Sonoma Department of Health ServicesminorPartner in using A Portrait of Sonoma County report to facilitate community health assessments and address racial disparities.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Measure of America competitors and assessment
Company assessmentDirect peers
- Child Trends: Nonprofit research organization focused on child and youth well-being data, including indicators on education, health, and economic security. Strong overlap with Measure of America's youth disconnection work and similar foundation-funded research model.
- MDRC: Social policy research organization studying programs affecting low-income populations, with strong focus on education, employment, and youth pathways. Similar nonprofit research model, foundation funding, and target audience of policymakers and funders.
- Urban Institute: Major nonprofit policy research organization producing evidence-based insights on economic mobility, well-being, and inequality in the US. Comparable to Measure of America in target audience (policymakers, foundations, media) and mission of using rigorous data to inform policy on human development.
- PolicyLink: National research and action institute advancing racial and economic equity, including the National Equity Atlas data tool. Direct overlap with Measure of America's equity measurement work and neighborhood-level disparity focus.
- Population Reference Bureau: Nonprofit that analyzes demographic and health data in the US and globally, producing reports and interactive tools for policymakers and researchers. Comparable methodology and audience for human development indicators.
- Annie E. Casey Foundation (KIDS COUNT): Foundation producing the KIDS COUNT Data Book and dataset on child well-being across states and localities. Direct overlap with Measure of America's neighborhood-level well-being data and foundation-driven research model.
- Opportunity Nation: Coalition that commissioned Measure of America to build the Opportunity Index measuring community opportunity across states and counties. Closely aligned mission around economic opportunity and youth disconnection, with shared measurement framework.
Broad incumbents
- Brookings Institution: Large public policy organization producing economic, social, and metropolitan policy research. Overlap with Measure of America's policy research mission but operates at much broader scale and covers many more topics.
- UNDP Human Development Report Office: Original developer of the Human Development Index that Measure of America's American HDI is adapted from. Direct methodological lineage and ongoing collaboration on US SDG implementation.
- Kaiser Family Foundation (KFF): Major nonprofit health policy organization producing data and analysis on health equity, including state-level health indicators. Comparable in producing free interactive data tools for policymakers and the public, but focused specifically on health policy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Measure of America social profiles
Digital presenceMeasure of America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Measure of America leadership team
Management profileNumber of profiles
Measure of America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Measure of America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Measure of America
What does Measure of America do?
Measure of America produces research reports and interactive data tools that measure well-being and opportunity in the United States using the American Human Development Index (HDI), a composite measure adapted from the UN Human Development Index covering health, education, and standard of living. The organization delivers geographic portrait reports, annual youth disconnection analyses, and free online mapping tools that allow users to explore hundreds of human development indicators across U.S. neighborhoods, cities, counties, and states.
Is Measure of America a public or private company?
Measure of America is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Measure of America founded?
Measure of America was founded in 2007. It employs 1 to 10 people.
Where is Measure of America based?
Measure of America is headquartered in Brooklyn, United States, in the North America region.
How does Measure of America make money?
Three revenue lines are on record. Foundation Grants are the primary driver. The others are commissioned Research and interactive Tool Services.
Who are Measure of America's main competitors?
Direct peers on record are Child Trends, MDRC, Urban Institute, PolicyLink, Population Reference Bureau, Annie E. Casey Foundation (KIDS COUNT) and Opportunity Nation. Broad incumbents are Brookings Institution, UNDP Human Development Report Office and Kaiser Family Foundation (KFF).
Does Measure of America have an API?
No public API is recorded for Measure of America.
What industry is Measure of America in?
Measure of America's product category is Social Science Research and Policy Analysis. Its primary akta.pro industry code is HLAJAJAI, Social Determinants of Health (SDOH) & Equity Measurement, with a secondary code of HLAJANAJ, Health Equity, SDOH & Disparities Measurement. Its NAICS code is 54172 and its SIC code is 7370.