Meat & Poultry

Name

Meat & Poultry

Legal name

Meat & Poultry

Website

https://meatandpoultry.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wholesale Meat Distribution

NAICS

Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Poultry Wholesale (Whole Birds, Parts) (AFAIADAC)

akta.pro secondary industry

Processed & Value-Added Meat & Poultry Wholesale (Deli Meats, Sausages, Smoked) (AFAIADAE)

Keywords

• Wholesale meat distribution
• Fresh meat supply
• Custom meat cutting
• British lamb supplier
• Food service distribution

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wholesale Meat Distribution: Meat & Poultry generates revenue through wholesale meat distribution to restaurants, caterers, and food businesses across the UK. The company sells fresh, ethically sourced lamb, beef, and poultry products including whole lambs, sheep, and expertly prepared cuts. Revenue is generated through per-transaction sales with pricing based on wholesale quantities and product types. The company emphasizes competitive wholesale pricing through strong relationships with farms and abattoirs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Meat & Poultry is a UK-based wholesale distributor of fresh, ethically sourced British lamb, beef, and poultry supplied directly from trusted farms in Scotland and Wales to restaurants, caterers, and food businesses. The company offers custom meat cutting, whole lamb sales, and a diverse range of beef cuts, supported by quality assurance, farm-to-table sourcing transparency, and consultation for food businesses.

Product overview

Meat & Poultry is a wholesale meat distributor offering a unified portfolio of products and services centered on premium British lamb, beef, and poultry. The core offerings include Custom Meat Cutting, Whole Lamb Sale, and Beef Cuts Selection as primary products, supported by Farm-to-Table Sourcing, Quality Assurance Program, and Consultation for Food Businesses as value-added services. The company also sells Premium British Lamb, Ethically Sourced Meat, and provides Wholesale Meat Distribution with Freshness Guaranteed across the UK market.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Meat Cutting Tailored meat processing service that meets individual customer specifications, including specific cuts, sizes, and packaging preferences. Available to restaurants, caterers, and food businesses seeking custom-prepared meat products.
• Whole Lamb Sale Offering whole lambs sourced from trusted local farms in Scotland and Wales, providing customers with the option to purchase an entire lamb for special occasions, events, or personal use. Custom butchering services are available to prepare the lamb according to customer preferences.
• Beef Cuts Selection A diverse range of premium beef cuts, including steaks, roasts, and ground beef, sourced from high-quality cattle. Customers can choose from various cuts to suit their cooking needs, with options for custom cutting and packaging.
• Wholesale Meat Distribution Bulk wholesale distribution of lamb, chicken, and beef with consistent supply and efficient delivery to restaurants, caterers, and food businesses across the UK.
• Consultation for Food Businesses Expert advice and support for restaurants and catering companies on meat selection, menu development, and inventory management to optimize their offerings and enhance customer satisfaction.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Trusted British Farms (Scotland and Wales)coreStrategic or Co-development PartnerMeat & Poultry partners with trusted British farms in Scotland and Wales renowned for producing some of the finest lamb in the world. These farms follow sustainable and humane farming practices, raising grass-fed livestock on lush pastures. The company has cultivated strong and lasting relationships with reputable farmers and abattoirs, enabling quality, freshness, and ethical sourcing across the product portfolio.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Brakes Group: UK foodservice wholesaler (Sysco subsidiary) distributing meat, poultry, and other products to restaurants, caterers, and food businesses across the UK. Directly comparable in B2B wholesale meat distribution model and target customer segments, though at materially larger scale.
• Country Range Group: UK foodservice wholesaler distributing meat and broader product lines to caterers, pubs, and restaurants. Comparable B2B wholesale distribution model serving the same foodservice customer base.
• Bidfresh: UK-based specialist poultry, game, and fine meat supplier serving restaurants and foodservice operators. Comparable breadth of multi-protein offering and direct-to-chef B2B wholesale model with custom cutting and premium sourcing.
• Walter Smith Fine Foods: UK fine foods distributor supplying premium meat and associated products to restaurants and caterers. Comparable regional UK B2B foodservice distribution model focused on quality sourcing and personalised service.
• Fairfax Meadow (Sysco): UK premium meat supplier (part of Sysco) serving restaurants, hotels, and caterers. Directly comparable premium/meat-focused B2B foodservice distribution positioning with similar customer profile and product mix.

Broad incumbents

• Cranswick plc: Publicly-listed UK food producer with significant pork, poultry, and prepared meat operations supplying retailers and foodservice. Comparable product categories and foodservice customer base, but vertically integrated manufacturer rather than pure distributor.
• Tulip Ltd: Major UK meat processing and foodservice brand (subsidiary of Pilgrim's Pride) producing pork, beef, lamb, and poultry products. Overlap in product categories and foodservice channel, but at much larger industrial scale with integrated processing.
• 2 Sisters Food Group: One of the UK's largest food manufacturers with substantial poultry, red meat, and ready-meat operations serving major retailers and foodservice. Overlapping protein categories and foodservice distribution, though at much larger industrial scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MeatandPoultry1
• LinkedInlinkedin.com/company/meatandpoultry1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meat & Poultry