MEAT ART

What MEAT ART does

MEAT ART (legal entity GOROVOJ s.r.o.) is a Prague-based, family-owned catering and culinary events company founded in 2019 by chef Daniil Gorovoj and manager Lucie Gorovoj. The company serves corporate clients, wedding couples, private event hosts, festival organizers, and cooking school participants across Prague and Central Bohemia, offering full-service catering, wedding catering, corporate dining, mobile street food operations, cooking classes, and chef-led shows. Its core operational technology is a multifunctional grill trailer equipped with Big Green Egg ceramic grills, supported by an in-house butcher for meat processing and quality control. The company is an official Big Green Egg reseller and operates tasting events (ochutnávky) at its Deli Art bistro in Prague 1 to drive conversion.

MEAT ART monetizes through seven distinct revenue streams: (1) full-service catering with customized menus priced per event, (2) specialized wedding catering, (3) recurring and one-time corporate meal delivery, (4) cooking and grilling school classes at 4,500 CZK per person, (5) mobile street food at festivals, (6) Big Green Egg hardware sales and dealer experience days, and (7) e-commerce food and merchandise sales through the Deli Art online shop. Go-to-market combines direct sales (phone and email to corporate and wedding prospects), event-driven acquisition (festivals, public events, in-person tastings), and direct-to-consumer channels (e-commerce, cooking school enrollment). Distribution is regional and domestically focused, with a venue partnership with Statek Nalžovice for weddings and corporate retreats and a 2024-launched sister company, MAGO events, which provides end-to-end event production.

The business is asset-light and people-driven, with five total employees, no external institutional investment, and no disclosed revenue. The company is a private limited liability company (s.r.o.) under Czech law. Competitive positioning rests on the founder's international culinary competition credentials (four medals across IKA Culinary Olympics, Intergastra, and ExpoGast), the proprietary mobile grill trailer, and a curated partner ecosystem that includes a Michelin-trained pastry chef and a Central Bohemia event venue.

Name

MEAT ART

Legal name

GOROVOJ s.r.o.

Website

https://meatart.cz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

MEAT ART is a Prague-based family catering company founded in 2019, offering event catering, wedding catering, corporate dining, mobile street food, cooking classes, and Big Green Egg sales for corporate clients, wedding couples, private hosts, and festival organizers in the Czech Republic.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Animal Slaughtering and Processing (31161)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE)

Keywords

• Event catering services
• Wedding catering
• Corporate meal delivery
• Cooking school classes
• Mobile grill catering

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Catering Services: Full-service catering for events of all sizes including served menus, buffets, and barbecues. Services include menu customization, on-site preparation, serving, and cleanup.
2. Wedding Catering: Specialized wedding catering services with personalized menu design and full-service execution for wedding celebrations of various sizes.
3. Corporate Dining: Regular corporate meal delivery and one-time corporate event catering services, with meals prepared from fresh local ingredients delivered to offices.
4. Cooking School: Culinary education and team building cooking classes taught by professional chefs. Includes grilling school sessions and various cuisine-specific courses.
5. Street Food Operations: Mobile food service at street food festivals and public events using the grill trailer, offering BBQ items, burgers, wraps, and pizza.
6. Experience Days / Big Green Egg Sales: Experience days for Big Green Egg dealers showcasing grill capabilities with tasting sessions. Also acts as official Big Green Egg reseller providing sales and consultation.
7. E-Commerce: Online shop for food products and merchandise at shop.deliart.cz

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MEAT ART provides full-service catering for events of all sizes using a multifunctional grill trailer equipped with Big Green Egg ceramic grills. The company offers served menus, buffets, barbecues, street food, wedding catering, corporate dining, cooking/grilling school, and chef shows, with an in-house butcher ensuring meat quality and freshness. It also acts as an official Big Green Egg reseller and operates an e-shop (shop.deliart.cz) under the Deli Art bistro brand.

Product overview

MEAT ART is a catering and culinary events company founded in 2019 as a family business by Daniil and Lucie Gorovoj. The company operates a multifunctional grill trailer equipped with Big Green Egg ceramic grills, offering a portfolio of interconnected services: Catering (served menus, buffets, barbecues, street food), Wedding Catering, Škola vaření (cooking/grilling school), Kuchařská show (chef show performances), Firemní stravování (corporate dining), Akce na klíč (full-service event planning via sister company MAGO events), a Big Green Egg Truck for street food festivals, and an E-SHOP under the Deli Art brand. The company is also an official Big Green Egg dealer and offers Experience Days for dealer marketing. Key venues include a bistro at Valentinská 58/7 in Prague and the Statek Nalžovice estate in Central Bohemia.

Differentiator

Problem solved

Functional benefit

Brands

• MAGO events: Event management and events organization company established in 2024, providing comprehensive event solutions from concept to execution.
• Deli Art

Products and services

• Catering
• Wedding Catering (Svatební catering) Wedding catering with individualized menu design, full-service execution from preparation through serving and cleanup, accommodating groups from intimate gatherings to large celebrations.
• Cooking School (Škola vaření) Cooking and grilling classes taught by professional chefs, covering techniques, ingredient selection, and creativity, available at the company's venue and on-site for corporate teambuilding.
• Chef Show (Kuchařská show) Interactive chef performances at events combining live cooking demonstrations with audience participation, storytelling about techniques and ingredients, and concluding with tastings.
• Corporate Dining (Firemní stravování) Regular corporate meal delivery and on-site catering services, providing diverse and balanced menus prepared from fresh local ingredients, delivered directly to businesses.
• Events on Request (Akce na klíč) Full-service event planning and execution managed by sister company MAGO events, covering concept, venue selection, catering, decorations, entertainment, and post-event logistics.
• Street Food (Big Green Egg Truck) Street food offering from a mobile multifunctional trailer at festivals and public events, serving pulled beef, burgers, wraps, vegan options, and pizza prepared on Big Green Egg grills.
• Big Green Egg Sales & Experience Days Official sales of Big Green Egg ceramic grills with consultation services, plus experience day events for BGE dealers featuring food trailer demonstrations and tastings.
• E-Shop (Deli Art) Online shop operated under the Deli Art brand offering MEAT ART food products and merchandise.

Quantifiable outcome

• Founded 2019, rapidly became leading Czech catering company

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Statek NalžovicecoreStrategic or Co-development PartnerStatek Nalžovice is a partner venue in Central Bohemia offering accommodation (6 rooms, up to 24 guests), event spaces including a barn hall (110 m²) and stable with bar (80 m²), and parking for 40 cars. MEAT ART provides catering services for events held at the venue, including wedding weekends for up to 90 guests.
• Edita PaulusovácoreOthersRenowned pastry chef with 20+ years experience including roles at Café Savoy and Michelin-starred La Degustation Boheme Bourgeoise. Provides custom wedding and event pastries for MEAT ART catering clients from her own workshop.
• Big Green EggcoreTechnology or IntegrationMEAT ART is an official reseller of Big Green Egg ceramic grills. They use Big Green Egg grills exclusively in their multifunctional trailer and cooking operations. Also provides experience days for Big Green Egg dealers to demonstrate grill capabilities.
• MAGO eventscoreStrategic or Co-development PartnerSister company founded by MEAT ART co-founder Lucie in 2024. Provides comprehensive event planning and management services including concept and design, venue selection, decorations, entertainment, and technical equipment. Works in close partnership with MEAT ART for catering at events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Edita Paulusová Pastry Workshop: Independent pastry workshop by partner Edita Paulusová supplying MEAT ART's wedding and event menus. Listed as an adjacent ecosystem participant in MEAT ART's premium event offering.
• Big Green Egg Europe: European distributor of Big Green Egg ceramic grills. MEAT ART is an official Czech reseller and partner; relevant as a channel partner and shared brand ecosystem rather than a direct competitor.

Broad incumbents

• Ambiente Restaurants: Largest Czech fine-dining and hospitality group operating restaurants, cafés, and event services. Comparable as a broad incumbent in the Czech premium food/hospitality space, although Ambiente is significantly larger and more diversified than MEAT ART.
• Sodexo (Czech Republic): Global corporate dining and facilities services provider with Czech operations covering workplace catering. Comparable on the corporate dining revenue stream that MEAT ART serves, though Sodexo operates at vastly greater scale.

Direct peers

• Golem Catering: Czech catering firm where founder Daniil previously worked; provides full-service event catering across corporate and private events in the Czech market. Comparable in service model and geographic focus.
• Zámecký Catering: Czech chateau and estate-based wedding and event caterer. Comparable on the wedding catering + venue partnership model, particularly given MEAT ART's Statek Nalžovice tie-up.
• Délicatement: Czech premium catering company specializing in weddings, corporate events, and private celebrations. Closely matches MEAT ART's service mix and target customer base in the Czech Republic.
• Zátiší Group: Prague-based premium catering and event hospitality group with a long-standing presence in corporate, wedding, and gala catering. Directly comparable to MEAT ART on premium event catering in the Czech market.
• AC Catering: Czech full-service event caterer focused on corporate clients, weddings, and private celebrations. Operates in the same premium event catering segment as MEAT ART within the Czech market.
• Chefparade: Prague-based cooking school offering chef-led group classes and team-building events. Directly comparable to MEAT ART's Škola vaření (cooking/grilling school) and team-building service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/meatart.cz
• Instagraminstagram.com/meatart.cz
• LinkedInlinkedin.com/company/meatart

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEAT ART