Mechanical Sales, Inc.
Mechanical Sales, Inc. is a privately held HVAC manufacturer's representative founded in 1967, selling and servicing commercial and industrial HVAC equipment on behalf of 50+ manufacturers to building owners, engineers, and contractors across Nebraska and Iowa.
- Company typePrivate
- Founded1967
- HeadquartersOmaha, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Mechanical Sales, Inc. does
Mechanical Sales, Inc. (MSI) is a privately held manufacturer's representative founded in 1967 and headquartered in Omaha, Nebraska. The company sells and supports commercial and industrial HVAC equipment, air distribution products, hydronic systems, controls, and indoor air quality solutions on behalf of more than 50 manufacturers — including Daikin Applied, Baltimore Aircoil Company, Greenheck, Titus, ABB, and Nortek — across Nebraska and Iowa through five office and warehouse locations. MSI's revenue is generated through three primary streams: commissions on equipment sales to mechanical contractors, consulting engineers, and building owners; OEM parts distribution from warehouses in Omaha, Des Moines, and Davenport; and professional service fees for equipment startup, commissioning, and warranty administration.
MSI employs 96 people, including 40+ sales engineers with decades of individual experience and 20+ parts and service professionals with over 100 years of combined experience. Its customer base spans more than a dozen verticals — including healthcare, data centers, higher education, K-12, laboratories, government, manufacturing, hospitality, financial services, and senior living — and its go-to-market is consultative and field-based, providing technical support through the full project lifecycle from conceptual budgeting and specification assistance through commissioning and warranty service. The company has held core manufacturer relationships for decades (Daikin Applied since 1967, Titus for 20+ years, Baltimore Aircoil for decades) and continues to add new manufacturer partnerships, most recently Greenheck Fan Corporation in 2024. MSI is privately held with no disclosed parent company, no public financials, and no evidence of external funding or M&A activity.
Mechanical Sales, Inc. firmographics
Firmographics- Name
- Mechanical Sales, Inc.
- Legal name
- Mechanical Sales Inc.
- Website
- https://mechsales.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mechanical Sales, Inc. is a privately held HVAC manufacturer's representative founded in 1967, selling and servicing commercial and industrial HVAC equipment on behalf of 50+ manufacturers to building owners, engineers, and contractors across Nebraska and Iowa.
- Ownership category
- akta.pro rank
Mechanical Sales, Inc. industry classification
Industry- Product category
- Commercial HVAC Equipment Representation
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (42374)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI)
Keywords
Where Mechanical Sales, Inc. is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Mechanical Sales, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Manufacturer's Representative / Agent Commission: MSI acts as a manufacturer's representative for 50+ HVAC equipment manufacturers. Revenue is generated through commissions on equipment sales to contractors, engineers, and building owners. Terms indicate Net 30 payment from invoice date.
- Parts & OEM Components Sales: Sale of OEM replacement parts, compressors, motors, filters, refrigerants, UV-C lamps, variable frequency drives, ductless split systems, and accessories through warehouse locations.
- Service, Startup & Warranty Support: Technical services including equipment startup, commissioning, warranty administration, and ongoing maintenance support for installed HVAC systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Standard Payment Terms |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Mechanical Sales, Inc. product offering
Product offeringCore offering
Mechanical Sales, Inc. is a manufacturer's representative that sells and supports commercial HVAC equipment, air distribution products, hydronic systems, controls, and indoor air quality products from 50+ manufacturers. The company provides complementary services including conceptual budgeting, design assistance, commissioning, startup, warranty management, and parts/service to engineers, contractors, and building owners across Nebraska and Iowa.
Product overview
Mechanical Sales, Inc. (MSI) is an HVAC equipment manufacturer's representative serving Nebraska and Iowa since 1967. Rather than a unified software platform, MSI offers a comprehensive portfolio of HVAC equipment, air distribution, hydronic, controls, and indoor air quality products through its 50+ manufacturer partnerships. The core offerings include Air Handling Units, Rooftop Units, Chillers (up to 2,700 tons), Variable Refrigerant Volume systems, Water-Source Heat Pumps, Commercial and Industrial Boilers, Cooling Towers, Heat Exchangers, and Pumps. Supporting product categories include Controls (Variable Frequency Drives, Airflow Measuring Stations, Laboratory Controls), Indoor Air Quality solutions (Filtration, UV Lighting, Needlepoint Bipolar Ionization, IAQ Monitoring), and Air Distribution products (Chilled Beams, Dampers, Fans, Terminal Units). MSI also provides parts and service support including startup, warranty administration, and OEM parts through warehouse locations in Omaha, NE, Des Moines, IA, and Davenport, IA. Key manufacturer partners include Daikin Applied, Greenheck Fan Corporation, Baltimore Aircoil Company, ABB, Grundfos, and Titus, among others.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial HVAC Equipment Commercial heating, ventilation, and air conditioning equipment represented by MSI on behalf of manufacturers including Daikin, Baltimore Aircoil, and ABB, sold to engineers, contractors, and building owners in the Midwest.
- Air Distribution Products Air distribution products including grilles, diffusers, dampers, and ventilation components represented by MSI for manufacturers such as Greenheck and Titus, supplied to commercial HVAC projects.
- Hydronic Systems Hydronic heating and cooling system products represented by MSI, provided to engineers and contractors for commercial HVAC applications.
- Building Controls Building automation and HVAC controls products represented by MSI for commercial building applications, supporting system integration and operation.
- Indoor Air Quality Solutions Indoor air quality products and solutions represented by MSI for commercial buildings, addressing ventilation, filtration, and air quality performance.
- Conceptual Budgeting and Design Assistance Pre-sale conceptual budgeting and design assistance services provided by MSI to engineers and building owners to support accurate equipment selection and project budgeting for commercial HVAC projects.
- Commissioning and Startup Services Commissioning and startup services for HVAC equipment provided by MSI to ensure installed systems are properly tested, balanced, and brought online.
- Warranty Management Warranty management services through which MSI coordinates manufacturer warranty coverage and resolution for commercial HVAC equipment sold through its representative channel.
- Parts and Service Parts supply and service support for HVAC equipment sold through MSI's representative channel, delivered through its regional offices in Nebraska and Iowa.
Quantifiable outcome
- MSI has been delivering advanced HVAC solutions since 1967 (over 50 years of operation)
Companies that use Mechanical Sales, Inc.
Customer profileNamed customers4 records
Segments19 records
Ideal customer profiles1 record
Mechanical Sales, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mechanical Sales, Inc. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Greenheck Fan CorporationcoreGreenheck Fan Corporation selected Mechanical Sales as their representative for Nebraska and Iowa. This is a manufacturer representative agreement where MSI promotes and sells Greenheck's fan and ventilation products in the territory.
- Daikin Applied (formerly McQuay)coreMSI was founded as an HVAC equipment representative and first started representing McQuay (now Daikin Applied) in 1967. Daikin is one of the major manufacturers represented, offering chillers, air handling units, and variable refrigerant volume systems.
- Titus Manufacturing CorporationcoreMSI began representing Titus Manufacturing Corporation 20+ years ago. Founded in 1946 in Waterloo, Iowa, before relocating to Texas in 1975. Titus provides air distribution products including grilles, registers, diffusers, and terminal units.
- Baltimore Aircoil CompanycoreOne of the world's finest HVAC system manufacturers MSI has represented for decades. BAC provides cooling towers, closed circuit cooling towers, and heat transfer equipment.
- ABBcoreABB is a global technology leader serving industries with world-class drives and packages. MSI is a stocking partner for ABB variable frequency drives for emergency placement opportunities.
- Nortek Air SolutionscoreOne of the world's finest HVAC system manufacturers MSI has represented for decades. Nortek Air Solutions provides air handling units and HVAC equipment.
- 50+ Manufacturer PartnerscoreMSI represents 50+ industry leading manufacturers including: Daikin Applied, Daikin Comfort, ABB, Baltimore Aircoil Company, Greenheck, Grundfos, Titus, Fulton, Multistack, Munters, Bosch, Lennox, Big Ass Fans, and many more covering equipment categories including chillers, air handlers, boilers, cooling towers, pumps, fans, controls, and IAQ solutions.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Mechanical Sales, Inc. competitors and assessment
Company assessmentOthers
- Baltimore Aircoil Company (BAC): Global manufacturer of cooling towers, closed-circuit heat exchangers, and thermal transfer equipment. MSI has represented BAC for decades, making it a long-tenured manufacturer principal and ecosystem supplier whose continued independent rep distribution strategy underpins MSI's hydronics business.
- Greenheck Fan Corporation: Leading manufacturer of ventilation, air distribution, and IAQ equipment that selected MSI as its Nebraska/Iowa representative in 2024. Listed as a manufacturer principal in MSI's line card, making it an ecosystem supplier whose continued use of independent reps validates MSI's business model.
Broad incumbents
- Lennox International: HVAC and refrigeration equipment manufacturer with residential and commercial product lines. MSI lists Lennox among its 50+ represented manufacturers, making it a principal partner while also a broad industry incumbent whose direct sales strategy competes with independent reps in some segments.
- Ferguson Enterprises: Major plumbing, HVAC, and waterworks distributor with extensive Midwest presence and integrated e-commerce. Comparable to MSI as a competing channel for HVAC equipment and parts to contractors, though Ferguson also distributes plumbing and operates across multiple product categories rather than specializing in HVAC.
- Trane Technologies: Global HVAC equipment manufacturer producing chillers, air handlers, and controls under Trane and Thermo King brands. Comparable as one of the major manufacturer principals in MSI's addressable market whose products MSI may also represent or compete against in specification work.
- Carrier Global: Global HVAC, refrigeration, and building automation manufacturer with direct sales and independent distribution networks. Comparable to MSI as a major manufacturer whose products compete in the same specification environment served by MSI's line card, with Carrier Enterprise operating a competing distribution arm.
- Watsco, Inc. Largest HVAC/R distribution company in North America, serving contractors with a national branch network and growing e-commerce platform. Comparable to MSI as a competing channel for HVAC specification and parts distribution, though at vastly greater scale and with direct manufacturer relationships rather than a rep model.
- Daikin Applied: Major commercial HVAC manufacturer (formerly McQuay) and MSI's founding principal since 1967. Directly comparable to MSI as the most important manufacturer relationship in MSI's line card, and a broader incumbent whose direct sales and territory decisions materially shape MSI's revenue.
- R.E. Michel Company: Mid-Atlantic and Midwest HVAC distributor with multiple branches serving contractors with parts, equipment, and supplies. Comparable to MSI as a regional HVAC distributor competing for the same contractor and small-project specification work, though operating a wholesale counter model rather than a manufacturer's rep model.
- Johnstone Supply: Cooperative HVAC/R distributor with hundreds of independently owned branches serving contractors nationwide. Comparable to MSI as a competing channel for HVAC parts and equipment to contractors in overlapping geographies, though Johnstone focuses on contractor counter sales rather than engineering specification.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mechanical Sales, Inc. social profiles
Digital presenceMechanical Sales, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mechanical Sales, Inc. leadership team
Management profileNumber of profiles
Mechanical Sales, Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mechanical Sales, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mechanical Sales, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mechanical Sales, Inc.
What does Mechanical Sales, Inc. do?
Mechanical Sales, Inc. is a manufacturer's representative that sells and supports commercial HVAC equipment, air distribution products, hydronic systems, controls, and indoor air quality products from 50+ manufacturers. The company provides complementary services including conceptual budgeting, design assistance, commissioning, startup, warranty management, and parts/service to engineers, contractors, and building owners across Nebraska and Iowa.
Is Mechanical Sales, Inc. a public or private company?
Mechanical Sales, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mechanical Sales, Inc. founded?
Mechanical Sales, Inc. was founded in 1967. It employs 51 to 100 people.
Where is Mechanical Sales, Inc. based?
Mechanical Sales, Inc. is headquartered in Omaha, United States, in the North America region.
How does Mechanical Sales, Inc. make money?
Three revenue lines are on record. Manufacturer's Representative / Agent Commission is the primary driver. The others are parts & OEM Components Sales and service, Startup & Warranty Support.
Who are Mechanical Sales, Inc.'s main competitors?
Others on record are Baltimore Aircoil Company (BAC) and Greenheck Fan Corporation. Broad incumbents are Lennox International, Ferguson Enterprises, Trane Technologies, Carrier Global, Watsco, Inc., Daikin Applied, R.E. Michel Company and Johnstone Supply.
Does Mechanical Sales, Inc. have an API?
No public API is recorded for Mechanical Sales, Inc..
What industry is Mechanical Sales, Inc. in?
Mechanical Sales, Inc.'s product category is Commercial HVAC Equipment Representation. Its primary akta.pro industry code is AFAIALAI, Commercial Refrigeration & HVAC (Foodservice) Wholesale. Its NAICS code is 42374 and its SIC code is 5070.