MEDEX Division

What MEDEX Division does

MEDEX Division (legal entity: Centro de Ejercicios MEDEX) operates a single-location premium medical exercise center in Caracas, Venezuela, located within the Centro Médico Docente La Trinidad medical complex. The company delivers specialized rehabilitation, high-performance athletic training, and wellness programs built around its proprietary MEDEX Method — derived from Arthur Jones's Nautilus and MedX training principles — and supplemented with Dynavision D2 neurocognitive and visuomotor training. Its core technology stack comprises FDA- and CE-marked proprietary equipment, including lumbar extension, cervical, and knee rehabilitation machines that isolate and measure targeted muscle groups for personalized exercise prescription.

The business serves a diverse clientele spanning medical rehabilitation patients with chronic lumbar, cervical, and knee pain, professional and amateur athletes (football, golf, padel, tennis, running, surfing), seniors aged 55+ via the Súper Senior program, youth aged 13–25 via the Next Generation program, and military/tactical personnel seeking visuomotor enhancement. It offers structured programs of defined duration — 36 sessions for lumbar/cervical protocols (twice weekly) and 48 sessions for knee rehabilitation (over three months) — augmented by masotherapy and Nutri MEDEX nutritional counseling with InBody body composition analysis.

Revenue is generated through subscription-based memberships and per-program professional service fees, with direct billing relationships to insurance providers including Mercanto and Seguros Venezuela. The company employs approximately 10 staff, operates without external funding or institutional investors, and remains founder-controlled by Michael Sánchez. Marketing relies on its website (medexglobal.net), WhatsApp and phone-based direct contact, medical professional referrals, and word-of-mouth testimonials from notable clients such as professional goalkeeper Alain Baroja of the Vinotinto national football team.

Name

MEDEX Division

Legal name

Centro de Ejercicios MEDEX

Website

https://medexglobal.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

MEDEX Division operates a single Caracas-based premium medical exercise center delivering rehabilitation, high-performance athletic training, and wellness programs using its proprietary MEDEX Method and FDA-approved equipment to medical patients, athletes, seniors, and tactical personnel.

Ownership category

akta.pro rank

Product category

Rehabilitation and Medical Exercise Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Health Services (8000), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

akta.pro secondary industries

Pain Management (Spine & Musculoskeletal) (HLAKALAM), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Medical exercise services
• Rehabilitation programs
• Physical therapy services
• Sports performance training
• Neurocognitive training

Headquarters

HQ city

Caracas

HQ country

Venezuela

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Exercise Services: Membership-based access to exercise programs including rehabilitation, strengthening, and high-performance training. Services include personalized sessions with certified technicians, complementary therapies, and comprehensive exercise protocols.
2. Rehabilitation Programs: Structured rehabilitation programs with defined duration (36-48 sessions) targeting specific conditions (lumbar, cervical, knee). Includes complementary therapies and integral strengthening components.
3. Specialized Services (Masotherapy, Nutri MEDEX): Complementary services including sports massage, anti-stress massage, therapeutic massage, nutritional consultation, and InBody readings included with enrollment.
4. Insurance Billing: Affiliated with medical insurance providers including Mercanto, Seguros Venezuela, and other companies, enabling direct billing for covered services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MEDEX Division operates a Medical Exercise Center in Caracas that delivers supervised rehabilitation, high-performance sports, senior wellness, youth development, and neurocognitive programs. Core services center on the proprietary MEDEX Method, using FDA/CE-approved MedX lumbar, cervical, and knee machines together with the Dynavision D2 visuomotor-cognitive device, complemented by massage therapy and nutritional advisory. Programs are sold as multi-session packages (e.g., 36-session lumbar, 48-session knee) on a quote-based, subscription-like cadence with insurance billing accepted.

Product overview

MEDEX Division operates as a Medical Exercise Center offering a multi-module healthcare and fitness service portfolio centered on the proprietary MEDEX Method. The core offering consists of specialized rehabilitation programs (Lumbar, Cervical, Knee) using exclusive FDA and CEE approved MedX equipment, complemented by high-performance sports training (golf, padel, football, running), senior wellness (Super Senior for 55+), youth development (Next Generation for 13-25), and neurocognitive training via Dynavision D2. Supporting services include masotherapy and Nutri MEDEX nutritional counseling. The ecosystem integrates equipment-based therapy, progressive resistance training methodology, and cognitive enhancement tools into a unified treatment approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Programa de Recuperación Lumbar MEDEX (Lumbar Rehabilitation Program)

Quantifiable outcome

• 85% success rate in treatments for back and knees
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and moderate.

• Centro de Alto Rendimiento (CAR) de San Cugat, CataluñacoreStrategic or Co-development PartnerInternational collaboration with prestigious high-performance sports center in Catalonia. MEDEX has gained recognition for collaborating with CAR on developing protocols and exchanging knowledge on sports performance and rehabilitation methodologies.
• Medical Exercise Associates (Daytona, Florida)coreStrategic or Co-development PartnerPartnership with Dr. Michael Fulton and his team in Daytona, Florida for the development and validation of MEDEX methodology. This relationship was instrumental in founder Michael Sánchez's recovery from his parachuting accident and subsequent mission to bring the method to Venezuela.
• Medical Insurance Providers (Mercanto, Seguros Venezuela, and others)moderateChannel Partner/ Reseller/ DistributorInsurance affiliation enabling direct billing for covered medical services, expanding access to patients with health insurance coverage for rehabilitation and medical exercise programs.
• Centro Médico Docente La TrinidadmoderateStrategic or Co-development PartnerCo-location partnership within the medical complex, providing access to complementary healthcare services including parking, padel courts, cafeterias, pharmacy, and banking services for patients.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• ATI Physical Therapy: One of the largest outpatient physical therapy providers in the U.S., offering orthopedic, sports, and workers' compensation rehabilitation. Comparable as a scaled provider of medically oriented rehabilitation programs targeting similar pain, post-surgical, and performance use cases.
• MedX Holdings / MedX Inc. Original equipment manufacturer of the MedX lumbar, cervical, and knee rehabilitation machines used by MEDEX. Comparable as the underlying technology and methodology provider for the same clinical niche, with broader distribution across physical therapy clinics in the U.S.
• Concentra (Select Medical): Occupational health and physical therapy network offering injury prevention, rehabilitation, and performance services to employers and payers. Comparable as a B2B-leaning provider bundling rehabilitation with insurance/employer relationships, similar to MEDEX's insurance billing model.
• Hospital Ortopédico Infantil (and similar tertiary rehab centers): Tertiary orthopedic and rehabilitation hospitals in Latin America delivering post-operative and chronic musculoskeletal care. Comparable as established institutional providers in the same regional ecosystem that MEDEX competes with for medically-referred rehabilitation patients.
• Dynavision International: Manufacturer of the Dynavision D2 visuomotor and cognitive training device MEDEX uses for athletic, neurological, and tactical training. Directly comparable as the equipment and protocol licensor in the same neurocognitive/rehabilitation category.
• Select Medical: Major U.S. operator of specialty hospitals, outpatient rehabilitation clinics, and occupational health services. Comparable as an incumbent rehabilitation services platform with medically-supervised programs for musculoskeletal conditions similar to MEDEX's lumbar, cervical, and knee protocols.

Direct peers

• SPEAR Physical Therapy: Multi-clinic outpatient physical therapy provider emphasizing manual therapy, sports rehab, and orthopedic recovery. Comparable as a premium, clinician-led rehabilitation clinic operator in a similar niche to MEDEX's physician-referred, medically-supervised programs.
• FYZICAL Therapy & Balance Centers: U.S. franchise network of physical therapy clinics offering specialized balance, orthopedic, and vestibular rehabilitation. Comparable as a clinic operator using proprietary protocols and equipment to deliver premium, outcomes-focused rehabilitation services to a mix of medical, senior, and sports clients.
• EXOS (formerly Athletes' Performance): Premium human performance company combining physical therapy, strength and conditioning, and neurocognitive training for elite athletes, military, and corporate clients. Comparable in combining sports performance with rehabilitation and visuomotor/cognitive training, similar to MEDEX's Dynavision-based offerings.

Regional players

• Clínica de la Columna / Columna Vertebral (Latin America rehab networks): Network of orthopedic and spinal rehabilitation clinics across Latin America offering non-surgical back, neck, and knee therapies. Comparable as regional competitors serving overlapping patient conditions in the same geographies MEDEX targets for future expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/medexglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDEX Division