Media Arts and Design, Chiang Mai University

What Media Arts and Design, Chiang Mai University does

Media Arts and Design (MADs) is an academic department within the Faculty of Fine Arts at Chiang Mai University, Thailand, established in 2017. It delivers a four-year Bachelor of Fine Arts program (135 credits) covering digital photography, moving image, animation, interactive design, sound design, web design, and sensory ethnography, plus a two-year interdisciplinary Master's program in Technology and Interdisciplinary Management. The department operates eight specialized research laboratories — DE-SIGN, Ethnography, Cognitive and Sensory Ethnography, 3D Animation in Visual Culture, Cultural Interaction and Communication Integrating, Sounding Media, Documenting Heritage, and Moving Image and Time-based Media — and supports roughly 11 faculty and staff members.

The department's primary 'customers' are prospective Thai high school graduates recruited through the national TCAS (Thai University Central Admission System) centralized admission process, with secondary audiences including the broader creative community reached via annual events. Its core output is degree-conferred graduates, exhibits at the annual Media Arts and Design Festival and the MADs Degree Show, peer-reviewed publications in the Journal of MADs, and student portfolio showcases across graphic, video, sound, animation, and interactive design categories. Recent exhibits include Soloists (2019), Irashaimase (2020, online), Pellucid (2021, online), and Lnwza (2022), with a 2024 iToolmart partnership supporting the '... and Friends' exhibition and Craft & Tools Workshop.

The business model is a government-funded public higher education operation. Revenue derives from Thai Ministry of Higher Education, Science, Research and Innovation budget allocations and government-regulated tuition administered through TCAS, with students eligible for government student loan programs. There is no commercial revenue stream, no shareholders, and no tuition flexibility within the public university structure. The distribution model is single-country/domestic on-campus instruction supplemented by online exhibition platforms introduced during the COVID-19 pandemic. International visibility is achieved through selective faculty achievements such as the 2018 Signature Art Prize finalist spot, Harvard-Yenching Institute visiting fellowships, and recognition at the Singapore Art Museum.

Name

Media Arts and Design, Chiang Mai University

Legal name

Media Arts and Design Department, Faculty of Fine Arts, Chiang Mai University

Website

https://mediaartsdesign.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Media Arts and Design is an academic department within Chiang Mai University's Faculty of Fine Arts offering a four-year BFA plus a two-year Master's, serving Thai high school graduates recruited through the national TCAS admission system.

Ownership category

akta.pro rank

Product category

Higher Education - Media Arts and Design

NAICS

Fine Arts Schools (611610)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Fine Arts Colleges (Painting, Sculpture, Printmaking) (EDAHAJAA)

akta.pro secondary industries

Media Arts & Performance (Film, Stagecraft, Lighting, Sound) (EDAMAAAJ), Digital Arts & Design (Graphic Design, Illustration, Animation) (EDAMAAAB)

Keywords

• Higher education programs
• Media arts curriculum
• Design education
• Fine arts degree
• Interdisciplinary research

Headquarters

HQ city

Chiang Mai

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government-funded Higher Education: Public university funded by the Thai government through the Ministry of Higher Education, Science, Research and Innovation. Students pay tuition fees through government student loan programs and TCAS admission system.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Media Arts and Design is an academic department within the Faculty of Fine Arts at Chiang Mai University offering a four-year Bachelor of Fine Arts program (135 credits) and a two-year interdisciplinary Master's program in Media, Arts, Design, and Technology. The department delivers higher education across digital photography, moving image, animation, sound design, web design, interactive design, and sensory ethnography, supported by eight specialized research laboratories and annual public exhibitions including the Media Arts and Design Festival and the MADs Degree Show.

Product overview

Media Arts and Design, Chiang Mai University is an academic department within the Faculty of Fine Arts offering a comprehensive B.F.A. program in Media Arts and Design (135 credits) and a two-year interdisciplinary Master's program. The department operates eight specialized research laboratories (DE-SIGN, Ethnography, Cognitive and Sensory Ethnography, 3D Animation, Cultural Interaction, Sounding Media, Documenting Heritage, and Moving Image) and hosts two major annual public events: the Media Arts and Design Festival (featuring exhibitions and symposiums) and the MADs Degree Show (showcasing 4th-year thesis projects). The department also publishes the Journal of MADs academic journal and maintains online student portfolio showcases across graphic, video, sound, animation, and interactive design categories. The curriculum spans digital photography, web design, moving image, sound, animation, interactive media, programming, and new media art history.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor of Fine Arts Program in Media Arts and Design Four-year undergraduate degree program (135 credits) covering digital photography, web design, moving image, sound design, animation, interactive media, and new media art within the Faculty of Fine Arts, targeting prospective university students admitted via the TCAS system.
• Master's Program in Technology and Interdisciplinary Management

Quantifiable outcome

• Annual degree show exhibitions showcasing graduating student thesis work to public
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• iToolmart (Tool Profession Co., Ltd.)minorGTM or Marketing Partner · 3 August 2024iToolmart, a tools and equipment supplier based in Chiang Mai branch, collaborated with the department to support the '... and Friends' art exhibition and Craft & Tools Workshop. The partnership provided hand tools and workshop equipment for student art projects, enabling hands-on learning experiences with carpentry and craft tools. iToolmart also supported the 2024 October workshop where students created wooden phone stands.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hong Kong Baptist University Academy of Visual Arts: Hong Kong visual arts academy offering undergraduate and postgraduate programs in visual arts, media arts, and ceramics. Comparable international-facing fine arts education in Asia.
• Silpakorn University Faculty of Fine Arts: Thailand's most established fine arts institution, offering comparable BFA programs in painting, sculpture, graphic arts, and design. Most direct domestic comparator to MADs in terms of program structure and student market.
• LASALLE College of the Arts: Singapore-based specialist fine arts college offering degrees in media arts, animation, design, and film. Closest regional peer in terms of media arts curriculum specialization and international orientation.
• Chulalongkorn University Faculty of Fine and Applied Arts: Top Thai public university fine arts faculty offering undergraduate programs across visual arts, design, and applied arts. Competes for the same high school applicants via the TCAS system.
• Nanyang Technological University School of Art, Design and Media: Singapore research university school integrating art, design, and media technology. Comparable program offering media arts and design education with research lab infrastructure.

Broad incumbents

• RMIT University School of Art: Established Australian art and design school with strong international reputation and Melbourne-based faculty. Aspirational global comparator for Asian media arts programs.
• Rhode Island School of Design (RISD): Premier US fine arts and design college offering studio-based programs across media arts disciplines. International benchmark for program quality and graduate outcomes.

Regional players

• King Mongkut's Institute of Technology Ladkrabang: Thai public technology university offering design and media-related programs. Competes for similar TCAS applicants with a more technology-oriented positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/madsfestival
• Xx.com/madsfest
• Instagraminstagram.com/madsfestival
• LinkedInlinkedin.com/company/media-arts-and-design-chiang-mai-university

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Media Arts and Design, Chiang Mai University