What Mediaclub does

Mediaclub is a privately held, independent media buying and planning agency headquartered in Istanbul (Florya), founded in 2000 as Turkey's first local-capital agency of its kind. The firm operates with approximately 33 employees and provides end-to-end media services across TV, radio, print, out-of-home (OOH), and digital channels, alongside newer performance marketing and e-commerce consulting offerings. Its service portfolio spans traditional offline media planning and buying as well as digital programmatic and conversion-oriented buying, positioning the firm as a full-service independent alternative to multinational agency networks in the Turkish market.

The agency serves a mixed client base spanning enterprise marketing organizations (Marketing Directors, Brand Managers) and small-to-medium businesses (Company Owners), as suggested by anonymized on-site testimonials. No named enterprise logos, case studies, or client concentration disclosures are publicly available, making the precise customer mix and revenue weighting unobservable. Business model mechanics are standard for the agency category: media planning and buying services compensated through agency fees, markups, or performance-linked arrangements, with an evident incremental shift toward performance and e-commerce consulting lines that align with the broader migration of advertising budgets from traditional to digital channels.

Operationally, the firm is single-office (Istanbul), with no documented funding rounds, acquisitions, partnerships, leadership changes, or geographic expansion. AI-related references on the site appear limited to standard programmatic and adtech-vendor feature language rather than proprietary capability. The company's long operating history in a relationship-driven market and its early-mover status as a Turkish independent constitute its primary identifiable differentiators; concrete evidence of scale, growth rate, or technological depth is limited.

Name

Mediaclub

Legal name

Media Club

Website

https://mediaclub.com.tr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Mediaclub is a privately held, independent media buying and planning agency in Istanbul, founded in 2000, serving Turkish enterprise and SMB clients across TV, radio, print, OOH, digital, performance marketing, and e-commerce consulting.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Media Planning and Buying Services: Professional agency services for TV, radio, digital, print, and OOH media planning and purchasing. The company acts as an independent media buying and planning agency, offering strategic solutions to brands.
2. E-Commerce Consulting: E-commerce consulting services for brands looking to optimize their online presence and sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Media Club is an independent media buying and planning agency that delivers strategic media investment services for brands across TV, radio, print, digital, OOH, and e-commerce channels. The company combines data-driven "media mathematics" analysis with channel-specific expertise and creative campaign execution to optimize media spend and maximize ROI for brand advertisers in the Turkish market.

Product overview

Media Club is a media planning and buying agency that offers a comprehensive suite of services including TV media planning and buying, radio and print media planning, digital media and social media management, performance marketing, out-of-home (OOH) advertising, and e-commerce consulting. The company positions itself as a solution partner for brands, combining data-driven analysis, mathematics-based media planning, and creative campaign execution across traditional and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Media Planning and Buying (TV Medya Satın Alma ve Planlama) Television media planning and buying service that helps brands reach wide audiences through strategic channel and program selection, prime time optimization, and competitive pricing negotiations with broadcasters. For brands seeking TV advertising exposure in Turkey.
• Radio and Print Media Planning (Radyo & Basılı Medya Planlaması) Radio and print advertising services including target audience analysis, channel and program selection, media planning and scheduling, negotiation and purchasing, and campaign performance tracking with ROI reporting. For brands running radio and newspaper/magazine campaigns.
• Digital Media Buying and Planning (Dijital Medya Satın Alma ve Planlama) Digital marketing and social media management services encompassing strategy development, social media management across Instagram, Facebook, Twitter, LinkedIn, PPC advertising (Google Ads, Facebook Ads, Instagram Ads), SEO, content marketing, email marketing, and performance tracking with Google Analytics. For brands seeking digital presence and paid social/search campaigns.
• Performance Marketing Performance-based advertising services including print media advertising (newspaper, magazine), brochure and catalog design, billboard and out-of-home advertising, and flyer and poster distribution for targeted local marketing campaigns. For brands prioritizing measurable, results-driven advertising.
• OOH Out-of-Home Media Planning (OOH Açıkhava Medya Planlaması) Out-of-home advertising solutions including billboard advertising, megalight and CLP (City Light Poster) advertising, totem and rocket panel advertising, bus and tramway advertising, building facade wrapping, and shopping mall (AVM) advertising. For brands seeking physical outdoor visibility in Turkish urban environments.
• E-Commerce Consulting (E-Ticaret Danışmanlığı) E-commerce consulting services that help brands establish or optimize their online retail presence, covering digital transformation strategy and online sales channel optimization. For brands launching or scaling their e-commerce operations.

Quantifiable outcome

• High satisfaction rate with positive returns

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Instagraminstagram.com/mediaclub.tr
• LinkedInlinkedin.com/company/mediaclubad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediaclub