Media Family

What Media Family does

Media Family AB is a privately-held Swedish media and communications agency group headquartered in Stockholm, operating a multi-brand portfolio of seven specialized agencies across Sweden's three principal media markets (Stockholm, Göteborg, and Malmö). The group was formally established under the Media Family name in 2022, but its origins trace to 2003 through the Scream Mediebyrå brand. The portfolio spans Scream Mediabyrå (flagship media agency), Hear Mediebyrå, Loudly Agency AB, The Foundation, Scream B2B, All Out, and Bubble — each targeting distinct client segments or service specializations within the Nordic media and communications market.

The company operates a professional services model, generating revenue through agency fees, media commissions, and project-based engagements with clients. With a disclosed headcount of 140 employees and group turnover of approximately 2.1 billion SEK, the business runs on direct, sales-led client engagement with a dedicated executive team covering CEO (Jonas Vahlne), CTO (Peter Szilagyi), CFO (Margareta Ahlstedt), and CHRO (Emma Lindberg) functions. The group structure is a "house of brands" model where each agency maintains independent positioning and client relationships while sharing back-office resources, leadership oversight, and strategic direction at the holding level.

The business model emphasizes an employees-first culture with profit-sharing, treating talent retention as a core operating principle rather than an HR afterthought. No proprietary technology platform, AI/ML capability, or productized software offering is disclosed — the value proposition is human creative and strategic services delivered across the brand portfolio. The group's growth pattern has been one of incremental brand creation: founding new agencies over the years (Hear in 2016, Loudly in 2015, The Foundation in 2019, All Out in 2021) and then unifying them under the 2022 Media Family umbrella, suggesting a deliberate strategy of internal venture building within the Swedish agency market.

Name

Media Family

Legal name

Media Family AB

Website

https://mediafamily.se

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Media Family AB is a privately-held Swedish media and communications agency group operating a portfolio of seven specialized agency brands across Stockholm, Göteborg, and Malmö, serving Nordic clients with media planning, creative, and communications services through a 140-person professional services workforce.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Partner Media Buying (BPAFABAJ)

Keywords

• Media agency services
• Digital marketing
• B2B marketing
• SEO SEM services
• Creator marketing

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media and Communication Services: Full-service media and communication agency group providing services through multiple specialized subsidiaries including Scream Mediabyrå (media agency), Hear Mediebyrå (media agency), Loudly Agency AB, The Foundation AB (business consulting), Scream B2B, and All Out. Revenue generated from client service engagements across media planning, SEO/SEM, social media, programmatic, content creation, and business consulting.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Media Family is a Swedish media and communication agency group that delivers integrated media services through a portfolio of specialized subsidiary brands. Offerings span media planning and buying, SEO/SEM, social media management, programmatic advertising, content creation, and creator marketing. The group primarily serves B2B clients and brands seeking end-to-end communication execution in the Nordic market.

Product overview

Media Family is a Swedish award-winning media and communication agency conglomerate. The company operates as a unified group consisting of multiple specialized agencies: Scream Mediabyrå (full-service media agency), Hear Mediebyrå (media management and digital strategy), Loudly Agency (social media and creator marketing), The Foundation (SEM/SEO and business consulting), Scream B2B (B2B marketing division), All Out, and Bubble. The group has approximately 140 employees, 2.1 billion SEK in revenue, and offices in Stockholm, Gothenburg, and Malmö. The parent company Media Family AB was established in 2022 to provide shared infrastructure and support for the group companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Scream Mediabyrå Full-service media agency within the Media Family group offering media planning, buying, and integrated media execution for brands. Targeted at consumer and B2B clients across the Nordics.
• Hear Mediebyrå Media management and digital strategy agency within the group, providing media strategy and digital channel planning for brands.
• Loudly Agency Social media and content creation agency within the group, offering creator marketing, social media management, and Snap lens production for brands seeking creator-led campaigns.
• The Foundation Business consulting and performance marketing agency within the group, providing SEM and SEO services to brands seeking performance-driven search marketing.
• Scream B2B B2B marketing division within Media Family providing dedicated marketing services tailored to B2B companies, including messaging, lead generation, and channel execution.
• All Out Media and communication services agency within the group, offering integrated communications and media execution for clients.
• Bubble Agency partner brand within the Media Family group, providing media and communication services to clients.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• TeamtailorcoreTechnology or IntegrationTeamtailor provides the career site platform powering Media Family's recruitment, employer branding, and candidate relationship management (Connect system). The platform handles job postings, candidate applications, and HR processes.

Scale indicators4 records

Recent moves15 records

Expansion highlights4 records

Broad incumbents

• GroupM (WPP): World's largest media investment group operating WPP's media agencies (Mindshare, Wavemaker, Essence, mSix&Partners). Overlaps with Media Family's core media planning/buying offering but at vastly larger scale and global reach.
• Mediabrands (IPG): IPG's media investment arm (UM, Initiative, Mediabrands). Directly competes with Media Family in media planning and buying and has a notable Nordic presence.
• Omnicom Group: Global advertising holding company operating media agencies (OMD, PHD, Hearts & Science) and creative networks with significant Nordic operations. Competes with Media Family for enterprise clients.
• Publicis Groupe: Global communications holding company with a strong Nordic presence through Publicis Media and creative networks. Comparable as a competitor in media planning/buying and creative services.
• Dentsu International: Global advertising holding company with Dentsu Media and Merkle brands. Comparable as a broad incumbent offering integrated media, creative, and digital services across the Nordics.

Direct peers

• Åkestam Holst: Stockholm-based creative and media agency within the NoA Nordic group. Comparable on Swedish creative/media agency profile with multi-disciplinary service offering.
• Great Works: Independent Swedish media and creative agency group. Directly comparable as a Stockholm-based independent offering integrated media, digital, and creative services.
• Forsman & Bodenfors: One of Sweden's largest independent creative and media agency groups with a multi-city Nordic footprint. Directly comparable to Media Family on multi-brand, Sweden-centric, independent agency positioning.
• North Kingdom: Swedish digital creative and media agency with strong social/content capabilities. Comparable to Media Family on Swedish-headquartered, digitally-led agency offering.
• Anomaly: International creative and media agency with offices including a Stockholm office. Comparable as an independent creative/media agency serving brand and B2B clients across multiple geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mediafamily.se
• LinkedInlinkedin.com/company/media-family

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Family