Median Research & Consulting Pvt. Ltd

What Median Research & Consulting Pvt. Ltd does

Median Research & Consulting Pvt. Ltd is an India-based market research and consulting firm founded in 2021 in Kolkata, providing qualitative and quantitative research services to enterprise and institutional clients across 10+ industries including Media, E-Commerce, FMCG, Retail, Consulting, Automobile, Social Development, Education, Pharma/Healthcare, and BFSI. The firm's service portfolio spans end-to-end qual-quant surveys, consumer immersions, media tracking (including OTT and social media brand lift studies), social research with monitoring & evaluation, and syndicated research products targeting digital journey and Gen Z segments. Named clients include Amazon, Flipkart, ITC, Britannia, Kantar, PwC, EY, and JIO Money.

The company's technology stack combines traditional primary research methods with proprietary digital tooling, notably the Awaz RMS (Research Management System) portal for study execution and monitoring, and a Digital Audit & Analysis framework. Operational infrastructure includes a 100-seater CATI facility with 11-language proficiency, field operations across 17 Indian cities, a proprietary panel of approximately 400,000 members (household, youth, SMB segments), and AI-based analysis services applied to qualitative toplines. The firm holds ESOMAR affiliation for global methodology alignment and is staffed by an in-house team of professionals with 20-37 years of cross-market experience.

Median operates a professional services revenue model with quote-based, project-tailored pricing across both B2B custom research and syndicated offerings. Go-to-market is sales-led and direct, leveraging four regional offices (Kolkata HQ, Bangalore, Delhi, Mumbai) to serve enterprise clients nationally. The company is privately held with no disclosed institutional funding, subsidiaries, or M&A activity, and operates as a founder-led entity. The firm claims emerging international reach with operating geographies in South Asia and Asia Pacific (Bangladesh), though the core revenue base remains India-centric.

Name

Median Research & Consulting Pvt. Ltd

Legal name

Median Research & Consulting Private Limited

Website

https://medianresearch.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Median Research & Consulting is an India-based market research and consulting firm founded in 2021, providing qualitative and quantitative research, consumer immersions, media tracking, and social research services to enterprise clients across FMCG, e-commerce, media, BFSI, and other verticals.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

akta.pro secondary industry

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

Keywords

• Market research services
• Consumer insights
• Data analytics consulting
• Syndicated research
• Media tracking research

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Market Research Services: End-to-end research solutions including qual-quant surveys, consumer immersions, media tracking, social research, syndicated research, and panel-based surveys for B2B and consumer sectors

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Median Research & Consulting is an Omni-channel Research and Consulting house providing end-to-end market research services including qualitative-quantitative surveys, consumer immersions, media tracking, CATI operations, social research, syndicated research, and panel-based surveys. The firm combines traditional and innovative primary research methods enhanced by secondary research and a proprietary Digital Audit & Analysis framework to deliver actionable insights for business decision-making.

Product overview

Median Research & Consulting is a market research and consulting firm offering an integrated portfolio of research services. The core offerings include end-to-end qualitative and quantitative research, consumer immersions, media tracking (via CATI operations), and social research with nationwide coverage across 17 states. These are supported by proprietary tools including the Awaz RMS Portal, a panel-based survey system with approximately 400,000 members, and syndicated research for digital journey and Gen Z segments. The company also provides market insights services with a proprietary Digital Audit & Analysis framework, and monitoring & evaluation services for social development projects.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 50,000+ Pan India household surveys conducted
• +3 more outcomes

Named customers15 records

Segments11 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature9 records

Partnerships

One partnership is on record.

• ESOMARcoreStrategic or Co-development PartnerMedian Research is affiliated with ESOMAR, a global organization that connects research professionals worldwide. ESOMAR membership enables Median to maintain global standards in research methodologies and access international best practices in market research.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kantar: Global market research and insights leader with deep India presence across consumer, media, and brand research. Comparable as a direct competitor in quant/qual research, syndicated tracking, and consulting-led insights — though Median operates at a fraction of Kantar's scale and geographic reach.
• Ipsos: Global market research and consumer insights firm with significant India operations. Competes in the same syndicated/consumer research categories Median addresses, but at substantially larger scale and with global cross-market comparability.
• NielsenIQ: Global consumer intelligence firm with strong retail measurement, FMCG tracking, and consumer panel offerings. Comparable in syndicated/panel methodology and FMCG/retail client base, though vastly larger in scale.

Emerging players

• BARC India: India's TV/broadcast audience measurement joint venture providing syndicated media viewership data. Comparable on the media-tracking/measurement dimension Median addresses, but narrower scope (broadcast vs. cross-platform research).

Direct peers

• Market Xcel Data Matrix: India-based market research and data analytics company offering quant/qual research, CATI/fieldwork, and syndicated studies. Closely comparable in service mix, India focus, and enterprise client base, making it a direct domestic peer.
• Quantum Consumer Solutions: India-based consumer research firm offering qualitative and quantitative research, consumer immersions, and product/concept testing. Directly comparable in consumer immersion methodology and FMCG/CPG client focus.
• Kadence International: Global market research firm with significant India operations offering quant/qual research, consumer immersion, and brand tracking services. Directly comparable in methodology mix and mid-to-large enterprise client targeting.
• Tarang Research & Consulting: India-based market research and consulting firm offering consumer, social, and development-sector research with pan-India fieldwork. Closely comparable in service mix, geography, and verticals (FMCG, social development, healthcare).
• Hansa Research: India-headquartered full-service market research firm with strong media measurement (e.g., BARC India co-founder) and consumer research capabilities. Highly comparable as a domestic competitor targeting the same enterprise FMCG, media, and e-commerce buyers that Median serves.

Regional players

• Skoch Group: India-based research, consulting, and media firm with strengths in social development, governance, and policy research. Comparable on the social-research/M&E service line Median offers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/medianresearch
• LinkedInlinkedin.com/company/median-research-consulting
• Instagraminstagram.com/medianresearch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Median Research & Consulting Pvt. Ltd