Mediaplus Realtime GmbH & Co KG
Mediaplus is the media and data agency brand within Germany's Serviceplan Group, providing programmatic advertising, media planning, performance marketing, and AI-driven campaign services to enterprise brands via the integrated House of Communication model.
- Company typePrivate
- Founded-
- HeadquartersMunich, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Mediaplus Realtime GmbH & Co KG does
Mediaplus Realtime GmbH & Co KG is the media and data-focused agency brand within Serviceplan Group, one of Germany's largest independent communications conglomerates. Operating under Serviceplan's "House of Communication" integrated model, Mediaplus provides programmatic advertising, media planning and buying, performance marketing, commerce and retail media, social media and influencer marketing, media research, and media strategy services to enterprise brands and advertisers. The company is one of three core agencies within Serviceplan Group, alongside Serviceplan (creativity and content) and Plan.Net (digital experience and technology), collectively offering unified strategy, media, creativity, and technology capabilities to clients across Germany.
Mediaplus Realtime GmbH & Co KG firmographics
Firmographics- Name
- Mediaplus Realtime GmbH & Co KG
- Legal name
- Mediaplus Realtime GmbH & Co KG
- Website
- https://mediaplus-realtime.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mediaplus is the media and data agency brand within Germany's Serviceplan Group, providing programmatic advertising, media planning, performance marketing, and AI-driven campaign services to enterprise brands via the integrated House of Communication model.
- Ownership category
- akta.pro rank
Mediaplus Realtime GmbH & Co KG industry classification
Industry- Product category
- Advertising Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industries
- Full-Service Media Planning & Buying (MPAAABAA), Media Planning, Buying & Optimization (BPAFAAAC)
Keywords
Where Mediaplus Realtime GmbH & Co KG is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Mediaplus Realtime GmbH & Co KG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Agency Services and Programmatic Media Management: Professional services revenue from strategic media planning, programmatic advertising management, implementation, and consulting. Services are delivered through the House of Communication model offering integrated solutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Mediaplus Realtime GmbH & Co KG product offering
Product offeringCore offering
Mediaplus provides programmatic advertising and media services to enterprise brands and advertisers, using a server-based auction platform that dynamically matches ads to audiences in real time across channels, formats, and platforms. The portfolio also covers media planning and buying, performance marketing, commerce and retail media, advertising technologies, social media and influencer marketing, media research and insights, and media strategy and innovation, delivered through the Serviceplan Group's House of Communication model.
Product overview
Mediaplus is part of the Serviceplan Group offering expertise in Media & Data. The core offering centers on Programmatic Advertising as the primary service, supported by a comprehensive suite of integrated modules including First Party Data Strategies, Programmatic Media Operations, and Programmatic Media Implementation & Governance. The portfolio extends through related services like Advertising Technologies, Commerce & Retail Media, Media Planning & Buying, Performance Marketing, Social Media & Influencer Marketing, Media Research & Insights, and Media Strategy & Innovation. The House of AI platform integrates AI agents and tools across the entire marketing value chain. Together, these services form the House of Communication concept that unites expertise in strategy, media, creativity, and technology under one roof.
Differentiator
Problem solved
Functional benefit
Products and services
- Programmatic Advertising
Companies that use Mediaplus Realtime GmbH & Co KG
Customer profileSegments1 record
Ideal customer profiles1 record
Mediaplus Realtime GmbH & Co KG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
Mediaplus Realtime GmbH & Co KG partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Mediaplus Realtime GmbH & Co KG competitors and assessment
Company assessmentDirect peers
- Serviceplan Group: Parent group and largest independent agency network in Europe, housing Mediaplus Realtime alongside Serviceplan and Plan.Net. Same executive structure and client relationships, providing the strategic and operational context for Mediaplus Realtime's offering.
- Adform: European-headquartered independent ad-tech platform providing a DSP and programmatic media buying stack. Closest technology-peer comparable, especially relevant given Mediaplus Realtime's proprietary server-based auction approach.
- Mediaplus Group: The main Mediaplus media agency within the Serviceplan Group, covering broader media planning and buying beyond the programmatic/Realtime specialization. Same parent, overlapping client base, and directly comparable service portfolio.
- Plan.Net: Sister digital experience and technology agency within the Serviceplan Group's House of Communication. Overlaps with Mediaplus Realtime on digital campaign execution and shares the same enterprise client base.
Broad incumbents
- GroupM (WPP): World's largest media investment group, housing Mindshare, Wavemaker, EssenceMediacom, and GroupM Nexus. Direct competitor for large enterprise programmatic and media buying budgets, with significantly greater scale and global reach.
- Publicis Media: Holding-company media network within Publicis Groupe (Starcom, Zenith, Spark Foundry, Performics). Competes for the same enterprise brand budgets and has invested heavily in programmatic and data capabilities.
- dentsu: Japanese-headquartered holding company with Carat, iProspect, dentsu X, and Merkle. Operates an integrated media and programmatic offering directly competing for enterprise advertisers in DACH and globally.
- Omnicom Media Group: Holding-company media network (OMG) housing OMD, PHD, Hearts & Science, and Annalect. Global competitor in programmatic media buying with comparable enterprise client focus and broader geographic coverage.
- The Trade Desk: Global independent DSP that agencies like Mediaplus Realtime either compete with or buy through. Represents the leading alternative to agency-built programmatic stacks and is the dominant independent demand-side platform.
- Havas Media: Media network within Havas Creative Group, offering media planning, buying, and programmatic services. Comparable mid-tier competitor with overlapping enterprise positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mediaplus Realtime GmbH & Co KG social profiles
Digital presenceMediaplus Realtime GmbH & Co KG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mediaplus Realtime GmbH & Co KG leadership team
Management profileNumber of profiles
Mediaplus Realtime GmbH & Co KG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mediaplus Realtime GmbH & Co KG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mediaplus Realtime GmbH & Co KG
What does Mediaplus Realtime GmbH & Co KG do?
Mediaplus provides programmatic advertising and media services to enterprise brands and advertisers, using a server-based auction platform that dynamically matches ads to audiences in real time across channels, formats, and platforms. The portfolio also covers media planning and buying, performance marketing, commerce and retail media, advertising technologies, social media and influencer marketing, media research and insights, and media strategy and innovation, delivered through the Serviceplan Group's House of Communication model.
Is Mediaplus Realtime GmbH & Co KG a public or private company?
Mediaplus Realtime GmbH & Co KG is a private company. It is classified as corporate owned and is currently operating.
When was Mediaplus Realtime GmbH & Co KG founded?
Mediaplus Realtime GmbH & Co KG was founded in -1. It employs 51 to 100 people.
Where is Mediaplus Realtime GmbH & Co KG based?
Mediaplus Realtime GmbH & Co KG is headquartered in Munich, Germany, in the Europe region.
How does Mediaplus Realtime GmbH & Co KG make money?
One revenue line is on record: agency Services and Programmatic Media Management.
Who are Mediaplus Realtime GmbH & Co KG's main competitors?
Direct peers on record are Serviceplan Group, Adform, Mediaplus Group and Plan.Net. Broad incumbents are GroupM (WPP), Publicis Media, dentsu, Omnicom Media Group, The Trade Desk and Havas Media.
Does Mediaplus Realtime GmbH & Co KG have an API?
No public API is recorded for Mediaplus Realtime GmbH & Co KG.
What industry is Mediaplus Realtime GmbH & Co KG in?
Mediaplus Realtime GmbH & Co KG's product category is Advertising Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 54183 and its SIC code is 7311.