IMAGINA MEDIA AUDIOVISUAL, S.L.

What IMAGINA MEDIA AUDIOVISUAL, S.L. does

GRUP MEDIAPRO, legally organized as IMAGINA MEDIA AUDIOVISUAL, S.L. and headquartered in Barcelona, Spain, is one of Europe's largest vertically integrated audiovisual production and services groups. Founded in 1994 and now employing 6,900 professionals across 50 offices in 28 countries on 4 continents, the company operates five business units: The Mediapro Studio (content creation, production, and distribution), Broadcast Media Services (one of the world's largest mobile production unit fleets, executing over 25,000 productions annually across 16 production centers on 4 continents), Mediapro Brands&Xperiences (design and management of experiential spaces), Media Rights Agency (audiovisual rights management), and Channels and Platforms (production and management of up to 15 proprietary channels carried on operators such as ESPN, LaLiga, and Movistar). The group encompasses over 50 wholly-owned subsidiaries spanning production, audio, broadcast technology, esports, and experiential events.

The company sells primarily to enterprise clients through direct enterprise sales channels targeting broadcasters, sports leagues and federations, platform operators, brands, and film/TV studios. Its revenue mix combines professional services (broadcast production, experiential services), one-time licensing (content production and distribution), licensing and royalties (rights management), and subscription/recurring (proprietary channels). Pricing is not publicly disclosed and appears to be negotiated on a custom project basis typical of B2B enterprise services. Named enterprise customers include LaLiga, ESPN, and Movistar, providing high-visibility anchor relationships across sports rights, channel carriage, and telecom platform content.

The underlying technology stack is centered on physical production infrastructure (mobile units, production centers) and integrated value chain capabilities rather than software or AI. Differentiation rests on the global distribution footprint, capital intensity of the mobile unit fleet, the rights management portfolio, and the ability to bundle creation, production, distribution, rights commercialization, and channel operations through a single counterparty. No AI/ML capabilities, patents, or proprietary software platforms are disclosed in the available material.

Name

IMAGINA MEDIA AUDIOVISUAL, S.L.

Legal name

IMAGINA MEDIA AUDIOVISUAL, S.L.

Website

https://mediapro.es

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

GRUP MEDIAPRO (IMAGINA MEDIA AUDIOVISUAL, S.L.) is a Barcelona-based, privately held European audiovisual group with 6,900 professionals across 50 offices in 28 countries, operating five integrated business units spanning content creation, broadcast production, rights management, channel operations, and experiential experiences for broadcasters, sports leagues, and platform operators.

Ownership category

akta.pro rank

Product category

Audiovisual Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)

akta.pro secondary industries

Ingest, Recording & Capture Systems (MPAHAKAC), Workflow Orchestration & Automation for Media Processing (Pipelines, Queueing) (MPAHAHAL)

Keywords

• Audiovisual production
• Broadcast media services
• Content distribution
• Media rights licensing
• Event production

Headquarters

HQ city

Barcelona (Headquarters)

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Content Production and Distribution: The Mediapro Studio creates, produces and distributes audiovisual content including films, series, and global projects developed with renowned national and international talent
2. Broadcast Media Services: Professional audiovisual production services including mobile units and production centers for events, sports broadcasts, and corporate productions
3. Media Rights Management: Rights management and commercialization of audiovisual content for sports, entertainment, and media properties
4. Channels and Platforms: Production and management of up to 15 proprietary channels and content for operators including ESPN, LaLiga, and Movistar
5. Experiential Spaces (Brands&Xperiences): Design, production and management of experiential spaces and brand experiences across various formats

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

IMAGINA MEDIA AUDIOVISUAL, S.L., operating as GRUP MEDIAPRO, is an integrated audiovisual communications group providing end-to-end services across content creation, production, broadcast engineering, media rights management, and branded experiences. The company operates production centers, mobile units, and distribution channels for global broadcasters, content creators, brands, and rights holders.

Product overview

GRUP MEDIAPRO operates as an integrated audiovisual platform with five distinct business units covering the full content value chain. The Mediapro Studio handles content creation, production, and distribution. Broadcast Media Services provides audiovisual production services with one of the world's largest mobile unit fleets and 16 production centers on 4 continents. Brands&Xperiences delivers experiential space design and management. Media Rights Agency manages audiovisual rights. Canales y Plataformas operates and produces channels for operators including ESPN, LaLiga, and Movistar. The group encompasses over 40 subsidiary companies across multiple geographic regions.

Differentiator

Problem solved

Functional benefit

Brands

• The Mediapro Studio: Content creation, production and distribution division responsible for launching global high-quality projects with renowned national and international talent.
• Broadcast Media Services
• Mediapro Brands&Xperiences
• Media Rights Agency
• Channels and Platforms

Products and services

• The Mediapro Studio Content creation and production unit producing films, series, documentaries, and entertainment formats for global broadcasters and streaming platforms.
• Broadcast Media Services End-to-end broadcast engineering and technical services including mobile production units, playout, uplink, and transmission for live sports and events.
• Brands&Xperiences Branded content, advertising production, and experiential marketing services for advertisers and corporate clients.
• Media Rights Agency International media rights distribution, sales, and representation for sports federations, content owners, and rights holders.
• Channels and Platforms Operation of owned thematic TV channels, OTT platforms, and content distribution platforms for end-user consumption.

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• ESPNcoreChannel Partner/ Reseller/ DistributorPartnership for production and distribution of sports content through ESPN's platform and networks. GRUP MEDIAPRO produces and manages content distributed through ESPN channels.
• LaLigacoreStrategic or Co-development PartnerStrategic partnership for management and commercialization of audiovisual rights for LaLiga football league. GRUP MEDIAPRO's Media Rights Agency division handles rights management.
• MovistarcoreChannel Partner/ Reseller/ DistributorContent production and channel management partnership with telecommunications operator Movistar. GRUP MEDIAPRO produces and manages content for Movistar's platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• All3Media: All3Media is a major independent UK-headquartered TV production and distribution group with a large international catalog. It directly competes with The Mediapro Studio in scripted and unscripted production and distribution.
• NEP Group: NEP is the world's largest outsourced broadcast services partner, operating a global fleet of mobile production units and production centers. It competes directly with Mediapro's Broadcast Media Services division for major live sports, entertainment, and corporate broadcast contracts.
• Fremantle (RTL Group): Fremantle is one of the largest global content creators and distributors, producing entertainment, drama, and documentary content. It competes with The Mediapro Studio for international co-productions, format sales, and distribution deals.
• Banijay: Banijay is the world's largest independent content producer and distributor, with a global footprint across production and rights. It directly parallels Mediapro's content creation, production, and international distribution capabilities.
• Endemol Shine Group: Endemol Shine is a major global content production and distribution company with deep entertainment formats and rights management. It overlaps with Mediapro Studio and Media Rights Agency across scripted, unscripted, and format licensing.
• Red Bee Media: Red Bee Media provides broadcast services including playout, managed OTT, and media management for broadcasters. It overlaps with Mediapro's broadcast services and channel/platform operations on a more regional (EMEA) basis.
• Gravity Media: Gravity Media provides broadcast facilities, mobile production, and content services globally. Its OB fleet and production center network overlap directly with Mediapro's Broadcast Media Services offering for sports and live event coverage.

Broad incumbents

• ITV Studios: ITV Studios is the global production arm of UK broadcaster ITV, producing and distributing scripted and unscripted content internationally. It competes with Mediapro's studio and distribution businesses, especially in European co-productions.
• Lionsgate: Lionsgate is a global entertainment company with film, TV production, and distribution operations. It is comparable to Mediapro's content creation and international distribution activities, especially for Spanish-language and international co-productions.
• BBC Studios: BBC Studios is the commercial production and distribution arm of the BBC, producing premium content globally and managing rights across formats. It competes with Mediapro's Studio and Rights divisions in international content sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GRUPMEDIAPRO
• YouTubeyoutube.com/grupmediapro
• Facebookfacebook.com/GrupMEDIAPRO
• LinkedInlinkedin.com/company/imagina-media-audiovisual-s.l.
• Instagraminstagram.com/grupmediapro

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries49 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMAGINA MEDIA AUDIOVISUAL, S.L.