What Medibio does

Medibio is a privately held Tunisian family business, founded in 1992 by biologist Mohamed Tebourbi, that operates as the exclusive or core distributor of in vitro diagnostic (IVD) automation technologies in Tunisia. The company carries a multi-disciplinary portfolio spanning hematology and hemostasis (Sysmex XR, XN, CN, and CS series), urinalysis (Sysmex UF and UD), immunoassay (DIESSE Chorus, Tosoh AIA), glycated hemoglobin (Tosoh G8/G11/GX), microbiology (BD BACTEC and BD PHOENIX), molecular diagnostics (Cepheid GeneXpert), next-generation sequencing (Illumina iSeq, MiniSeq, MiSeq, NextSeq, and NovaSeq), electrolytes (EXIAS e1), and pre-analytical consumables (BD Vacutainer). Its commercial model combines equipment placement with reagent and consumable annuity revenue, after-sales service, and a dedicated Medibio Training Center for laboratory professionals; ISO 9001:2015 certification underpins its quality positioning.

The company targets medical biology laboratories, hospital-based labs (including military hospitals), and research institutions such as Institut Pasteur de Tunis. Go-to-market is executed through an enterprise field sales organization supplemented by scientific congress participation, symposia, webinars, and educational events. Recent strategic activity has emphasized broadening the portfolio into molecular diagnostics through the 2024 Cepheid distribution agreement, launching the Illumina MiSeq i100 in late 2024, and partnering on the FSPI-funded PerMediNa precision medicine project. Recognition as Illumina's 2024 Emerging Markets Distributor of the Year signals strong principal-vendor validation, though Medibio remains a single-country operator with no disclosed revenue and a family-controlled leadership structure spanning founder Mohamed Tebourbi and second-generation deputy general manager Alia Tebourbi.

Name

Medibio

Legal name

MEDIBIO

Website

https://medibio.tn

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Medibio is a Tunisian family-owned distributor, founded in 1992, that sells and services in vitro diagnostic automation systems from Illumina, Sysmex, Cepheid, BD, Tosoh, and DIESSE to medical laboratories, hospitals, and research institutions across Tunisia.

Ownership category

akta.pro rank

Product category

In Vitro Diagnostics Distribution

NAICS

In-Vitro Diagnostic Substance Manufacturing (325413), Medical Equipment and Supplies Manufacturing (3391)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Laboratory Automation, Sample Prep & Liquid Handling (IVD Lab Diagnostics) (HLAHAAAN)

akta.pro secondary industry

IVD Reagents, Assay Kits & Consumables (Non-instrument) (HLAHAAAM)

Keywords

• In vitro diagnostics distribution
• Laboratory automation equipment
• Hematology analyzers
• Molecular diagnostics systems
• Clinical diagnostics distribution

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Distribution of IVD Equipment: Distribution of automated in vitro diagnostic laboratory analyzers and equipment from international manufacturers to healthcare facilities in Tunisia
2. Reagent Sales: Sale of diagnostic reagents and consumables for the distributed analyzer platforms
3. After-Sales Service (SAV): Preventive and corrective maintenance services for laboratory automation equipment, including spare parts and technical support

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Medibio is the exclusive distributor in Tunisia of in vitro diagnostic (IVD) technologies from major international manufacturers including Sysmex, Illumina, Cepheid, BD, Tosoh, and DIESSE Diagnostica. The company distributes automated laboratory analyzers across hematology, hemostasis, urinalysis, immunology, molecular biology, next-generation sequencing, glycated hemoglobin, microbiology, and electrolytes, along with reagents and pre-analytical consumables. Medibio also provides equipment installation, after-sales maintenance (SAV), and professional training through its Medibio Training Center.

Product overview

Medibio is a distributor of innovative in vitro diagnostic technologies in Tunisia, offering a comprehensive portfolio of laboratory automation solutions across multiple disciplines including hematology (Sysmex XR-Series and XN-Series), hemostasis (Sysmex CN/CS series and Siemens Healthineers), immunology (DIESSE CHORUS and Tosoh AIA analyzers), urinalysis (Sysmex UF/UD series), molecular biology (Cepheid GeneXpert PCR systems), next-generation sequencing (Illumina iSeq, MiniSeq, NextSeq, MiSeq, NovaSeq platforms), glycated hemoglobin (Tosoh G8/G11/GX HPLC analyzers), microbiology (BD BACTEC and PHOENIX systems), and electrolytes (EXIAS e1). The company also provides BD Vacutainer pre-analytical collection tubes. Medibio serves as a value-added distributor providing equipment installation, user training, and ongoing technical maintenance services for healthcare laboratories throughout Tunisia.

Differentiator

Problem solved

Functional benefit

Brands

• MEDIBIO TRAINING CENTER: Training center dedicated to the acquisition and improvement of know-how in the field of medical biology, offering comprehensive training programs for laboratory technicians, biologists, and other health sector professionals.

Products and services

• Sysmex XR-1000 Hematology Analyzer Flagship fully automated hematology analyzer from the Sysmex XR-Series with intelligent reflex functionality, processing up to 110 samples per hour with automatic validation and optional rule-based workflow control. Designed for clinical and medical biology laboratories.
• Sysmex XR-1500 Hematology Analyzer Compact hematology equipment combining the XR-Series blood cell counter with an SP-50 slide preparer for fully automated workflow from counting to staining, with optional DI-60 digital imaging integration.
• Sysmex XN-550 Hematology Analyzer Compact 5-population analyzer with fully integrated IPU and color LCD touchscreen, automatic sample feeder, Rerun-Reflex system, and continuous sample loading using Sysmex fluorescence flow cytometry technology.
• Sysmex XN-330 / XN-L Pure Hematology Analyzer Compact standalone point-of-care hematology system offering 5-population differentiation and immature granulocyte counting using fluorescence flow cytometry technology identical to Sysmex high-end systems.
• Sysmex CN-3000 and CN-6000 Hemostasis Analyzers Medium and high throughput fully automated coagulation analyzers with the smallest footprint in the hemostasis market, capable of 450 PT tests per hour with intelligent workflow features and AI.
• Sysmex CS-1600 Hemostasis Analyzer Compact hemostasis analyzer combining CA-1500 mechanics with advanced CS-series technology, featuring multi-wavelength technology for precise results with automatic measurement adaptation.
• Sysmex CA-620 and CA-660 Hemostasis Systems Compact, fully automatic hemostasis systems offering coagulation, chromogenic and immunologic measurements in true random access, ideal for low-volume laboratories or backup equipment with 25% less energy consumption.
• DIESSE CHORUS EVO Immunoassay Analyzer Random-access multiparameter automated immunoassay system with ready-to-use monotest devices integrating three detection methods: ELISA, CLIA and MACROARRAY, with 48 samples and 86 monotest capacity.
• DIESSE CHORUS TRIO Immunoassay Analyzer Multiparametric single-test system for immunometric assays with minimal manual operation, single-use devices containing all necessary reagents with 1-point calibrator included.
• Tosoh AIA 900 Immunoassay Analyzer Compact next-generation automated immuno-hormonology analyzer delivering fast results for all laboratory types.
• Tosoh AIA CL1200 Immunoassay Analyzer Next-generation chemiluminescence enzyme immunoassay analyzer designed for intermediate-activity laboratories.
• Tosoh AIA CL300 Immunoassay Analyzer Flexible benchtop analyzer using Tosoh's exclusive twin cup CL-AIA Pack technology with up to 30 results per hour and first result in 15 minutes.
• Tosoh AIA-360 Immunoassay Analyzer Automated enzymatic immunoassay analyzer with 36 tests/hour throughput, first result in 20 minutes, stable calibration for 90 days, and compact 400 x 400 x 520 mm design.
• Sysmex UF-4000/UF-5000 Urinalysis Analyzers Fully automated urinalysis system based on Sysmex flow cytometry technology providing urinary infection information and bacterial differentiation in under one minute with integrated body fluid mode and blue laser technology.
• Sysmex UF-1500 Urinalysis Analyzer Compact particle analyzer using flow cytometry technology, approximately 30% smaller than the UF-5000 while processing up to 60 samples per hour with automated workflow steps.
• Cepheid GeneXpert Molecular Biology System Cartridge-based nucleic acid amplification test (CBNAAT) systems available in 2, 4 or 16 module configurations for respiratory infections, infectious diseases, and antimicrobial resistance testing.
• Illumina MiSeq i100 NGS Sequencer Fast and robust benchtop sequencing solution from Illumina delivering results in just 4 hours with over 90% Q30 performance, simplified 3-step setup in under 20 minutes, production range from 1.5 to 30 Gb and up to 100 million reads.
• Illumina iSeq 100 NGS Sequencer Most affordable and compact benchtop sequencing system in the Illumina portfolio, leveraging CMOS technology with synthesis sequencing chemistry (SBS) for maximum yield of 1.2 Gb.
• Illumina MiniSeq NGS Sequencer NGS sequencing system combining load-and-go operation with intuitive user interface, integrating clonal amplification, synthesis sequencing, and base calling in a single benchtop tool.
• Illumina NextSeq 550 NGS Sequencer Proven platform combining next-generation sequencing and DNA chip technologies with adjustable yields, ideal for laboratories wanting to grow beyond current capacity with complementary genotyping and sequencing capabilities.
• Illumina NextSeq 1000/2000 NGS Sequencers Sequencers offering 14 configurations and read lengths from 1x50bp to 2x300bp, featuring advanced XLEAP-SBS chemistry for faster, more economical, and higher quality sequencing with integrated secondary analysis.
• Illumina NovaSeq X Plus NGS Sequencer High-throughput sequencing system using 2-channel XLEAP-SBS chemistry with blue-green optics, offering dual flow cell sequencing with 1.5B, 10B, and 25B flow cell options.
• Tosoh G8 HbA1c Analyzer Automated glycohemoglobin analyzer setting the global standard for diabetes monitoring, diagnosis, and beta-thalassemia screening, delivering HbA1c results in 1.6 minutes with optional 90 or 290 sample loader.
• Tosoh G11 HbA1c Analyzer Rapid, precise, and user-friendly HbA1c analyzer designed to handle growing demand with high-quality results for general laboratory workflow optimization.
• Tosoh GX HbA1c Analyzer Latest addition to the Tosoh HPLC family for low-volume HbA1c testing parameters, offering high quality in a compact format suitable for all low-volume HbA1c test requirements.
• BD BACTEC FX40/BDFX200 Blood Culture Systems Blood culture systems based on proven fluorescence detection technology with performant media, compact modular design adapting to all laboratory sizes with 40, 200, or 400 bottle incubation capacity.
• BD PHOENIX M50 Microbiology System
• EXIAS e1 Electrolyte Analyzer Electrolyte measurement system for in-vitro measurements of Na+, K+, Cl-, Ca2+ as well as pH and Hct in whole blood, serum, and plasma, with high precision and maintenance-free compact design.
• BD Vacutainer Blood Collection Tubes Complete range of blood collection tubes including serum separation, plasma separation, rapid serum, EDTA, fluoride for glucose testing, and citrate tubes for coagulation, ensuring analytical precision and optimal sample quality.
• After-Sales Service (SAV) Preventive and corrective maintenance services for laboratory automation equipment, including spare parts, technical support, and certified technician interventions for the distributed analyzer platforms. Targeted at healthcare laboratories and hospitals in Tunisia.
• Medibio Training Center Dedicated training facility providing comprehensive training programs for laboratory technicians, biologists, and other health sector professionals to acquire and improve know-how in medical biology, including hands-on sessions on distributed diagnostic platforms.

Quantifiable outcome

• Illumina Distributor of the Year 2024 recognition
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, major, strategic and minor.

• IlluminacoreChannel Partner/ Reseller/ Distributor · 17 February 2024Exclusive distributor of Illumina NGS sequencing systems in Tunisia including iSeq 100, MiSeq i100, MiniSeq, NextSeq 550/1000/2000, NovaSeq X Plus. Awarded Distributor of the Year 2024 at Illumina's emerging markets congress.
• Sysmex EuropecoreChannel Partner/ Reseller/ DistributorDistributor of Sysmex hematology (XR, XN series), urinalysis (UF, UD series), and hemostasis (CN, CS series) analyzers in Tunisia.
• CepheidcoreChannel Partner/ Reseller/ DistributorOfficial distributor of Cepheid GeneXpert molecular diagnostics systems in Tunisia. Systems enable cartridge-based nucleic acid amplification testing (CBNAAT) for infectious diseases and antimicrobial resistance testing.
• BD (Becton Dickinson)coreChannel Partner/ Reseller/ DistributorDistributor of BD microbiology products including BACTEC blood culture systems and PHOENIX M50 identification and susceptibility testing systems.
• TosohcoreChannel Partner/ Reseller/ DistributorDistributor of Tosoh HbA1c analyzers (G8, G11, GX) for diabetes diagnosis and monitoring using HPLC technology.
• DIESSE DiagnosticamajorChannel Partner/ Reseller/ DistributorDistributor of DIESSE Chorus immunoassay analyzers featuring multi-method technology (ELISA, CLIA, MACROARRAY) in Tunisia.
• Institut Pasteur de TunisstrategicStrategic or Co-development PartnerStrategic partner in PerMediNa project for precision medicine deployment in Maghreb region. Project coordinated by Institut Pasteur de Tunis with support from Institut Pasteur Paris, funded by FSPI. Medibio provides NGS technology deployment and training support.
• Siemens HealthineersminorChannel Partner/ Reseller/ DistributorThrough Sysmex partnership, distributes Siemens Healthineers hemostasis reagents compatible with Sysmex analyzers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cardinal Health: Global medical products distributor serving hospitals, laboratories, and ambulatory providers. Comparable to Medibio as a B2B distributor of IVD and laboratory products, though operating at a vastly larger scale and broader geographic scope.
• Mindray: Chinese global IVD and patient monitoring manufacturer with strong emerging market presence. Comparable to Medibio in serving emerging market labs with multi-discipline IVD analyzers (hematology, chemistry, immunoassay), though as a manufacturer rather than distributor.
• BioMérieux: Global IVD manufacturer specializing in microbiology, molecular diagnostics, and immunoassays. Comparable to Medibio in covering related IVD disciplines (microbiology, molecular), though BioMérieux is a manufacturer with its own direct sales force across MENA.
• McKesson Medical-Surgical: One of the largest US medical-surgical distributors serving hospitals, laboratories, and physician offices. Comparable to Medibio in distribution model and laboratory customer base, with substantially greater scale and technology infrastructure.
• Henry Schein: Largest global distributor of medical, dental, and laboratory products to office-based practitioners. Comparable to Medibio as a multi-brand medical distributor, though at vastly larger scale and primarily serving North America and Europe.
• Medline Industries: Privately held large medical equipment and supplies manufacturer and distributor. Comparable to Medibio in private ownership structure and medical distribution focus, with much larger scale and broader product portfolio.
• Patterson Companies: US-based value-added distributor of dental and animal health products, with a laboratory distribution business. Comparable to Medibio as a multi-brand specialty distributor serving laboratory customers.

Direct peers

• Erba Mannheim: Global IVD company distributing hematology, clinical chemistry, and immunoassay analyzers across emerging markets. Highly comparable to Medibio in product breadth (hematology plus chemistry) and emerging-market distributor footprint.
• ELITech Group: European IVD distributor and manufacturer with broad clinical chemistry, hematology, and microbiology portfolios. Comparable to Medibio as a multi-brand IVD specialist serving laboratory customers, though at a larger scale and wider geographic footprint.

Others

• Sysmex Corporation: Medibio's principal supplier for hematology, urinalysis, and hemostasis systems. While not a direct competitor, Sysmex is highly relevant context as a partner whose strategic direction (e.g., direct sales expansion) directly affects Medibio's competitive position.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medibio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medibio