Medical and Pharma Insider

What Medical and Pharma Insider does

Medical and Pharma Insider is a small privately held digital property founded in 2019 and based in Denver, Colorado, with a headcount of approximately 7 employees. The company operates a landing page at medicalandpharmainsider.com/lp that targets consumer traffic in the U.S. health insurance and pharmaceutical verticals, with the visible surface functioning as a promotional funnel into the federal Health Insurance Marketplace (HealthCare.gov), which is administered by the Centers for Medicare & Medicaid Services (CMS) under the U.S. Department of Health & Human Services. The site exposes consumer-education content on Marketplace plan comparison, dental coverage add-ons, special enrollment periods, and IRS Form 1095-A reconciliation, but there is no evidence of proprietary underwriting, brokerage, or technology platform operated by Medical and Pharma Insider itself.

The underlying product surface appears to be a content and lead-generation layer rather than a SaaS or transactional platform: no mobile app, no documented API, no pricing model, no disclosed revenue model, and no certifications, patents, or trademarks are recorded. GTM channels described in the data are inherited from the HealthCare.gov reference profile rather than being Medical and Pharma Insider's own distribution, so the company's actual channel mix is best characterized as a single landing page relying on organic search and paid acquisition.

The business model is not disclosed. There is no funding history, no enterprise customers, no management team, no M&A activity, and no contact information in the data. Given the 7-person headcount and single-asset digital footprint, revenue is most plausibly commission- or lead-generation-based off consumer referrals into the federal Marketplace, though no compensation arrangement with CMS, HHS, or any licensed insurance carrier is documented in the input.

Name

Medical and Pharma Insider

Legal name

Health Insurance Marketplace®

Website

https://medicalandpharmainsider.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Medical and Pharma Insider is a 7-person Denver-based digital property founded in 2019 that operates a landing page funneling U.S. consumers toward the federal Health Insurance Marketplace (HealthCare.gov), focusing on health insurance and pharmaceutical consumer traffic.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels6 records

Core offering

Medical and Pharma Insider hosts and surfaces information about the Health Insurance Marketplace® (HealthCare.gov), where U.S. consumers and small employers can compare and enroll in ACA-compliant Qualified Health Plans (QHPs) and dental coverage, check eligibility for premium tax credits and cost-sharing reductions, and access Form 1095-A. The content also covers the Small Business Health Options Program (SHOP), Medicaid/CHIP handoff, and in-person Navigator/agent/broker assistance channels.

Product overview

The Health Insurance Marketplace® is a single unified platform operated by the U.S. Centers for Medicare & Medicaid Services. The core platform enables users to apply for coverage, browse plans, compare costs, find local assistance, and manage their health insurance enrollment. It offers dental coverage as an integrated add-on option and provides access to Tax Form 1095-A through user accounts for tax filing purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Insurance Marketplace® (Qualified Health Plan enrollment)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Department of Health & Human Services (HHS)coreOthersHHS oversees the Affordable Care Act and provides regulatory and policy guidance for the Marketplace. HealthCare.gov operates under HHS authority through the Centers for Medicare & Medicaid Services.
• State MarketplacescoreStrategic or Co-development PartnerSome states operate their own state-based Marketplaces that may integrate with or use the federal platform. The website references state-specific resources and marketplaces.
• IRS (Internal Revenue Service)coreOthersThe IRS handles tax form 1095-A reconciliation and determines eligibility for premium tax credits based on income information shared through the Marketplace.

Recent moves3 records

Expansion highlights2 records

Direct peers

• GoHealth: GoHealth is a health insurance marketplace that connects consumers with Medicare, ACA, and other insurance products through a digital platform and licensed agents. It is a direct competitor offering similar multi-channel distribution.
• eHealth: eHealth operates a major online health insurance marketplace that allows consumers to compare and purchase ACA Marketplace plans, Medicare, and other coverage. It is a direct competitor in the digital health insurance distribution space.
• Healthcare.com: Healthcare.com is a health insurance comparison and enrollment platform that helps consumers find ACA Marketplace plans, short-term coverage, and other insurance products. It directly competes with the subject company in the digital insurance marketplace category.

Emerging players

• HealthMarkets: HealthMarkets is an insurance brokerage that connects individuals, families, and small businesses with health insurance plans, including ACA Marketplace options. It competes in the same consumer health insurance distribution space.
• SelectQuote: SelectQuote is a direct-to-consumer insurance distribution platform focused primarily on life and supplemental insurance, with growing ACA Marketplace presence. It overlaps with the subject company in the online insurance marketplace category.

Regional players

• NY State of Health: NY State of Health is New York's official health plan marketplace, providing ACA-compliant plan enrollment for New York residents. It operates a comparable consumer-facing platform to HealthCare.gov at the state level.
• Connect for Health Colorado: Connect for Health Colorado is the state-based health insurance marketplace for Colorado, which parallels HealthCare.gov but operates in a single state. It provides a comparable consumer-facing platform for ACA plan enrollment.
• Covered California: Covered California is California's state-based health insurance marketplace, providing ACA-compliant plan comparison and enrollment similar to HealthCare.gov. It is a regional competitor for the same consumer base.

Broad incumbents

• Kaiser Permanente: Kaiser Permanente is a major integrated health system and insurance carrier offering individual Marketplace plans in multiple states. It acts as both a competitor carrier and an alternative distribution channel for the same consumer base.
• UnitedHealth Group: UnitedHealth Group is the largest U.S. health insurer, offering Marketplace plans across multiple states through its UnitedHealthcare subsidiary. It is a broad incumbent in the same consumer health insurance market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/HealthCareGov
• YouTubeyoutube.com/HealthCareGov
• Facebookfacebook.com/Healthcare.gov
• LinkedInlinkedin.com/company/medical-and-pharma-insider

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical and Pharma Insider