miha gmbh

What miha gmbh does

MiHa GmbH is a privately held German wholesale distributor of greenhouse technology products headquartered in Laatzen near Hannover. The company was founded and is managed by sole Managing Director Mischel Dökel, and operates with a lean team of approximately six employees. It self-describes as one of the most important wholesalers for greenhouse technology in Germany, distributing a broad multi-brand portfolio spanning more than 50 partner brands across four core product categories: LED lighting, hydroponic and aeroponic systems, soil and substrates, and CO2 controllers.

The company's core technology offering is a curated resale and logistics layer rather than proprietary hardware. It sources established horticulture brands such as Philips, Osram, Honeywell, Lumatek, Sanlight, Canna, Grodan, Plagron, and General Hydroponics, and resells them alongside greenhouse climate-control equipment (ventilation fans, CO2 controllers, pumps) from manufacturers including EBM Papst, Systemair, and Ruhr Pumpen. MiHa's stated operational differentiator is inventory depth: it claims the majority of offered goods are permanently in stock, enabling immediate shipment rather than long lead times.

The business model is a hybrid of B2B wholesale and direct-to-consumer e-commerce. Wholesale distribution serves commercial greenhouse operators, indoor farming businesses, and retailers across Germany, while the company's own webshop at miha-shop.de enables direct sales to both commercial and hobbyist end-users. Pricing is not publicly disclosed, revenue figures are not reported, and the company has no external investors, parent company, subsidiaries, or known funding rounds.

Name

miha gmbh

Legal name

MiHa GmbH

Website

https://mihaonline.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MiHa GmbH is a privately held German wholesaler of greenhouse technology products, distributing LED lighting, hydroponic and aeroponic systems, substrates, and CO2 controllers from 50+ partner brands to commercial growers and hobbyists in Germany via wholesale and the miha-shop.de webshop.

Ownership category

akta.pro rank

Product category

Greenhouse Technology Wholesale

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro industry

PRIMARYAFAAAHAC

Controlled Environment Lighting (LED Grow Lights, Controls)

Agriculture & Food Production/Agricultural Equipment & Technology/Controlled Environment Agriculture (Greenhouses, Hydroponics/Aeroponics Systems)

Keywords

• Greenhouse technology wholesale
• LED grow lights
• Hydroponic systems
• Indoor farming supplies
• Horticulture equipment distribution

Headquarters

HQ city

Laatzen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale greenhouse technology products: MiHa GmbH operates as a wholesaler for greenhouse technology products in Germany, selling LED lighting, hydroponic/aeroponic systems, soil substrates, and CO2 controllers to retailers and commercial growers. Products are sold with immediate delivery from stock.
2. E-commerce retail (miha-shop.de): Direct-to-consumer sales through their own webshop at miha-shop.de, offering the same product categories to end-users including hobby growers and commercial operations.

Distribution channels2 records

Marketing channels1 record

Core offering

MiHa GmbH is a German wholesaler for greenhouse technology, selling LED lighting, hydroponic and aeroponic systems, soil and substrates, and CO2 controllers sourced from leading partner brands. Products are held in permanent stock at the Laatzen headquarters and shipped directly to customers through the company's own webshop at miha-shop.de, serving both commercial greenhouse operators and hobby growers.

Product overview

MiHa GmbH operates as a wholesale distributor of greenhouse technology products, offering a portfolio of four core product categories: LED Lighting (including LED grow lights and LED garden lights), Hydroponic & Aeroponic Systems, Soil & Substrates, and CO2 Controllers. The company functions as a one-stop wholesaler for greenhouse technology in Germany, maintaining permanent stock of most products for immediate delivery. Products are sold through their online webshop at miha-shop.de.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Lighting Selection of the world's leading LED lighting products for plant cultivation, including LED lights, LED grow lights, and LED garden lights designed to ensure optimal plant health. Sold to commercial greenhouse operators, indoor farmers, and hobby growers through the MiHa webshop with expert team support available for product inquiries.
• Hydroponic & Aeroponic Systems Soilless cultivation systems (hydroponic and aeroponic) that provide an environmentally friendly alternative to traditional 'geoponic' farming because they do not require chemical fertilizers or pesticides. Distributed by MiHa GmbH to commercial growers and hobbyists in Germany.
• Soil & Substrates High-quality growing media designed to deliver consistent yields, manufactured from non-toxic and environmentally friendly materials. Distributed by MiHa GmbH to professional greenhouse operators and hobby growers.
• CO2 Controller Environmental control devices that automatically maintain the proper CO2 level in grow areas by turning CO2 generators and regulators on and off as needed. Distributed by MiHa GmbH to greenhouse operators and indoor growers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Plagron: Plagron is a Dutch producer of substrates, nutrients, and additives sold worldwide through distribution. Plagron overlaps MiHa in substrates and plant nutrition categories and uses wholesalers like MiHa as well as direct channels, placing it in adjacent incumbent territory.
• Biobizz: Biobizz is a Dutch producer of organic nutrients and growing media with global distribution through reseller networks. Although MiHa is one of its resellers, Biobizz's direct-to-grower brand and competing distributor relationships create partial overlap with MiHa's customer base.
• BayWa AG (Horticulture / Garden Center division): BayWa is a major German agricultural and horticultural conglomerate with wholesale and retail garden center operations. It serves overlapping greenhouse and horticulture customers with a much broader portfolio (including food-crop inputs), making it a broad incumbent comparable in customer type if not in product specialization.
• CANNA: CANNA is a leading global manufacturer of plant nutrients and growing media for hydroponics. While MiHa distributes CANNA as a partner, CANNA also sells direct and through competing wholesalers globally, making it a broader incumbent whose brand and channels overlap heavily with MiHa's value proposition.

Direct peers

• Hawita Gruppe: Hawita is a German horticultural substrates and peat producer that also distributes growing media, soil, and cultivation inputs. It is comparable to MiHa as a Germany-based horticultural supplier serving both professional growers and retail channels, with overlap in the substrates segment that MiHa also stocks.
• Growland.de: Growland is a German online retailer and wholesaler of indoor growing equipment, nutrients, and grow tents with direct overlap to MiHa's product categories and customer segments (German hobbyist and prosumer growers). It is a domestic direct competitor in the same geographic and product niche.
• Royal Brinkman: Royal Brinkman is one of the largest global wholesalers of greenhouse supplies and horticultural inputs, distributing lighting, substrates, crop protection, and climate systems. It is the most direct wholesale peer to MiHa in terms of product breadth and customer base (commercial growers and retailers), though at materially larger scale and international footprint.
• HydroGarden: HydroGarden is a UK-based wholesaler and distributor of hydroponics, lighting, nutrients, and indoor growing equipment. It serves the same customer type (retail resellers and commercial growers) with a comparable multi-brand portfolio anchored by lighting, hydroponic systems, and substrates - a direct functional analog to MiHa's wholesale + retail model.

Others

• Grodan: Grodan manufactures stone wool growing substrates for hydroponics and professional greenhouse cultivation. It is a key supplier brand that MiHa distributes, and as a manufacturer in MiHa's portfolio it is structurally adjacent rather than directly competitive, but indicative of comparable category positioning in substrates.

Regional players

• FloraHolland / Royal FloraHolland Shop: Royal FloraHolland operates the dominant Dutch floral marketplace and also supplies horticultural inputs to member growers. It is a regional peer sharing the greenhouse/horticulture supplier role with MiHa, primarily serving the Netherlands rather than competing directly in the German market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/miha-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about miha gmbh