Medical Pet Shirts B.V. International

What Medical Pet Shirts B.V. International does

Medical Pet Shirts B.V. International (MPS) is a Netherlands-based, family-owned company founded in 2007 that designs, manufactures, and distributes patented protective apparel for pets recovering from surgery, injury, or skin conditions. The company operates from its headquarters in Bleiswijk, Netherlands, with a small team (approximately 7 employees per firmographics, with cross-functional roles referenced across design, manufacturing, marketing, and customer service) and serves customers worldwide through a dual B2B/B2C channel.

MPS's core product line consists of species-specific protective pet shirts for dogs, cats, and rabbits, supplemented by modular add-ons including single and double leg sleeves, a protective top shirt, a head cover, a protective boot, and a DRY Cooling Vest. Products are manufactured from a 94% cotton and 6% Invista Lycra 4-way stretch fabric blend, with features including IV-line buttonholes, light-blue wound-monitoring interiors, and secure snap closures. All designs are developed collaboratively with veterinarians and are protected by worldwide patents; MPS authenticates its products via logo and hologram on washing labels.

The business operates through three interlocking go-to-market motions: (1) direct-to-consumer e-commerce via medicalpetshirts.com with multi-language support in English, Dutch, German, and French; (2) veterinary clinic sales through a network of 100+ affiliated clinic resellers globally, supported by a dedicated Clinic Finder tool and a separate veterinarian portal; and (3) community-led engagement through the #MPSRecovery social program and a user-generated content rights initiative. Pricing is not publicly listed on the website and operates on a one-time purchase basis (products are reusable and washable up to 90°C). The company is recognized as a member of the Fear Free Preferred Product Program (since 2016) and self-positions as the No. 1 veterinarian-recommended pet recovery wear brand, claiming products trusted by over 10 million dogs, cats, rabbits, and veterinarians since inception. Leadership is provided by CEO Melvin; the company has no disclosed funding rounds, no M&A activity, and operates as an independent private entity.

Name

Medical Pet Shirts B.V. International

Legal name

Medical Pet Shirts International B.V.

Website

https://medicalpetshirts.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Medical Pet Shirts B.V. International is a Netherlands-based, family-owned company founded in 2007 that designs and sells patented, veterinarian-co-designed protective recovery apparel for dogs, cats, and rabbits worldwide via D2C e-commerce and a network of 100+ veterinary clinic resellers.

Ownership category

akta.pro rank

Product category

Veterinary Pet Recovery Apparel

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

DME, Mobility & Assistive Devices (Wheelchairs, Braces, Recovery Collars) (HLAMAFAN)

akta.pro secondary industries

Wound Care, Bandaging & Consumables (Dressings, Sutures, Staplers) (HLAMAFAF), Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)

Keywords

• Veterinary recovery apparel
• Post-surgical pet wear
• Protective pet shirts
• Pet wound protection
• Veterinary medical supplies

Headquarters

HQ city

Bleiswijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales (B2C): Sale of protective pet recovery wear directly to pet owners through e-commerce platform. Products include full-body shirts, leg sleeves, head covers, boots, and cooling vests for dogs, cats, and rabbits. One-time purchase model with reusable products.
2. Veterinary Clinic Sales (B2B): Sale of MPS products to veterinary clinics and animal hospitals. Clinics order directly from MPS and recommend/sell to pet owners. Over 100 affiliated resellers mentioned. Clinics can get listed in the MPS Partner Clinic Finder.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Medical Pet Shirts B.V. International designs, manufactures, and sells worldwide patented protective pet recovery apparel — full-body shirts, single/double leg sleeves, head covers, boots, and cooling vests — for dogs, cats, and rabbits. Products are developed in collaboration with veterinarians as a comfortable, stress-free alternative to traditional E-collars for post-surgical wound protection, skin conditions, and lick-granuloma management. Distribution is dual-channel: direct-to-consumer e-commerce and veterinary-clinic sales via a partner network and dedicated vet portal.

Product overview

Medical Pet Shirts B.V. International is a family-owned company founded in 2007, pioneering and serving as the No. 1 veterinarian-recommended pet recovery wear brand worldwide. The company designs and manufactures patented, hand-crafted medical protective apparel for pets as a comfortable, stress-free alternative to traditional e-collars (cones of shame). The product portfolio consists of a unified line of protective wear organized by animal type and body coverage: the core Protective Pet Shirt line covers dogs, cats, and rabbits and is designed for full-body wound and surgical site protection (spay/neuter, abdominal surgery, skin conditions); targeted add-on modules including Front Leg Sleeves (dog and cat), Hind Leg Sleeves (dog), a Protective Top Shirt (dog), a Protective Head Cover (dog), a Protective Pet Boot (dog), and a DRY Cooling Vest (dog) extend coverage for specific body parts or temperature management needs. All products are developed in collaboration with veterinarians, made from breathable cotton and stretch fabric, and are washable and reusable up to 90°C. The company also offers a Clinic Finder partner network and a veterinarian-specific portal alongside its consumer storefront.

Differentiator

Problem solved

Functional benefit

Products and services

• Protective Pet Shirt - Dog A full-body protective shirt for dogs designed to cover and protect surgical wounds, sutures, and skin conditions after procedures such as spay/neuter or abdominal surgery, serving as a comfortable alternative to the traditional e-collar.
• Protective Pet Shirt - Cat A full-body protective shirt for cats with a design tailored to the unique feline anatomy, shielding wounds and skin conditions while allowing freedom of movement, eating, and rest.
• Protective Pet Shirt - Rabbit A full-body protective shirt specifically designed for rabbit anatomy, featuring a tailored opening for natural toilet use. Made from 94% high-quality cotton and 6% Invista Lycra 4-way stretch fabric, it protects surgical sites, wounds, and skin conditions while enabling caecotrophy and airflow for safe healing.
• Single Front Leg Sleeve - Dog A targeted leg sleeve that protects the front leg of dogs from wounds, hotspots, lick granulomas, or injuries, while allowing the dog full freedom of movement in the remaining body.
• Single Front Leg Sleeve - Cat A front leg sleeve designed specifically for cats, providing targeted protection for paw injuries, hotspots, or lick granulomas while accommodating the unique feline anatomy.
• Protective Head Cover - Dog A head and ear cover designed for dogs to protect head or ear wounds, post-operative sites, or skin conditions without restricting vision or hearing like a traditional e-collar.
• Protective Top Shirt - Dog A top-coverage shirt for dogs that protects the upper body, chest, and front leg areas, suitable for dogs with front leg amputations or targeted upper-body wound protection needs.
• Hind Leg Sleeves - Dog Double hind leg sleeves providing targeted protection for the back legs, ideal for paw injuries, hotspots, or lick granulomas on the hind limbs.
• Protective Pet Boot - Dog A protective boot covering the paw and lower leg, shielding against environmental elements, wound contamination, or self-trauma during recovery.
• DRY Cooling Vest - Dog A cooling vest for dogs that provides temperature regulation and comfort, sold under the Suitical brand, designed for use during recovery or in warm conditions.

Quantifiable outcome

• Trusted by over 10 million dogs, cats, rabbits, and veterinarians globally
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Fear Free LLCcoreStrategic or Co-development Partner · 1 January 2016MPS is a member of the Fear Free Preferred Product Program, an initiative dedicated to reducing fear, anxiety, and stress (FAS) in animals. Fear Free provides online education, behavior-led strategies, and certification for veterinary professionals. MPS products are recognized for aligning with Fear Free principles, and Fear Free members receive special discounts on MPS products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@medicalpetshirts
• Facebookfacebook.com/medicalpetshirts
• Instagraminstagram.com/medicalpetshirts
• TikToktiktok.com/@medicalpetshirts
• LinkedInlinkedin.com/company/medical-pet-shirts-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Pet Shirts B.V. International