MEDiCARE VIETNAM

What MEDiCARE VIETNAM does

MEDiCARE Vietnam is a privately held health and beauty retail chain founded in 2001 and headquartered in Ho Chi Minh City. The company operates an omnichannel model combining 70+ physical pharmacy and beauty retail stores across Vietnam with a proprietary e-commerce site (medicare.vn) and native iOS and Android mobile applications, and has extended into Myanmar with another 70+ stores, making it a multi-country regional operator. Its assortment spans prescription and OTC pharmaceuticals (with pharmacist consultation), vitamins and supplements (BLACKMORES, COSTAR), derma-cosmetics (Vichy, La Roche-Posay, Bioderma, Cetaphil, Eucerin), personal care, hair care, men's grooming, and baby products across an 8,500+ SKU catalog, supplemented by a MEDiCARE-owned private-label line.

The technology architecture is a traditional retail stack augmented with a digital channel — e-commerce site, mobile apps, an educational content platform ("MEDiCARE Tips" with 180+ articles), and an integrated payments layer accepting cash on delivery alongside five Vietnamese e-wallets (VNPay, ZaloPay, Momo, GrabPay by Moca, AirPay) and voucher partners (Gotit, Urbox, Giftie). The company has no disclosed proprietary AI/ML technology, no API products, and no disclosed data flywheel or research pipeline.

Revenue is generated primarily through direct-to-consumer retail of branded health, beauty, and personal care products across physical stores and digital channels, using unit pricing with promotional discounts ranging 5–45%. A freemium loyalty program ("Love Your Life Club") drives retention via points accumulation and member discounts. The customer base is segmented across general health consumers, beauty/skincare enthusiasts, parents, men, and premium derma-cosmetic buyers — primarily targeting the Vietnamese mass-market with a premium tier — and the customer concentration is therefore distributed.

Name

MEDiCARE VIETNAM

Legal name

MEDiCARE

Website

https://medicare.vn

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

MEDiCARE Vietnam is a privately held health and beauty retail chain founded in 2001, operating 70+ physical stores in Vietnam, 70+ stores in Myanmar, and an e-commerce platform selling pharmaceuticals, supplements, derma-cosmetics, and personal care products to Vietnamese mass-market and premium consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from physical retail pharmacy and beauty care stores across Vietnam and Myanmar. The company sells medicines, pharmaceuticals, functional foods, health supplements, cosmetics, skincare, haircare, bath products, oral care, and products specifically for men and babies.
2. E-commerce Sales - Online Platform: Revenue from online sales through website (medicare.vn) and mobile application. Offers free shipping for orders over 86,000 VND. Products include prescription and non-prescription medicines (with pharmacist consultation requirement for certain items), health supplements, cosmetics, and personal care products.
3. Loyalty Program: MEDiCARE Love Your Life Club membership program where members earn points (1 point per 10,000 VND spent), receive birthday vouchers (50,000 VND), extra points for purchasing MEDiCARE brand products, and online shopping discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MEDiCARE Vietnam is a multi-category health and beauty retail chain that sells prescription and non-prescription pharmaceuticals, vitamins and supplements, skincare and derma-cosmetics, color cosmetics, personal care, hair care, men's grooming, baby care, and health devices through more than 70 physical stores in Vietnam, more than 70 stores in Myanmar, and an integrated e-commerce website and mobile app, supplemented by its own MEDiCARE exclusive private label line and the Love Your Life Club loyalty program.

Product overview

MEDiCARE is a pioneering Vietnamese health and beauty retail chain offering a comprehensive e-commerce platform alongside physical stores. The core offering centers on pharmaceuticals (prescription and non-prescription medicines), health supplements (vitamins, minerals, fish oil, omega-3, DHA from brands like BLACKMORES and COSTAR), skincare (facial care, sunscreens, derma products from Vichy, La Roche-Posay, Bioderma, Cetaphil, Eucerin), cosmetics (makeup and tools), personal care (body wash, oral care, feminine care), hair care, men's products, and baby products. MEDiCARE operates its own private label brand (MEDiCARE) featuring exclusive products like goat milk shower cream and fragrance-free wet wipes sold only at MEDiCARE stores. The platform includes the MEDiCARE Love Your Life Club loyalty program with points accumulation, birthday vouchers, and member discounts. The business serves customers through both online (website and mobile app) and offline (70+ physical stores across Vietnam) channels, with over 70 additional stores in Myanmar.

Differentiator

Problem solved

Functional benefit

Brands

• MEDiCARE Độc Quyền: Exclusive MEDiCARE brand products including shower cream, wet wipes, and personal care items sold only at MEDiCARE stores.

Products and services

• Pharmaceuticals Prescription and non-prescription medicines sold through MEDiCARE's physical pharmacy stores and online platform, with pharmacist consultation available for certain prescription items, for adult and family consumers managing specific health conditions or seeking over-the-counter remedies.
• Vitamins and Health Supplements Vitamins, minerals, fish oil, omega-3, DHA, herbal teas, wellness drinks, nutritional supplements and functional foods addressing immunity, cardiovascular, joint, bone, brain, eye, digestive, sleep, stress, beauty, weight control and gender-specific health needs for Vietnamese consumers.
• Skincare and Derma-Cosmetics Facial cleansers, toners, serums, essences, moisturizers, sunscreens, facial masks and derma-cosmetic ranges from Vichy, La Roche-Posay, Bioderma, Cetaphil and Eucerin, addressing anti-aging, brightening, oil and acne control, hydration, dullness, wrinkles, lifting and sensitive skin for Vietnamese skincare consumers.
• Cosmetics and Makeup Color cosmetics (foundation, lipstick, eyeshadow, mascara, eyeliner) and makeup tools sold through MEDiCARE stores and online for Vietnamese consumers seeking everyday and occasion makeup.
• Personal Care and Hygiene Body wash, hand soaps, deodorants, oral care, feminine care, family planning (condoms, lubricants, pregnancy and ovulation aids) and general hygiene products for daily personal care use by Vietnamese consumers.
• Hair Care Shampoos, conditioners, hair treatments, styling products and hair color products for Vietnamese consumers addressing hair and scalp care, including hair-loss and scalp-support supplements.
• Men's Care Shaving products, deodorants, men's skincare, men's hair care and men's health supplements formulated for male personal grooming and health needs of Vietnamese men.
• Baby Care Baby wipes, bath products, lotions, diapers, baby clothing, baby oral care and child vitamins for Vietnamese parents caring for infants and young children.
• Health Devices and Medical Supplies Medical devices (thermometers, blood pressure monitors, heat belts, sauna belts, oral care devices), medical supplies (first-aid kits, antiseptics, dressings, bandages), pain and fever relief, foot care, athletic supports and virus protection (face shields, hygiene/antibacterial, test kits) for Vietnamese households managing home health.
• MEDiCARE Private Label (Exclusive Brand) MEDiCARE's exclusive private label brand sold only at MEDiCARE stores, covering personal care items such as Goat Milk Shower Cream (1L, body wash enriched with goat milk) and Fragrance-Free Wet Wipes (20-sheet packs), eligible for double loyalty points under the Love Your Life Club program.
• MEDiCARE Love Your Life Club (Loyalty Program) Free loyalty membership program for MEDiCARE customers that awards 1 loyalty point per 10,000 VND spent (redeemable at 200 VND per point), a 10,000 VND welcome voucher on signup, a 10% extra discount on online orders, double points on MEDiCARE private label purchases, a 50,000 VND birthday voucher, and free shipping for online orders over 86,000 VND.
• MEDiCARE E-commerce Platform (Website and Mobile Apps) Owned e-commerce shopping platform (medicare.vn website plus native iOS and Android mobile apps) that lists the full MEDiCARE catalog of pharmaceuticals, supplements, skincare, cosmetics, personal care, hair, baby, men's care and health devices, integrates the Love Your Life Club loyalty program, supports cash on delivery and major Vietnamese e-wallets, and offers delivery in 1–2 days in HCMC/Hanoi and 3–7 days elsewhere in Vietnam with free shipping over 86,000 VND.

Quantifiable outcome

• Returns and refunds accepted within 7 days of purchase with valid receipt at any MEDiCARE store
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CVS Health: CVS is the largest US drugstore/beauty retailer and a broad incumbent setting the global benchmark for pharmacy-beauty convergence, private label, and loyalty economics applicable to MEDiCARE's model.
• Watsons Malaysia / A.S. Watson Group: A.S. Watson operates Watsons across Southeast Asia and is the largest health-and-beauty retailer in the region. As the parent of Watsons Vietnam, it is a broad incumbent peer with comparable category and private-label strategy.

Direct peers

• Long Chau (Vingroup): Long Chau is the fast-growing pharmacy chain of Vingroup that has expanded to thousands of stores across Vietnam. It is a direct competitor to MEDiCARE in prescription dispensing, supplements, and beauty retail.
• Guardian Vietnam: Guardian (Dairy Farm Group) operates drugstore-format beauty stores across Vietnam with a comparable premium skincare and supplement assortment. It directly overlaps MEDiCARE's beauty-skewed segments.
• Watsons Vietnam: Watsons is an A.S. Watson Group health-and-beauty chain operating large-format stores in Vietnam. It competes directly with MEDiCARE on derma-cosmetics, skincare, and supplement assortment.
• Pharmacity: Pharmacity is Vietnam's largest drugstore chain with over 1,000 outlets. It competes head-to-head with MEDiCARE in pharmacy/beauty retail across Vietnam, offering a similar mix of OTC, supplements, and derma-cosmetics.
• Boots Vietnam: Boots (Walgreens Boots Alliance) operates pharmacy/beauty retail in Vietnam with prescription dispensing and skincare focus. It is a comparable omnichannel pharmacy-beauty peer.

Regional players

• Apollo Pharmacy (India): Apollo Pharmacy is one of India's largest organized pharmacy chains with thousands of outlets. It is a regional peer in an emerging market, offering scale and omnichannel benchmarks relevant to MEDiCARE.
• Mannings (Dairy Farm): Mannings is the leading drugstore chain in Hong Kong and Macau. It is a regional peer with a comparable drugstore-plus-beauty format, useful for benchmarking assortments and loyalty economics.
• Matsumoto Kiyoshi: Matsumoto Kiyoshi is Japan's largest drugstore chain with deep supplement/cosmetics assortment. It is a regional peer demonstrating the scalability of the pharmacy-beauty hybrid format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medicare-vietnam

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDiCARE VIETNAM