Medicare Made Simple
- Company typePrivate
- Founded2006
- HeadquartersNorth Royalton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Medicare Made Simple firmographics
Firmographics- Name
- Medicare Made Simple
- Legal name
- Medicare Made Simple
- Website
- https://medicaremadesimpleonline.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Medicare Made Simple industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE)
- akta.pro secondary industries
- Medicare Advantage (MA) Plans (FSAIAGAA), Medicare Supplement (Medigap) Plans (FSAIAGAB), MA-PD Plans (Medicare Advantage with Prescription Drug Coverage) (FSAIAGAG)
Keywords
Where Medicare Made Simple is headquartered
LocationHeadquarters
- HQ city
- North Royalton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Medicare Made Simple business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Insurance Commission Revenue: The company is compensated directly by insurance companies (carriers) when clients enroll in plans - not by the clients themselves. Services are completely free to clients. Revenue comes from commissions paid by insurance companies for enrollments and ongoing renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free consultation and enrollment services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Medicare Made Simple product offering
Product offeringCore offering
Medicare Made Simple is an independent insurance brokerage representing 12 organizations offering 115+ Medicare and related insurance products across 25+ U.S. states. The company provides free consultations and enrollment assistance for Medicare Supplements (Medi-Gap), Medicare Advantage (Part C), Medicare Part D prescription drug plans, ACA/Marketplace plans, life insurance, and individual supplemental coverage. Licensed advisors deliver recommendations via phone, virtual, and in-person consultations, with self-service enrollment portals also offered.
Product overview
Medicare Made Simple is an independent insurance brokerage offering a comprehensive portfolio of health insurance products and self-service enrollment tools. Their core offerings include Medicare Supplements (Medi-Gap), Medicare Advantage (Part C), Medicare Part D prescription drug plans, Group/Employer Health Insurance, ACA/Marketplace plans, Life Insurance, and Individual Non-Medicare Insurance. They represent over 12 organizations offering 115 products across 25+ states. The company provides free consultations and also offers self-service enrollment through external platforms including SmartEnroll (for Medicare Advantage and Part D), HealthSherpa (for ACA/Marketplace), Medical Mutual (for short-term coverage), and Ameritas (for dental/vision).
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Supplements (Medi-Gap)
Quantifiable outcome
- Thousands of clients served since 2006
- +3 more outcomes
Companies that use Medicare Made Simple
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Medicare Made Simple technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Medicare Made Simple partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TLC Insurance GroupcoreMedicare Made Simple is an affiliate agency of TLC Insurance Group, a large National Marketing Organization. TLC provides back office support including commissions, compliance, contracting, broker support, graphic design, systems management, lead coordination, strategic partnerships, and marketing. This partnership provides national strength with localized service. TLC Insurance Group's Wealth division also supports some life and annuity products through MMS.
- NABIP (National Association of Benefits & Insurance Professionals)coreMMS and its team are active members of NABIP. Jay Rayl, Owner/President, serves as a Board Member of the NABIP Northeast Ohio Chapter. The company holds NABIP Leading Producers Round Table recognition and NABIP Soaring Eagle elite membership distinction.
- Health Agents for America (HAFA America)minorMMS is a member and advocate of Health Agents for America, an organization supporting independent health and Medicare agents.
- UnitedHealthcarecoreUnitedHealthcare Gold Premier Producer recipient for 2026, indicating excellence in UnitedHealthcare Medicare plan enrollment. MMS is an authorized agent for UnitedHealthcare products.
- Medicare Broker DirectoryminorListed as a Certified Local Broker on Medicare Broker Directory, a platform connecting Medicare beneficiaries with vetted local agents.
- Medicare Agents HubminorListed as a Top Rated Local Medicare Agent on Medicare Agents Hub platform, enhancing online discoverability for Medicare shoppers.
Scale indicators7 records
Recent moves1 record
Expansion highlights6 records
Medicare Made Simple competitors and assessment
Company assessmentBroad incumbents
- eHealth: Long-standing online health insurance marketplace (NASDAQ: EHTH) selling Medicare and individual/family plans across all 50 states. Comparable as a multi-carrier Medicare brokerage leveraging a self-service digital platform rather than advisor-led consultations.
- SelectQuote: Publicly traded senior-focused insurance distributor (NYSE: SLQT) offering Medicare Advantage, Supplement, and Part D plans via phone and digital channels. Comparable as a multi-carrier Medicare brokerage but operates nationally at much larger scale with proprietary technology.
- GoHealth: Large Medicare-focused insurance brokerage (NASDAQ: GOCO) operating a tech-enabled agent network across the U.S. Directly comparable business model as a multi-carrier Medicare agency, though at national scale and with significant technology investment.
Direct peers
- Boomer Benefits: Independent Medicare insurance agency specializing in Medicare Supplements, Advantage, and Part D plans for baby boomers. Closely comparable in product mix, customer segment, and advisor-led independent brokerage model, with strong content/SEO presence.
- TLC Insurance Group: National Marketing Organization and parent affiliate of Medicare Made Simple that provides back-office infrastructure to independent Medicare brokers. Closely comparable as a Medicare brokerage with Master General Agency operations, group retiree capabilities, and multi-state agent network.
Emerging players
- Chapter: Tech-forward Medicare advisory platform focused on Medigap and Medicare Advantage navigation. Comparable as a multi-carrier Medicare advisor serving seniors, but with proprietary technology and venture backing rather than traditional agency infrastructure.
Others
- HealthSherpa: ACA/Marketplace enrollment platform used by Medicare Made Simple as a self-service tool. Functions as both a partner (white-labeled agent enrollment) and adjacent platform competing for individual health insurance consumers in the pre-Medicare segment.
- UnitedHealthcare (AARP Medicare): Largest Medicare Advantage carrier and a core carrier partner of Medicare Made Simple (Gold Premier Producer 2026). Functions as a critical supplier relationship rather than direct competitor, but UnitedHealthcare's captive agents compete for the same end consumers.
- Anthem Blue Cross Blue Shield (Elevance Health): Major Medicare Advantage carrier represented in Medicare Made Simple's portfolio. Operates both direct carrier enrollment and captive agent channels that compete with independent brokerages like Medicare Made Simple for the same Medicare-eligible consumers.
- Medicare.gov (1-800-MEDICARE): Official government resource and plan finder that Medicare Made Simple explicitly directs clients to as the canonical comparison source. While not a peer in the commercial sense, it competes for plan-selection mindshare and sets the baseline customer expectation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Medicare Made Simple social profiles
Digital presenceMedicare Made Simple financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medicare Made Simple leadership team
Management profileNumber of profiles
Profiles4 records
Medicare Made Simple funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medicare Made Simple M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medicare Made Simple
What does Medicare Made Simple do?
Medicare Made Simple is an independent insurance brokerage representing 12 organizations offering 115+ Medicare and related insurance products across 25+ U.S. states. The company provides free consultations and enrollment assistance for Medicare Supplements (Medi-Gap), Medicare Advantage (Part C), Medicare Part D prescription drug plans, ACA/Marketplace plans, life insurance, and individual supplemental coverage. Licensed advisors deliver recommendations via phone, virtual, and in-person consultations, with self-service enrollment portals also offered.
Is Medicare Made Simple a public or private company?
Medicare Made Simple is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medicare Made Simple founded?
Medicare Made Simple was founded in 2006. It employs 1 to 10 people.
Where is Medicare Made Simple based?
Medicare Made Simple is headquartered in North Royalton, United States, in the North America region.
How does Medicare Made Simple make money?
One revenue line is on record: insurance Commission Revenue.
Who are Medicare Made Simple's main competitors?
Broad incumbents on record are eHealth, SelectQuote and GoHealth. Direct peers are Boomer Benefits and TLC Insurance Group. Chapter is listed as an emerging player. Others are HealthSherpa, UnitedHealthcare (AARP Medicare), Anthem Blue Cross Blue Shield (Elevance Health) and Medicare.gov (1-800-MEDICARE).
Does Medicare Made Simple have an API?
No public API is recorded for Medicare Made Simple.
What industry is Medicare Made Simple in?
Medicare Made Simple's product category is Insurance Brokerage. Its primary akta.pro industry code is HLAEADAE, Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO), with a secondary code of FSAIAGAA, Medicare Advantage (MA) Plans. Its NAICS code is 524292 and its SIC code is 6411.