Medicina Diagnóstica

Name

Medicina Diagnóstica

Legal name

MEDICINA DIAGNOSTICA MD CENTER S/A

Website

https://medicinadiagnostica.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111), Medical and Diagnostic Laboratories (62151), Medical Laboratories (621511)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Medical Laboratories (8071)

akta.pro primary industry

Interventional Radiology & Image-Guided Therapy Systems (HLAHABAG)

Keywords

• Diagnostic imaging services
• Radiology clinic
• Medical imaging center
• Clinical diagnostics
• Imaging examinations

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Revenue generated from providing diagnostic imaging examinations (MRI, CT, X-ray, ultrasound, mammography, bone densitometry, electroneuromyography, and biopsies) to patients, billed through health insurance plans or paid privately. The clinic accepts over 40 health insurance providers and serves particular (self-pay) patients.
2. Health Insurance Reimbursements: Revenue received from insurance companies (convênios) for services rendered to insured patients. Insurance networks include major providers such as Unimed, Bradesco Saúde, Sul América, Amil, and over 35 others.
3. Laboratory Collection Services: Revenue from a new laboratory collection center operated in partnership with Unimed Porto Alegre, offering laboratory sample collection alongside imaging services. Initially serves Unimed, IPE, Cabergs, and particular patients.
4. VIP Services (MD Prime): Revenue from differentiated VIP consultation room (MD Prime) offering premium amenities and services for patients seeking an enhanced experience. Terms and conditions apply.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Medicina Diagnóstica is a multi-modality diagnostic imaging clinic that performs MRI, CT, X-ray, ultrasound, mammography, bone densitometry, electroneuromyography, and biopsy examinations for patients referred by physicians or presenting directly. The clinic operates from a single site within the MedCenter complex in Porto Alegre and bills through patient out-of-pocket payments and over 40 health insurance agreements (convênios).

Product overview

Medicina Diagnóstica is a diagnostic imaging clinic offering a comprehensive portfolio of medical imaging services centered around its core diagnostic examinations. The primary offerings include MRI (Ressonância Magnética), CT (Tomografia Computadorizada), X-Ray (Raio-X), Mammography, and various Ultrasound types (cardiac, vascular, breast, articular, pediatric). Supporting services include Bone Densitometry, Body Composition (DXA), Biopsy including Fusion Biopsy, and Electroneuromyography. The clinic operates specialized sub-brands including 'Medicina Diagnóstica da Mulher' for women's health and pediatric-specific services. Additional offerings include a VIP experience (MD Prime), laboratory collection center, and home delivery of exam results. The clinic features a Siemens Healthineers 1.5 Tesla MRI with two dedicated rooms and provides anesthesia services for claustrophobic patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnetic Resonance Imaging (MRI)
• Computed Tomography (CT)
• X-Ray (Radiography)
• Ultrasound
• Mammography
• Bone Densitometry (DEXA)
• Electroneuromyography (ENMG)
• Biopsy

Quantifiable outcome

• 32% higher accuracy in detecting significant prostate cancer lesions with fusion biopsy compared to standard ultrasound-guided biopsy
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MedCenter (Mãe de Deus Center)coreStrategic or Co-development PartnerMedicina Diagnóstica is an integral part of the MedCenter (Mãe de Deus Center), a comprehensive medical complex in Porto Alegre. Founded in 2002, the clinic is responsible for all diagnostic imaging services within the MedCenter, serving dozens of clinics and medical specialties in the building and surrounding area. The MedCenter offers over 45 specialized clinics, more than 300 physicians, a day hospital, pharmacy, restaurant, and other amenities.
• Endocrimeta (Laboratory)coreStrategic or Co-development PartnerEndocrimeta is a laboratory partner operating within the MedCenter ecosystem, providing laboratory analysis services. Medicina Diagnóstica directs patients to Endocrimeta for laboratory testing, and results can be accessed through Endocrimeta's portal from Medicina Diagnóstica's website.
• Unimed Porto AlegrecoreChannel Partner/ Reseller/ DistributorUnimed Porto Alegre is a major health insurance provider and partner. In addition to accepting Unimed insurance for all diagnostic imaging services, Medicina Diagnóstica established a new laboratory collection center in partnership with Unimed Porto Alegre, offering on-site sample collection for Unimed patients alongside their imaging examinations.
• Over 40 Health Insurance Providers (Convênios)coreChannel Partner/ Reseller/ DistributorMedicina Diagnóstica accepts over 40 health insurance providers including Bradesco Saúde, Sul América, Amil, Cassi, Geap, Golden Cross, Care Plus, and others. These partnerships allow insured patients to access the clinic's diagnostic imaging services through direct billing with the insurance companies.
• LifecheckminorGTM or Marketing PartnerLifecheck is listed as a health partner on Medicina Diagnóstica's website, with its logo displayed in the health partners section alongside Endocrimeta and MedCenter.
• IPE (Instituto de Pesquisas Energéticas)minorChannel Partner/ Reseller/ DistributorIPE is a health insurance provider accepted at the new laboratory collection center of Medicina Diagnóstica alongside Unimed Porto Alegre and Cabergs, expanding service access for IPE-insured patients.
• CabergsminorChannel Partner/ Reseller/ DistributorCabergs is a health insurance provider accepted at the new laboratory collection center of Medicina Diagnóstica alongside Unimed Porto Alegre and IPE.
• Siemens HealthineerscoreTechnology or IntegrationSiemens Healthineers is the equipment supplier for Medicina Diagnóstica's MRI services, providing the 1.5 Tesla MRI system with AutoAdjut technology, integrated camera, and fast protocols used in both MRI suites. The second MRI suite was inaugurated with Siemens Healthineers equipment.
• Sociedade Brasileira de Radiologia Intervencionista e Cirurgia Endovascular (Sobrice)minorOthersDr. Silvio Cavazzola, interventional radiologist at Medicina Diagnóstica, is a member of Sobrice and participated in the 22nd Sobrice Congress. Sobrice is the Brazilian Society of Interventional Radiology and Endovascular Surgery.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Dasa (Diagnósticos da América): Largest diagnostic medicine company in Brazil, operating an extensive network of imaging and laboratory brands across multiple states. Directly comparable to Medicina Diagnóstica as a multi-modality diagnostic imaging provider serving insured patients; competes for the same convênio-driven demand at a national scale.
• Alliar: Brazilian diagnostic chain (now part of Dasa group) focused on multi-modality imaging and outpatient diagnostics. Directly comparable as a regional-to-national imaging operator with similar payer-mix economics and modality breadth.
• Sabin Medicina Diagnóstica: Brazilian diagnostic chain headquartered in Brasília with growing multi-state presence in imaging and lab services. Comparable in service portfolio, payer mix, and brand-driven patient acquisition model.
• Hermes Pardini: Brazilian diagnostic medicine chain with strong presence in Minas Gerais and expanding nationally across imaging and laboratory services. Comparable as an integrated imaging/lab operator with insurer-driven revenue model.
• A+ Medicina Diagnóstica: Brazilian diagnostic chain offering imaging and laboratory services with multiple units across several states. Comparable in modality breadth, insurance network participation, and patient-experience orientation.
• Fleury: Major Brazilian diagnostic medicine chain offering imaging, laboratory, and outpatient services across multiple regions. Comparable to Medicina Diagnóstica in modality mix, insurance reimbursement model, and premium-brand positioning in Southern Brazil.
• Delboni Auriemo: Established São Paulo-based diagnostic chain offering imaging and laboratory services within the Dasa network. Comparable in multi-modality imaging, convênio-driven payer mix, and emphasis on report turnaround.

Broad incumbents

• RadNet: Largest outpatient imaging network in the United States, operating hundreds of diagnostic imaging centers. Comparable as a multi-site diagnostic imaging operator with similar modality mix, insurer relationships, and emphasis on operational efficiency and report turnaround.

Others

• Hospital Mãe de Deus: Anchor hospital of the MedCenter complex in which Medicina Diagnóstica is physically and operationally embedded. Not a direct imaging competitor (hospital-based), but is the parent ecosystem that generates referrals and shares key physician leadership with the clinic.
• Endocrimeta: Laboratory partner co-located within the MedCenter complex, providing lab analysis services to Medicina Diagnóstica's patients. Comparable as an adjacent in-ecosystem diagnostic provider rather than a competitor, given the referral relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MedicinaDiagnosticaPOA
• Facebookfacebook.com/medicinadiagnostica
• LinkedInlinkedin.com/company/medicinadiagnostica
• Instagraminstagram.com/medicinadiagnostica

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicina Diagnóstica