Medienanstalt Sachsen-Anhalt

What Medienanstalt Sachsen-Anhalt does

Medienanstalt Sachsen-Anhalt (MSA) is an independent public-law institution (Anstalt des öffentlichen Rechts) established in 1991 under the Landesrundfunkgesetz and headquartered in Halle (Saale), Germany. It serves as the sole regulatory authority for licensing, supervising, and overseeing private radio and television broadcasters within the federal state of Saxony-Anhalt. Its regulated base comprises four private statewide radio stations (Radio SAW, Radio Brocken, Rockland Sachsen-Anhalt, and 89.0 RTL), fourteen local and regional TV broadcasters, seven open channels (Offene Kanäle), and two non-commercial local radio stations. MSA is funded by approximately two percent of the Rundfunkbeitrag collected in Saxony-Anhalt rather than from tax revenue, and is governed by a 28-member Assembly (Versammlung) with a three-member Board (Vorstand) chaired by Markus Kurze, under Director Martin Heine.

The organization's core technology is the KIVI AI supervision tool, an AI-based system that analyzes websites and social networks across text, image, audio, and video modalities to flag potentially unlawful media content for staff review. KIVI is jointly operated with all other German state media authorities under a shared data processing arrangement. Beyond regulation, MSA operates the Medienkompetenzzentrum (MKZ), the first dedicated media competence center in Germany, offering more than 100 seminars per year on media production, digital skills, and AI literacy at €10 per single-day and €15 per multi-day course. It also runs the Internet-ABC-Schulen certification program for primary schools teaching internet safety, the mobile Medienmobile outreach units, and the Netzwerkstelle Medienkompetenz coordination hub, alongside citizen media offerings such as the Bürgermedienpreis award and the cross-state Rundfunkpreise Mitteldeutschland.

Commercially, MSA generates no licensing or contract revenue from broadcasters; its economics rest on a statutory fee allocation, supplemented by minimal seminar fees (with youth exemptions under 18) and ancillary services. Customer engagement is event- and program-driven through seminar enrollment, school certification, complaint processing, and public outreach via the 'Einblicke' magazine and Safer Internet Day participation.

Name

Medienanstalt Sachsen-Anhalt

Legal name

Medienanstalt Sachsen-Anhalt (AöR)

Website

https://medienanstalt-sachsen-anhalt.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Medienanstalt Sachsen-Anhalt is the independent state media authority for Saxony-Anhalt, Germany, licensing and supervising private radio and TV broadcasters while running media literacy programs through its Medienkompetenzzentrum and KIVI AI monitoring tool. It is funded by a statutory share of the broadcasting fee.

Ownership category

akta.pro rank

Product category

Media Regulation and Broadcasting Oversight

NAICS

Executive, Legislative, and Other General Government Support (921)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Educational/Instructional Public Media Services (Schools, Distance Learning) (MPABADAH)

akta.pro secondary industry

Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG)

Keywords

• Broadcast licensing regulation
• Media authority supervision
• Media literacy education
• Youth media protection
• Content monitoring

Headquarters

HQ city

Halle (Saale)

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Broadcasting Fee Allocation: The organization is funded through approximately 2% of the broadcasting fee (Rundfunkbeitrag) collected in Saxony-Anhalt. As a state-independent body, it does not receive tax funding.
2. Seminar and Training Fees: Fees charged for media training seminars at the Medienkompetenzzentrum: 10€ per single-day courses, 15€ per multi-day courses. Children and youth under 18 are exempt.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Medienanstalt Sachsen-Anhalt is the state media authority for Saxony-Anhalt, providing regulatory licensing, authorization, and supervision of private radio and television broadcasters. In parallel, it delivers public media-competence programs through its Medienkompetenzzentrum, mobile Medienmobile units, and Internet-ABC school certifications, and operates the KIVI AI-based tool to monitor online content for media-law violations. The authority is funded by a share of the broadcasting fee rather than tax revenue and operates independently of the state government.

Product overview

Medienanstalt Sachsen-Anhalt operates as a unified platform offering regulatory services for private broadcasters combined with public media literacy programs. The core regulatory functions include licensing and supervision of private radio and TV broadcasters through the RUNDfunkzulassung und Aufsicht service. The KIVI AI tool supports content monitoring. Supporting the regulatory mission, the organization operates the Medienkompetenzzentrum (MKZ) providing seminars and training, the mobile Medienmobile units, and coordinates the Netzwerkstelle Medienkompetenz. Youth protection is delivered through the Internet-ABC-Schulen certification program. Citizen engagement is supported via Offene Kanäle (open TV channels), Nichtkommerzielle Lokalradios (non-commercial local radio), and the annual Bürgermedienpreis award. Content aggregation is provided through the Medienportal Sachsen-Anhalt. The Seminarkalender catalogs over 100+ annual training courses covering video, audio, AI, photography, and digital skills.

Differentiator

Problem solved

Functional benefit

Brands

• Internet-ABC-Schule: A certification program for schools in Sachsen-Anhalt that demonstrates excellence in teaching internet safety and digital literacy to children.
• Medienportal Sachsen-Anhalt
• Bürgermedienpreis Sachsen-Anhalt
• Europa.Medien.Preis Sachsen-Anhalt
• Rundfunkpreise Mitteldeutschland
• Regiostar

Products and services

• Rundfunkzulassung und Aufsicht (Broadcasting Licensing and Supervision) Core statutory service providing licensing, authorization, and ongoing supervision of private radio and television broadcasters operating in Saxony-Anhalt, including frequency allocation (UKW and DAB+) and compliance oversight.
• KIVI AI Supervision Tool AI-powered supervision tool that monitors websites and social networks across text, image, audio, and video modalities for potentially unlawful content to support regulatory and youth media protection functions.
• Medienkompetenzzentrum (MKZ)

Quantifiable outcome

• 30 years of regulatory operations since 1991
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Die Medienanstalten (German Media Authorities Association)coreStrategic or Co-development PartnerMedienanstalt Sachsen-Anhalt is a member of the national association of German state media authorities ('Die Medienanstalten'), which coordinates regulatory standards and policies across all German states.
• Arbeitsgemeinschaft der mitteldeutschen LandesmedienanstaltencoreStrategic or Co-development PartnerWorking group of central German state media authorities (Saxony-Anhalt, Saxony, Thuringia) for regional coordination on media regulation matters including joint events like Rundfunkpreise Mitteldeutschland.
• Other German State Media Authorities (KIVI Collaboration)coreTechnology or IntegrationJoint data processing arrangement with all other German state media authorities for the KIVI AI-based content monitoring system. Includes: Landesanstalt für Medien NRW, Medienanstalt Rheinland-Pfalz, LFK Baden-Württemberg, BLM Bayern, mabb Berlin-Brandenburg, MA HSH, SLM Sachsen, NLM Niedersachsen, MMV Mecklenburg-Vorpommern, TLM Thüringen, Medienanstalt Hessen, LMS Saarland, and brema Bremen.
• Internet-ABC NetworkminorStrategic or Co-development PartnerPartnership for the Internet-ABC school certification program, teaching internet safety and digital literacy to children.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Landesanstalt für Kommunikation Baden-Württemberg (LFK): Baden-Württemberg's state media authority. Direct peer: same legal form and mandate; co-developer of the KIVI AI tool and fellow member of Die Medienanstalten.
• Medienanstalt Rheinland-Pfalz: Rhineland-Palatinate's state media authority. Direct peer: same Anstalt des öffentlichen Rechts structure, mandate, and co-developer of the KIVI AI tool.
• Sächsische Landesanstalt für privaten Rundfunk und neue Medien (SLM): Saxony's state media authority. Direct peer: same organizational form and regulatory mandate in a neighboring German state, and a member of the same central German working group (Arbeitsgemeinschaft der mitteldeutschen Landesmedienanstalten) as MSA.
• Thüringer Landesmedienanstalt (TLM): Thuringia's state media authority. Direct peer: same regulatory function in a neighboring German state and partner in the central German Landesmedienanstalten working group that co-organizes events like Rundfunkpreise Mitteldeutschland.
• Niedersächsische Landesmedienanstalt (NLM): Lower Saxony's state media authority. Direct peer: same legal form, mandate, and KIVI AI co-development partner.
• Medienanstalt Hessen: Hesse's state media authority. Direct peer: same legal form and regulatory function; KIVI AI co-development partner and fellow member of Die Medienanstalten.
• Landesanstalt für Medien NRW: North Rhine-Westphalia's state media authority. Direct peer: same legal form (Anstalt des öffentlichen Rechts), same core mandate of licensing/supervising private broadcasters, and a co-developer of the KIVI AI tool alongside MSA.
• Bayerische Landeszentrale für neue Medien (BLM): Bavaria's state media authority. Direct peer: same organizational form and private broadcasting regulatory role in another German state; co-developer of the KIVI AI supervision tool.
• mabb - Medienanstalt Berlin-Brandenburg: Berlin-Brandenburg's state media authority. Direct peer: same legal form, mandate, and a co-developer of the KIVI AI tool, with similar regulatory scope over private radio, TV, and online media.

Others

• Die Medienanstalten (German Media Authorities Association): National association of all 14 German state media authorities. Adjacent/ecosystem peer: MSA is a member; this body coordinates regulatory standards and the joint KIVI AI tool across all state authorities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/medienanstalt-sachsen-anhalt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Medienanstalt Sachsen-Anhalt