Saarbrücker Zeitung Medienhaus GmbH

What Saarbrücker Zeitung Medienhaus GmbH does

Saarbrücker Zeitung Medienhaus GmbH is a privately held German regional cross-media media house headquartered in Saarbrücken, with roots tracing to the founding of its flagship newspaper in 1761. The company publishes three daily newspapers — Saarbrücker Zeitung (seven local editions, IVW Q2/2021 paid circulation of 104,761 weekdays and 109,821 Saturdays), Trierischer Volksfreund (five local editions, 64,298 weekdays), and Pfälzischer Merkur — plus two weekly advertising papers, Wochenspiegel (~500,000 weekly copies, free household distribution across Saarland) and DIE WOCH (~230,000 copies in the Trier region). It also operates digital news portals including saarbruecker-zeitung.de, volksfreund.de, and SOL.DE (up to 2 million monthly unique users, ranked Top-3 in Saarland).

The group operates as a vertically integrated media platform: content is produced across print and digital channels, advertising is sold through dedicated Media Sales teams (SMVG and TMVG), and physical distribution is executed through an owned last-mile logistics network comprising 350 logistics employees, 30 vehicles, and 1,400 delivery personnel operating across subsidiaries ZG Saar, TV-Logistik, ABV, and RPV Logistik. Production is supported by in-house prepress (TypoServ), printing (SZD Druckhaus), and an offshore production subsidiary in Romania (S4P Services for Publisher S.R.L in Sibiu). Revenue is generated through four streams: print newspaper sales (subscription and single-copy), cross-media advertising (print + digital), digital content subscriptions (ePaper and online portals), and logistics services (including external mail consolidation for DPAG via BS Saar-Mosel GmbH). DIALOG 21, a wholly-owned subsidiary, extends the offering into online performance marketing (Google, Facebook/Instagram, LinkedIn, recruitment solutions).

The company is a wholly-owned subsidiary of the Rheinische Post Mediengruppe GmbH and is led by Managing Directors Thomas Deicke (Spokesperson of the Management Board) and Thomas Marx, with Christian Erhorn also serving on the management board. The group employs more than 600 staff across all subsidiaries and serves the Saarland, Trier, Eifel, Moselle, Hunsrück, Palatinate, and Luxembourg border regions. Certifications include ISO 27001 for the group's whistleblower system. No public revenue, funding events, M&A transactions, or AI/ML capabilities are disclosed in the available source material.

Name

Saarbrücker Zeitung Medienhaus GmbH

Legal name

Saarbrücker Zeitung Medienhaus GmbH

Website

https://medienhaus-sz-tv.de

Company type

Private

Founded year

1761

Operating status

Operating

Headcount range

101–250 employees

Short description

Saarbrücker Zeitung Medienhaus GmbH is a private German regional cross-media publisher, operating daily newspapers, weekly advertising papers, and digital news portals across Saarland and the Trier region, with owned logistics, printing, and digital marketing subsidiaries, serving regional readers and advertisers under the Rheinische Post Mediengruppe.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (51311), Newspaper Publishers (513110), Periodical Publishers (513120), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Regional newspaper publishing
• Digital advertising services
• EPaper subscriptions
• News portal operations
• Crossmedia content production

Headquarters

HQ city

Saarbrücken

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Print Newspaper Sales: Daily newspaper sales through subscriptions and single copy sales at newsstands. Revenue from print circulation of Saarbrücker Zeitung, Trierischer Volksfreund, Pfälzischer Merkur, and related publications.
2. Advertising Revenue: Cross-media advertising sales including print advertisements, digital banner ads, sponsored content, and campaign services across all media properties.
3. Digital Content Subscriptions: Digital subscription revenue from ePaper editions and online portal access with premium content.
4. Logistics Services: Mail consolidation and delivery services through subsidiary companies (BS Saar-Mosel GmbH, RPV Logistik GmbH) serving both internal and external customers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Saarbrücker Zeitung Medienhaus GmbH is a crossmedia media house that publishes regional daily newspapers (Saarbrücker Zeitung, Trierischer Volksfreund, Pfälzischer Merkur) and free weekly advertising papers (Wochenspiegel, DIE WOCH) in print, ePaper, and online formats. It operates digital news portals (SOL.DE, saarbruecker-zeitung.de, volksfreund.de) and sells cross-media advertising, content production, campaign management, and online marketing services (DIALOG 21) to regional businesses, supported by its own print, logistics, and delivery subsidiaries.

Product overview

Saarbrücker Zeitung Medienhaus GmbH operates as a crossmedia media house offering a diversified portfolio of print and digital products. The core offerings include three daily newspapers (Saarbrücker Zeitung with seven regional editions, Trierischer Volksfreund with five editions, and Pfälzischer Merkur), two weekly advertising papers (Wochenspiegel and DIE WOCH), and digital platforms including news portals (SOL.DE, saarbruecker-zeitung.de, volksfreund.de), E-Paper editions, and online marketing services (DIALOG 21). The company provides advertising, content production, campaign conception, performance analysis, process automation, and business consulting services for B2B customers.

Differentiator

Problem solved

Functional benefit

Brands

• Saarbrücker Zeitung: Leading daily newspaper in Saarland with seven regional editions, print and e-paper versions, and online portal www.saarbruecker-zeitung.de. Sold circulation of 104,761 (Mon-Fri) and 109,821 (Sat) as of IVW 04/21.
• Trierischer Volksfreund
• Pfälzischer Merkur
• Wochenspiegel/WochenspiegelOnline.de
• DIE WOCH
• SOL.DE – Saarland Online
• Volksfreund.de
• DIALOG 21

Products and services

• Saarbrücker Zeitung

Quantifiable outcome

• Saarbrücker Zeitung achieves clear market leadership in Saarland with over 76 million visits and 224 million page impressions in 2021
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Verlagsgruppe Rhein Main (VRM): Regional newspaper publisher in Rhineland-Palatinate and Hesse operating dailies such as Allgemeine Zeitung (Mainz) and Darmstädter Echo. Direct peer — same regional German daily newspaper model with digital portals and local ad sales teams.
• NOZ Medien (Neue Osnabrücker Zeitung): Osnabrück-based regional media group publishing NOZ and several local titles plus digital portals and logistics services (NOZ Druck, NOZ Logistik). Comparable private regional German media house combining dailies, digital, advertising and own delivery.
• Mediengruppe Attenkofer: Straubing-based family-owned regional newspaper publisher (Straubinger Tagblatt, Landshuter Zeitung) with associated logistics and digital portals. Direct peer — mid-sized German regional cross-media media house with similar ownership and structure to SZ Medienhaus.
• Rhein-Zeitung / Mittelrhein-Verlag: Coblenz-based regional daily newspaper covering Middle Rhine, Nahe, and Westerwald — geographically adjacent to SZ's Trierischer Volksfreund territory. Direct competitor for regional advertisers and readers in Rhineland-Palatinate.

Broad incumbents

• Funke Mediengruppe: One of Germany's largest regional newspaper and magazine publishers (Westdeutsche Allgemeine Zeitung, Berliner Morgenpost, Funke Zentralredaktion). Comparable as a diversified regional print + digital media house with logistics and advertising sales operations across multiple German regions.
• Madsack Mediengruppe: Hannover-based publisher of Hannoversche Allgemeine, Lübecker Nachrichten, and other regional dailies plus digital portals and logistics (Medienpark). Highly comparable regional multi-title newspaper + digital + logistics business model.
• DuMont Mediengruppe: Cologne-based media group publishing Kölner Stadt-Anzeiger, Berliner Zeitung, Mitteldeutsche Zeitung plus digital platforms and advertising. Comparable diversified German regional + digital newspaper publisher with national footprint.
• Südwestdeutsche Medienholding (SWMH): Stuttgart-based holding of Stuttgarter Zeitung, Stuttgarter Nachrichten, Schwarzwälder Bote and other regional dailies plus digital platforms. Comparable diversified German regional publisher with similar print + digital + advertising services mix.

Others

• Saarländischer Rundfunk: Public broadcaster serving Saarland with radio, TV, and sr.de online news. Competes for regional news audiences and (indirectly) for local advertiser attention, though funded via broadcasting fees rather than subscriptions.

Regional players

• Zeitungsverlag Aachen / Aachener Zeitung: Regional daily newspaper group operating in the Aachen area near the western German border, comparable in scale, multi-edition print model, and digital portal presence to a regional peer like SZ Medienhaus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/saarbruecker-zeitung-medienhaus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saarbrücker Zeitung Medienhaus GmbH