Medierådet for Børn og Unge

What Medierådet for Børn og Unge does

Medierådet for Børn og Unge (The Media Council for Children and Young People) is the official Danish government advisory body for children's media, established in 1997 by the Ministry of Culture and operating under Slots- og Kulturstyrelsen (the Danish Agency for Culture and Palaces). Its statutory mandate is to provide age classification for films shown to children under 15 and to advise on children's use of digital media. The organisation is headquartered in København V with an 18-person secretariat and a seven-member executive board appointed by the Minister of Culture, drawn from child-protection, consumer, research, education, film-distribution, and cinema-operator constituencies.

The core products are free public resources rather than commercial software: official age classifications (Medierådets aldersmærker); a portfolio of parent guide "universes" covering major digital platforms (Platformsguiden, with guides for TikTok, YouTube, Roblox, Minecraft, ChatGPT, Discord, Fortnite, Snapchat, Instagram, Facebook/Messenger), device settings (Den rette indstilling), age limits (Den rette alder), AI risks (Ægte viden om kunstig intelligens), and gaming (BØRN GAMER!, co-developed with Red Barnet and Center for Digital Pædagogik); classroom and parent-meeting materials (Undervisningsmaterialer, Forældremøder); and recurring research studies (Nordic Media Literacy Survey; Børns spillevaner 2020 with DR and Det Danske Filminstitut, with a 2026 follow-up in partnership with DR and Nimbi). It also hosts Sikker Internet Center Danmark, Denmark's national node in the European Commission's Safer Internet Programme / Insafe network.

The business model is fully non-commercial: Medierådet is publicly funded through Danish central-government appropriations as part of Slots- og Kulturstyrelsen and generates no disclosed revenue. Distribution is via the medieraadet.dk website, free downloadable PDFs and orderable print copies for parent events, partnerships with schools, libraries, parent associations, and engagement through the pan-European Insafe network and the Better Internet for Kids portal. Customer segments are diffuse — Danish parents and families (primary), educators and childcare professionals, and the Danish film, TV, streaming, and cinema industry that relies on its age classifications for compliance.

Name

Medierådet for Børn og Unge

Legal name

Medierådet for Børn og Unge

Website

https://medieraadet.dk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Medierådet for Børn og Unge is the Danish government's official advisory body, established in 1997, that classifies films for under-15s and provides free public guidance, parent guides, educational materials, and research on children's digital media safety.

Ownership category

akta.pro rank

Product category

Child Media Safety Advisory Services

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

akta.pro secondary industry

Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH)

Keywords

• Children media guidance
• Film age classification
• Digital media literacy
• Online child safety
• Parent education resources

Headquarters

HQ city

København V

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels4 records

Marketing channels6 records

Core offering

Medierådet for Børn og Unge (The Media Council for Children and Young People) is a Danish government agency that classifies films and video games for children under 15 and provides parents, educators, and the film/gaming industry with evidence-based guidance on children's digital media use. It produces comprehensive parent guides covering major digital platforms, device settings, AI, and gaming, and operates as Denmark's national Awareness Centre within the European Safer Internet Programme.

Product overview

Medierådet for Børn og Unge is Denmark's official government body (established 1997) for children's media guidance. The organization operates as a unified advisory and educational body, not a software product company. Its portfolio consists of: core age classification services (Medierådets aldersmærker) for films, TV, and digital games; educational guide universes including Platformsguiden (platform guides), Den rette indstilling (device settings), Den rette alder (age limits), Ægte viden om kunstig intelligens (AI education), and BØRN GAMER! (gaming guide); teaching resources including Undervisningsmaterialer and Forældremøder; and research publications like Nordic Media Literacy Survey and Børns spillevaner. The organization also operates Sikker Internet Center Danmark as part of the European Safer Internet Programme. All offerings are free public resources for parents, educators, and the film/gaming industry.

Differentiator

Problem solved

Functional benefit

Brands

• Sikker Internet Center Danmark: Safe Internet Center Denmark - works to execute a joint European strategy to strengthen a safer internet, particularly for children and young people.
• On
• Genvej

Products and services

• Medierådets aldersmærker (Age Classifications)

Quantifiable outcome

• 92% of children aged 1-15 have tried digital gaming, 51% play daily
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and secondary.

• European Commission's Safer Internet ProgrammecoreStrategic or Co-development PartnerMedierådet serves as the national Awareness Centre representing Denmark in the European Commission's Safer Internet Programme, working within the European Insafe network and contributing to the Better Internet for Kids platform.
• Sikker Internet Center Danmark (Safe Internet Centre Denmark)coreStrategic or Co-development PartnerSafe Internet Centre Denmark works to implement the European strategy for strengthening a safer internet, particularly for children and young people. Medierådet hosts this center as part of its initiatives.
• On – vi taler om skærmencoreStrategic or Co-development PartnerOn is a platform for learning and dialogue that contributes to a safe digital future for all children and young people in Denmark, offering educational content on screen use and digital habits.
• GenvejsecondaryStrategic or Co-development PartnerGenvej is an offering for parents and caregivers where they can get help to engage in their children's digital lives, providing practical guidance and support.
• DR (Danish Broadcasting Corporation)coreStrategic or Co-development PartnerDR collaborated with Medierådet and Det Danske Filminstitut on the 'Børns spillevaner 2020' (Children's Gaming Habits 2020) survey, combining research expertise from public broadcasting and government bodies.
• Det Danske Filminstitut (The Danish Film Institute)coreStrategic or Co-development PartnerPartnered with Medierådet and DR on the Children's Gaming Habits 2020 survey. The Danish Film Institute also works on film-related aspects of children's media consumption.
• NimbisecondaryTechnology or IntegrationCollaborating on the 'Børns spillevaner 2026' (Children's Gaming Habits 2026) survey to research digital gaming habits among children aged 1-15 years.
• Red Barnet (Save the Children Denmark)secondaryStrategic or Co-development PartnerCollaborated with Medierådet on the 'BØRN GAMER!' (Children Are Gamers!) parent guide, bringing expertise in child welfare and protection.
• Center for Digital Pædagogik (Centre for Digital Pedagogy)secondaryStrategic or Co-development PartnerPartnered on the 'BØRN GAMER!' guide to provide expertise on digital education and pedagogy for children.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• UK Safer Internet Centre: UK consortium (SWGfL, Internet Watch Foundation, Childnet) serving as the UK Awareness Centre in the EU/Insafe Safer Internet network. Direct peer through shared Insafe mandate and structure.
• Statens medieråd (Swedish Media Council): Sweden's national government agency for children's media, providing age classifications for films and media literacy guidance. Directly comparable in mandate, scope, and Nordic regulatory context to Medierådet for Børn og Unge.
• Bundesprüfstelle für jugendgefährdende Medien (BPjM): German federal agency for harmful media to youth, conducting classification and providing guidance. Comparable in statutory classification mandate and European regulatory context.
• Internet Matters: UK not-for-profit providing guidance for parents on children's internet safety, platform risks, and digital wellbeing. Comparable in mission and audience, though operating as a non-governmental body.
• Common Sense Media: US-based nonprofit providing age-based media ratings, reviews, and parent guidance for films, games, apps, and platforms. Closest non-governmental analog to Medierådet's content classification and parent guide function.
• Medietilsynet (Norwegian Media Authority): Norway's regulator for broadcasting and electronic media, including children's media protection and Safer Internet Centre functions. Comparable in regulatory role and Nordic public-sector structure to Medierådet.

Others

• Save the Children Denmark (Red Barnet): Danish child welfare organization co-developing gaming and digital safety guidance with Medierådet. Adjacent mission on child protection, with collaborative partnership relationship.

Regional players

• Center for Digital Pædagogik (Denmark): Danish digital pedagogy organization partnering with Medierådet on the BØRN GAMER! guide. Adjacent in audience (children, parents, educators) and subject matter (digital media competence).

Broad incumbents

• Australian Classification Board: Australian government body classifying films, games, and publications with legally binding ratings. Comparable in age-classification function though broader scope than Medierådet.
• Ofcom (UK): UK's converged communications regulator with statutory powers over broadcasting, online safety, and video-on-demand. Wider regulatory remit but overlapping function on children's media protection.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/medieraadet

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medierådet for Børn og Unge