medika Medizintechnik GmbH

What medika Medizintechnik GmbH does

medika Medizintechnik GmbH is a family-owned German medical technology trading and service company founded in 1967 and headquartered in Hof, Bavaria. The company distributes approximately 100,000 articles from roughly 1,000 suppliers to public and private hospitals and hospital chains across Germany and Austria, operating from five locations (Hof, Kirchheim, Hamburg, Oberhausen, and Kufstein, Austria) with a 12,000 m² central warehouse and a six-truck delivery fleet. Its product portfolio spans surgical instruments, protective equipment, intensive care supplies, patient care products, and consumables, with four proprietary own-brand lines (homedsafe, homedsurg, homedsurg, homedintense, homedcare) launched between 2025 and 2026.

The company's revenue model combines one-time product sales (the core revenue driver) with professional services including warehouse and logistics, electronic data exchange via GHX/Medical Columbus/HBS procurement interfaces, equipment management, technical support, tender management, and customer financing (installment, leasing, pay-per-use). It sells through a multi-channel go-to-market: a direct field sales team and product specialists serve hospital accounts, while the mymedika online store, medika24.shop webshop, and eBay storefront capture self-serve and SMB demand. Pricing is quote-based for B2B with standard commercial terms (free delivery over €100 net, 3% Skonto for 14-day payment, 50% advance for orders over €10,000).

The strategic posture is one of focused expansion: medika divested its physician-office business to Wörner Medizinprodukte in 2022 to concentrate exclusively on the hospital channel, acquired Krauth+Timmermann in 2021 to extend geographic reach into northern Germany, secured a nationwide German distribution partnership with Gentherm Medical in March 2025, and is actively building proprietary own-brand product lines as a margin and differentiation lever. The company remains privately held by the Weiß family with no disclosed institutional backing.

Name

medika Medizintechnik GmbH

Legal name

medika Medizintechnik GmbH

Website

https://medika.de

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

medika Medizintechnik GmbH is a family-owned German medical technology trading and service company distributing approximately 100,000 medical articles from 1,000 suppliers to public and private hospitals across Germany and Austria via five locations, a 12,000 m² warehouse, and four own-brand product lines.

Ownership category

akta.pro rank

Headquarters

HQ city

Hof

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Technology Product Sales: Sale of high-quality medical technology products including surgical instruments, protective equipment, medical supplies to hospitals and clinics. Core business generating the majority of revenue through product transactions.
2. Warehouse & Logistics Services: Comprehensive logistics services including storage, order fulfillment, and delivery. Pandemics warehouse service for crisis preparedness with 40 articles on 100 pallets maintained for rapid deployment.
3. Technical Support & Equipment Management: Technical support services for equipment and instruments, equipment management planning and implementation, and full-service offerings.
4. Financing Services: Custom financing solutions including installment purchase, leasing models, pay-per-use options, and consumables purchase agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

medika Medizintechnik GmbH is a family-owned medical technology trading and service company that supplies approximately 100,000 articles from around 1,000 manufacturers to public and private hospitals and hospital chains across Germany and Austria. The company combines high-quality medical products—including own brands homedcare, homedsurg, homedsafe, and homedintense—with comprehensive services such as warehouse and logistics, electronic data exchange, equipment management, technical support, financing, and tender management. Operations are supported by a 12,000 m² central warehouse, a 6-truck delivery fleet, and digital procurement platforms.

Product overview

medika Medizintechnik GmbH operates as a diversified medical technology trading and service company offering a comprehensive portfolio across multiple platforms and own brands. The core offering consists of three proprietary sub-brands—homedsafe (protective equipment), homedsurg (electrosurgery instruments), homedintense (intensive care supplies), and homedcare (patient care products)—complemented by third-party medical technology products. These are distributed through multiple sales channels including the mymedika online store for practice and laboratory orders, the medika24.shop webshop, and an eBay presence. Service capabilities encompass warehouse and logistics (12,000 m² storage), electronic data exchange via GHX/Medical Columbus/HBS integration, financing solutions, tender management, technical support, and consulting services. The company targets public and private hospitals and hospital chains throughout Germany and Austria.

Differentiator

Problem solved

Functional benefit

Brands

• homedintense: Premium own-brand line of intensive care unit accessories including suction catheters, ventilation products, intubation supplies, oxygen therapy equipment, and gastroenterology products for critically ill patients.
• homedsurg
• homedsafe
• homedcare
• mymedika

Products and services

• homedsurg Premium own-brand line of electrosurgery/HF surgery instruments and accessories, including bipolar forceps, monopolar electrodes, HF handles, scalpels, clamps, scissors, sterile drapes, surgical gowns, equipment covers, gloves, surgical lamps, suction devices, and instrument tables for operating rooms.
• homedsafe Own-brand line of protective equipment for healthcare settings including protective gowns, examination gowns, visitor gowns, caps, face shields, medical face masks, FFP2 masks, and warming jackets for infection prevention in hospitals and care facilities.
• homedintense Own-brand line of intensive care equipment and accessories including suction catheters, ventilation filters and tubes, intubation supplies, oxygen therapy products, medication nebulizers, breathing trainers and masks, and gastroenterology products for ICU settings.
• homedcare Own-brand line of patient care products including no-water washing concepts and oral care products (oral care sticks) for hospitals, elderly care, rehabilitation, and home care settings.
• Warehouse & Logistics Services Comprehensive logistics services including storage, order fulfillment, and delivery to healthcare facilities, supported by a 12,000 m² central warehouse in Hof. Includes pandemic warehouse service for crisis preparedness.
• Electronic Data Exchange Electronic procurement interfaces enabling hospital customers to place orders electronically and receive electronic invoicing through integrations with GHX, Medical Columbus, and HBS platforms.
• Financing Services Custom-fit financing solutions for medical technology procurement including installment purchase, tailored leasing models, pay-per-use options, and consumables purchase agreements.
• Tender Management Management of public, restricted, and Europe-wide tenders with support for product information, specifications, and vendor-neutral tender documents.
• Technical Support & Equipment Management Comprehensive security and maintenance services for equipment and instruments, including equipment management planning and implementation, ensuring operational reliability for healthcare facilities.
• Consulting & Expertise Professional consultation services including product range analysis, comparison of product portfolios, and optimization measures for clinical routines, delivered by product specialists.

Quantifiable outcome

• Complete service for all aspects of medical technology products from single source
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Gentherm MedicalcoreChannel Partner/ Reseller/ Distributor · 2 April 2025Distribution partnership starting March 1, 2025. Medika handles all Gentherm product orders, shipping and invoicing for Germany. Provides nationwide coverage for healthcare facilities, doctors and patients with effective and efficient service. Gentherm products available through medika in consistent quality.
• Wörner Medizinprodukte und Logistik GmbHminorStrategic or Co-development Partner · 16 May 2022Transfer of physician business segment to Wörner Medizinprodukte as of May 16, 2022. Medika concentrated exclusively on hospital sector. Wörner is a market leader in supplying physicians, outpatient clinics, nursing homes and medical laboratories.
• KL Medical GmbHminorStrategic or Co-development Partner · 22 April 2020Partnership for domestic production of medical protective equipment in Germany. Started May 2020 with medical mouth protection (EN14683) and expanded to protective gowns. Based in Ascheberg.
• TEG (from Reichenbach)minorStrategic or Co-development Partner · 22 April 2020Partnership with TEG from Reichenbach (Vogtland region) for domestic mask production under 'Made in Germany' initiative. First alliance for mask production established during COVID-19 pandemic. Collaboration with regional partners for supply chain resilience.
• Sandler (Schwarzenbach)minorStrategic or Co-development Partner · 22 April 2020Partnership for German domestic mask production. Sandler contributed to the 'Mundschutz in Hochfranken' (mouth protection in Hochfranken) project initiated by Michael Koch.
• Pennine HealthcarecoreChannel Partner/ Reseller/ DistributorLong-standing partnership with UK-based Pennine Healthcare. Regular Customer Catch-Up Days for relationship building and discussing joint growth. Products include uterus aspiration tubes and other medical supplies. Medika team visits Derby facility annually.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• B. Braun Melsungen AG: One of the world's largest medical device and pharmaceutical companies, headquartered in Germany. Directly competes with medika's hospital-facing catalogue across infusion, surgical, and care products, and is a major supplier through similar German hospital channels.
• Medline Industries, LP: Largest privately held manufacturer and distributor of medical supplies globally, with significant European operations. Closely comparable diversified medical distribution and own-brand manufacturing model, though at substantially larger scale than medika.
• McKesson Corporation: US-headquartered healthcare distribution and services giant serving hospitals, pharmacies, and manufacturers globally. Demonstrates the scale economics of a national medical distributor and exerts competitive pressure on mid-sized regional players like medika in cross-border procurement.
• Henry Schein, Inc. Global distributor of healthcare products and services to office-based dental and medical practitioners, hospitals, and clinics. Comparable medical/surgical distribution model at much larger scale, with overlapping products and procurement-platform style relationships.
• Paul Hartmann AG: Heidenheim-based medical and hygiene products manufacturer with a broad portfolio covering wound care, incontinence, surgical, and disinfection products. Overlaps with medika's homedsafe protective equipment and homedcare patient care ranges, and competes for hospital supply contracts in Germany.
• Drägerwerk AG & Co. KGaA: Lübeck-based international medical and safety technology company offering anesthesia, ventilation, monitoring, and patient warming equipment. Plays both as a potential medika supplier (equipment medika distributes and services) and a competitor for hospital equipment management contracts.
• Cardinal Health, Inc. Major US healthcare products and services distributor with global medical distribution operations. Comparable distribution-driven business model and overlap with medika's hospital-facing product categories.

Direct peers

• Sarstedt AG & Co. KG: German family-owned medical device and consumables manufacturer covering laboratory, blood collection, infusion/transfusion, and surgical disposables. Comparable size, family-owned structure, and product overlap with medika's hospital and laboratory supply ranges.
• Lohmann & Rauscher International GmbH & Co. KG: German-headquartered developer, manufacturer, and supplier of medical devices and hygiene products for hospitals, physicians, pharmacies, and nursing homes. Closely comparable in product categories (wound care, OR supplies, hygiene) and serves the same German hospital customer base as medika.
• Wörner Medizinprodukte und Logistik GmbH: German medical distributor that acquired medika's physician business segment in May 2022. Now serves the outpatient and physician channels that medika exited, making it a closely comparable counterpart focusing on medical offices, outpatient clinics, nursing homes, and medical laboratories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/medika
• LinkedInlinkedin.com/company/medika-medizintechnik-gmbh-new
• Instagraminstagram.com/medikamedizintechnik

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about medika Medizintechnik GmbH