Medina Azahara

What Medina Azahara does

Medina Azahara Decoración is a privately held sole proprietorship based in Málaga, Spain, that retails furniture, home decoration items, children's furniture, fabrics, and wallpapers to individual residential consumers. Founded by María del Carmen Prieto Fernández, the company has operated for over 30 years and runs both a physical showroom on Calle Sancha de Lara and a direct-to-consumer e-commerce storefront at medinaazaharadecoracion.com, supplemented by Facebook and Instagram accounts for marketing. The catalog spans general living and dining furniture (sofas, dining tables, chairs, dressers, display cabinets, TV units), specialized children's furniture (a broad range of bunk beds, nido beds, and compact beds), decorative accessories (lamps, cushions, lamp shades, framed art), and three service lines: custom new sofas, sofa reupholstery (retapizados), and made-to-measure wallpaper installation. The company also maintains an 'Área profesionales' section that signals modest B2B trade activity alongside its consumer core.

The business operates on a direct-to-consumer model with unit-based pricing displayed in euros, ranging from under €100 for decorative items to over €2,900 for premium children's beds. Revenue is generated primarily through one-time product sales, supplemented by professional services revenue from customization and reupholstery work. Delivery is specified for the Spanish peninsula, with other regions requiring consultation, confirming a domestic Spanish geographic focus. Interest-free financing is offered to consumers, and contact channels include phone, WhatsApp, and email. The online storefront is built on the Bitrix24 CMS, which powers the product catalog, shopping cart, customer accounts, and order management.

The company is structured as an autonomous family-run sole proprietorship with no disclosed institutional investors, parent company, or subsidiaries. There are no public funding rounds, no M&A activity, no patents, no awards, and no disclosed strategic partnerships. Competitive positioning rests on local brand heritage, a wide product assortment across furniture and decoration categories, dual online/offline distribution, and the ability to deliver custom fitting and reupholstery services. The lack of disclosed headcount, revenue figures, or growth metrics limits quantitative assessment, but the combination of omnichannel retail, service diversification, and trade-segment outreach suggests steady operational expansion rather than venture-scale growth.

Name

Medina Azahara

Legal name

MEDINA AZAHARA DECORACIÓN

Website

https://medinaazaharadecoracion.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Medina Azahara Decoración is a Málaga-based sole proprietorship retailing furniture, children's furniture, home decoration, fabrics, and wallpapers through a physical showroom and a direct-to-consumer e-commerce site, with added custom sofa reupholstery and wallpaper installation services.

Ownership category

akta.pro rank

Product category

Home Furniture & Décor Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

akta.pro secondary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Furniture retail
• Home decoration
• Children's furniture
• Sofa reupholstery
• Custom wallpaper

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product sales (furniture and decoration): The company generates revenue primarily through one-time sales of furniture, home decoration items, children's furniture, fabrics, and wallpapers. Products are sold at fixed prices displayed on the website, with no subscription or recurring fees. The company also offers reupholstery services for sofas, which may represent an additional service revenue stream.
2. Customization and reupholstery services: Medina Azahara offers made-to-measure wallpaper installation and sofa reupholstery services, suggesting a professional services component alongside product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Medina Azahara Decoración is a furniture and home decoration retailer based in Málaga, Spain. The company sells furniture (dining tables, chairs, sofas, storage units, children's beds), home decoration items (frames, cushions, lamps, lamp shades), and offers specialized services including custom sofa reupholstery (retapizados), custom wallpaper installation, and a fabrics/upholstery service. Products are sold through a physical showroom in Málaga and a direct e-commerce storefront.

Product overview

Medina Azahara Decoración is an online furniture and home decoration store based in Málaga, Spain, operated by María del Carmen Prieto Fernández (NIF: 24055422K) at Calle Sancha de Lara nº10-11, 29001 Málaga. The company has over 30 years of experience and operates as a single unified e-commerce platform (built on Bitrix24) offering three interconnected product categories: (1) General furniture and decor including dining tables (Mesa Comedor Fresno, Mesa Comedor Oval Fresno, Mesa Comedor Oslo F, Mesa Comedor Oslo, Mesa Comedor Roble, Mesa Comedor M07, M08M, M06, M02P, Vega, Patas Cruzadas, Acero), chairs and armchairs (Silla Xally, Silla Xally Redondeada, Sillón Xally, Sillón Colby, Silla SLL03, Silla SLL07, Silla SLL09, Silla 94, Silla Nicole Azul, Silla Nicole Verde, Sillón Amberes), storage (Cómoda Habit, Cómoda 5 cajones, Chifonier Habit, Vitrina Mare, Vitrina Roble-O, Vitrina Roble, Vitrina VIT03, Aparador Alto 3067, Aparador Alto, Mesita de Noche Roble), living room pieces (Mesa Madera Envejecida y Metal, Escritorio 603, Mueble TV Roble Natural), sofas and armchairs (Sofá Alhambra, Sofá Albert, Sofá Leonore, Sofá Leonore Gris, Sillón Leonore, Sillón Leonore Gris), and decorative items (Cuadro Almendro, Cojín Linefolia, Cojín Amorgos, Cojín Amorgos azul, Cojín Matisse, Lámpara Cloe, and various lamp shades/Pantallas); (2) Children's furniture including bunk beds (Cama Nido Jorge, Cama Nido Bolas, Cama Nido Seilor, Litera Climber, Cama Nido y Cajonera, Cama Nido 151, Cama Tren Curva, Cama Nido Cruceta, Cama Compacta 160, Cama Nido 193, Litera 178) and children's dressers (Cómoda Infantil); and (3) Specialized services including custom new sofas and reupholstery (Retapizados) and custom wallpaper (Papeles Pintados a Medida) from leading brands. The store also offers a fabrics/tapestry service (Telas y Tapicerías) with premium fabric swatches for custom sofa fitting. Contact: 952 227 919, [email protected].

Differentiator

Problem solved

Functional benefit

Products and services

• Sofás Nuevos Personalizados y Retapizados Specialized sofa service offering both new personalized/custom sofas and reupholstery (retapizados) in Málaga, using premium fabrics for custom fitting. Aimed at residential customers seeking tailored sofa solutions.
• Papeles Pintados a Medida Custom wallpaper service in Málaga offering a wide selection from leading wallpaper brands, with made-to-measure installation for residential interiors.
• Telas y Tapicerías Fabric and upholstery service with over 30 years of experience, offering high-quality fabric swatches for custom sofa upholstery, curtains, and other home textile applications.
• Muebles (Furniture) General residential furniture including dining tables, dining chairs, armchairs, storage units (chests of drawers, vitrinas, sideboards), nightstands, desks, TV units, and living room sofas. Targeted at individual consumers furnishing their homes.
• Decoración (Home Decoration) General home decoration articles including hand-painted picture frames (e.g., Cuadro Almendro), cushions (Cojín Linefolia, Cojín Matisse, Cojín Amorgos), table lamps (Lámpara Cloe), and lamp shades (Pantallas Matisse, Provence, Corcovado, etc.).
• Mobiliario Infantil (Children's Furniture) Specialized children's furniture including space-saving bunk beds/nido beds (Cama Nido Jorge, Bolas, Seilor, Cruceta, 151, 193), compact beds (Cama Compacta 160), litera bunk beds (Litera Climber, Litera 178), train-themed beds (Cama Tren Curva), and children's dressers (Cómoda Infantil). Designed for families with children needing functional, space-saving bedroom solutions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/medinaazaharadecoracionymuebles
• Instagraminstagram.com/medina_azahara_decoraciones
• LinkedInlinkedin.com/company/medina-azahara

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medina Azahara