Mediq Danmark A/S

What Mediq Danmark A/S does

Mediq Danmark A/S is a Danish online retailer of medical equipment and clinical nutrition products, founded in 1971 and headquartered in Brøndby. The company sells more than 16,000 SKUs through its e-commerce platform mediqdanmark.dk, exclusively to customers in Denmark. Its product portfolio centers on clinical nutrition — including nutritional drinks, tube feeding formulas, infant formula for cow's milk protein allergy, ketogenic and metabolic-disorder products, and thickening/swallowing aids — and extends into incontinence supplies, stoma care, diabetes management (glucose meters, insulin pens, needles), wound treatment, and home monitoring devices. Mediq serves two distinct segments through a dual-track model: private Danish consumers buying at VAT-inclusive retail prices, and healthcare professionals, clinics, private hospitals, municipalities, home care, and nursing homes buying at ex-VAT prices via dedicated contact channels ([email protected], [email protected]).

The underlying technology is a standard e-commerce storefront with online catalog, filtering, customer accounts, order management, and an integrated customer service layer staffed by clinical dietitians who provide free product selection guidance by phone and email. Same-day dispatch for orders placed before 4 PM and 1-3 day home delivery across Denmark are the core operational promises. Mediq monetizes through direct product sales on a pay-as-you-go basis across both segments; it does not disclose revenue, subscription fees, or contract structures. A distinctive revenue mechanic is the company's role as intermediary for the Danish "green prescription" (grøn recept) scheme, under which eligible clinical nutrition products receive a 60% public subsidy for patients with conditions such as cancer, COPD, dysphagia, and cow's milk protein allergy — Mediq bills the public health system directly, reducing the patient contribution to 40%. The company holds a Danish Veterinary and Food Administration control report (findsmiley.dk/1514648) and is regulated by the Danish Medicines Agency. No funding rounds, M&A activity, leadership changes, or AI/ML capabilities are disclosed in the source material, and Mediq Danmark A/S appears to be a privately held subsidiary within the broader European Mediq brand, operating as a mature, stable specialty distribution business.

Name

Mediq Danmark A/S

Legal name

Mediq Danmark A/S

Website

https://mediqdanmark.dk

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Mediq Danmark A/S is a Danish online retailer of 16,000+ medical equipment and clinical nutrition products, serving private consumers and healthcare institutions across Denmark through dual B2C/B2B pricing, home delivery, and direct billing under the green prescription subsidy scheme.

Ownership category

akta.pro rank

Product category

Online Medical Equipment and Clinical Nutrition Retail

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Clinical nutrition products
• Medical equipment supplies
• Incontinence care products
• Stoma care supplies
• Diabetes management products

Headquarters

HQ city

Brøndby

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce product sales: Revenue generated through direct online sales of medical equipment and clinical nutrition products to private consumers and healthcare professionals/institutions. The company operates two pricing tiers: retail (inclusive of VAT) for private individuals, and B2B (exclusive of VAT) for healthcare professionals, medical practices, and institutions. The platform supports government-subsidised 'green prescription' (grøn recept) transactions where the public health system covers 60% of costs for eligible nutritional products, with Mediq handling the subsidy billing on behalf of customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mediq Danmark A/S operates an online retail platform (mediqdanmark.dk) selling 16,000+ medical equipment and clinical nutrition products across categories including nutritional drinks, tube feeding formulas, incontinence products, stoma care, diabetes supplies, wound care, and monitoring devices. The company serves both private Danish consumers (VAT-inclusive retail pricing) and healthcare professionals/institutions (ex-VAT B2B pricing) through a single e-commerce storefront with home delivery across Denmark, free clinical dietitian guidance, and green prescription (grøn recept) subsidy billing for eligible nutritional products.

Product overview

Mediq Danmark A/S is an online medical equipment and clinical nutrition retailer offering over 16,000 products. The company operates as a single unified e-commerce platform selling medical supplies and equipment to private customers, healthcare professionals, and businesses in Denmark. The product portfolio spans clinical nutrition products (nutritional drinks, desserts, tube feeding, special metabolic products), incontinence products (catheters, bags, pads for men/women/children), stoma care (bags, irrigation systems), diabetes supplies (glucose meters, insulin pens, needles), wound treatment, monitoring devices, and general medical aids. The core offering centers on clinical nutrition with complementary categories in medical devices and supplies, enabling customers to purchase both consumable nutrition products and associated feeding equipment through a single platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Nutritional Drinks (Ernæringsdrikke) Nutritional drinks for individuals who struggle to get sufficient calories and proteins from regular diet, including supplementary drinks, complete nutritional drinks, and high-protein variants in various flavors from brands such as Nutridrink, Resource, Fresubin, and Cenaman. Targets patients with cancer, COPD, dysphagia, and other chronic conditions requiring nutritional support.
• Desserts (Desserter) Enriched desserts combining taste with extra protein and energy, including protein ice cream, creams, and chocolate from brands like SKEE, RYÅ IS, Skarø, and Fresubin for patients needing palatable nutritional supplementation.
• Infant Formula without Cow's Milk (Modermælkserstatning uden komælk) Specialized infant formula for babies with cow's milk protein allergy who cannot tolerate regular formula, including extensively hydrolyzed formula (eHF) and amino acid-based formula (AAF) from brands like Pepticate, Neocate, and Nutramigen.
• Tube Feeding (Sondemad) Liquid nutrition administered through a tube directly to the stomach or intestines for patients who cannot eat normally, including standard, energy-dense, protein-rich, and specialized formulas from brands like Nutrison, Fresubin, and Peptamen.
• Catheters (Sonder) Various types of catheters including gastrostomy tubes (PEG), gastrostomy button tubes, and nasogastric tubes for tube feeding administration from brands like MIC-KEY, Compat Buddy, and Flocare.
• Incontinence Products (Inkontinensprodukter) Incontinence aids including catheters, urine bags, incontinence pads, and diapers for men, women, and children, from brands such as Conveen, TENA, Absorin, and LoFric.
• Stoma Bags (Stomiposer) One-piece and two-piece stoma bags, pediatric stoma bags, postoperative bags, night bags, and accessories for stoma care including base plates and stoma care products.
• Diabetes Products (Diabetesprodukter) Blood glucose meters, test strips, insulin pens and accessories, lancing devices and lancets, insulin needles in various sizes (4mm-12mm), and related diabetes supplies.
• Wound Treatment (Sårbehandling) Wound treatment products including wound cleaning supplies, fixation bandages, compression, bandages, tape, plasters, negative pressure wound therapy, and medical honey for post-operative care.
• Monitoring Devices (Monitorering) Monitoring equipment including thermometers, blood pressure monitors, oxygen saturation measurement devices, and ECG machines for home use.
• Aids (Hjælpemidler) Mobility and daily living aids including crutches, walking frames, bedpans, support stockings, and medical equipment for patient care.
• Nutritional Pumps (Ernæringspumper) Nutritional pumps for controlled administration of tube feeding including Infinity, Amika, and Compat Ella pumps with accessories like backpacks, stands, and feeding sets.
• Special Products (Specialprodukter) Specialized nutritional products including amino acids, KetoCal for ketogenic diet, Anamix for metabolic disorders, low-protein products, Elemental formulas, and electrolytes from brands like Loprofin, Ketocal, and Resorb.
• Swallowing and Thickening Agents (Synke- og fortykningsmidler) Products for dysphagia management including thickening agents (Nutilis, Thick & Easy Clear, Attylet) and swallowing gels (Gloup) to make food and liquids safer to swallow for patients with dysphagia.

Quantifiable outcome

• 60% public subsidy via green prescription for eligible clinical nutrition products, reducing patient out-of-pocket cost to 40%

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Healthcare 21 Group: European medical device and clinical solutions distributor serving hospitals, primary care, and home-care customers across multiple European markets. Comparable as a similarly sized multi-country medical supply distributor with overlapping chronic-care and home delivery focus.
• Betterlife Healthcare: UK-based online retailer of mobility aids, daily living products, and medical equipment to consumers. Comparable as a direct-to-consumer e-commerce peer in medical equipment and home health aids targeting end users.

Regional players

• Nomeco A/S: Danish pharmaceutical wholesaler distributing medicines and healthcare products to Danish pharmacies, hospitals and institutions. Comparable as a Denmark-focused distribution peer serving overlapping institutional and pharmacy customers.
• Apotek (Danish pharmacy network): Danish retail pharmacy chain selling prescription, OTC, and health/personal care products to consumers. Comparable as a competing consumer-facing distribution channel for medical and health products in Denmark.
• TMJ (pharmaceutical distribution): Danish pharmaceutical and healthcare distribution company serving pharmacies and healthcare providers. Comparable as a Denmark-based wholesale and supply-chain peer to Mediq's institutional channel.

Broad incumbents

• Cardinal Health: Global healthcare services and medical product distributor with broad medical, surgical, and home-care product portfolios. Comparable as a large incumbent operating in adjacent medical distribution and home medical supply segments.
• Mediq Group (broader European entity): Broader European Mediq organisation operating across multiple countries in medical equipment, clinical nutrition, and home care. Comparable as the parent brand ecosystem for Mediq Danmark and as a peer in medical supply distribution at scale.
• McKesson: Global pharmaceutical and medical supply distributor serving pharmacies, hospitals, and healthcare providers worldwide. Comparable as a broad incumbent in healthcare product distribution with overlapping categories in clinical nutrition and medical supplies.
• Henry Schein: Global distributor of medical, dental, and animal health products serving office-based healthcare providers. Comparable as a large-scale healthcare distribution incumbent with overlapping medical equipment and consumables categories.
• Medline Industries: Large global manufacturer and distributor of medical supplies and clinical solutions for healthcare providers. Comparable as a broad incumbent offering overlapping medical, surgical, and home-care product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mediq-danmark-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediq Danmark A/S