MediQi

What MediQi does

MediQi AG is a Swiss operator of Traditional Chinese Medicine (TCM) clinics, founded in 1996 in Bad Ragaz as the first TCM center in Switzerland staffed by Chinese-trained TCM specialists. The company runs five centers across German-speaking Switzerland — Baar, Bad Ragaz, Chur, Uster, and Aarau — with a clinical team of approximately six TCM practitioners, three conventional medicine doctors, and one qualified pharmacist. MediQi delivers a standardized portfolio of TCM therapies (acupuncture, Tui-Na massage, Chinese herbal medicine, ear acupuncture, cupping, and moxibustion) preceded by traditional TCM diagnosis (pulse, tongue, observation, inquiry). Each center is co-located with or adjacent to a partner hospital or medical center, and conventional medical oversight is provided by affiliated physicians from regional public hospitals (Zuger Kantonsspital, Spital Uster, Kantonsspital Graubünden, plus Dr. Mark Däppen in Bad Ragaz/Chur).

MediQi generates revenue on a fee-for-service basis through two streams: TCM treatment services (acupuncture, Tui-Na, cupping, moxibustion, ear acupuncture, herbal prescriptions), reimbursed in whole or part by complementary health insurers (EMR, ASCA, NVS recognized), and Western medical consultations, covered by Swiss basic insurance. Published maximum tariffs are CHF 210 for the initial 75-minute consultation and CHF 168 per 60-minute follow-up, with treatment series typically comprising 10–15 sessions. Patient acquisition is primarily direct-to-consumer via the MediQi website, OneDoc online booking, phone, walk-in, and referrals from partner hospitals.

The company is privately held under a holding structure (separate AG per center) with Claudio Merz as President of the Board and Managing Director since founding, and no external capital raised. A 2024 partnership with SWISS TCM UNI for clinical research and a 2024 Long Covid treatment launch signal continued product and ecosystem evolution, while the geographic footprint has remained static at five centers since 2006.

Name

MediQi

Legal name

MediQi AG

Website

https://mediqi.ch

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

MediQi AG operates five Traditional Chinese Medicine clinics across German-speaking Switzerland, delivering acupuncture, herbal medicine, Tui-Na, cupping, and moxibustion to patients with chronic and acute conditions. The privately held firm, founded in 1996, was Switzerland's first TCM provider staffed by Chinese-trained practitioners.

Ownership category

akta.pro rank

Product category

Traditional Chinese Medicine Clinics

NAICS

Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medication Therapy Management (MTM) & Clinical Pharmacy Services (HLAFALAH)

akta.pro secondary industry

Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG)

Keywords

• Traditional chinese medicine
• Acupuncture services
• Chinese herbal medicine
• Complementary medicine clinics
• Therapeutic massage

Headquarters

HQ city

Chur

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. TCM Treatment Services: Fee-for-service revenue from TCM consultations and treatments (acupuncture, Tui-Na, cupping, moxibustion, ear acupuncture, Chinese herbal prescriptions). A treatment series averages 10-15 sessions at 60 minutes each. Revenue is partially reimbursed by complementary health insurers (EMR, ASCA, NVS recognized).
2. Western Medical Consultations: Consultations with conventional medical doctors (schulmedizinische Leitung) for initial patient intake and medical oversight. Covered by basic health insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MediQi operates a network of five Traditional Chinese Medicine (TCM) clinics across Switzerland delivering TCM therapies — acupuncture, Tui-Na massage, Chinese herbal medicine, ear acupuncture, cupping, and moxibustion — preceded by TCM diagnostic methods (pulse and tongue diagnosis). Treatments are delivered by qualified Swiss and Chinese TCM practitioners with conventional medical oversight, targeting patients with chronic and acute conditions including pain, allergies, insomnia, migraines, fatigue, and Long Covid.

Product overview

MediQi operates a network of Traditional Chinese Medicine (TCM) treatment centers across Switzerland, offering a unified platform of TCM therapeutic services. The core offering consists of acupuncture, Tui-Na massage, Chinese herbal medicine, ear acupuncture, cupping, and moxibustion — each delivered by qualified Swiss and Chinese TCM practitioners. These treatments are preceded by comprehensive TCM diagnostic methods (pulse diagnosis, tongue diagnosis, consultation). MediQi also provides specialized treatment packages for conditions ranging from musculoskeletal disorders (back pain, osteoarthritis) to chronic conditions (hay fever, migraines, sleep disorders, Long Covid), supported by systematic patient satisfaction tracking. Online appointment booking is available through the OneDoc platform. All five centers operate under Swiss quality standards with conventional medical supervision, providing Swiss residents integrated TCM healthcare.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture (Akupunktur)

Quantifiable outcome

• 91% of patients report significant improvement in health condition after a treatment series (based on anonymized patient evaluations)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SWISS TCM UNIcoreStrategic or Co-development Partner · 1 July 2024From July 2024, MediQi and its centers collaborate with SWISS TCM UNI (the only accredited university-level TCM institute in Europe, based in Bad Zurzach) to advance clinical research in TCM. The partnership aims to optimize patient treatment, enhance quality of life, reduce therapy costs, support research and education, and provide internship placements for TCM students at bachelor's and master's levels. MediQi will also support academic publications and scientific knowledge exchange.
• Zuger KantonsspitalcoreStrategic or Co-development PartnerZuger Kantonsspital is the leading medical partner in the canton of Zug and provides the conventional medical leadership for the MediQi Baar center. The partnership enables hospital referrals and integrated patient care.
• Spital UstercoreStrategic or Co-development PartnerSpital Uster is the medical partner for the MediQi Uster center and is responsible for the conventional medical leadership of the center. Located on the hospital grounds.
• Grand Resort Bad Ragaz (Medical Center)coreStrategic or Co-development PartnerSince 2012, MediQi Bad Ragaz is located within the Grand Resort Bad Ragaz Medical Center. The resort provides the facility for the clinic's operations.
• Dr. med. Mark DäppencoreStrategic or Co-development PartnerDr. Mark Däppen, FMH specialist in Internal Medicine and Pneumology, established a partnership with MediQi in 2006 to open the Chur center. He holds conventional medical leadership responsibilities for MediQi centers in Bad Ragaz and Chur.
• Kündig Pharma / Apotheke Bad RagazcoreTechnology or IntegrationLong-standing partner pharmacy for TCM herbal medicine. Imports 400 selected substances directly from certified manufacturers in China, tested per Swissmedic requirements. Individual prescriptions of 5-15 dry extracts packed in sachets, with manual capsule filling available on request.
• Klinik GutminorStrategic or Co-development PartnerClinic partnership referenced on MediQi Bad Ragaz and Chur pages.
• Medizinisches Zentrum ChurminorStrategic or Co-development PartnerMedical center partnership referenced on MediQi Chur page.
• GrisomedminorStrategic or Co-development PartnerMedical network partnership referenced on MediQi Chur page.
• PizolcareminorStrategic or Co-development PartnerMedical care center partnership referenced on MediQi Bad Ragaz page.
• KMG (Gemeinschaftspraxis)minorStrategic or Co-development PartnerJoint practice partnership at MediQi Baar location.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Others

• SWISS TCM UNI: Accredited university-level TCM institute in Bad Zurzach, now partnered with MediQi for clinical research. Comparable as a TCM education and research organization, and a potential ecosystem partner rather than a direct competitor for clinical services.
• Zuger Kantonsspital: Public cantonal hospital partner of MediQi that provides conventional medical oversight at the Baar center. Relevant as a partner/ecosystem actor rather than a competitor, and indicative of how Swiss public hospitals integrate TCM services.

Direct peers

• Connex TCM: Swiss-based TCM and acupuncture clinic group. Comparable to MediQi as a multi-practitioner TCM provider serving Swiss patients through clinics and complementary insurance reimbursement pathways.
• Sinomed: Swiss TCM clinic chain focused on acupuncture, herbal medicine, and related therapies with Chinese-trained practitioners. Overlaps directly with MediQi on modality mix, regulatory recognition (EMR/ASCA), and DTC patient acquisition.
• Bovel: Swiss TCM clinic network offering acupuncture, Tuina, and Chinese herbal medicine across multiple locations in Switzerland. Directly comparable in service mix, target patient population (Swiss residents seeking complementary care), and multi-site operating model.
• Dao Concepts TCM: Swiss TCM clinic and pharmacy concept offering acupuncture, Chinese herbal medicine, and related therapies. Directly comparable to MediQi in modality mix, regulatory standing, and DTC Swiss patient base.

Emerging players

• Klinik für TCM (Paracelsus Klinik): Swiss hospital/clinic integrating complementary medicine including TCM and acupuncture alongside conventional care. Comparable to MediQi in offering physician-supervised TCM in a Swiss healthcare setting, though embedded in a broader hospital system.

Broad incumbents

• Hirslanden Private Hospital Group: Switzerland's largest private hospital network, increasingly offering complementary medicine programs including TCM and acupuncture. Comparable as a Swiss healthcare provider with growing TCM integration, though TCM is a small slice of a much broader portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/mediqi.ch
• LinkedInlinkedin.com/company/mediqi

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediQi