Medizin und Medien Verlag

What Medizin und Medien Verlag does

mm medizin + medien Verlag GmbH is a specialized German medical publishing house founded in 2013 and headquartered in Munich with a secondary office in Cologne. The company is jointly owned by the Hausärztinnen- und Hausärzteverband e.V., GVP Gesellschaft für Versorgung und Praxis mbH, and Dr. Monika von Berg. It operates as the official publishing arm of the German General Practitioners' Association, with a staff of 11–15 employees producing the 20-times-yearly magazine 'Hausärztliche Praxis' (formerly 'Der Hausarzt'), a circulation of 53,000 copies per issue reaching all 30,000 association members. The product portfolio spans print publications (Sonderheft Familienmedizin, QZ kompakt quarterly, the Arzneimittelkunde für VERAH & Co book) and digital properties (hausaerztlichepraxis.digital portal, e-paper, weekly newsletter, Vimeo video channel, and the InfoPointMED cross-media content hub).

The underlying technology stack is a digital publishing platform combining a web portal, e-paper delivery, email newsletter distribution, and video streaming, supplemented by analytics (INFOnline, Matomo), cookie consent management (CCM19), and approximately 35 SEO domain aliases. The proprietary editorial assets most distinguishing the company are the Abrechnungs-Spickzettel (billing cheat sheets) authored by practicing GPs, which simplify EBM, GOÄ, Heilmittel, and laboratory billing, and QZ kompakt, which is integrated into mandatory HZV (Hausarztzentrierte Versorgung) quality circle education.

The revenue model combines recurring subscription revenue (99 EUR/year non-members, 51 EUR/year students, bundled into association membership for 30,000 GPs), one-time book and special-issue sales, print and online advertising across the 20 annual issues, and special publications produced for state-level Hausärzt associations. Distribution is executed through direct subscription via the portal and contact form, association membership channels, the direkt + online GmbH logistics partner for print fulfillment, and bookstore distribution. LA-MED 2024 top scores in usefulness, credibility, and practical proximity anchor the editorial positioning. The addressable customer base is concentrated in German general practice, with no current geographic expansion beyond German-speaking markets.

Name

Medizin und Medien Verlag

Legal name

mm medizin + medien Verlag GmbH

Website

https://medizinundmedien.eu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

mm medizin + medien Verlag is a German specialized medical publisher producing the official organ of the Hausärztinnen- und Hausärzteverband, serving 30,000 general practitioner members across print, e-paper, web portal, newsletter, and book formats.

Ownership category

akta.pro rank

Product category

Medical Publishing

NAICS

Periodical Publishers (51312), Book Publishers (51313)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

akta.pro secondary industry

Health, Wellness & Fitness Trade Publishing (MPAJAAAL)

Keywords

• Medical publishing
• Physician reference materials
• Healthcare professional media
• Medical education content
• Professional journal publishing

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Magazine Subscriptions: Annual subscription to 'Hausärztliche Praxis' magazine appearing 20 times per year. Revenue from non-members (99 EUR/year), students (51 EUR/year), and single copies (7 EUR each). Association members receive the magazine as part of membership.
2. E-Paper and Digital Subscriptions: Digital edition of the magazine available via the hausaerztlichepraxis.digital portal. Digital content includes premium downloads of Spicker, checklists, and patient information.
3. Book Sales: Sale of specialized medical books such as 'Arzneimittelkunde für VERAH & Co' (29.80 EUR) and the 'Sonderheft Familienmedizin' (20 EUR for non-members, 10 EUR for association members).
4. Online Advertising: Online advertising inventory available via hausaerztlichepraxis.digital portal. Cross-media extensions of editorial special reports offered as advertising bundles. Newsletter advertising included.
5. Print Advertising: Print advertising space sold in the 'Hausärztliche Praxis' magazine (20 issues per year) with a themed editorial plan covering medical topics.
6. Special Publications: Custom supplements, themed publications, and special reports produced for various state associations of the Hausärztinnen- und Hausärzteverband. Revenue from Sonderpublikationen and Beilagen.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

mm medizin + medien Verlag is a specialized medical publishing house that produces print magazines, special issues, books, e-papers, a web portal, newsletters, and video content for German general practitioners. Its flagship is the magazine Hausärztliche Praxis, the official organ of the Hausärztinnen- und Hausärzteverband, published 20 times per year with a circulation of 53,000 and reaching all 30,000 association member GPs. The portfolio also includes the QZ kompakt quarterly journal for HZV quality circles, the Sonderheft Familienmedizin special issue, the Arzneimittelkunde für VERAH & Co pharmacology book, and the hausaerztlichepraxis.digital online portal with Spicker billing cheat sheets, checklists, and video content.

Product overview

mm medizin + medien Verlag is a specialized medical publishing house founded in 2013 with locations in Cologne and Munich, Germany. The company operates as a central information medium for general practitioners with a multi-platform portfolio. The core product is the 'Hausärztliche Praxis' magazine (20x annually), the official organ of the Hausärztinnen- und Hausärzteverband. The print portfolio includes the 'Sonderheft Familienmedizin' (pediatric special issue), 'QZ kompakt' (quarterly quality circle journal), and the book 'Arzneimittelkunde für VERAH & Co'. The digital offering centers on the hausaerztlichepraxis.digital portal, which provides news, premium content downloads (Spicker billing guides, checklists), e-papers, and video content. A weekly newsletter and cross-media services complement the portfolio. The company positions itself around the motto 'Nutzen, Nähe, News' (Benefit, Proximity, News) serving GPs, VERAH staff, medical assistants, and trainees.

Differentiator

Problem solved

Functional benefit

Products and services

• Hausärztliche Praxis (Magazine) The flagship print magazine Hausärztliche Praxis is the official organ of the Hausärztinnen- und Hausärzteverband (German General Practitioners' Association). Published 20 times per year with a circulation of 53,000 copies, it reaches all 30,000 association member GPs. Written by general practitioners for general practitioners, it covers medical developments, professional politics, practice management, and clinical topics relevant to primary care. Available via annual subscription (99 EUR non-members, 51 EUR students) and single copy purchase (7 EUR).
• Sonderheft Familienmedizin

Quantifiable outcome

• LA-MED 2024: Best scores in 'nützlich für den Berufsalltag' (useful for professional daily routine), Glaubwürdigkeit (credibility), and Praxisnähe (practical proximity) — the magazine formerly known as 'Der Hausarzt' received top ratings in the Leseranalyse medizinischer Fachzeitschriften.
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Hausärztinnen- und Hausärzteverband e.V. (German General Practitioners' Association)coreStrategic or Co-development PartnerThe publisher is co-owned by the Hausärztinnen- und Hausärzteverband e.V. (alongside GVP mbH and Dr. Monika von Berg). The association's official magazine 'Hausärztliche Praxis' is published by the mm Verlag, serving as the voice for 30,000 member general practitioners.
• Institut für hausärztliche Fortbildung (IHF e.V.)majorStrategic or Co-development PartnerIHF e.V. is closely involved in the production and quality control of 'QZ kompakt' — the quarterly journal for HZV quality circles. Also collaborated on the VERAH & Co drug lexicon (authored by Dr. Ulrich Scharmer in cooperation with IHF).
• Hausärztliche Vertragsgemeinschaft (HÄVG)majorStrategic or Co-development PartnerCo-publisher of 'QZ kompakt' alongside the Hausärztinnen- und Hausärzteverband and IHF. HÄVG supports the HZV (Hausarztzentrierte Versorgung) program.
• Fortbildungskommission Allgemeinmedizin des Hausärztinnen- und Hausärzteverbandes Baden-WürttembergmajorStrategic or Co-development PartnerClosely involved in the production and quality control of 'QZ kompakt' — reviewing current guideline recommendations and study data to derive recommendations for general practice.
• dpa (Deutsche Presse-Agentur)minorGTM or Marketing PartnerBasic and regional news services from dpa used as a source for editorial content. Marked contributions are subject to dpa copyright.
• direkt + online GmbHminorImplementation/ SI/ Consulting PartnerLogistics and fulfillment partner handling order processing, shipping, and address data management for print products. Located at Martin-Kollar-Straße 5, 81829 München.
• picture alliance, iStockphoto, Getty Images, Fotolia, Adobe Stock, Mauritius Images, Science Photo LibraryminorOthersSelected image agencies used for editorial photography. All marked images are subject to the respective photographers' and agencies' copyright.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Thieme: Major German medical and scientific publisher with a broad portfolio of journals, books, and digital products for physicians and allied health professionals. Listed as a collaboration partner on mm Verlag's site; overlapping audience but wider scope than GP-only focus.
• Wolters Kluwer Health: Global medical information and clinical decision support provider (UpToDate, Lippincott). Comparable as a broad incumbent in medical professional publishing with subscription-based clinical content for physicians, though operating at significantly larger scale.
• Elsevier Health Sciences: Global publisher of medical journals, books, and clinical decision tools (incl. Urban & Fischer in Germany). Comparable as a broad incumbent in medical reference and scholarly publishing serving physicians.

Direct peers

• Ärzte Zeitung: Daily medical news outlet for German physicians published by Springer Medizin. Comparable as a medical professional media brand targeting German doctors with news, editorial content, and advertising.
• Springer Medizin: Subsidiary of Springer Nature publishing medical trade titles for German physicians, including MMW (Fortschritte der Medizin). Directly comparable as a multi-channel medical publisher serving GPs and specialists with subscription, advertising, and digital offerings.
• Medical Tribune: German medical news publication for office-based physicians and specialists. Directly comparable as a medical trade media brand reaching practicing physicians with editorial content and sponsored messaging.
• Deutscher Ärzteverlag: Publishes the 'Deutsches Ärzteblatt', the official organ of the Bundesärztekammer and Kassenärztliche Bundesvereinigung. Directly comparable as a German medical professional publisher with association-backed official-organ status and broad physician reach.

Regional players

• Wort & Bild Verlag: German specialist health publisher producing Apotheken Umschau and medical professional titles. Comparable as a German-language health media house combining consumer and professional publishing, though with a stronger pharmacy/consumer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/medizinundmedienverlag
• LinkedInlinkedin.com/company/medizin-und-medien-verlag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medizin und Medien Verlag