Medplan Assistencia Medica

What Medplan Assistencia Medica does

Medplan Assistencia Medica, operating commercially as Humana Saúde, is a private Brazilian health insurance operator (operadora de planos de saúde) headquartered in Teresina, Piauí, and regulated by the Agência Nacional de Saúde Suplementar (ANS). The company was founded in 2020 and employs 34 staff, serving individual beneficiaries and corporate clients primarily in the Northeast region of Brazil with additional portal presence in the South and Southeast. Its core products are medical health plans (Plano Médico) and dental health plans (Plano Odontológico under the Humana Odonto brand), delivered through a network of nearly 500 partner service providers and a proprietary network (Rede Própria) of company-owned facilities.

The company's technology stack centers on a digital health platform consisting of a mobile application (available on Apple App Store and Google Play) and web portals for beneficiaries, corporate clients, brokers, and medical/dental providers. The platform supports telemedicine consultations, virtual insurance ID cards (carteirinha virtual), digital appointment scheduling and cancellation, online procedure authorization requests, and provider network search. Sales and service delivery are distributed through self-serve regional portals, a corporate sales portal, an independent broker portal, and physical offices in Teresina, Natal, and São Luís.

The business model is subscription-based, with monthly recurring premiums collected from individual policyholders and corporate clients, supplemented by co-participation fees on specific procedures and administrative fees for out-of-network reimbursement processing. GTM is hybrid: direct-to-consumer self-service for individuals and small businesses, field sales for enterprise accounts, and a broker/intermediary channel for mid-market accounts. Pricing is not publicly disclosed and is quoted on request. The company is privately held with no disclosed funding rounds, M&A activity, or public listing.

Name

Medplan Assistencia Medica

Legal name

Humana (CNPJ 00.361.325/0001-08)

Website

https://medplan.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Medplan Assistencia Medica operates as Humana Saúde, a private Brazilian health insurance provider offering medical and dental plans to individuals and corporate clients in the Northeast region, supported by a digital platform with telemedicine and a network of nearly 500 providers.

Ownership category

akta.pro rank

Product category

Health Insurance

NAICS

Health Care and Social Assistance (62)

SIC

Hospital & Medical Service Plans (6324), Services-Health Services (8000)

akta.pro primary industry

Integrated Physical-Behavioral-Social Care (Whole-Person) Medicaid Plans (HLAEAEAI)

akta.pro secondary industries

Medicare Supplement (Medigap) Plans (FSAIAGAB), Medicaid/CHIP Dental & Vision Benefits Administration (FSAIAHAK)

Keywords

• Health insurance plans
• Dental insurance plans
• Telemedicine services
• Corporate health benefits
• Healthcare provider network

Headquarters

HQ city

Teresina

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Health Insurance Premiums: Monthly recurring premiums collected from individual beneficiaries and corporate clients for medical and dental health insurance coverage
2. Co-participation Fees: Co-payment fees collected from beneficiaries for specific medical procedures and treatments as outlined in plan contracts
3. Reimbursement Processing: Administrative fees associated with processing reimbursement requests for out-of-network medical expenses

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Medplan Assistencia Medica operates as a private health insurance operator in Brazil, selling medical and dental insurance plans to individual consumers and corporate clients. Offerings are supported by digital services including telemedicine consultations, a mobile application, virtual ID cards, online authorization requests, online reimbursements, and access to a network of nearly 500 service providers across Northeast, South, and Southeast regions.

Product overview

Humana Saúde operates as a health insurance provider in Brazil with regional portals (Nordeste, Sul, Sudeste). The core offerings consist of medical health insurance plans (Plano Médico) and dental plans (Plano Odontológico), supported by a network of approximately 500 affiliated providers and company-owned facilities. Digital services include a mobile application enabling appointment scheduling, telemedicine consultations, virtual ID cards, authorization requests, and invoice management. The company also provides a proprietary provider network (Rede Própria) alongside its accredited provider network.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano Médico (Medical Plan)
• Plano Odontológico (Dental Plan)
• Telemedicina Humana Saúde

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bradesco Saúde: Health insurance arm of Bradesco, one of Brazil's largest insurers, offering corporate and individual health and dental plans nationally. Comparable product set and broker-led distribution, though distribution is anchored by Bradesco's banking franchise.
• Porto Seguro Saúde: Health insurance line of Porto Seguro group, distributed largely through brokers and affinity channels across Brazil. Comparable medical + dental product mix and broker-led distribution model, with national brand recognition.
• Amil: National health plan operator owned by UnitedHealth Group offering medical and dental plans across Brazil. Comparable product set (medical + dental + telemedicine + app) and beneficiary segmentation, but at materially greater national scale.
• SulAmérica: Major Brazilian health insurance operator offering medical, dental, and corporate plans with national reach. Comparable on plan breadth, broker channel, and digital self-service, though SulAmérica is more concentrated in corporate and affinity segments.

Direct peers

• Unimed: Brazilian cooperative system of medical cooperatives offering health plans across all regions, with strong presence in the Northeast through regional singulares (e.g., Unimed Teresina). Competes with Humana Saúde on physician network breadth and regional brand trust.
• Care Plus: Premium-tier Brazilian health plan operator serving corporate clients and high-income individuals with strong digital and concierge capabilities. Closely comparable to Humana Saúde on target persona mix (corporate + individual) and digital-first GTM, though Care Plus is concentrated in São Paulo.
• Golden Cross: Mid-sized Brazilian health plan operator with historical strength in the Northeast/Southeast serving individual and corporate segments. Closely comparable to Humana Saúde in scale and regional operating profile, with similar digital modernization trajectory.
• Hapvida NotreDame Intermédica: Largest vertically integrated health plan operator in Brazil with deep presence in the Northeast and a proprietary hospital/clinic network plus digital platform. Operates the same operator-de-planos-de-saúde model as Humana Saúde and is its most direct competitive threat in the Northeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/humanasaudenordeste
• Instagraminstagram.com/humanasaudenordeste
• LinkedInlinkedin.com/company/medplan-assistencia-medica

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medplan Assistencia Medica